Userneeds A/S
A/SDissolvedAdvertising protectionCVR 26336295Købmagergade 60, 1150 København KMarket research and public opinion polling· NACE 7320Est. 2001 · 24 years old1 employees
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Overview
Userneeds A/S is a Danish A/S based in København K, operating in the Market research and public opinion polling sector. Incorporated in 2001, the company has 1 employee and reported a gross profit of DKK 24.3m in its latest annual filing.
Gross profit 2021
24.3M DKK
+34% vs 2020
EBITDA margin (of gross profit)
9.5 %
+128% vs 2020
Net profit 2021
-0.4M DKK
+95% vs 2020
Key ratios
See full ratios →Solidity ratioEquity ÷ Total assets × 100
-30.7 %
Very weakAmong the 20% lowest rated companies in the industry
20172021
Liquidity ratioCurrent assets ÷ Short-term debt
0.5×
Very weakAmong the 20% lowest rated companies in the industry
20172021
Return on assets (ROA)Net profit ÷ Total assets × 100
-1.3 %
WeakAmong the 40% lowest rated companies in the industry
20172021
EBITDA — year on year
DKK thousandsKey figures
Annual report 2021| Gross profit | 24.3M DKK | +34% |
| EBITDA | 2.3M DKK | +128% |
| Net profit | -0.4M DKK | +95% |
| Total assets | 29.9M DKK | +15% |
| Equity | -9.2M DKK | -4% |
| Employees | 1 | — |
Company information
Legal name
USERNEEDS A/S
CVR number
26336295
Legal form
Aktieselskab
NACE code
Founded
27 November 2001 · 24 years
Share capital
DKK 548,795
Employees
1 (FTE)
VAT registered
No
Audit selected
No
Last report
2021-09-30
Financial year
January – December
Signatory rights
Selskabet tegnes af den samlede bestyrelse eller af formanden for bestyrelsen i forening med et bestyrelsesmedlem eller en direktør.
Contact
Address
Købmagergade 60, 1150 København K
Advertising protection
Active — opted out of marketing use
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Financial development
In its most recent annual report (2021), Userneeds A/S reported a gross profit of DKK 24.3m, an increase of 34% on the year before. The figures on this page draw on 5 annual filings covering 2017 to 2021. The bottom line showed a net loss of DKK 386.8k, and the EBITDA margin stood at 9.5%.
At the end of 2021, current assets covered short-term debt 0.5 times.
Financials
Gross profit
DKK millionsEBITDA
DKK thousandsIncome statement
DKK thousands| Item | 2021 | 2020 | 2019 | 2018 | 2017 |
|---|---|---|---|---|---|
| Gross profit | 24,261 | 18,147 | 13,707 | 23,684 | 29,951 |
| Staff expenses | -21,964 | -26,404 | -20,374 | -20,783 | -21,760 |
| EBITDA | 2,296 | -8,257 | -6,667 | 2,901 | 3,618 |
| Depreciation & amort. | -3,003 | -1,794 | -983 | -1,014 | -1,019 |
| EBIT | -706 | -10,052 | -7,650 | 1,887 | 2,598 |
| Net financials | -630 | -801 | 67 | -422 | -101 |
| Profit before tax | -1,336 | -10,853 | -7,583 | 1,465 | 2,497 |
| Tax | -949 | -2,329 | -1,275 | -43 | 573 |
| Net profit | -387 | -8,524 | -6,308 | 1,508 | 1,924 |
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Balance sheet
DKK thousands| Item | 2021 | 2020 | 2019 | 2018 | 2017 |
|---|---|---|---|---|---|
| Total assets | 29,850 | 25,853 | 22,945 | 19,726 | 14,099 |
| Equity | -9,176 | -8,789 | 2,478 | 8,726 | 7,287 |
| Long-term debt | 9,017 | 13,526 | 5,753 | 0 | 0 |
| Short-term debt | 29,101 | 21,117 | 14,471 | 10,435 | 5,991 |
| Total debt | 38,118 | 34,643 | 20,224 | 10,435 | 5,991 |
Financial ratios
5-year trendEBITDA margin (of gross profit)
9.5 %
20172021
Equity ratio
-30.7 %
Very weakAmong the 20% lowest rated companies in the industry
20172021
Return on equity
—
20172021
Net profit margin (of gross profit)
-1.6 %
20172021
Asset turnover (of gross profit)
0.81×
20172021
Debt / equity
—
20172021
Sector performance
16 of 28 ratios graded28 financial ratios from the latest filing, each graded against companies in the same industry.
