Pouches Denmark ApS

APSActive

CVR 44149990Thorsvej 243, 7200 GrindstedRetail sale of tobacco products· NACE 4726Est. 2023 · 3 years old46 employees

Overview

Pouches Denmark ApS is a Danish APS based in Grindsted, operating in the Retail sale of tobacco products sector. Incorporated in 2023, the company has 46 employees and reported a gross profit of DKK 22.2m in its latest annual filing.

Gross profit 2025

22.2M DKK

+15% vs 2024

EBITDA margin (of gross profit)

42.8 %

−24% vs 2024

Net profit 2025

7.1M DKK

-28% vs 2024

Key ratios

See full ratios →

13.8 %

Weak

Among the 30% lowest rated companies in the industry

20232025

1.1×

Weak

Among the 40% lowest rated companies in the industry

20232025

35.7 %

Very strong

Among the 10% highest rated companies in the industry

20232025

EBITDA — year on year

DKK millions

Key figures

Annual report 2025

Gross profit	22.2M DKK	+15%
EBITDA	9.5M DKK	-24%
Net profit	7.1M DKK	-28%
Total assets	19.9M DKK	-2%
Equity	2.7M DKK	-75%
Employees	46	—

Financial development

In its most recent annual report (2025), Pouches Denmark ApS reported a gross profit of DKK 22.2m, an increase of 15% on the year before. The figures on this page draw on 3 annual filings covering 2023 to 2025. The bottom line showed a net profit of DKK 7.1m, and the EBITDA margin stood at 42.8%.

At the end of 2025, equity financed 13.8% of the balance sheet, and current assets covered short-term debt 1.1 times.

Financials

Gross profit

DKK millions

EBITDA

DKK millions

Income statement

DKK thousands

Item	2025	2024	2023
Gross profit	22,222	19,277	9,010
Staff expenses	-12,701	-6,729	-3,154
EBITDA	9,520	12,548	5,856
Depreciation & amort.	-272	-188	-177
EBIT	9,249	12,361	5,679
Net financials	-151	-208	-84
Profit before tax	9,098	12,153	5,596
Tax	2,008	2,311	1,218
Net profit	7,090	9,842	4,377

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Balance sheet

DKK thousands

Item	2025	2024	2023
Total assets	19,860	20,286	15,728
Equity	2,737	10,860	7,618
Long-term debt	0	0	0
Short-term debt	17,112	9,426	7,722
Total debt	17,112	9,426	7,722

Financial ratios

5-year trend

EBITDA margin (of gross profit)

42.8 %

20232025

Equity ratio

13.8 %

Weak

Among the 30% lowest rated companies in the industry

20232025

Return on equity

259.1 %

Very strong

Among the 10% highest rated companies in the industry

20232025

Net profit margin (of gross profit)

31.9 %

20232025

Asset turnover (of gross profit)

1.12×

20232025

Debt / equity

6.26×

Very weak

Among the 20% lowest rated companies in the industry

20232025

Sector performance

23 of 28 ratios graded

28 financial ratios from the latest filing, each graded against companies in the same industry.

Profitability

Return on equity (ROE)Very strong

Among the 10% highest rated companies in the industry

Net profit as a percentage of equity — the return the owners earned on their invested capital this year.

Return on assets (ROA)Very strong

Among the 10% highest rated companies in the industry

Net profit as a percentage of total assets — the return generated on the capital employed.

Return on net assets (RONA)Very strong

Among the 10% highest rated companies in the industry

Profit relative to net assets (total assets minus total debt) — the ability to generate earnings from the net asset base alone.

Basic earning power (BEP)Very strong

Among the 10% highest rated companies in the industry

EBIT relative to total assets — the company's earning power before the effects of tax and financial leverage.

Capacity ratioStrong

Among the 30% highest rated companies in the industry

Shows how strongly fixed costs weigh on the gross result — a high ratio means fixed costs take only a small bite out of the earnings from basic operations.

Gross marginNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

The gross result as a share of revenue — how much of the revenue is left after variable costs to cover the company's fixed costs.

Operating marginNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

EBIT as a share of revenue — the share of revenue remaining as earnings once all operating costs are covered. A key measure of earning power.

Net profit marginNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

The profit for the year as a share of revenue — the company's ability to turn revenue into profit.

Liquidity

Current ratioWeak

Among the 40% lowest rated companies in the industry

Current assets relative to short-term debt — the ability to settle short-term obligations with current assets alone. Around 150% is considered satisfactory from a credit perspective.

Quick ratioWeak

Among the 40% lowest rated companies in the industry

Current assets excluding inventory relative to short-term debt — whether the most liquid assets alone can cover the short-term obligations. A value of 1 or above signals a healthy liquidity position.

