Simple.dk ApS

APSActive

CVR 36536640Trongårdsvej 13C, 2800 Kongens LyngbyPublic relations and communication activities· NACE 7330Est. 2015 · 11 years old1 employees

Overview

Simple.dk ApS is a Danish APS based in Kongens Lyngby, operating in the Public relations and communication activities sector. Incorporated in 2015, the company has 1 employee and reported a gross profit of DKK 243.2k in its latest annual filing.

Gross profit 2025

243.2K DKK

−22% vs 2024

EBITDA margin (of gross profit)

1.8 %

−91% vs 2024

Net profit 2025

-90.6K DKK

+79% vs 2024

Key ratios

See full ratios →

68.2 %

Average

Around the average of companies in the same industry

20212025

2.9×

Strong

Among the 40% highest rated companies in the industry

20212025

-30.1 %

Very weak

Among the 20% lowest rated companies in the industry

20212025

EBITDA — year on year

DKK thousands

Key figures

Annual report 2025

Gross profit	243.2K DKK	-22%
EBITDA	4.4K DKK	-91%
Net profit	-90.6K DKK	+79%
Total assets	300.7K DKK	-42%
Equity	204.9K DKK	-31%
Employees	1	—

Financial development

In its most recent annual report (2025), Simple.dk ApS reported a gross profit of DKK 243.2k, a decrease of 22% on the year before. The figures on this page draw on 5 annual filings covering 2021 to 2025. The bottom line showed a net loss of DKK 90.6k, and the EBITDA margin stood at 1.8%.

At the end of 2025, equity financed 68.2% of the balance sheet, and current assets covered short-term debt 2.9 times.

Financials

Gross profit

DKK thousands

EBITDA

DKK thousands

Income statement

DKK thousands

Item	2025	2024	2023	2022	2021
Gross profit	243	311	360	517	644
Staff expenses	-239	-264	-317	-338	-482
EBITDA	4	47	43	179	163
Depreciation & amort.	-3	-6	-6	-6	-13
EBIT	1	41	36	173	150
Net financials	-87	-458	-45	-117	106
Profit before tax	-86	-417	-9	56	256
Tax	4	7	7	29	47
Net profit	-91	-424	-16	28	208

Get a credit rating – not just the numbers

Financial statements show the past. Risika gives you a score and a recommended credit limit, so you know what the numbers mean for your risk.

See the credit rating

Balance sheet

DKK thousands

Item	2025	2024	2023	2022	2021
Total assets	301	514	822	931	1,029
Equity	205	297	721	762	734
Long-term debt	0	1	2	-3	-3
Short-term debt	96	217	100	169	295
Total debt	96	217	100	169	295

Financial ratios

5-year trend

EBITDA margin (of gross profit)

1.8 %

20212025

Equity ratio

68.2 %

Average

Around the average of companies in the same industry

20212025

Return on equity

-44.2 %

Very weak

Among the 10% lowest rated companies in the industry

20212025

Net profit margin (of gross profit)

-37.2 %

20212025

Asset turnover (of gross profit)

0.81×

20212025

Debt / equity

0.47×

Average

Around the average of companies in the same industry

20212025

Sector performance

23 of 28 ratios graded

28 financial ratios from the latest filing, each graded against companies in the same industry.

Profitability

Return on equity (ROE)Very weak

Among the 10% lowest rated companies in the industry

Net profit as a percentage of equity — the return the owners earned on their invested capital this year.

Return on assets (ROA)Very weak

Among the 20% lowest rated companies in the industry

Net profit as a percentage of total assets — the return generated on the capital employed.

Return on net assets (RONA)Very weak

Among the 10% lowest rated companies in the industry

Profit relative to net assets (total assets minus total debt) — the ability to generate earnings from the net asset base alone.

Basic earning power (BEP)Average

Around the average of companies in the same industry

EBIT relative to total assets — the company's earning power before the effects of tax and financial leverage.

Capacity ratioWeak

Among the 40% lowest rated companies in the industry

Shows how strongly fixed costs weigh on the gross result — a high ratio means fixed costs take only a small bite out of the earnings from basic operations.

Gross marginNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

The gross result as a share of revenue — how much of the revenue is left after variable costs to cover the company's fixed costs.

Operating marginNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

EBIT as a share of revenue — the share of revenue remaining as earnings once all operating costs are covered. A key measure of earning power.

Net profit marginNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

The profit for the year as a share of revenue — the company's ability to turn revenue into profit.

Liquidity

Current ratioStrong

Among the 40% highest rated companies in the industry

Current assets relative to short-term debt — the ability to settle short-term obligations with current assets alone. Around 150% is considered satisfactory from a credit perspective.

Quick ratioStrong

Among the 40% highest rated companies in the industry

Current assets excluding inventory relative to short-term debt — whether the most liquid assets alone can cover the short-term obligations. A value of 1 or above signals a healthy liquidity position.

