Brandshop ApS is a Danish APS based in Risskov, operating in the Wholesale of perfume and cosmetics sector. Incorporated in 2017, the company has 1 employee and reported a gross profit of DKK 394.0k in its latest annual filing.
| Gross profit | 0.4M DKK | -26% |
| EBITDA | -0.4M DKK | +43% |
| Net profit | -0.6M DKK | +29% |
| Total assets | 8.8M DKK | -16% |
| Equity | -1.5M DKK | -71% |
| Employees | 1 | — |
In its most recent annual report (2025), Brandshop ApS reported a gross profit of DKK 394.0k, a decrease of 26% on the year before. The figures on this page draw on 5 annual filings covering 2021 to 2025. The bottom line showed a net loss of DKK 630.6k, and the EBITDA margin stood at -104.9%.
At the end of 2025, current assets covered short-term debt 1 times.
| Item | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
| Gross profit | 394 | 530 | 489 | 974 | 896 |
| Staff expenses | -686 | -1,254 | -1,457 | -1,186 | -934 |
| EBITDA | -413 | -724 | -968 | -211 | -37 |
| Depreciation & amort. | -24 | -15 | -26 | -22 | -15 |
| EBIT | -437 | -739 | -994 | -234 | -52 |
| Net financials | -373 | -406 | -469 | -128 | -57 |
| Profit before tax | -810 | -1,145 | -1,463 | -362 | -110 |
| Tax | -180 | -252 | -297 | -76 | -23 |
| Net profit | -631 | -894 | -1,166 | -286 | -86 |
| Item | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
| Total assets | 8,843 | 10,564 | 8,392 | 11,337 | 2,529 |
| Equity | -1,524 | -893 | -169 | 996 | 783 |
| Long-term debt | 1,784 | 1,938 | 1,968 | 532 | 32 |
| Short-term debt | 8,582 | 9,519 | 6,593 | 9,809 | 1,715 |
| Total debt | 10,367 | 11,457 | 8,561 | 10,340 | 1,746 |
28 financial ratios from the latest filing, each graded against companies in the same industry.
Net profit as a percentage of total assets — the return generated on the capital employed.
EBIT relative to total assets — the company's earning power before the effects of tax and financial leverage.
Shows how strongly fixed costs weigh on the gross result — a high ratio means fixed costs take only a small bite out of the earnings from basic operations.
The gross result as a share of revenue — how much of the revenue is left after variable costs to cover the company's fixed costs.
EBIT as a share of revenue — the share of revenue remaining as earnings once all operating costs are covered. A key measure of earning power.
The profit for the year as a share of revenue — the company's ability to turn revenue into profit.
Net profit as a percentage of equity — the return the owners earned on their invested capital this year.
Profit relative to net assets (total assets minus total debt) — the ability to generate earnings from the net asset base alone.
Current assets relative to short-term debt — the ability to settle short-term obligations with current assets alone. Around 150% is considered satisfactory from a credit perspective.
Current assets excluding inventory relative to short-term debt — whether the most liquid assets alone can cover the short-term obligations. A value of 1 or above signals a healthy liquidity position.
Cash relative to short-term debt — the ability to repay short-term obligations with cash alone.
Fixed assets relative to long-term capital (equity plus long-term liabilities). Below 100% means the long-term capital finances more than just the fixed assets — a healthier liquidity position.
Cash flow relative to profit — the ability to convert reported profits into accessible cash.
Current assets relative to equity — an indicator of the balance-sheet structure and of the company's short- and long-term financing. The healthy level is highly industry-dependent.
Equity as a share of total assets — the ability to absorb losses. Around 40% is considered satisfactory from a credit perspective.
Total debt relative to the balance-sheet total — the share of the assets financed by debt rather than equity.
Profit relative to debt — the ability to create earnings while operating with debt.
EBITDA relative to debt — how much operating earnings are available to service the debt.
The ability to pay the interest on the company's debt out of its earnings.
Financial expenses relative to total liabilities — the effective interest rate the company pays on its debt.
The return on assets minus the interest rate on debt. Positive means the company benefits from operating with debt; negative means the debt makes it worse off.
Debt relative to equity — the company's leverage. A higher value means heavier reliance on debt financing.
Total liabilities relative to equity — whether the company operates primarily on borrowed capital or on its own.
Total equity relative to the capital the owners contributed — how the equity has developed from its starting point.
The size of this year's increase or decrease in the company's debt.
Revenue relative to total assets — the ability to generate revenue from the asset base.
Revenue relative to inventory — how many times a year the inventory is sold and replaced. A low value can indicate weak sales or excess inventory.
The size of this year's increase or decrease in the company's equity.
| Name | Role | Member since |
|---|---|---|
| Current (1) | ||
ED Management | Management | 2018 |
CL Management | Management | 2017 – 2017 |
MP Management | Management | 2017 – 2018 |
| Name | Role | Member since |
|---|---|---|
| Current (2) | ||
BJ Board of Directors | Board of Directors | 2024 |
ED Chairman | Chairman | 2017 |
PM Board of Directors | Board of Directors | 2021 – 2024 |
NK Board of Directors | Board of Directors | 2022 – 2023 |
FS Board of Directors | Board of Directors | 2021 – 2022 |
CL Board of Directors | Board of Directors | 2017 – 2017 |
JF Board of Directors | Board of Directors | 2018 – 2024 |
KJ Board of Directors | Board of Directors | 2017 – 2020 |
PM Board of Directors | Board of Directors | 2024 – 2025 |
NW Board of Directors | Board of Directors | 2020 – 2024 |
MP Board of Directors | Board of Directors | 2017 – 2018 |
| Shareholder | Type | Ownership | Votes | Registered |
|---|---|---|---|---|
| Company | 66.67–89.99% | 66.67–89.99% | 2024 | |
| Company | 25–33.32% | 25–33.32% | 2024 | |
| Individual | 5–9.99% | 5–9.99% | 2024 | |
| Company | 25–33.32% | 25–33.32% | 2021 | |
| Company | 5–9.99% | 5–9.99% | 2021 | |
| Company | 10–14.99% | 10–14.99% | 2021 | |
| Company | 10–14.99% | 10–14.99% | 2021 | |
| Company | 25–33.32% | 25–33.32% | 2017 | |
| Company | 50–66.65% | 50–66.65% | 2017 | |
| Company | 33.33–49.99% | 33.33–49.99% | 2017 |
| Person | Role here | Other companies |
|---|---|---|
| Michael Paulsen | Management | 6 companiesMany roles |
| Preben Munch Kjærgaard | Board of Directors | 5 companies |
| Poul Martin Bøtker | Board of Directors | 5 companies |
| Christian Leth-Hestbech | Management | 4 companies |
| Eric Dunstan Sørensen | Management | 4 companies |
| Flemming Sølvstad Nielsen | Board of Directors | 3 companies |
| Brian Jensen | Board of Directors | 2 companies |
| Jakob Fürst Sørensen | Board of Directors | 1 company |
| Kristian Jansby | Board of Directors | 1 company |
| Nichlas Winther Mortensen | Board of Directors | 1 company |