Defining Brands co. ApS

APSActiveAdvertising protection

CVR 42336092Sankt Peders Stræde 19A, 1453 København KActivities of advertising agencies· NACE 7311Est. 2021 · 5 years old5 employees

Overview

Defining Brands co. ApS is a Danish APS based in København K, operating in the Activities of advertising agencies sector. Incorporated in 2021, the company has 5 employees and reported a gross profit of DKK 1.3m in its latest annual filing.

Gross profit 2025

1.3M DKK

+9% vs 2024

EBITDA margin (of gross profit)

4.1 %

−13% vs 2024

Net profit 2025

0M DKK

-34% vs 2024

Key ratios

See full ratios →

10.6 %

Very weak

Among the 20% lowest rated companies in the industry

20222025

0.7×

Very weak

Among the 20% lowest rated companies in the industry

20222025

5.9 %

Average

Around the average of companies in the same industry

20222025

EBITDA — year on year

DKK thousands

Key figures

Annual report 2025

Gross profit	1.3M DKK	+9%
EBITDA	0.1M DKK	-13%
Net profit	0M DKK	-34%
Total assets	0.3M DKK	-33%
Equity	0M DKK	+126%
Employees	5	—

Contact

Address

Sankt Peders Stræde 19A, 1453 København K

Advertising protection

Active — opted out of marketing use

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Financial development

In its most recent annual report (2025), Defining Brands co. ApS reported a gross profit of DKK 1.3m, an increase of 9% on the year before. The figures on this page draw on 4 annual filings covering 2022 to 2025. The bottom line showed a net profit of DKK 18.6k, and the EBITDA margin stood at 4.1%.

At the end of 2025, equity financed 10.6% of the balance sheet, and current assets covered short-term debt 0.7 times.

Financials

Gross profit

DKK thousands

EBITDA

DKK thousands

Income statement

DKK thousands

Item	2025	2024	2023	2022
Gross profit	1,277	1,173	933	811
Staff expenses	-1,224	-1,113	-1,052	-750
EBITDA	52	60	-119	61
Depreciation & amort.	-15	-15	-0	-0
EBIT	37	45	-119	61
Net financials	-11	-8	-3	-2
Profit before tax	26	37	-123	59
Tax	8	9	-26	16
Net profit	19	28	-97	43

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Balance sheet

DKK thousands

Item	2025	2024	2023	2022
Total assets	316	475	353	277
Equity	33	15	-14	83
Long-term debt	0	0	0	0
Short-term debt	283	460	366	194
Total debt	283	460	366	194

Financial ratios

5-year trend

EBITDA margin (of gross profit)

4.1 %

20222025

Equity ratio

10.6 %

Very weak

Among the 20% lowest rated companies in the industry

20222025

Return on equity

55.7 %

Strong

Among the 30% highest rated companies in the industry

20222025

Net profit margin (of gross profit)

1.5 %

20222025

Asset turnover (of gross profit)

4.03×

20222025

Debt / equity

8.47×

Very weak

Among the 10% lowest rated companies in the industry

20222025

Sector performance

23 of 28 ratios graded

28 financial ratios from the latest filing, each graded against companies in the same industry.

Profitability

Return on equity (ROE)Strong

Among the 30% highest rated companies in the industry

Net profit as a percentage of equity — the return the owners earned on their invested capital this year.

Return on assets (ROA)Average

Around the average of companies in the same industry

Net profit as a percentage of total assets — the return generated on the capital employed.

Return on net assets (RONA)Strong

Among the 30% highest rated companies in the industry

Profit relative to net assets (total assets minus total debt) — the ability to generate earnings from the net asset base alone.

Basic earning power (BEP)Strong

Among the 40% highest rated companies in the industry

EBIT relative to total assets — the company's earning power before the effects of tax and financial leverage.

Capacity ratioAverage

Around the average of companies in the same industry

Shows how strongly fixed costs weigh on the gross result — a high ratio means fixed costs take only a small bite out of the earnings from basic operations.

Gross marginNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

The gross result as a share of revenue — how much of the revenue is left after variable costs to cover the company's fixed costs.

Operating marginNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

EBIT as a share of revenue — the share of revenue remaining as earnings once all operating costs are covered. A key measure of earning power.

Net profit marginNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

The profit for the year as a share of revenue — the company's ability to turn revenue into profit.

Liquidity

Current ratioVery weak

Among the 20% lowest rated companies in the industry

Current assets relative to short-term debt — the ability to settle short-term obligations with current assets alone. Around 150% is considered satisfactory from a credit perspective.