Cash ratioWeak

Among the 40% lowest rated companies in the industry

Cash relative to short-term debt — the ability to repay short-term obligations with cash alone.

Current assets to equityAverage

Around the average of companies in the same industry

Current assets relative to equity — an indicator of the balance-sheet structure and of the company's short- and long-term financing. The healthy level is highly industry-dependent.

Fixed assets to long-term capitalAverage

Around the average of companies in the same industry

Fixed assets relative to long-term capital (equity plus long-term liabilities). Below 100% means the long-term capital finances more than just the fixed assets — a healthier liquidity position.

Cash conversion ratioVery weak

Among the 20% lowest rated companies in the industry

Cash flow relative to profit — the ability to convert reported profits into accessible cash.

Debt & solvency

Solidity ratioAverage

Around the average of companies in the same industry

Equity as a share of total assets — the ability to absorb losses. Around 40% is considered satisfactory from a credit perspective.

Debt ratioStrong

Among the 40% highest rated companies in the industry

Total debt relative to the balance-sheet total — the share of the assets financed by debt rather than equity.

Debt to equityAverage

Around the average of companies in the same industry

Debt relative to equity — the company's leverage. A higher value means heavier reliance on debt financing.

Liabilities to equityAverage

Around the average of companies in the same industry

Total liabilities relative to equity — whether the company operates primarily on borrowed capital or on its own.

Income to debtVery weak

Among the 10% lowest rated companies in the industry

Profit relative to debt — the ability to create earnings while operating with debt.

EBITDA to debtAverage

Around the average of companies in the same industry

EBITDA relative to debt — how much operating earnings are available to service the debt.

Interest coverageAverage

Around the average of companies in the same industry

The ability to pay the interest on the company's debt out of its earnings.

Interest rate on debtVery weak

Among the 20% lowest rated companies in the industry

Financial expenses relative to total liabilities — the effective interest rate the company pays on its debt.

Interest marginVery weak

Among the 20% lowest rated companies in the industry

The return on assets minus the interest rate on debt. Positive means the company benefits from operating with debt; negative means the debt makes it worse off.

Efficiency & development

Equity to contributed capitalAverage

Around the average of companies in the same industry

Total equity relative to the capital the owners contributed — how the equity has developed from its starting point.

One-year change in equityVery weak

Among the 20% lowest rated companies in the industry

The size of this year's increase or decrease in the company's equity.

One-year change in debtVery strong

Among the 20% highest rated companies in the industry

The size of this year's increase or decrease in the company's debt.

Asset turnoverNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

Revenue relative to total assets — the ability to generate revenue from the asset base.

Inventory turnoverNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

Revenue relative to inventory — how many times a year the inventory is sold and replaced. A low value can indicate weak sales or excess inventory.

Annual reports & filings

Annual report 2025
Filed via CVR / Virk · Period 2024-07-01 – 2025-06-30
View PDF
Annual report 2024
Filed via CVR / Virk · Period 2023-07-01 – 2024-06-30
View PDF
Annual report 2023
Filed via CVR / Virk · Period 2022-07-01 – 2023-06-30
View PDF
Annual report 2022
Filed via CVR / Virk · Period 2021-07-01 – 2022-06-30
View PDF
Annual report 2021
Filed via CVR / Virk · Period 2020-07-01 – 2021-06-30
View PDF

People & ownership

Management

Actively employed in the business

Name	Role	Member since
Current (1)
PK Peter Kvetny Chief Executive Officer	Chief Executive Officer	2015

Board of directors

Non-executive oversight

No data on file.

Shareholders

Active legal owners

Shareholder	Type	Ownership	Votes	Registered
Peter Kvetny	Individual	100%	100%	2015

Beneficial ownership (UBO) data access is restricted in Denmark as of September 2025 per the EU 6th AML Directive. Learn more.

One in three Danish companies experiences fraud

Sound familiar? See how to strengthen your defences and catch suspicious changes in ownership and management in time.

See the fraud module

Related companies

Company hierarchy

No registered parent or subsidiaries

Board network connections

Board members of Simple.dk ApS also hold positions in 3 other companies.

Person	Role here	Other companies
Peter Kvetny	Chief Executive Officer	3 companies

Frequently asked questions

What is the CVR number of Simple.dk ApS?

Simple.dk ApS is registered with CVR / Virk under CVR 36536640.

What is the gross profit of Simple.dk ApS?

Simple.dk ApS reported a gross profit of DKK 243.2k in 2025.

How many employees does Simple.dk ApS have?

Simple.dk ApS employs 1 people as of the latest annual report.

Who is the CEO of Simple.dk ApS?

Peter Kvetny is the CEO of Simple.dk ApS.

Where is Simple.dk ApS headquartered?

Simple.dk ApS's registered address is Trongårdsvej 13C.