Brand Direct ApS
APSIn liquidationCVR 34452504Esplanaden 8A, 1263 København KPublic relations og kommunikation· NACE 702100Est. 2012 · 14 years old— employees
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Overview
Brand Direct ApS is a Danish APS based in København K, operating in the Public relations og kommunikation sector. Incorporated in 2012, the company reported a gross profit of -DKK 161.8k in its latest annual filing.
Gross profit 2016
-161.8K DKK
+17% vs 2014
EBITDA margin (of gross profit)
100.0 %
−17% vs 2014
Net profit 2016
-135.3K DKK
-19% vs 2014
Key ratios
See full ratios →Solidity ratioEquity ÷ Total assets × 100
-433.8 %
Very weakAmong the 10% lowest rated companies in the industry
20122016
Liquidity ratioCurrent assets ÷ Short-term debt
0.2×
WeakAmong the 40% lowest rated companies in the industry
20122016
Return on assets (ROA)Net profit ÷ Total assets × 100
-230.8 %
Very weakAmong the 10% lowest rated companies in the industry
20122016
EBITDA — year on year
DKK thousandsKey figures
Annual report 2016| Gross profit | -161.8K DKK | +17% |
| EBITDA | -161.8K DKK | -17% |
| Net profit | -135.3K DKK | -19% |
| Total assets | 58.6K DKK | +178% |
| Equity | -254.3K DKK | -114% |
| Employees | — | — |
Company information
Legal name
Brand Direct ApS
CVR number
34452504
Legal form
Anpartsselskab
NACE code
702100 · Public relations og kommunikation
Founded
2 March 2012 · 14 years
Share capital
DKK 130,000
Employees
—
VAT registered
No
Audit selected
No
Last report
2016-06-30
Financial year
January – December
Signatory rights
Virksomheden tegnes af en likvidator
Address
Esplanaden 8A, 1263 København K
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Financial development
In its most recent annual report (2016), Brand Direct ApS reported a gross profit of -DKK 161.8k. The figures on this page draw on 4 annual filings covering 2012 to 2016. The bottom line showed a net loss of DKK 135.3k.
At the end of 2016, current assets covered short-term debt 0.2 times.
Financials
Gross profit
DKK thousandsEBITDA
DKK thousandsIncome statement
DKK thousands| Item | 2016 | 2014 | 2013 | 2012 |
|---|---|---|---|---|
| Gross profit | -162 | -138 | -68 | -67 |
| Staff expenses | -0 | -0 | -0 | -0 |
| EBITDA | -162 | -138 | -68 | -67 |
| Depreciation & amort. | -0 | -0 | -0 | -0 |
| EBIT | -162 | -138 | -68 | -67 |
| Net financials | -11 | 24 | 0 | 0 |
| Profit before tax | -172 | -114 | -68 | -67 |
| Tax | -37 | -0 | -0 | -0 |
| Net profit | -135 | -114 | -68 | -67 |
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Balance sheet
DKK thousands| Item | 2016 | 2014 | 2013 | 2012 |
|---|---|---|---|---|
| Total assets | 59 | 21 | 35 | 40 |
| Equity | -254 | -119 | -5 | 13 |
| Long-term debt | 0 | 0 | 0 | 0 |
| Short-term debt | 313 | 140 | 41 | 27 |
| Total debt | 313 | 140 | 41 | 27 |
Financial ratios
5-year trendEBITDA margin (of gross profit)
<−999 %
20122016
Equity ratio
-433.8 %
Very weakAmong the 10% lowest rated companies in the industry
20122016
Return on equity
—
20122016
Net profit margin (of gross profit)
<−999 %
20122016
Asset turnover (of gross profit)
-2.76×
20122016
Debt / equity
—
20122016
Sector performance
15 of 28 ratios graded28 financial ratios from the latest filing, each graded against companies in the same industry.
Profitability
Return on assets (ROA)Very weak
Among the 10% lowest rated companies in the industry
Net profit as a percentage of total assets — the return generated on the capital employed.
Basic earning power (BEP)Very weak
Among the 10% lowest rated companies in the industry
EBIT relative to total assets — the company's earning power before the effects of tax and financial leverage.
Gross marginNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
The gross result as a share of revenue — how much of the revenue is left after variable costs to cover the company's fixed costs.
Operating marginNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
EBIT as a share of revenue — the share of revenue remaining as earnings once all operating costs are covered. A key measure of earning power.
Net profit marginNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
The profit for the year as a share of revenue — the company's ability to turn revenue into profit.
Return on equity (ROE)Not rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Net profit as a percentage of equity — the return the owners earned on their invested capital this year.
Return on net assets (RONA)Not rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Profit relative to net assets (total assets minus total debt) — the ability to generate earnings from the net asset base alone.
Capacity ratioNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Shows how strongly fixed costs weigh on the gross result — a high ratio means fixed costs take only a small bite out of the earnings from basic operations.
Liquidity
Current ratioWeak
Among the 40% lowest rated companies in the industry
Current assets relative to short-term debt — the ability to settle short-term obligations with current assets alone. Around 150% is considered satisfactory from a credit perspective.
