Fifty5Blue Denmark ApS
APSActiveAdvertising protectionCVR 43331256Rådhuspladsen 45, 1550 København VMarket research and public opinion polling· NACE 7320Est. 2022 · 4 years old93 employees
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Overview
Fifty5Blue Denmark ApS is a Danish APS based in København V, operating in the Market research and public opinion polling sector. Incorporated in 2022, the company has 93 employees and reported a gross profit of DKK 32.3m in its latest annual filing.
Gross profit 2025
32.3M DKK
+146791% vs 2024
EBITDA margin (of gross profit)
16.4 %
+117% vs 2024
Net profit 2025
3.9M DKK
+113% vs 2024
Key ratios
See full ratios →Solidity ratioEquity ÷ Total assets × 100
39.4 %
WeakAmong the 40% lowest rated companies in the industry
20222025
Liquidity ratioCurrent assets ÷ Short-term debt
1.6×
AverageAround the average of companies in the same industry
20222025
Return on assets (ROA)Net profit ÷ Total assets × 100
9.3 %
AverageAround the average of companies in the same industry
20222025
EBITDA — year on year
DKK millionsKey figures
Annual report 2025| Gross profit | 32.3M DKK | +146791% |
| EBITDA | 5.3M DKK | +117% |
| Net profit | 3.9M DKK | +113% |
| Total assets | 42.2M DKK | +46% |
| Equity | 16.6M DKK | +186% |
| Employees | 93 | — |
Company information
Legal name
Fifty5Blue Denmark ApS
CVR number
43331256
Legal form
Anpartsselskab
NACE code
Founded
16 June 2022 · 4 years
Share capital
DKK 40,002
Employees
93 (FTE)
VAT registered
Yes
Audit selected
Yes
Last report
2025-12-31
Financial year
January – December
Signatory rights
Selskabet tegnes af 1 direktør eller af den samlede direktion.
Company purpose
Selskabets formål er levering af markedsundersøgelser af høj kvalitet, medieintelligens og målinger indenfor områderne i) måling og analyse af individuelle målgrupper efter medietype, på tværs af digitale og analoge skærme og enheder og efter demografi, ii) måling af reklameaktiviteter efter forbrug, efter kreativitet, efter kanal og efter medie, og iii) måling af forbrugernes medieforbrug, indkøbsadfærd og holdninger samt skræddersyede forskningsprojekter.
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Contact
Address
Rådhuspladsen 45, 1550 København V
Phone
+45 3927 2727
Email
info@kantargallup.dk
Advertising protection
Active — opted out of marketing use
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Financial development
In its most recent annual report (2025), Fifty5Blue Denmark ApS reported a gross profit of DKK 32.3m, an increase of 146791% on the year before. The figures on this page draw on 4 annual filings covering 2022 to 2025. The bottom line showed a net profit of DKK 3.9m, and the EBITDA margin stood at 16.4%.
At the end of 2025, equity financed 39.4% of the balance sheet, and current assets covered short-term debt 1.6 times.
