MSR-CONSULT ApS

APSDissolved

CVR 11504507Sjælsøvej 46, 3460 BirkerødMarket research and public opinion polling· NACE 7320Est. 1987 · 39 years old1 employees

Overview

MSR-CONSULT ApS is a Danish APS based in Birkerød, operating in the Market research and public opinion polling sector. Incorporated in 1987, the company has 1 employee and reported revenue of DKK 0 in its latest annual filing.

Revenue 2024

0K DKK

EBITDA margin

—

Net profit 2024

40.1K DKK

+1567% vs 2023

Key ratios

See full ratios →

21.4 %

Weak

Among the 30% lowest rated companies in the industry

20202024

1.3×

Weak

Among the 40% lowest rated companies in the industry

20202024

6.6 %

Average

Around the average of companies in the same industry

20202024

EBITDA — year on year

DKK thousands

Key figures

Annual report 2024

Revenue	0K DKK	—
EBITDA	-7K DKK	-360%
Net profit	40.1K DKK	+1567%
Total assets	610.7K DKK	0%
Equity	130.5K DKK	+44%
Employees	1	—

Financial development

In its most recent annual report (2024), MSR-CONSULT ApS reported revenue of DKK 0. The figures on this page draw on 5 annual filings covering 2020 to 2024. The bottom line showed a net profit of DKK 40.1k.

At the end of 2024, equity financed 21.4% of the balance sheet, and current assets covered short-term debt 1.3 times.

Financials

Revenue

DKK

EBITDA

DKK thousands

Income statement

DKK thousands

Item	2024	2023	2022	2021	2020
Revenue	0	0	0	0	0
Staff expenses	-0	-0	-0	-0	-0
EBITDA	-7	-2	-3	-9	-25
Depreciation & amort.	-0	-0	-0	-0	-0
EBIT	-7	-2	-3	-9	-25
Net financials	47	4	-90	56	54
Profit before tax	40	2	-93	47	29
Tax	-0	-0	-0	-0	-0
Net profit	40	2	-93	47	29

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Balance sheet

DKK thousands

Item	2024	2023	2022	2021	2020
Total assets	611	613	1,309	1,400	1,354
Equity	131	90	88	181	134
Long-term debt	0	0	0	0	0
Short-term debt	480	523	1,221	1,220	1,220
Total debt	480	523	1,221	1,220	1,220

Financial ratios

5-year trend

EBITDA margin

<−999 %

20202024

Equity ratio

21.4 %

Weak

Among the 30% lowest rated companies in the industry

20202024

Return on equity

30.7 %

Strong

Among the 40% highest rated companies in the industry

20202024

Net profit margin

>999 %

20202024

Asset turnover

0.00×

Very weak

Among the 10% lowest rated companies in the industry

20202024

Debt / equity

3.68×

Very weak

Among the 20% lowest rated companies in the industry

20202024

Sector performance

23 of 28 ratios graded

28 financial ratios from the latest filing, each graded against companies in the same industry.

Profitability

Return on equity (ROE)Strong

Among the 40% highest rated companies in the industry

Net profit as a percentage of equity — the return the owners earned on their invested capital this year.

Return on assets (ROA)Average

Around the average of companies in the same industry

Net profit as a percentage of total assets — the return generated on the capital employed.

Return on net assets (RONA)Strong

Among the 40% highest rated companies in the industry

Profit relative to net assets (total assets minus total debt) — the ability to generate earnings from the net asset base alone.

Basic earning power (BEP)Weak

Among the 40% lowest rated companies in the industry

EBIT relative to total assets — the company's earning power before the effects of tax and financial leverage.

Gross marginNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

The gross result as a share of revenue — how much of the revenue is left after variable costs to cover the company's fixed costs.

Operating marginNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

EBIT as a share of revenue — the share of revenue remaining as earnings once all operating costs are covered. A key measure of earning power.

Net profit marginNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

The profit for the year as a share of revenue — the company's ability to turn revenue into profit.

Capacity ratioNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

Shows how strongly fixed costs weigh on the gross result — a high ratio means fixed costs take only a small bite out of the earnings from basic operations.

Liquidity

Current ratioWeak

Among the 40% lowest rated companies in the industry

Current assets relative to short-term debt — the ability to settle short-term obligations with current assets alone. Around 150% is considered satisfactory from a credit perspective.

Quick ratioWeak

Among the 40% lowest rated companies in the industry

Current assets excluding inventory relative to short-term debt — whether the most liquid assets alone can cover the short-term obligations. A value of 1 or above signals a healthy liquidity position.

Cash ratioWeak

Among the 30% lowest rated companies in the industry

Cash relative to short-term debt — the ability to repay short-term obligations with cash alone.