Profitability
Return on assets (ROA)Weak
Among the 40% lowest rated companies in the industry
Net profit as a percentage of total assets — the return generated on the capital employed.
Basic earning power (BEP)Weak
Among the 30% lowest rated companies in the industry
EBIT relative to total assets — the company's earning power before the effects of tax and financial leverage.
Capacity ratioWeak
Among the 40% lowest rated companies in the industry
Shows how strongly fixed costs weigh on the gross result — a high ratio means fixed costs take only a small bite out of the earnings from basic operations.
Gross marginNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
The gross result as a share of revenue — how much of the revenue is left after variable costs to cover the company's fixed costs.
Operating marginNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
EBIT as a share of revenue — the share of revenue remaining as earnings once all operating costs are covered. A key measure of earning power.
Net profit marginNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
The profit for the year as a share of revenue — the company's ability to turn revenue into profit.
Return on equity (ROE)Not rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Net profit as a percentage of equity — the return the owners earned on their invested capital this year.
Return on net assets (RONA)Not rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Profit relative to net assets (total assets minus total debt) — the ability to generate earnings from the net asset base alone.
Liquidity
Current ratioVery weak
Among the 20% lowest rated companies in the industry
Current assets relative to short-term debt — the ability to settle short-term obligations with current assets alone. Around 150% is considered satisfactory from a credit perspective.
Quick ratioVery weak
Among the 20% lowest rated companies in the industry
Current assets excluding inventory relative to short-term debt — whether the most liquid assets alone can cover the short-term obligations. A value of 1 or above signals a healthy liquidity position.
Cash ratioVery weak
Among the 10% lowest rated companies in the industry
Cash relative to short-term debt — the ability to repay short-term obligations with cash alone.
Cash conversion ratioVery weak
Among the 10% lowest rated companies in the industry
Cash flow relative to profit — the ability to convert reported profits into accessible cash.
Current assets to equityNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Current assets relative to equity — an indicator of the balance-sheet structure and of the company's short- and long-term financing. The healthy level is highly industry-dependent.
Fixed assets to long-term capitalNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Fixed assets relative to long-term capital (equity plus long-term liabilities). Below 100% means the long-term capital finances more than just the fixed assets — a healthier liquidity position.
Debt & solvency
Solidity ratioVery weak
Among the 20% lowest rated companies in the industry
Equity as a share of total assets — the ability to absorb losses. Around 40% is considered satisfactory from a credit perspective.
Debt ratioVery weak
Among the 20% lowest rated companies in the industry
Total debt relative to the balance-sheet total — the share of the assets financed by debt rather than equity.
Income to debtWeak
Among the 40% lowest rated companies in the industry
Profit relative to debt — the ability to create earnings while operating with debt.
EBITDA to debtAverage
Around the average of companies in the same industry
EBITDA relative to debt — how much operating earnings are available to service the debt.
Interest coverageWeak
Among the 40% lowest rated companies in the industry
The ability to pay the interest on the company's debt out of its earnings.
Interest rate on debtAverage
Around the average of companies in the same industry
Financial expenses relative to total liabilities — the effective interest rate the company pays on its debt.
Interest marginWeak
Among the 40% lowest rated companies in the industry
The return on assets minus the interest rate on debt. Positive means the company benefits from operating with debt; negative means the debt makes it worse off.
Debt to equityNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Debt relative to equity — the company's leverage. A higher value means heavier reliance on debt financing.
Liabilities to equityNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Total liabilities relative to equity — whether the company operates primarily on borrowed capital or on its own.
Efficiency & development
Equity to contributed capitalVery weak
Among the 10% lowest rated companies in the industry
Total equity relative to the capital the owners contributed — how the equity has developed from its starting point.
One-year change in debtWeak
Among the 40% lowest rated companies in the industry
The size of this year's increase or decrease in the company's debt.
Asset turnoverNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Revenue relative to total assets — the ability to generate revenue from the asset base.