Financials
Gross profit
DKK millionsEBITDA
DKK millionsIncome statement
DKK thousands| Item | 2025 | 2024 | 2023 | 2022 |
|---|---|---|---|---|
| Gross profit | 32,316 | 22 | 45,385 | 17,798 |
| Staff expenses | -27,008 | -32,140 | -37,652 | -16,242 |
| EBITDA | 5,308 | -32,118 | 7,733 | 1,556 |
| Depreciation & amort. | -663 | -4,743 | -297 | -319 |
| EBIT | 4,645 | -36,861 | 7,436 | 1,237 |
| Net financials | -781 | -923 | -96 | 0 |
| Profit before tax | 3,864 | -37,784 | 7,340 | 1,237 |
| Tax | -40 | -7,092 | 1,617 | 272 |
| Net profit | 3,904 | -30,692 | 5,723 | 965 |
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Balance sheet
DKK thousands| Item | 2025 | 2024 | 2023 | 2022 |
|---|---|---|---|---|
| Total assets | 42,192 | 28,937 | 30,436 | 30,779 |
| Equity | 16,619 | -19,285 | 14,848 | 9,125 |
| Long-term debt | 987 | 928 | 0 | 0 |
| Short-term debt | 24,586 | 47,758 | 15,588 | 21,654 |
| Total debt | 25,573 | 48,222 | 15,588 | 21,654 |
Financial ratios
5-year trendEBITDA margin (of gross profit)
16.4 %
20222025
Equity ratio
39.4 %
WeakAmong the 40% lowest rated companies in the industry
20222025
Return on equity
23.5 %
StrongAmong the 40% highest rated companies in the industry
20222025
Net profit margin (of gross profit)
12.1 %
20222025
Asset turnover (of gross profit)
0.77×
20222025
Debt / equity
1.54×
WeakAmong the 30% lowest rated companies in the industry
20222025
Sector performance
22 of 28 ratios graded28 financial ratios from the latest filing, each graded against companies in the same industry.
Profitability
Return on equity (ROE)Strong
Among the 40% highest rated companies in the industry
Net profit as a percentage of equity — the return the owners earned on their invested capital this year.
Return on assets (ROA)Average
Around the average of companies in the same industry
Net profit as a percentage of total assets — the return generated on the capital employed.
Return on net assets (RONA)Strong
Among the 40% highest rated companies in the industry
Profit relative to net assets (total assets minus total debt) — the ability to generate earnings from the net asset base alone.
Basic earning power (BEP)Strong
Among the 40% highest rated companies in the industry
EBIT relative to total assets — the company's earning power before the effects of tax and financial leverage.
Capacity ratioAverage
Around the average of companies in the same industry
Shows how strongly fixed costs weigh on the gross result — a high ratio means fixed costs take only a small bite out of the earnings from basic operations.
Gross marginNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
The gross result as a share of revenue — how much of the revenue is left after variable costs to cover the company's fixed costs.
Operating marginNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
EBIT as a share of revenue — the share of revenue remaining as earnings once all operating costs are covered. A key measure of earning power.
Net profit marginNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
The profit for the year as a share of revenue — the company's ability to turn revenue into profit.
Liquidity
Current ratioAverage
Around the average of companies in the same industry
Current assets relative to short-term debt — the ability to settle short-term obligations with current assets alone. Around 150% is considered satisfactory from a credit perspective.
Quick ratioAverage
Around the average of companies in the same industry
Current assets excluding inventory relative to short-term debt — whether the most liquid assets alone can cover the short-term obligations. A value of 1 or above signals a healthy liquidity position.
Cash ratioVery weak
Among the 10% lowest rated companies in the industry
Cash relative to short-term debt — the ability to repay short-term obligations with cash alone.
Current assets to equityVery weak
Among the 20% lowest rated companies in the industry
Current assets relative to equity — an indicator of the balance-sheet structure and of the company's short- and long-term financing. The healthy level is highly industry-dependent.
Fixed assets to long-term capitalAverage
Around the average of companies in the same industry
Fixed assets relative to long-term capital (equity plus long-term liabilities). Below 100% means the long-term capital finances more than just the fixed assets — a healthier liquidity position.
Cash conversion ratioStrong
Among the 30% highest rated companies in the industry
Cash flow relative to profit — the ability to convert reported profits into accessible cash.
Debt & solvency
Solidity ratioWeak
Among the 40% lowest rated companies in the industry
Equity as a share of total assets — the ability to absorb losses. Around 40% is considered satisfactory from a credit perspective.
Debt ratioWeak
Among the 40% lowest rated companies in the industry
Total debt relative to the balance-sheet total — the share of the assets financed by debt rather than equity.
Debt to equityWeak
Among the 30% lowest rated companies in the industry
Debt relative to equity — the company's leverage. A higher value means heavier reliance on debt financing.
