Siteimprove A/S is a Danish A/S based in København V, operating in the Computer programming activities sector. Incorporated in 2000, the company has 100 employees and reported revenue of DKK 272.5m in its latest annual filing.
| Revenue | 272.5M DKK | +156% |
| EBITDA | 35.2M DKK | +348% |
| Net profit | 3.8M DKK | +2013% |
| Total assets | 111.9M DKK | +57% |
| Equity | -541.3M DKK | -944% |
| Employees | 100 | — |
In its most recent annual report (2025), Siteimprove A/S reported revenue of DKK 272.5m, an increase of 156% on the year before. The figures on this page draw on 5 annual filings covering 2021 to 2025. The bottom line showed a net profit of DKK 3.8m, and the EBITDA margin stood at 12.9%.
At the end of 2025, current assets covered short-term debt 0.1 times.
| Item | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
| Revenue | 272,543 | 106,455 | 103,188 | 202,232 | 0 |
| Staff expenses | — | -0 | -0 | -0 | -75,137 |
| EBITDA | 35,184 | 7,862 | -15,574 | -239,319 | -70,717 |
| Depreciation & amort. | — | -0 | -0 | -0 | -0 |
| EBIT | 35,184 | 7,862 | -15,574 | -239,319 | -70,717 |
| Net financials | -28,994 | -7,310 | -1,616 | -39,177 | -44,140 |
| Profit before tax | 6,190 | 552 | -17,190 | -278,496 | -114,857 |
| Tax | 2,384 | 751 | -608 | 16,302 | -4,428 |
| Net profit | 3,806 | -199 | -16,583 | -294,798 | -110,429 |
| Item | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
| Total assets | 111,874 | 71,184 | 80,458 | 363,867 | 178,239 |
| Equity | -541,309 | -51,843 | -61,835 | 673,068 | -378,269 |
| Long-term debt | 173,060 | 5,904 | 42,708 | 150,258 | 164,401 |
| Short-term debt | 460,127 | 114,339 | 96,654 | 864,629 | 374,027 |
| Total debt | 633,187 | 120,243 | 139,362 | 1,014,887 | 556,508 |
28 financial ratios from the latest filing, each graded against companies in the same industry.
The gross result as a share of revenue — how much of the revenue is left after variable costs to cover the company's fixed costs.
EBIT as a share of revenue — the share of revenue remaining as earnings once all operating costs are covered. A key measure of earning power.
The profit for the year as a share of revenue — the company's ability to turn revenue into profit.
Net profit as a percentage of total assets — the return generated on the capital employed.
EBIT relative to total assets — the company's earning power before the effects of tax and financial leverage.
Shows how strongly fixed costs weigh on the gross result — a high ratio means fixed costs take only a small bite out of the earnings from basic operations.
Net profit as a percentage of equity — the return the owners earned on their invested capital this year.
Profit relative to net assets (total assets minus total debt) — the ability to generate earnings from the net asset base alone.
Current assets relative to short-term debt — the ability to settle short-term obligations with current assets alone. Around 150% is considered satisfactory from a credit perspective.
Cash relative to short-term debt — the ability to repay short-term obligations with cash alone.
Cash flow relative to profit — the ability to convert reported profits into accessible cash.
Current assets excluding inventory relative to short-term debt — whether the most liquid assets alone can cover the short-term obligations. A value of 1 or above signals a healthy liquidity position.
Current assets relative to equity — an indicator of the balance-sheet structure and of the company's short- and long-term financing. The healthy level is highly industry-dependent.
Fixed assets relative to long-term capital (equity plus long-term liabilities). Below 100% means the long-term capital finances more than just the fixed assets — a healthier liquidity position.
Equity as a share of total assets — the ability to absorb losses. Around 40% is considered satisfactory from a credit perspective.
Total debt relative to the balance-sheet total — the share of the assets financed by debt rather than equity.
Profit relative to debt — the ability to create earnings while operating with debt.
EBITDA relative to debt — how much operating earnings are available to service the debt.
The ability to pay the interest on the company's debt out of its earnings.
Financial expenses relative to total liabilities — the effective interest rate the company pays on its debt.
The return on assets minus the interest rate on debt. Positive means the company benefits from operating with debt; negative means the debt makes it worse off.
Debt relative to equity — the company's leverage. A higher value means heavier reliance on debt financing.