Cash ratioWeak

Among the 30% lowest rated companies in the industry

Cash relative to short-term debt — the ability to repay short-term obligations with cash alone.

Current assets to equityVery weak

Among the 20% lowest rated companies in the industry

Current assets relative to equity — an indicator of the balance-sheet structure and of the company's short- and long-term financing. The healthy level is highly industry-dependent.

Fixed assets to long-term capitalWeak

Among the 30% lowest rated companies in the industry

Fixed assets relative to long-term capital (equity plus long-term liabilities). Below 100% means the long-term capital finances more than just the fixed assets — a healthier liquidity position.

Cash conversion ratioStrong

Among the 40% highest rated companies in the industry

Cash flow relative to profit — the ability to convert reported profits into accessible cash.

Debt & solvency

Solidity ratioWeak

Among the 30% lowest rated companies in the industry

Equity as a share of total assets — the ability to absorb losses. Around 40% is considered satisfactory from a credit perspective.

Debt ratioWeak

Among the 30% lowest rated companies in the industry

Total debt relative to the balance-sheet total — the share of the assets financed by debt rather than equity.

Debt to equityVery weak

Among the 20% lowest rated companies in the industry

Debt relative to equity — the company's leverage. A higher value means heavier reliance on debt financing.

Liabilities to equityVery weak

Among the 20% lowest rated companies in the industry

Total liabilities relative to equity — whether the company operates primarily on borrowed capital or on its own.

Income to debtVery strong

Among the 20% highest rated companies in the industry

Profit relative to debt — the ability to create earnings while operating with debt.

EBITDA to debtVery strong

Among the 20% highest rated companies in the industry

EBITDA relative to debt — how much operating earnings are available to service the debt.

Interest coverageVery strong

Among the 20% highest rated companies in the industry

The ability to pay the interest on the company's debt out of its earnings.

Interest rate on debtAverage

Around the average of companies in the same industry

Financial expenses relative to total liabilities — the effective interest rate the company pays on its debt.

Interest marginVery strong

Among the 10% highest rated companies in the industry

The return on assets minus the interest rate on debt. Positive means the company benefits from operating with debt; negative means the debt makes it worse off.

Efficiency & development

Equity to contributed capitalVery strong

Among the 10% highest rated companies in the industry

Total equity relative to the capital the owners contributed — how the equity has developed from its starting point.

One-year change in equityVery weak

Among the 10% lowest rated companies in the industry

The size of this year's increase or decrease in the company's equity.

One-year change in debtVery weak

Among the 10% lowest rated companies in the industry

The size of this year's increase or decrease in the company's debt.

Asset turnoverNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

Revenue relative to total assets — the ability to generate revenue from the asset base.

Inventory turnoverNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

Revenue relative to inventory — how many times a year the inventory is sold and replaced. A low value can indicate weak sales or excess inventory.

Annual reports & filings

Annual report 2025
Filed via CVR / Virk · Period 2025-01-01 – 2025-12-31
View PDF
Annual report 2024
Filed via CVR / Virk · Period 2024-01-01 – 2024-12-31
View PDF
Annual report 2023
Filed via CVR / Virk · Period 2023-01-01 – 2023-12-31
View PDF

People & ownership

Management

Actively employed in the business

Name	Role	Member since
Current (1)
JL Jonas Lønborg Mikkelsen Management	Management	2023

Board of directors

Non-executive oversight

No data on file.

Shareholders

Active legal owners

Shareholder	Type	Ownership	Votes	Registered
J Lønborg Holding ApS	Company	90–99.99%	90–99.99%	2026
Jonas Lønborg Mikkelsen	Individual	100%	100%	2023

Beneficial ownership (UBO) data access is restricted in Denmark as of September 2025 per the EU 6th AML Directive. Learn more.

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Related companies

Company hierarchy

J Lønborg Holding ApS90%

Pouches Denmark ApS (this company)

Pouches Finland ApS100% owned

Board network connections

Board members of Pouches Denmark ApS also hold positions in 5 other companies.

Person	Role here	Other companies
Jonas Lønborg Mikkelsen	Management	5 companies

Frequently asked questions

What is the CVR number of Pouches Denmark ApS?

Pouches Denmark ApS is registered with CVR / Virk under CVR 44149990.

What is the gross profit of Pouches Denmark ApS?

Pouches Denmark ApS reported a gross profit of DKK 22.2m in 2025.

How many employees does Pouches Denmark ApS have?

Pouches Denmark ApS employs 46 people as of the latest annual report.

Where is Pouches Denmark ApS headquartered?

Pouches Denmark ApS's registered address is Thorsvej 243.