HPP E-commerce ApS

Q: What is the CVR number of HPP E-commerce ApS?

HPP E-commerce ApS is registered with CVR / Virk under CVR 39826577.

Q: What is the gross profit of HPP E-commerce ApS?

HPP E-commerce ApS reported a gross profit of -DKK 43.5k in 2019.

Q: Where is HPP E-commerce ApS headquartered?

HPP E-commerce ApS's registered address is Holmen 8.

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CVR 39826577Holmen 8, 4672 KlippingeDetailhandel med husholdnings- eller boligudstyr, bortset fra elektriske apparater, via internet· NACE 479113Est. 2018 · 8 years old— employees

Overview

HPP E-commerce ApS is a Danish APS based in Klippinge, operating in the Detailhandel med husholdnings- eller boligudstyr, bortset fra elektriske apparater, via internet sector. Incorporated in 2018, the company reported a gross profit of -DKK 43.5k in its latest annual filing.

Gross profit 2019

-43.5K DKK

EBITDA margin (of gross profit)

150.3 %

Net profit 2019

-68.6K DKK

Key ratios

See full ratios →

-45.0 %

Very weak

Among the 20% lowest rated companies in the industry

20192019

0.7×

Very weak

Among the 20% lowest rated companies in the industry

20192019

-165.8 %

Very weak

Among the 10% lowest rated companies in the industry

20192019

EBITDA — year on year

DKK thousands

Key figures

Annual report 2019

Gross profit	-43.5K DKK	—
EBITDA	-65.4K DKK	—
Net profit	-68.6K DKK	—
Total assets	41.4K DKK	—
Equity	-18.6K DKK	—
Employees	—	—

Contact

Address

Holmen 8, 4672 Klippinge

Advertising protection

Active — opted out of marketing use

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Financial development

In its most recent annual report (2019), HPP E-commerce ApS reported a gross profit of -DKK 43.5k. The bottom line showed a net loss of DKK 68.6k.

At the end of 2019, current assets covered short-term debt 0.7 times.

Financials

Gross profit

DKK thousands

EBITDA

DKK thousands

Income statement

DKK thousands

Item	2019
Gross profit	-44
Staff expenses	-0
EBITDA	-65
Depreciation & amort.	-0
EBIT	-65
Net financials	-3
Profit before tax	-69
Tax	-0
Net profit	-69

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Balance sheet

DKK thousands

Item	2019
Total assets	41
Equity	-19
Long-term debt	0
Short-term debt	60
Total debt	60

Financial ratios

5-year trend

EBITDA margin (of gross profit)

<−999 %

20192019

Equity ratio

-45.0 %

Very weak

Among the 20% lowest rated companies in the industry

20192019

Return on equity

—

20192019

Net profit margin (of gross profit)

<−999 %

20192019

Asset turnover (of gross profit)

-1.05×

20192019

Debt / equity

—

20192019

Sector performance

13 of 28 ratios graded

28 financial ratios from the latest filing, each graded against companies in the same industry.

Profitability

Return on assets (ROA)Very weak

Among the 10% lowest rated companies in the industry

Net profit as a percentage of total assets — the return generated on the capital employed.

Basic earning power (BEP)Very weak

Among the 10% lowest rated companies in the industry

EBIT relative to total assets — the company's earning power before the effects of tax and financial leverage.

Capacity ratioVery weak

Among the 10% lowest rated companies in the industry

Shows how strongly fixed costs weigh on the gross result — a high ratio means fixed costs take only a small bite out of the earnings from basic operations.

Gross marginNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

The gross result as a share of revenue — how much of the revenue is left after variable costs to cover the company's fixed costs.

Operating marginNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

EBIT as a share of revenue — the share of revenue remaining as earnings once all operating costs are covered. A key measure of earning power.

Net profit marginNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

The profit for the year as a share of revenue — the company's ability to turn revenue into profit.

Return on equity (ROE)Not rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

Net profit as a percentage of equity — the return the owners earned on their invested capital this year.

Return on net assets (RONA)Not rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

Profit relative to net assets (total assets minus total debt) — the ability to generate earnings from the net asset base alone.

