Plejd AB
ABActiveOrg 5567909477Krokslätts Fabriker 72, 431 37 MölndalWholesale of electrical household appliances· NACE 4643Est. 2009 · 16 years old204 employees
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Overview
Plejd AB is a Swedish AB based in Mölndal, operating in the Wholesale of electrical household appliances sector. Incorporated in 2009, the company has 204 employees and reported revenue of SEK 934.8m in its latest annual filing.
Revenue 2025
0.9B SEK
+50% vs 2024
EBITDA margin
34.0 %
+96% vs 2024
Net profit 2025
0.2B SEK
+97% vs 2024
Key ratios
See full ratios →Solidity ratioEquity ÷ Total assets × 100
69.0 %
StrongAmong the 30% highest rated companies in the industry
20212025
Liquidity ratioCurrent assets ÷ Short-term debt
2.2×
AverageAround the average of companies in the same industry
20212025
Return on assets (ROA)Net profit ÷ Total assets × 100
17.1 %
Very strongAmong the 20% highest rated companies in the industry
20212025
EBITDA — year on year
SEK millionsKey figures
Annual report 2025| Revenue | 0.9B SEK | +50% |
| EBITDA | 0.3B SEK | +96% |
| Net profit | 0.2B SEK | +97% |
| Total assets | 1.1B SEK | +64% |
| Equity | 0.7B SEK | +43% |
| Employees | 204 | — |
Company information
Legal name
Plejd AB
Org number
5567909477
Legal form
Aktiebolag
NACE code
Founded
12 October 2009 · 16 years
Share capital
SEK 1,677,000
Employees
204 (FTE)
VAT registered
Yes
Audit selected
No
Last report
2025-12-31
Financial year
January – December
Signatory rights
Firman tecknas av styrelsen Firman tecknas två i förening av ledamöterna Dessutom har verkställande direktören rätt att teckna firman beträffande löpande förvaltningsåtgärder
Company purpose
Bolaget skall bedriva utveckling av hårdvara, applikationer och system inom underhållnings- samt komfortelektronik, såsom styrning av tv, stereo, ljus samt genomföra installationer och konsultuppdrag av relaterade system och därmed förenlig verksamhet.
(no translation available)
Contact
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Financial development
In its most recent annual report (2025), Plejd AB reported revenue of SEK 934.8m, an increase of 50% on the year before. The figures on this page draw on 5 annual filings covering 2021 to 2025. The bottom line showed a net profit of SEK 180.2m, and the EBITDA margin stood at 34%.
At the end of 2025, equity financed 69% of the balance sheet, and current assets covered short-term debt 2.2 times.
Financials
Revenue
SEK millionsEBITDA
SEK millionsIncome statement
SEK thousands| Item | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
| Revenue | 934,767 | 622,929 | 471,955 | 406,648 | 326,175 |
| Staff expenses | -199,965 | — | — | — | — |
| EBITDA | 317,835 | 162,024 | 78,810 | 95,797 | 69,372 |
| Depreciation & amort. | -88,108 | -45,529 | -32,494 | -20,813 | -16,169 |
| EBIT | 229,727 | 116,495 | 46,316 | 74,984 | 53,203 |
| Net financials | -1,815 | -1,552 | -898 | -78 | -212 |
| Profit before tax | 227,912 | 115,719 | 45,419 | 74,945 | 53,097 |
| Tax | -47,669 | -24,256 | -9,596 | -15,728 | -11,030 |
| Net profit | 180,243 | 91,463 | 35,823 | 59,217 | 42,067 |
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Balance sheet
SEK thousands| Item | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
| Total assets | 1,054,778 | 641,858 | 527,977 | 433,712 | 350,333 |
| Equity | 727,691 | 510,567 | 419,178 | 340,436 | 281,219 |
| Long-term debt | 60,525 | 0 | 0 | 0 | 0 |
| Short-term debt | 266,562 | 131,291 | 108,798 | 93,276 | 69,113 |
| Total debt | 327,087 | 131,291 | 108,798 | 93,276 | 69,113 |
Financial ratios
5-year trendEBITDA margin
34.0 %
20212025
Equity ratio
69.0 %
StrongAmong the 30% highest rated companies in the industry
20212025
Return on equity
24.8 %
StrongAmong the 30% highest rated companies in the industry
20212025
Net profit margin
19.3 %
Very strongAmong the 20% highest rated companies in the industry
20212025
Asset turnover
0.89×
WeakAmong the 40% lowest rated companies in the industry
20212025
Debt / equity
0.45×
StrongAmong the 40% highest rated companies in the industry
20212025
Sector performance
28 of 28 ratios graded28 financial ratios from the latest filing, each graded against companies in the same industry.