Liabilities to equityWeak
Among the 30% lowest rated companies in the industry
Total liabilities relative to equity — whether the company operates primarily on borrowed capital or on its own.
Income to debtAverage
Around the average of companies in the same industry
Profit relative to debt — the ability to create earnings while operating with debt.
EBITDA to debtAverage
Around the average of companies in the same industry
EBITDA relative to debt — how much operating earnings are available to service the debt.
Interest coverageAverage
Around the average of companies in the same industry
The ability to pay the interest on the company's debt out of its earnings.
Interest rate on debtWeak
Among the 40% lowest rated companies in the industry
Financial expenses relative to total liabilities — the effective interest rate the company pays on its debt.
Interest marginStrong
Among the 40% highest rated companies in the industry
The return on assets minus the interest rate on debt. Positive means the company benefits from operating with debt; negative means the debt makes it worse off.
Efficiency & development
Equity to contributed capitalVery strong
Among the 10% highest rated companies in the industry
Total equity relative to the capital the owners contributed — how the equity has developed from its starting point.
One-year change in debtVery strong
Among the 20% highest rated companies in the industry
The size of this year's increase or decrease in the company's debt.
Asset turnoverNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Revenue relative to total assets — the ability to generate revenue from the asset base.
Inventory turnoverNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Revenue relative to inventory — how many times a year the inventory is sold and replaced. A low value can indicate weak sales or excess inventory.
One-year change in equityNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
The size of this year's increase or decrease in the company's equity.
Annual reports & filings
- Annual report 2025Filed via CVR / Virk · Period 2025-01-01 – 2025-12-31
- Annual report 2024Filed via CVR / Virk · Period 2024-01-01 – 2024-12-31
- Annual report 2023Filed via CVR / Virk · Period 2023-01-01 – 2023-12-31
- Annual report 2022Filed via CVR / Virk · Period 2022-06-16 – 2022-12-31
People & ownership
Management
Actively employed in the business| Name | Role | Member since |
|---|---|---|
| Current (3) | ||
JK Management | Management | 2024 |
MS Management | Management | 2024 |
DC Management | Management | 2025 |
Former (3)
PF Management | Management | 2022 – 2024 |
KL Management | Management | 2022 – 2025 |
HJ Management | Management | 2022 – 2024 |
Board of directors
Non-executive oversightNo data on file.
Shareholders
Active legal owners| Shareholder | Type | Ownership | Votes | Registered |
|---|---|---|---|---|
Kantar Media Netherlands Holdings B.V. | Company | 100% | 100% | 2023 |
Taylor Nelson Sofres B.V. | Company | 100% | 100% | 2022 |
Beneficial ownership (UBO) data access is restricted in Denmark as of September 2025 per the EU 6th AML Directive. Learn more.
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Company hierarchy
Kantar Media Netherlands Holdings B.V.100%Taylor Nelson Sofres B.V.100%
Fifty5Blue Denmark ApS (this company)Board network connections
Board members of Fifty5Blue Denmark ApS also hold positions in 2 other companies.
| Person | Role here | Other companies |
|---|---|---|
| Dennis Christensen | Management | 1 company |
| Henrik Jørgen Hansen | Management | 1 company |
Frequently asked questions
What is the CVR number of Fifty5Blue Denmark ApS?
Fifty5Blue Denmark ApS is registered with CVR / Virk under CVR 43331256.
What is the gross profit of Fifty5Blue Denmark ApS?
Fifty5Blue Denmark ApS reported a gross profit of DKK 32.3m in 2025.
How many employees does Fifty5Blue Denmark ApS have?
Fifty5Blue Denmark ApS employs 93 people as of the latest annual report.
Where is Fifty5Blue Denmark ApS headquartered?
Fifty5Blue Denmark ApS's registered address is Rådhuspladsen 45, 3..