Quick ratioVery weak

Among the 20% lowest rated companies in the industry

Current assets excluding inventory relative to short-term debt — whether the most liquid assets alone can cover the short-term obligations. A value of 1 or above signals a healthy liquidity position.

Cash ratioWeak

Among the 30% lowest rated companies in the industry

Cash relative to short-term debt — the ability to repay short-term obligations with cash alone.

Current assets to equityVery weak

Among the 10% lowest rated companies in the industry

Current assets relative to equity — an indicator of the balance-sheet structure and of the company's short- and long-term financing. The healthy level is highly industry-dependent.

Fixed assets to long-term capitalVery weak

Among the 10% lowest rated companies in the industry

Fixed assets relative to long-term capital (equity plus long-term liabilities). Below 100% means the long-term capital finances more than just the fixed assets — a healthier liquidity position.

Cash conversion ratioVery strong

Among the 10% highest rated companies in the industry

Cash flow relative to profit — the ability to convert reported profits into accessible cash.

Debt & solvency

Solidity ratioVery weak

Among the 20% lowest rated companies in the industry

Equity as a share of total assets — the ability to absorb losses. Around 40% is considered satisfactory from a credit perspective.

Debt ratioVery weak

Among the 20% lowest rated companies in the industry

Total debt relative to the balance-sheet total — the share of the assets financed by debt rather than equity.

Debt to equityVery weak

Among the 10% lowest rated companies in the industry

Debt relative to equity — the company's leverage. A higher value means heavier reliance on debt financing.

Liabilities to equityVery weak

Among the 10% lowest rated companies in the industry

Total liabilities relative to equity — whether the company operates primarily on borrowed capital or on its own.

Income to debtAverage

Around the average of companies in the same industry

Profit relative to debt — the ability to create earnings while operating with debt.

EBITDA to debtAverage

Around the average of companies in the same industry

EBITDA relative to debt — how much operating earnings are available to service the debt.

Interest coverageAverage

Around the average of companies in the same industry

The ability to pay the interest on the company's debt out of its earnings.

Interest rate on debtWeak

Among the 40% lowest rated companies in the industry

Financial expenses relative to total liabilities — the effective interest rate the company pays on its debt.

Interest marginAverage

Around the average of companies in the same industry

The return on assets minus the interest rate on debt. Positive means the company benefits from operating with debt; negative means the debt makes it worse off.

Efficiency & development

Equity to contributed capitalWeak

Among the 30% lowest rated companies in the industry

Total equity relative to the capital the owners contributed — how the equity has developed from its starting point.

One-year change in equityVery strong

Among the 10% highest rated companies in the industry

The size of this year's increase or decrease in the company's equity.

One-year change in debtVery strong

Among the 20% highest rated companies in the industry

The size of this year's increase or decrease in the company's debt.

Asset turnoverNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

Revenue relative to total assets — the ability to generate revenue from the asset base.

Inventory turnoverNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

Revenue relative to inventory — how many times a year the inventory is sold and replaced. A low value can indicate weak sales or excess inventory.

Annual reports & filings

Annual report 2025
Filed via CVR / Virk · Period 2024-07-01 – 2025-06-30
View PDF
Annual report 2024
Filed via CVR / Virk · Period 2023-07-01 – 2024-06-30
View PDF
Annual report 2023
Filed via CVR / Virk · Period 2022-07-01 – 2023-06-30
View PDF
Annual report 2022
Filed via CVR / Virk · Period 2021-04-23 – 2022-06-30
View PDF

People & ownership

Management

Actively employed in the business

No data on file.

Board of directors

Non-executive oversight

No data on file.

Shareholders

Active legal owners

No shareholder data available.

Beneficial ownership (UBO) data access is restricted in Denmark as of September 2025 per the EU 6th AML Directive. Learn more.

One in three Danish companies experiences fraud

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Related companies

Company hierarchy

Haakansson holding ApS100%

The Mine Group ApS33.33%

Defining Brands co. ApS (this company)

Frequently asked questions

What is the CVR number of Defining Brands co. ApS?

Defining Brands co. ApS is registered with CVR / Virk under CVR 42336092.

What is the gross profit of Defining Brands co. ApS?

Defining Brands co. ApS reported a gross profit of DKK 1.3m in 2025.

How many employees does Defining Brands co. ApS have?

Defining Brands co. ApS employs 5 people as of the latest annual report.

Where is Defining Brands co. ApS headquartered?

Defining Brands co. ApS's registered address is Sankt Peders Stræde 19A.