Profitability
Gross marginAverage
Around the average of companies in the same industry
The gross result as a share of revenue — how much of the revenue is left after variable costs to cover the company's fixed costs.
Operating marginVery strong
Among the 20% highest rated companies in the industry
EBIT as a share of revenue — the share of revenue remaining as earnings once all operating costs are covered. A key measure of earning power.
Net profit marginVery strong
Among the 20% highest rated companies in the industry
The profit for the year as a share of revenue — the company's ability to turn revenue into profit.
Return on equity (ROE)Strong
Among the 30% highest rated companies in the industry
Net profit as a percentage of equity — the return the owners earned on their invested capital this year.
Return on assets (ROA)Very strong
Among the 20% highest rated companies in the industry
Net profit as a percentage of total assets — the return generated on the capital employed.
Return on net assets (RONA)Strong
Among the 30% highest rated companies in the industry
Profit relative to net assets (total assets minus total debt) — the ability to generate earnings from the net asset base alone.
Basic earning power (BEP)Very strong
Among the 20% highest rated companies in the industry
EBIT relative to total assets — the company's earning power before the effects of tax and financial leverage.
Capacity ratioVery strong
Among the 10% highest rated companies in the industry
Shows how strongly fixed costs weigh on the gross result — a high ratio means fixed costs take only a small bite out of the earnings from basic operations.
Liquidity
Current ratioAverage
Around the average of companies in the same industry
Current assets relative to short-term debt — the ability to settle short-term obligations with current assets alone. Around 150% is considered satisfactory from a credit perspective.
Quick ratioAverage
Around the average of companies in the same industry
Current assets excluding inventory relative to short-term debt — whether the most liquid assets alone can cover the short-term obligations. A value of 1 or above signals a healthy liquidity position.
Cash ratioStrong
Among the 30% highest rated companies in the industry
Cash relative to short-term debt — the ability to repay short-term obligations with cash alone.
Current assets to equityVery strong
Among the 20% highest rated companies in the industry
Current assets relative to equity — an indicator of the balance-sheet structure and of the company's short- and long-term financing. The healthy level is highly industry-dependent.
Fixed assets to long-term capitalWeak
Among the 30% lowest rated companies in the industry
Fixed assets relative to long-term capital (equity plus long-term liabilities). Below 100% means the long-term capital finances more than just the fixed assets — a healthier liquidity position.
Cash conversion ratioVery strong
Among the 20% highest rated companies in the industry
Cash flow relative to profit — the ability to convert reported profits into accessible cash.
Debt & solvency
Solidity ratioStrong
Among the 30% highest rated companies in the industry
Equity as a share of total assets — the ability to absorb losses. Around 40% is considered satisfactory from a credit perspective.
Debt ratioStrong
Among the 40% highest rated companies in the industry
Total debt relative to the balance-sheet total — the share of the assets financed by debt rather than equity.
Debt to equityStrong
Among the 40% highest rated companies in the industry
Debt relative to equity — the company's leverage. A higher value means heavier reliance on debt financing.
Liabilities to equityStrong
Among the 40% highest rated companies in the industry
Total liabilities relative to equity — whether the company operates primarily on borrowed capital or on its own.
Income to debtVery strong
Among the 20% highest rated companies in the industry
Profit relative to debt — the ability to create earnings while operating with debt.
EBITDA to debtVery strong
Among the 20% highest rated companies in the industry
EBITDA relative to debt — how much operating earnings are available to service the debt.
Interest coverageStrong
Among the 30% highest rated companies in the industry
The ability to pay the interest on the company's debt out of its earnings.
Interest rate on debtAverage
Around the average of companies in the same industry
Financial expenses relative to total liabilities — the effective interest rate the company pays on its debt.
Interest marginVery strong
Among the 20% highest rated companies in the industry
The return on assets minus the interest rate on debt. Positive means the company benefits from operating with debt; negative means the debt makes it worse off.
Efficiency & development
Asset turnoverWeak
Among the 40% lowest rated companies in the industry
Revenue relative to total assets — the ability to generate revenue from the asset base.
