Rethink ApS

Q: What is the CVR number of Rethink ApS?

Rethink ApS is registered with CVR / Virk under CVR 38223925.

Q: What is the gross profit of Rethink ApS?

Rethink ApS reported a gross profit of DKK 2.1m in 2020.

Q: How many employees does Rethink ApS have?

Rethink ApS employs 3 people as of the latest annual report.

Q: Where is Rethink ApS headquartered?

Rethink ApS's registered address is Borgergade 3, st..

APSBankruptAdvertising protection

CVR 38223925Borgergade 3, 1300 København KPublic relations og kommunikation· NACE 702100Est. 2016 · 9 years old3 employees

Overview

Rethink ApS is a Danish APS based in København K, operating in the Public relations og kommunikation sector. Incorporated in 2016, the company has 3 employees and reported a gross profit of DKK 2.1m in its latest annual filing.

Gross profit 2020

2.1M DKK

+171% vs 2019

EBITDA margin (of gross profit)

−12.9 %

−204% vs 2019

Net profit 2020

-0.2M DKK

-211% vs 2019

Key ratios

See full ratios →

2.0 %

Very weak

Among the 20% lowest rated companies in the industry

20172020

0.9×

Weak

Among the 30% lowest rated companies in the industry

20172020

-26.8 %

Very weak

Among the 20% lowest rated companies in the industry

20172020

EBITDA — year on year

DKK thousands

Key figures

Annual report 2020

Gross profit	2.1M DKK	+171%
EBITDA	-0.3M DKK	-204%
Net profit	-0.2M DKK	-211%
Total assets	0.9M DKK	+37%
Equity	0M DKK	-93%
Employees	3	—

Contact

Address

Borgergade 3, 1300 København K

Advertising protection

Active — opted out of marketing use

Risika for professionals

Risika provides regulated workflow tools for finance, procurement and compliance teams that need monitoring, alerts and an API.

Visit risika.com

Financial development

In its most recent annual report (2020), Rethink ApS reported a gross profit of DKK 2.1m, an increase of 171% on the year before. The figures on this page draw on 4 annual filings covering 2017 to 2020. The bottom line showed a net loss of DKK 229.6k, and the EBITDA margin stood at -12.9%.

At the end of 2020, equity financed 2% of the balance sheet, and current assets covered short-term debt 0.9 times.

Financials

Gross profit

DKK thousands

EBITDA

DKK thousands

Income statement

DKK thousands

Item	2020	2019	2018	2017
Gross profit	2,132	786	-9	-6
Staff expenses	-2,407	-523	-0	-0
EBITDA	-275	264	-9	-6
Depreciation & amort.	-15	-2	-0	-0
EBIT	-290	261	-9	-6
Net financials	-1	-0	0	53
Profit before tax	-291	261	-9	46
Tax	-61	55	-0	-0
Net profit	-230	206	-9	46

Get a credit rating – not just the numbers

Financial statements show the past. Risika gives you a score and a recommended credit limit, so you know what the numbers mean for your risk.

See the credit rating

Balance sheet

DKK thousands

Item	2020	2019	2018	2017
Total assets	855	623	47	56
Equity	17	247	41	49
Long-term debt	0	0	0	0
Short-term debt	838	373	6	6
Total debt	838	373	6	6

Financial ratios

5-year trend

EBITDA margin (of gross profit)

-12.9 %

20172020

Equity ratio

2.0 %

Very weak

Among the 20% lowest rated companies in the industry

20172020

Return on equity

<−999 %

Very weak

Among the 10% lowest rated companies in the industry

20172020

Net profit margin (of gross profit)

-10.8 %

20172020

Asset turnover (of gross profit)

2.49×

20172020

Debt / equity

49.38×

Very weak

Among the 10% lowest rated companies in the industry

20172020

Sector performance

23 of 28 ratios graded

28 financial ratios from the latest filing, each graded against companies in the same industry.

Profitability

Return on equity (ROE)Very weak

Among the 10% lowest rated companies in the industry

Net profit as a percentage of equity — the return the owners earned on their invested capital this year.

Return on assets (ROA)Very weak

Among the 20% lowest rated companies in the industry

Net profit as a percentage of total assets — the return generated on the capital employed.

Return on net assets (RONA)Very weak

Among the 10% lowest rated companies in the industry

Profit relative to net assets (total assets minus total debt) — the ability to generate earnings from the net asset base alone.

Basic earning power (BEP)Very weak

Among the 20% lowest rated companies in the industry

EBIT relative to total assets — the company's earning power before the effects of tax and financial leverage.

Capacity ratioWeak

Among the 30% lowest rated companies in the industry

Shows how strongly fixed costs weigh on the gross result — a high ratio means fixed costs take only a small bite out of the earnings from basic operations.

Gross marginNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

The gross result as a share of revenue — how much of the revenue is left after variable costs to cover the company's fixed costs.

Operating marginNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

EBIT as a share of revenue — the share of revenue remaining as earnings once all operating costs are covered. A key measure of earning power.

Net profit marginNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

The profit for the year as a share of revenue — the company's ability to turn revenue into profit.

Liquidity

Current ratioWeak

Among the 30% lowest rated companies in the industry

Current assets relative to short-term debt — the ability to settle short-term obligations with current assets alone. Around 150% is considered satisfactory from a credit perspective.

Quick ratioWeak

Among the 30% lowest rated companies in the industry

Current assets excluding inventory relative to short-term debt — whether the most liquid assets alone can cover the short-term obligations. A value of 1 or above signals a healthy liquidity position.

Cash ratioAverage

Around the average of companies in the same industry

Cash relative to short-term debt — the ability to repay short-term obligations with cash alone.

