A Good Choice ApS

APSActive

CVR 45518086Østergade 5, 5610 AssensIntermediation service activities for non-specialised retail sale· NACE 4791Est. 2025 · 1 year old4 employees

Overview

A Good Choice ApS is a Danish APS based in Assens, operating in the Intermediation service activities for non-specialised retail sale sector. Incorporated in 2025, the company has 4 employees and reported a gross profit of DKK 38.5k in its latest annual filing.

Gross profit 2025

38.5K DKK

EBITDA margin (of gross profit)

−255.6 %

Net profit 2025

-108.3K DKK

4 employees

Key ratios

See full ratios →

-120.2 %

Very weak

Among the 10% lowest rated companies in the industry

20252025

1.6×

Average

Around the average of companies in the same industry

20252025

-147.4 %

Very weak

Among the 10% lowest rated companies in the industry

20252025

EBITDA — year on year

DKK thousands

Key figures

Annual report 2025

Gross profit	38.5K DKK	—
EBITDA	-98.3K DKK	—
Net profit	-108.3K DKK	—
Total assets	73.5K DKK	—
Equity	-88.3K DKK	—
Employees	4	—

Financial development

In its most recent annual report (2025), A Good Choice ApS reported a gross profit of DKK 38.5k. The bottom line showed a net loss of DKK 108.3k, and the EBITDA margin stood at -255.6%.

At the end of 2025, current assets covered short-term debt 1.6 times.

Financials

Gross profit

DKK thousands

EBITDA

DKK thousands

Income statement

DKK thousands

Item	2025
Gross profit	38
Staff expenses	-137
EBITDA	-98
Depreciation & amort.	-0
EBIT	-98
Net financials	-10
Profit before tax	-108
Tax	-0
Net profit	-108

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Balance sheet

DKK thousands

Item	2025
Total assets	73
Equity	-88
Long-term debt	115
Short-term debt	47
Total debt	162

Financial ratios

5-year trend

EBITDA margin (of gross profit)

-255.6 %

20252025

Equity ratio

-120.2 %

Very weak

Among the 10% lowest rated companies in the industry

20252025

Return on equity

—

20252025

Net profit margin (of gross profit)

-281.5 %

20252025

Asset turnover (of gross profit)

0.52×

20252025

Debt / equity

—

20252025

Sector performance

14 of 28 ratios graded

28 financial ratios from the latest filing, each graded against companies in the same industry.

Profitability

Return on assets (ROA)Very weak

Among the 10% lowest rated companies in the industry

Net profit as a percentage of total assets — the return generated on the capital employed.

Basic earning power (BEP)Very weak

Among the 10% lowest rated companies in the industry

EBIT relative to total assets — the company's earning power before the effects of tax and financial leverage.

Capacity ratioVery weak

Among the 20% lowest rated companies in the industry

Shows how strongly fixed costs weigh on the gross result — a high ratio means fixed costs take only a small bite out of the earnings from basic operations.

Gross marginNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

The gross result as a share of revenue — how much of the revenue is left after variable costs to cover the company's fixed costs.

Operating marginNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

EBIT as a share of revenue — the share of revenue remaining as earnings once all operating costs are covered. A key measure of earning power.

Net profit marginNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

The profit for the year as a share of revenue — the company's ability to turn revenue into profit.

Return on equity (ROE)Not rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

Net profit as a percentage of equity — the return the owners earned on their invested capital this year.

Return on net assets (RONA)Not rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

Profit relative to net assets (total assets minus total debt) — the ability to generate earnings from the net asset base alone.

Liquidity

Current ratioAverage

Around the average of companies in the same industry

Current assets relative to short-term debt — the ability to settle short-term obligations with current assets alone. Around 150% is considered satisfactory from a credit perspective.

Quick ratioStrong

Among the 40% highest rated companies in the industry

Current assets excluding inventory relative to short-term debt — whether the most liquid assets alone can cover the short-term obligations. A value of 1 or above signals a healthy liquidity position.

Cash ratioVery strong

Among the 20% highest rated companies in the industry

Cash relative to short-term debt — the ability to repay short-term obligations with cash alone.

Fixed assets to long-term capitalVery strong

Among the 10% highest rated companies in the industry

Fixed assets relative to long-term capital (equity plus long-term liabilities). Below 100% means the long-term capital finances more than just the fixed assets — a healthier liquidity position.

Cash conversion ratioWeak

Among the 30% lowest rated companies in the industry

Cash flow relative to profit — the ability to convert reported profits into accessible cash.

Current assets to equityNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

Current assets relative to equity — an indicator of the balance-sheet structure and of the company's short- and long-term financing. The healthy level is highly industry-dependent.

Debt & solvency

Solidity ratioVery weak

Among the 10% lowest rated companies in the industry

Equity as a share of total assets — the ability to absorb losses. Around 40% is considered satisfactory from a credit perspective.

Debt ratioVery weak

Among the 10% lowest rated companies in the industry

Total debt relative to the balance-sheet total — the share of the assets financed by debt rather than equity.

Income to debtVery weak

Among the 10% lowest rated companies in the industry

Profit relative to debt — the ability to create earnings while operating with debt.

EBITDA to debtVery weak

Among the 10% lowest rated companies in the industry

EBITDA relative to debt — how much operating earnings are available to service the debt.

Interest coverageVery weak

Among the 20% lowest rated companies in the industry

The ability to pay the interest on the company's debt out of its earnings.

Debt to equityNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

Debt relative to equity — the company's leverage. A higher value means heavier reliance on debt financing.

Liabilities to equityNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

Total liabilities relative to equity — whether the company operates primarily on borrowed capital or on its own.

Interest rate on debtNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

Financial expenses relative to total liabilities — the effective interest rate the company pays on its debt.

Interest marginNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

The return on assets minus the interest rate on debt. Positive means the company benefits from operating with debt; negative means the debt makes it worse off.

Efficiency & development

Equity to contributed capitalVery weak

Among the 10% lowest rated companies in the industry

Total equity relative to the capital the owners contributed — how the equity has developed from its starting point.

Asset turnoverNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

Revenue relative to total assets — the ability to generate revenue from the asset base.

Inventory turnoverNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

Revenue relative to inventory — how many times a year the inventory is sold and replaced. A low value can indicate weak sales or excess inventory.

One-year change in equityNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

The size of this year's increase or decrease in the company's equity.

One-year change in debtNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

The size of this year's increase or decrease in the company's debt.

Annual reports & filings

Annual report 2025
Filed via CVR / Virk · Period 2025-04-03 – 2025-12-31
View PDF

People & ownership

Management

Actively employed in the business

Name	Role	Member since
Current (1)
SF Susanne Fromm Management	Management	2025

Board of directors

Non-executive oversight

No data on file.

Shareholders

Active legal owners

Shareholder	Type	Ownership	Votes	Registered
Susanne Fromm	Individual	100%	100%	2025

Beneficial ownership (UBO) data access is restricted in Denmark as of September 2025 per the EU 6th AML Directive. Learn more.

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Related companies

Company hierarchy

No registered parent or subsidiaries

Board network connections

Board members of A Good Choice ApS hold no positions in other companies.

Frequently asked questions

What is the CVR number of A Good Choice ApS?

A Good Choice ApS is registered with CVR / Virk under CVR 45518086.

What is the gross profit of A Good Choice ApS?

A Good Choice ApS reported a gross profit of DKK 38.5k in 2025.

How many employees does A Good Choice ApS have?

A Good Choice ApS employs 4 people as of the latest annual report.

Where is A Good Choice ApS headquartered?

A Good Choice ApS's registered address is Østergade 5.