Inventory turnoverStrong
Among the 40% highest rated companies in the industry
Revenue relative to inventory — how many times a year the inventory is sold and replaced. A low value can indicate weak sales or excess inventory.
Equity to contributed capitalVery strong
Among the 10% highest rated companies in the industry
Total equity relative to the capital the owners contributed — how the equity has developed from its starting point.
One-year change in equityVery strong
Among the 20% highest rated companies in the industry
The size of this year's increase or decrease in the company's equity.
One-year change in debtVery weak
Among the 10% lowest rated companies in the industry
The size of this year's increase or decrease in the company's debt.
Annual reports & filings
- Annual report 2025Filed via Bolagsverket / SCB · Period 2025-01-01 – 2025-12-31
- Annual report 2024Filed via Bolagsverket / SCB · Period 2024-01-01 – 2024-12-31
- Annual report 2023Filed via Bolagsverket / SCB · Period 2023-01-01 – 2023-12-31
- Annual report 2022Filed via Bolagsverket / SCB · Period 2022-01-01 – 2022-12-31
- Annual report 2021Filed via Bolagsverket / SCB · Period 2021-01-01 – 2021-12-31
People & ownership
Management
Actively employed in the business| Name | Role | Member since |
|---|---|---|
| Current (2) | ||
BJ Chief Auditor | Chief Auditor | 2020 |
BE Chief Executive Officer | Chief Executive Officer | 2022 |
Former (1)
NM Chief Auditor | Chief Auditor | 2020 – 2020 |
Board of directors
Non-executive oversight| Name | Role | Member since |
|---|---|---|
| Current (5) | ||
HL Board of Directors | Board of Directors | 2022 |
AH Board of Directors | Board of Directors | 2022 |
SM Board of Directors | Board of Directors | 2026 |
EG Board of Directors | Board of Directors | 2022 |
KY Chairman | Chairman | 2022 |
Former (5)
AS Board of Directors | Board of Directors | 2020 – 2026 |
CJ Board of Directors | Board of Directors | 2020 – 2020 |
AM Board of Directors | Board of Directors | 2020 – 2022 |
OM Board of Directors | Board of Directors | 2024 – 2026 |
PH Chairman | Chairman | 2020 – 2022 |
Shareholders
Active legal ownersNo shareholder data available.
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Company hierarchy
Plejd AB (this company)
Plejd AS100% ownedPlejd Gmbh100% ownedPlejd Bv100% ownedPlejd Oy100% ownedPlejd SL100% ownedPlejd GmbH100% ownedPluspole AB100% ownedPlejd Services AB100% ownedPlejd BV100% ownedPlejd AS100% ownedPlejd Oy100% ownedBoard network connections
Board members of Plejd AB also hold positions in 231 other companies.
| Person | Role here | Other companies |
|---|---|---|
| Nils Magnus Götenfelt | Chief Auditor | 91 companiesMany roles |
| Bo Johan Malmqvist | Chief Auditor | 42 companiesMany roles |
| Sven Martin Vilhelm Gren | Board of Directors | 32 companiesMany roles |
| Halldora Linda von Koenigsegg | Board of Directors | 15 companiesMany roles |
| Carl Jonas Stålhandske | Board of Directors | 12 companiesMany roles |
| Anders Sven Roland Persson | Board of Directors | 8 companiesMany roles |
| Karin Ylwa Karlgren | Chairman | 8 companiesMany roles |
| Erik Gustav Calissendorff | Board of Directors | 7 companiesMany roles |
| Agnes Maria Andersson Hammarstrand | Board of Directors | 5 companies |
| Olof Magnus Zederfeldt | Board of Directors | 5 companies |
| Pär Helge Källeskog | Chairman | 4 companies |
| Babak Esfahani | Chief Executive Officer | 2 companies |
Frequently asked questions
What is the Org number of Plejd AB?
Plejd AB is registered with Bolagsverket / SCB under Org 5567909477.
What is the revenue of Plejd AB?
Plejd AB reported revenue of SEK 934.8m in 2025.
How many employees does Plejd AB have?
Plejd AB employs 204 people as of the latest annual report.
Who is the CEO of Plejd AB?
Babak Esfahani is the CEO of Plejd AB, in role since 2022.
Who is the chairman of Plejd AB?
Karin Ylwa Karlgren chairs the board of Plejd AB, in role since 2022.
Where is Plejd AB headquartered?
Plejd AB's registered address is Krokslätts Fabriker 72.