Quick ratioWeak
Among the 40% lowest rated companies in the industry
Current assets excluding inventory relative to short-term debt — whether the most liquid assets alone can cover the short-term obligations. A value of 1 or above signals a healthy liquidity position.
Cash ratioAverage
Around the average of companies in the same industry
Cash relative to short-term debt — the ability to repay short-term obligations with cash alone.
Cash conversion ratioAverage
Around the average of companies in the same industry
Cash flow relative to profit — the ability to convert reported profits into accessible cash.
Current assets to equityNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Current assets relative to equity — an indicator of the balance-sheet structure and of the company's short- and long-term financing. The healthy level is highly industry-dependent.
Fixed assets to long-term capitalNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Fixed assets relative to long-term capital (equity plus long-term liabilities). Below 100% means the long-term capital finances more than just the fixed assets — a healthier liquidity position.
Debt & solvency
Solidity ratioVery weak
Among the 10% lowest rated companies in the industry
Equity as a share of total assets — the ability to absorb losses. Around 40% is considered satisfactory from a credit perspective.
Debt ratioVery weak
Among the 10% lowest rated companies in the industry
Total debt relative to the balance-sheet total — the share of the assets financed by debt rather than equity.
Income to debtVery weak
Among the 10% lowest rated companies in the industry
Profit relative to debt — the ability to create earnings while operating with debt.
EBITDA to debtVery weak
Among the 10% lowest rated companies in the industry
EBITDA relative to debt — how much operating earnings are available to service the debt.
Interest coverageVery weak
Among the 10% lowest rated companies in the industry
The ability to pay the interest on the company's debt out of its earnings.
Interest rate on debtVery weak
Among the 20% lowest rated companies in the industry
Financial expenses relative to total liabilities — the effective interest rate the company pays on its debt.
Interest marginVery weak
Among the 10% lowest rated companies in the industry
The return on assets minus the interest rate on debt. Positive means the company benefits from operating with debt; negative means the debt makes it worse off.
Debt to equityNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Debt relative to equity — the company's leverage. A higher value means heavier reliance on debt financing.
Liabilities to equityNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Total liabilities relative to equity — whether the company operates primarily on borrowed capital or on its own.
Efficiency & development
Equity to contributed capitalVery weak
Among the 10% lowest rated companies in the industry
Total equity relative to the capital the owners contributed — how the equity has developed from its starting point.
One-year change in debtVery weak
Among the 10% lowest rated companies in the industry
The size of this year's increase or decrease in the company's debt.
Asset turnoverNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Revenue relative to total assets — the ability to generate revenue from the asset base.
Inventory turnoverNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Revenue relative to inventory — how many times a year the inventory is sold and replaced. A low value can indicate weak sales or excess inventory.
One-year change in equityNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
The size of this year's increase or decrease in the company's equity.
Annual reports & filings
- Annual report 2016Filed via CVR / Virk · Period 2015-01-01 – 2016-06-30
- Annual report 2014Filed via CVR / Virk · Period 2014-01-01 – 2014-12-31
- Annual report 2013Filed via CVR / Virk · Period 2013-01-01 – 2013-12-31
- Annual report 2012Filed via CVR / Virk · Period 2012-03-02 – 2012-12-31
People & ownership
Management
Actively employed in the business| Name | Role | Member since |
|---|
Former (2)
PS Management | Management | 2015 – 2017 |
BS Management | Management | 2012 – 2015 |
Board of directors
Non-executive oversight| Name | Role | Member since |
|---|
Former (5)
BS Chairman | Chairman | 2015 – 2017 |
KU Board of Directors | Board of Directors | 2013 – 2015 |
SA Board of Directors | Board of Directors | 2013 – 2017 |
PS Board of Directors | Board of Directors | 2015 – 2017 |
BS Chairman | Chairman | 2013 – 2015 |
Shareholders
Active legal owners| Shareholder | Type | Ownership | Votes | Registered |
|---|---|---|---|---|
| Company | 100% | 100% | 2015 |
Beneficial ownership (UBO) data access is restricted in Denmark as of September 2025 per the EU 6th AML Directive. Learn more.
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Related companies
Company hierarchy
Codehouse Group A/S
Brand Direct ApS Board network connections
Board members of Brand Direct ApS also hold positions in 21 other companies.
| Person | Role here | Other companies |
|---|---|---|
| Bjarne Søballe | Chairman | 12 companiesMany roles |
| Peter Sebastian Selaru Winslow | Management | 4 companies |
| Kasper Urth | Board of Directors | 3 companies |
| Brian Scott Kahl | Management | 1 company |
| Steven Aneel Hasz-Singh | Board of Directors | 1 company |
Frequently asked questions
What is the CVR number of Brand Direct ApS?
Brand Direct ApS is registered with CVR / Virk under CVR 34452504.
What is the gross profit of Brand Direct ApS?
Brand Direct ApS reported a gross profit of -DKK 161.8k in 2016.
Where is Brand Direct ApS headquartered?
Brand Direct ApS's registered address is Esplanaden 8A, 4..