Liquidity

Current ratioVery weak

Among the 20% lowest rated companies in the industry

Current assets relative to short-term debt — the ability to settle short-term obligations with current assets alone. Around 150% is considered satisfactory from a credit perspective.

Quick ratioWeak

Among the 30% lowest rated companies in the industry

Current assets excluding inventory relative to short-term debt — whether the most liquid assets alone can cover the short-term obligations. A value of 1 or above signals a healthy liquidity position.

Cash ratioAverage

Around the average of companies in the same industry

Cash relative to short-term debt — the ability to repay short-term obligations with cash alone.

Cash conversion ratioWeak

Among the 30% lowest rated companies in the industry

Cash flow relative to profit — the ability to convert reported profits into accessible cash.

Current assets to equityNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

Current assets relative to equity — an indicator of the balance-sheet structure and of the company's short- and long-term financing. The healthy level is highly industry-dependent.

Fixed assets to long-term capitalNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

Fixed assets relative to long-term capital (equity plus long-term liabilities). Below 100% means the long-term capital finances more than just the fixed assets — a healthier liquidity position.

Debt & solvency

Solidity ratioVery weak

Among the 20% lowest rated companies in the industry

Equity as a share of total assets — the ability to absorb losses. Around 40% is considered satisfactory from a credit perspective.

Debt ratioVery weak

Among the 20% lowest rated companies in the industry

Total debt relative to the balance-sheet total — the share of the assets financed by debt rather than equity.

Income to debtVery weak

Among the 10% lowest rated companies in the industry

Profit relative to debt — the ability to create earnings while operating with debt.

EBITDA to debtVery weak

Among the 10% lowest rated companies in the industry

EBITDA relative to debt — how much operating earnings are available to service the debt.

Interest coverageVery weak

Among the 20% lowest rated companies in the industry

The ability to pay the interest on the company's debt out of its earnings.

Debt to equityNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

Debt relative to equity — the company's leverage. A higher value means heavier reliance on debt financing.

Liabilities to equityNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

Total liabilities relative to equity — whether the company operates primarily on borrowed capital or on its own.

Interest rate on debtNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

Financial expenses relative to total liabilities — the effective interest rate the company pays on its debt.

Interest marginNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

The return on assets minus the interest rate on debt. Positive means the company benefits from operating with debt; negative means the debt makes it worse off.

Efficiency & development

Equity to contributed capitalVery weak

Among the 20% lowest rated companies in the industry

Total equity relative to the capital the owners contributed — how the equity has developed from its starting point.

Asset turnoverNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

Revenue relative to total assets — the ability to generate revenue from the asset base.

Inventory turnoverNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

Revenue relative to inventory — how many times a year the inventory is sold and replaced. A low value can indicate weak sales or excess inventory.

One-year change in equityNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

The size of this year's increase or decrease in the company's equity.

One-year change in debtNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

The size of this year's increase or decrease in the company's debt.

Annual reports & filings

Annual report 2019
Filed via CVR / Virk · Period 2018-08-31 – 2019-12-31
View PDF

People & ownership

Management

Actively employed in the business

Name	Role	Member since

Former (2)


HT Henrik Torben Pedersen Management	Management	2018 – 2021
PK Peter Kim Pedersen Management	Management	2018 – 2021

Board of directors

Non-executive oversight

No data on file.

Shareholders

Active legal owners

Shareholder	Type	Ownership	Votes	Registered
PKP1 Holding ApS	Company	50–66.65%	50–66.65%	2018
HTP Holding ApS	Company	50–66.65%	50–66.65%	2018

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Related companies

Company hierarchy

PKP1 Holding ApS50%

HTP Holding ApS50%

HPP E-commerce ApS (this company)

Board network connections

Board members of HPP E-commerce ApS also hold positions in 2 other companies.

Person	Role here	Other companies
Henrik Torben Pedersen	Management	1 company
Peter Kim Pedersen	Management	1 company

Frequently asked questions

What is the CVR number of HPP E-commerce ApS?

HPP E-commerce ApS is registered with CVR / Virk under CVR 39826577.

What is the gross profit of HPP E-commerce ApS?

HPP E-commerce ApS reported a gross profit of -DKK 43.5k in 2019.

Where is HPP E-commerce ApS headquartered?

HPP E-commerce ApS's registered address is Holmen 8.