HOLDING IT WRONG ApS

Q: What is the CVR number of HOLDING IT WRONG ApS?

HOLDING IT WRONG ApS is registered with CVR / Virk under CVR 36447656.

Q: What is the gross profit of HOLDING IT WRONG ApS?

HOLDING IT WRONG ApS reported a gross profit of -DKK 34.0k in 2025.

Q: Where is HOLDING IT WRONG ApS headquartered?

HOLDING IT WRONG ApS's registered address is Istedgade 69, 2..

APSIn liquidation

CVR 36447656Istedgade 69, 1650 København VBusiness and other management consultancy activities· NACE 7020Est. 2014 · 11 years old— employees

Overview

HOLDING IT WRONG ApS is a Danish APS based in København V, operating in the Business and other management consultancy activities sector. Incorporated in 2014, the company reported a gross profit of -DKK 34.0k in its latest annual filing.

Gross profit 2025

-34K DKK

−42% vs 2024

EBITDA margin (of gross profit)

100.0 %

+42% vs 2024

Net profit 2025

-34K DKK

+52% vs 2024

Key ratios

See full ratios →

94.9 %

Very strong

Among the 20% highest rated companies in the industry

20212025

19.5×

Very strong

Among the 20% highest rated companies in the industry

20212025

-5.3 %

Weak

Among the 30% lowest rated companies in the industry

20212025

EBITDA — year on year

DKK thousands

Key figures

Annual report 2025

Gross profit	-34K DKK	-42%
EBITDA	-34K DKK	+42%
Net profit	-34K DKK	+52%
Total assets	639.8K DKK	-5%
Equity	607K DKK	-5%
Employees	—	—

Financial development

In its most recent annual report (2025), HOLDING IT WRONG ApS reported a gross profit of -DKK 34.0k. The figures on this page draw on 5 annual filings covering 2021 to 2025. The bottom line showed a net loss of DKK 34.0k.

At the end of 2025, equity financed 94.9% of the balance sheet, and current assets covered short-term debt 19.5 times.

Financials

Gross profit

DKK thousands

EBITDA

DKK thousands

Income statement

DKK thousands

Item	2025	2024	2023	2022	2021
Gross profit	-34	-58	-65	-29	-802
Staff expenses	-0	-0	-0	-0	-0
EBITDA	-34	-58	-65	-29	-802
Depreciation & amort.	-0	-0	-0	-0	-0
EBIT	-34	-58	-65	-29	-802
Net financials	0	-12	-12	-121	225,175
Profit before tax	-34	-71	-77	-150	224,373
Tax	-0	-0	-0	-0	-0
Net profit	-34	-71	-77	-150	224,373

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Balance sheet

DKK thousands

Item	2025	2024	2023	2022	2021
Total assets	640	674	763	838	972
Equity	607	641	712	789	940
Long-term debt	0	0	0	0	0
Short-term debt	33	33	51	49	33
Total debt	33	33	51	49	33

Financial ratios

5-year trend

EBITDA margin (of gross profit)

<−999 %

20212025

Equity ratio

94.9 %

Very strong

Among the 20% highest rated companies in the industry

20212025

Return on equity

-5.6 %

Weak

Among the 30% lowest rated companies in the industry

20212025

Net profit margin (of gross profit)

<−999 %

20212025

Asset turnover (of gross profit)

-0.05×

20212025

Debt / equity

0.05×

Very strong

Among the 20% highest rated companies in the industry

20212025

Sector performance

21 of 28 ratios graded

28 financial ratios from the latest filing, each graded against companies in the same industry.

Profitability

Return on equity (ROE)Weak

Among the 30% lowest rated companies in the industry

Net profit as a percentage of equity — the return the owners earned on their invested capital this year.

Return on assets (ROA)Weak

Among the 30% lowest rated companies in the industry

Net profit as a percentage of total assets — the return generated on the capital employed.

Return on net assets (RONA)Weak

Among the 30% lowest rated companies in the industry

Profit relative to net assets (total assets minus total debt) — the ability to generate earnings from the net asset base alone.

Basic earning power (BEP)Weak

Among the 30% lowest rated companies in the industry

EBIT relative to total assets — the company's earning power before the effects of tax and financial leverage.

Gross marginNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

The gross result as a share of revenue — how much of the revenue is left after variable costs to cover the company's fixed costs.

Operating marginNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

EBIT as a share of revenue — the share of revenue remaining as earnings once all operating costs are covered. A key measure of earning power.

Net profit marginNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

The profit for the year as a share of revenue — the company's ability to turn revenue into profit.

Capacity ratioNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

Shows how strongly fixed costs weigh on the gross result — a high ratio means fixed costs take only a small bite out of the earnings from basic operations.

Liquidity

Current ratioVery strong

Among the 20% highest rated companies in the industry

Current assets relative to short-term debt — the ability to settle short-term obligations with current assets alone. Around 150% is considered satisfactory from a credit perspective.

Quick ratioVery strong

Among the 20% highest rated companies in the industry

Current assets excluding inventory relative to short-term debt — whether the most liquid assets alone can cover the short-term obligations. A value of 1 or above signals a healthy liquidity position.