Current assets to equityVery weak

Among the 10% lowest rated companies in the industry

Current assets relative to equity — an indicator of the balance-sheet structure and of the company's short- and long-term financing. The healthy level is highly industry-dependent.

Fixed assets to long-term capitalVery weak

Among the 10% lowest rated companies in the industry

Fixed assets relative to long-term capital (equity plus long-term liabilities). Below 100% means the long-term capital finances more than just the fixed assets — a healthier liquidity position.

Cash conversion ratioAverage

Around the average of companies in the same industry

Cash flow relative to profit — the ability to convert reported profits into accessible cash.

Debt & solvency

Solidity ratioVery weak

Among the 20% lowest rated companies in the industry

Equity as a share of total assets — the ability to absorb losses. Around 40% is considered satisfactory from a credit perspective.

Debt ratioVery weak

Among the 20% lowest rated companies in the industry

Total debt relative to the balance-sheet total — the share of the assets financed by debt rather than equity.

Debt to equityVery weak

Among the 10% lowest rated companies in the industry

Debt relative to equity — the company's leverage. A higher value means heavier reliance on debt financing.

Liabilities to equityVery weak

Among the 10% lowest rated companies in the industry

Total liabilities relative to equity — whether the company operates primarily on borrowed capital or on its own.

Income to debtVery weak

Among the 20% lowest rated companies in the industry

Profit relative to debt — the ability to create earnings while operating with debt.

EBITDA to debtVery weak

Among the 20% lowest rated companies in the industry

EBITDA relative to debt — how much operating earnings are available to service the debt.

Interest coverageVery weak

Among the 10% lowest rated companies in the industry

The ability to pay the interest on the company's debt out of its earnings.

Interest rate on debtStrong

Among the 30% highest rated companies in the industry

Financial expenses relative to total liabilities — the effective interest rate the company pays on its debt.

Interest marginVery weak

Among the 20% lowest rated companies in the industry

The return on assets minus the interest rate on debt. Positive means the company benefits from operating with debt; negative means the debt makes it worse off.

Efficiency & development

Equity to contributed capitalVery weak

Among the 20% lowest rated companies in the industry

Total equity relative to the capital the owners contributed — how the equity has developed from its starting point.

One-year change in equityVery weak

Among the 10% lowest rated companies in the industry

The size of this year's increase or decrease in the company's equity.

One-year change in debtVery weak

Among the 20% lowest rated companies in the industry

The size of this year's increase or decrease in the company's debt.

Asset turnoverNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

Revenue relative to total assets — the ability to generate revenue from the asset base.

Inventory turnoverNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

Revenue relative to inventory — how many times a year the inventory is sold and replaced. A low value can indicate weak sales or excess inventory.

Annual reports & filings

Annual report 2020
Filed via CVR / Virk · Period 2020-01-01 – 2020-12-31
View PDF
Annual report 2019
Filed via CVR / Virk · Period 2019-01-01 – 2019-12-31
View PDF
Annual report 2018
Filed via CVR / Virk · Period 2018-01-01 – 2018-12-31
View PDF
Annual report 2017
Filed via CVR / Virk · Period 2016-12-01 – 2017-12-31
View PDF

People & ownership

Management

Actively employed in the business

Name	Role	Member since

Former (4)


JM Jesper Munch Toldam Founder	Founder	2016 – 2023
LH Lasse Hvolbøl Meldgaard Møller Chief Executive Officer	Chief Executive Officer	2018 – 2022
JT Jennie Therese Flygel Founder	Founder	2016 – 2023
MK Maja Kloster Andersen Management	Management	2016 – 2018

Board of directors

Non-executive oversight

Name	Role	Member since

Former (5)


JM Jesper Munch Toldam Board of Directors	Board of Directors	2016 – 2021
KB Kresten Bo Nielsen Board of Directors	Board of Directors	2016 – 2021
LH Lasse Hvolbøl Meldgaard Møller Board of Directors	Board of Directors	2018 – 2022
JT Jennie Therese Flygel Board of Directors	Board of Directors	2016 – 2021
MK Maja Kloster Andersen Board of Directors	Board of Directors	2016 – 2018

Shareholders

Active legal owners

Shareholder	Type	Ownership	Votes	Registered
Jesper Munch Toldam	Individual	33.33–49.99%	33.33–49.99%	2016
Lasse Hvolbøl Meldgaard Møller	Individual	33.33–49.99%	33.33–49.99%	2018
Jennie Therese Flygel	Individual	33.33–49.99%	33.33–49.99%	2016
Maja Kloster Andersen	Individual	33.33–49.99%	33.33–49.99%	2016

Beneficial ownership (UBO) data access is restricted in Denmark as of September 2025 per the EU 6th AML Directive. Learn more.

One in three Danish companies experiences fraud

Sound familiar? See how to strengthen your defences and catch suspicious changes in ownership and management in time.

See the fraud module

Related companies

Company hierarchy

No registered parent or subsidiaries

Board network connections

Board members of Rethink ApS also hold positions in 15 other companies.

Person	Role here	Other companies
Kresten Bo Nielsen	Board of Directors	14 companiesMany roles
Lasse Hvolbøl Meldgaard Møller	Chief Executive Officer	1 company

Frequently asked questions

What is the CVR number of Rethink ApS?

Rethink ApS is registered with CVR / Virk under CVR 38223925.

What is the gross profit of Rethink ApS?

Rethink ApS reported a gross profit of DKK 2.1m in 2020.

How many employees does Rethink ApS have?

Rethink ApS employs 3 people as of the latest annual report.

Where is Rethink ApS headquartered?

Rethink ApS's registered address is Borgergade 3, st..