Total liabilities relative to equity — whether the company operates primarily on borrowed capital or on its own.
Revenue relative to total assets — the ability to generate revenue from the asset base.
Total equity relative to the capital the owners contributed — how the equity has developed from its starting point.
The size of this year's increase or decrease in the company's debt.
Revenue relative to inventory — how many times a year the inventory is sold and replaced. A low value can indicate weak sales or excess inventory.
The size of this year's increase or decrease in the company's equity.
| Name | Role | Member since |
|---|---|---|
| Current (1) | ||
NR Chief Executive Officer | Chief Executive Officer | 2025 |
KB Audit | Audit | 2000 – 2000 |
AP Management | Management | 2021 – 2022 |
MS Chief Executive Officer | Chief Executive Officer | 2021 – 2025 |
MM Chief Executive Officer | Chief Executive Officer | 2025 – 2025 |
ME Chief Executive Officer | Chief Executive Officer | 2004 – 2021 |
VC Management | Management | 2000 – 2000 |
MC Management | Management | 2022 – 2023 |
NE Management | Management | 2000 – 2003 |
| Name | Role | Member since |
|---|---|---|
| Current (5) | ||
JM Chairman | Chairman | 2025 |
NR Board of Directors | Board of Directors | 2025 |
ME Board of Directors | Board of Directors | 2025 |
PK Board of Directors | Board of Directors | 2025 |
PW Board of Directors | Board of Directors | 2026 |
JT Board of Directors | Board of Directors | 2022 – 2025 |
JL Board of Directors | Board of Directors | 2021 – 2025 |
HJ Board of Directors | Board of Directors | 2013 – 2014 |
RS Board of Directors | Board of Directors | 2023 – 2025 |
BT Board of Directors | Board of Directors | 2019 – 2020 |
JH Chairman | Chairman | 2004 – 2004 |
MM Chairman | Chairman | 2020 – 2025 |
CT Board of Directors | Board of Directors | 2010 – 2010 |
KA Board of Directors | Board of Directors | 2004 – 2005 |
MS Board of Directors | Board of Directors | 2011 – 2019 |
JR Board of Directors | Board of Directors | 2020 – 2021 |
RE Board of Directors | Board of Directors | 2021 – 2025 |
HH Chairman | Chairman | 2011 – 2013 |
JM Board of Directors | Board of Directors | 2022 – 2025 |
JJ Board of Directors | Board of Directors | 2005 – 2007 |
NL Chairman | Chairman | 2013 – 2020 |
JK Board of Directors | Board of Directors | 2015 – 2020 |
NE Board of Directors | Board of Directors | 2013 – 2020 |
OJ Chairman | Chairman | 2004 – 2011 |
EJ Chairman | Chairman | 2020 – 2020 |
JØ Board of Directors | Board of Directors | 2020 – 2021 |
AC Board of Directors | Board of Directors | 2015 – 2020 |
AC Board of Directors | Board of Directors | 2017 – 2019 |
| Shareholder | Type | Ownership | Votes | Registered |
|---|---|---|---|---|
| Company | 100% | 100% | 2020 | |
| Company | 50–66.65% | 50–66.65% | 2015 | |
| Company | 15–19.99% | 15–19.99% | 2015 | |
| Individual | 25–33.32% | 25–33.32% | 2015 |
| Person | Role here | Other companies |
|---|---|---|
| Victor Christoffersen | Management | 206 companiesMany roles |
| Jesper Jarlbæk | Board of Directors | 30 companiesMany roles |
| Morten Ersbøll Ebbesen | Chief Executive Officer | 21 companiesMany roles |
| Niels Ebbe Ebbesen | Management | 11 companiesMany roles |
| Morten Marc Hübbe | Chairman | 11 companiesMany roles |
| Charlotte Tuxøe | Board of Directors | 8 companiesMany roles |
| Niels Lenander Jensen | Chairman | 6 companiesMany roles |
| Henrik Jung Laursen | Board of Directors | 5 companies |
| Jesper Tranholm Frederiksen | Board of Directors | 4 companies |
| John Heebøll | Chairman | 3 companies |
| Michael Sølling | Board of Directors | 3 companies |
| Mads Christian Sørensen | Management | 2 companies |
| Jess Ørgaard Libak Tropp | Board of Directors | 2 companies |