Cash ratioVery weak

Among the 10% lowest rated companies in the industry

Cash relative to short-term debt — the ability to repay short-term obligations with cash alone.

Current assets to equityStrong

Among the 40% highest rated companies in the industry

Current assets relative to equity — an indicator of the balance-sheet structure and of the company's short- and long-term financing. The healthy level is highly industry-dependent.

Fixed assets to long-term capitalVery strong

Among the 10% highest rated companies in the industry

Fixed assets relative to long-term capital (equity plus long-term liabilities). Below 100% means the long-term capital finances more than just the fixed assets — a healthier liquidity position.

Cash conversion ratioAverage

Around the average of companies in the same industry

Cash flow relative to profit — the ability to convert reported profits into accessible cash.

Debt & solvency

Solidity ratioVery strong

Among the 20% highest rated companies in the industry

Equity as a share of total assets — the ability to absorb losses. Around 40% is considered satisfactory from a credit perspective.

Debt ratioVery strong

Among the 20% highest rated companies in the industry

Total debt relative to the balance-sheet total — the share of the assets financed by debt rather than equity.

Debt to equityVery strong

Among the 20% highest rated companies in the industry

Debt relative to equity — the company's leverage. A higher value means heavier reliance on debt financing.

Liabilities to equityVery strong

Among the 20% highest rated companies in the industry

Total liabilities relative to equity — whether the company operates primarily on borrowed capital or on its own.

Income to debtVery weak

Among the 10% lowest rated companies in the industry

Profit relative to debt — the ability to create earnings while operating with debt.

EBITDA to debtVery weak

Among the 10% lowest rated companies in the industry

EBITDA relative to debt — how much operating earnings are available to service the debt.

Interest rate on debtVery strong

Among the 10% highest rated companies in the industry

Financial expenses relative to total liabilities — the effective interest rate the company pays on its debt.

Interest marginWeak

Among the 40% lowest rated companies in the industry

The return on assets minus the interest rate on debt. Positive means the company benefits from operating with debt; negative means the debt makes it worse off.

Interest coverageNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

The ability to pay the interest on the company's debt out of its earnings.

Efficiency & development

Equity to contributed capitalStrong

Among the 40% highest rated companies in the industry

Total equity relative to the capital the owners contributed — how the equity has developed from its starting point.

One-year change in equityWeak

Among the 40% lowest rated companies in the industry

The size of this year's increase or decrease in the company's equity.

One-year change in debtAverage

Around the average of companies in the same industry

The size of this year's increase or decrease in the company's debt.

Asset turnoverNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

Revenue relative to total assets — the ability to generate revenue from the asset base.

Inventory turnoverNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

Revenue relative to inventory — how many times a year the inventory is sold and replaced. A low value can indicate weak sales or excess inventory.

Annual reports & filings

Annual report 2025
Filed via CVR / Virk · Period 2025-01-01 – 2025-12-31
View PDF
Annual report 2024
Filed via CVR / Virk · Period 2024-01-01 – 2024-12-31
View PDF
Annual report 2023
Filed via CVR / Virk · Period 2023-01-01 – 2023-12-31
View PDF
Annual report 2022
Filed via CVR / Virk · Period 2022-01-01 – 2022-12-31
View PDF
Annual report 2021
Filed via CVR / Virk · Period 2021-01-01 – 2021-12-31
View PDF

People & ownership

Management

Actively employed in the business

Name	Role	Member since
Current (2)
DJ Daniel James Rogers Founder	Founder	2014
KK Kasper Kiilsholm Ottesen Liquidator	Liquidator	2021

Former (1)


DJ Daniel James Rogers Chief Executive Officer	Chief Executive Officer	2014 – 2021

Board of directors

Non-executive oversight

Name	Role	Member since

Former (4)


CL Christian Laumand Holm Chairman	Chairman	2018 – 2019
PC Phillip Chambers Board of Directors	Board of Directors	2019 – 2021
KK Kasper Kiilsholm Ottesen Board of Directors	Board of Directors	2018 – 2019
DJ Daniel James Rogers Board of Directors	Board of Directors	2018 – 2021

Shareholders

Active legal owners

Shareholder	Type	Ownership	Votes	Registered
Daniel James Rogers	Individual	100%	100%	2014

Beneficial ownership (UBO) data access is restricted in Denmark as of September 2025 per the EU 6th AML Directive. Learn more.

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Related companies

Company hierarchy

No registered parent or subsidiaries

Board network connections

Board members of HOLDING IT WRONG ApS also hold positions in 13 other companies.

Person	Role here	Other companies
Kasper Kiilsholm Ottesen	Liquidator	6 companiesMany roles
Christian Laumand Holm	Chairman	6 companiesMany roles
Phillip Chambers	Board of Directors	1 company

Frequently asked questions

What is the CVR number of HOLDING IT WRONG ApS?

HOLDING IT WRONG ApS is registered with CVR / Virk under CVR 36447656.

What is the gross profit of HOLDING IT WRONG ApS?

HOLDING IT WRONG ApS reported a gross profit of -DKK 34.0k in 2025.

Where is HOLDING IT WRONG ApS headquartered?

HOLDING IT WRONG ApS's registered address is Istedgade 69, 2..