Current assets to equityVery weak

Among the 10% lowest rated companies in the industry

Current assets relative to equity — an indicator of the balance-sheet structure and of the company's short- and long-term financing. The healthy level is highly industry-dependent.

Fixed assets to long-term capitalVery strong

Among the 10% highest rated companies in the industry

Fixed assets relative to long-term capital (equity plus long-term liabilities). Below 100% means the long-term capital finances more than just the fixed assets — a healthier liquidity position.

Cash conversion ratioVery weak

Among the 10% lowest rated companies in the industry

Cash flow relative to profit — the ability to convert reported profits into accessible cash.

Debt & solvency

Solidity ratioWeak

Among the 30% lowest rated companies in the industry

Equity as a share of total assets — the ability to absorb losses. Around 40% is considered satisfactory from a credit perspective.

Debt ratioWeak

Among the 30% lowest rated companies in the industry

Total debt relative to the balance-sheet total — the share of the assets financed by debt rather than equity.

Debt to equityVery weak

Among the 20% lowest rated companies in the industry

Debt relative to equity — the company's leverage. A higher value means heavier reliance on debt financing.

Liabilities to equityVery weak

Among the 20% lowest rated companies in the industry

Total liabilities relative to equity — whether the company operates primarily on borrowed capital or on its own.

Income to debtAverage

Around the average of companies in the same industry

Profit relative to debt — the ability to create earnings while operating with debt.

EBITDA to debtWeak

Among the 40% lowest rated companies in the industry

EBITDA relative to debt — how much operating earnings are available to service the debt.

Interest coverageWeak

Among the 40% lowest rated companies in the industry

The ability to pay the interest on the company's debt out of its earnings.

Interest rate on debtWeak

Among the 30% lowest rated companies in the industry

Financial expenses relative to total liabilities — the effective interest rate the company pays on its debt.

Interest marginAverage

Around the average of companies in the same industry

The return on assets minus the interest rate on debt. Positive means the company benefits from operating with debt; negative means the debt makes it worse off.

Efficiency & development

Asset turnoverVery weak

Among the 10% lowest rated companies in the industry

Revenue relative to total assets — the ability to generate revenue from the asset base.

Equity to contributed capitalWeak

Among the 30% lowest rated companies in the industry

Total equity relative to the capital the owners contributed — how the equity has developed from its starting point.

One-year change in equityVery strong

Among the 20% highest rated companies in the industry

The size of this year's increase or decrease in the company's equity.

One-year change in debtStrong

Among the 40% highest rated companies in the industry

The size of this year's increase or decrease in the company's debt.

Inventory turnoverNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

Revenue relative to inventory — how many times a year the inventory is sold and replaced. A low value can indicate weak sales or excess inventory.

Annual reports & filings

Annual report 2024
Filed via CVR / Virk · Period 2023-10-01 – 2024-09-30
View PDF
Annual report 2023
Filed via CVR / Virk · Period 2022-10-01 – 2023-09-30
View PDF
Annual report 2022
Filed via CVR / Virk · Period 2021-10-01 – 2022-09-30
View PDF
Annual report 2021
Filed via CVR / Virk · Period 2020-10-01 – 2021-09-30
View PDF
Annual report 2020
Filed via CVR / Virk · Period 2019-10-01 – 2020-09-30
View PDF

People & ownership

Management

Actively employed in the business

Name	Role	Member since

Former (4)


AM Alex Michael Ankjær-Jensen Audit	Audit	1987 – 1988
LB Lisbeth Bastiansen Management	Management	2017 – 2025
EB Erik Bastiansen Management	Management	1987 – 2025
DR Dan Rybak Management	Management	1987 – 1988

Board of directors

Non-executive oversight

Name	Role	Member since

Former (2)


JB Jon Bugge Villadsen Board of Directors	Board of Directors	1987 – 2025
EB Erik Bastiansen Board of Directors	Board of Directors	1987 – 2025

Shareholders

Active legal owners

Shareholder	Type	Ownership	Votes	Registered
Erik Bastiansen	Individual	100%	100%	1988

Beneficial ownership (UBO) data access is restricted in Denmark as of September 2025 per the EU 6th AML Directive. Learn more.

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Related companies

Company hierarchy

No registered parent or subsidiaries

Board network connections

Board members of MSR-CONSULT ApS also hold positions in 72 other companies.

Person	Role here	Other companies
Dan Rybak	Management	69 companiesMany roles
Alex Michael Ankjær-Jensen	Audit	3 companies

Frequently asked questions

What is the CVR number of MSR-CONSULT ApS?

MSR-CONSULT ApS is registered with CVR / Virk under CVR 11504507.

How many employees does MSR-CONSULT ApS have?

MSR-CONSULT ApS employs 1 people as of the latest annual report.

Where is MSR-CONSULT ApS headquartered?

MSR-CONSULT ApS's registered address is Sjælsøvej 46.