Inventory turnoverNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Revenue relative to inventory — how many times a year the inventory is sold and replaced. A low value can indicate weak sales or excess inventory.
One-year change in equityNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
The size of this year's increase or decrease in the company's equity.
Annual reports & filings
- Annual report 2021Filed via CVR / Virk · Period 2020-10-01 – 2021-09-30
- Annual report 2020Filed via CVR / Virk · Period 2019-10-01 – 2020-09-30
- Annual report 2019Filed via CVR / Virk · Period 2019-01-01 – 2019-09-30
- Annual report 2018Filed via CVR / Virk · Period 2018-01-01 – 2018-12-31
- Annual report 2017Filed via CVR / Virk · Period 2017-01-01 – 2017-12-31
People & ownership
Management
Actively employed in the business| Name | Role | Member since |
|---|
Former (6)
DJ Management | Management | 2001 – 2004 |
KJ Management | Management | 2010 – 2017 |
JJ Chief Executive Officer | Chief Executive Officer | 2017 – 2023 |
PV Chief Executive Officer | Chief Executive Officer | 2010 – 2010 |
HV Chief Executive Officer | Chief Executive Officer | 2001 – 2010 |
AB Management | Management | 2005 – 2005 |
Board of directors
Non-executive oversight| Name | Role | Member since |
|---|
Former (12)
AH Board of Directors | Board of Directors | 2017 – 2018 |
ØØ Board of Directors | Board of Directors | 2022 – 2023 |
FM Chairman | Chairman | 2017 – 2022 |
MI Board of Directors | Board of Directors | 2022 – 2023 |
MN Board of Directors | Board of Directors | 2006 – 2007 |
TC Board of Directors | Board of Directors | 2013 – 2017 |
EJ Chairman | Chairman | 2022 – 2023 |
TG Board of Directors | Board of Directors | 2017 – 2022 |
JJ Board of Directors | Board of Directors | 2017 – 2022 |
PV Chairman | Chairman | 2010 – 2013 |
JH Board of Directors | Board of Directors | 2010 – 2017 |
HV Chairman | Chairman | 2013 – 2017 |
Shareholders
Active legal owners| Shareholder | Type | Ownership | Votes | Registered |
|---|---|---|---|---|
| Company | 50–66.65% | 50–66.65% | 2010 | |
Norstat AS | Company | 100% | 100% | 2022 |
| Company | 100% | 100% | 2017 | |
| Company | 10–14.99% | 10–14.99% | 2010 | |
| Company | 33.33–49.99% | 33.33–49.99% | 2010 |
Beneficial ownership (UBO) data access is restricted in Denmark as of September 2025 per the EU 6th AML Directive. Learn more.
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Related companies
Company hierarchy
3XHV ApS
Userneeds A/S Board network connections
Board members of Userneeds A/S also hold positions in 143 other companies.
| Person | Role here | Other companies |
|---|---|---|
| Torben Gregoriou Røsler | Board of Directors | 56 companiesMany roles |
| Frank Mortensen | Chairman | 32 companiesMany roles |
| Johnny Jensen | Chief Executive Officer | 16 companiesMany roles |
| Astrid Haug | Board of Directors | 9 companiesMany roles |
| Palle Viby Mogensen | Chief Executive Officer | 7 companiesMany roles |
| Henrik Vincentz | Chief Executive Officer | 6 companiesMany roles |
| Jacob Holst Vinther | Board of Directors | 5 companies |
| David Jacob Jensen | Management | 3 companies |
| Karsten Johan Busck | Management | 3 companies |
| Torben Carl Vejen | Board of Directors | 3 companies |
| Martin Niclasen | Board of Directors | 2 companies |
| Mats Ingvar Beck | Board of Directors | 1 company |
Frequently asked questions
What is the CVR number of Userneeds A/S?
Userneeds A/S is registered with CVR / Virk under CVR 26336295.
What is the gross profit of Userneeds A/S?
Userneeds A/S reported a gross profit of DKK 24.3m in 2021.
How many employees does Userneeds A/S have?
Userneeds A/S employs 1 people as of the latest annual report.
Where is Userneeds A/S headquartered?
Userneeds A/S's registered address is Købmagergade 60, 2..