GFK Danmark A/S
A/SActiveCVR 13639582Kay Fiskers Plads 9, 2300 København SMarket research and public opinion polling· NACE 7320Est. 1989 · 36 years old20 employees
Loading company…
Overview
GFK Danmark A/S is a Danish A/S based in København S, operating in the Market research and public opinion polling sector. Incorporated in 1989, the company has 20 employees and reported revenue of DKK 60.0m in its latest annual filing.
Revenue 2025
60M DKK
−15% vs 2024
EBITDA margin
4.4 %
−83% vs 2024
Net profit 2025
1.5M DKK
-87% vs 2024
Key ratios
See full ratios →Solidity ratioEquity ÷ Total assets × 100
38.4 %
WeakAmong the 40% lowest rated companies in the industry
20212025
Liquidity ratioCurrent assets ÷ Short-term debt
1.8×
AverageAround the average of companies in the same industry
20212025
Return on assets (ROA)Net profit ÷ Total assets × 100
3.5 %
AverageAround the average of companies in the same industry
20212025
EBITDA — year on year
DKK millionsKey figures
Annual report 2025| Revenue | 60M DKK | -15% |
| EBITDA | 2.6M DKK | -83% |
| Net profit | 1.5M DKK | -87% |
| Total assets | 43.2M DKK | -14% |
| Equity | 16.6M DKK | +10% |
| Employees | 20 | — |
Company information
Legal name
GFK DANMARK A/S
CVR number
13639582
Legal form
Aktieselskab
NACE code
Founded
1 November 1989 · 36 years
Share capital
DKK 1,100,000
Employees
20 (FTE)
VAT registered
Yes
Audit selected
Yes
Last report
2025-12-31
Financial year
January – December
Signatory rights
Selskabet tegnes af bestyrelsens formand, af selskabets direktør sammen med et medlem af bestyrelsen, eller af den samlede bestyrelse.
Company purpose
Selskabets formål er at drive virksomhed med markedsanalyse, panelforskning, lifestileforskning, marketing, rådgivning og anden hermed i forbindelse stående virksomhed.
(no translation available)
Contact
Risika for professionals
Risika provides regulated workflow tools for finance, procurement and compliance teams that need monitoring, alerts and an API.
Financial development
In its most recent annual report (2025), GFK Danmark A/S reported revenue of DKK 60.0m, a decrease of 15% on the year before. The figures on this page draw on 5 annual filings covering 2021 to 2025. The bottom line showed a net profit of DKK 1.5m, and the EBITDA margin stood at 4.4%.
At the end of 2025, equity financed 38.4% of the balance sheet, and current assets covered short-term debt 1.8 times.
Financials
Revenue
DKK millionsEBITDA
DKK millionsIncome statement
DKK thousands| Item | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
| Revenue | 60,005 | 70,368 | 90,725 | 87,407 | 49,611 |
| Staff expenses | -14,980 | -16,321 | -33,358 | -36,226 | -33,561 |
| EBITDA | 2,632 | 15,406 | 14,813 | 9,258 | 16,050 |
| Depreciation & amort. | -119 | -245 | -280 | -316 | -288 |
| EBIT | 2,512 | 15,161 | 14,533 | 8,942 | 15,762 |
| Net financials | -554 | 71 | -181 | -854 | -470 |
| Profit before tax | 1,958 | 15,233 | 14,352 | 8,088 | 15,292 |
| Tax | 430 | 3,345 | 3,155 | 1,787 | 3,360 |
| Net profit | 1,528 | 11,888 | 11,197 | 6,301 | 11,932 |
Get a credit rating – not just the numbers
Financial statements show the past. Risika gives you a score and a recommended credit limit, so you know what the numbers mean for your risk.
Balance sheet
DKK thousands| Item | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
| Total assets | 43,219 | 50,497 | 25,072 | 28,982 | 37,560 |
| Equity | 16,616 | 15,088 | 14,397 | 9,501 | 14,445 |
| Long-term debt | 3,441 | 3,550 | 3,242 | 3,194 | 3,093 |
| Short-term debt | 23,163 | 31,859 | 7,433 | 16,288 | 20,022 |
| Total debt | 26,603 | 35,410 | 10,675 | 19,482 | 23,115 |
Financial ratios
5-year trendEBITDA margin
4.4 %
20212025
Equity ratio
38.4 %
WeakAmong the 40% lowest rated companies in the industry
20212025
Return on equity
9.2 %
AverageAround the average of companies in the same industry
20212025
Net profit margin
2.5 %
AverageAround the average of companies in the same industry
20212025
Asset turnover
1.39×
StrongAmong the 30% highest rated companies in the industry
20212025
Debt / equity
1.60×
WeakAmong the 30% lowest rated companies in the industry
20212025
Sector performance
27 of 28 ratios graded28 financial ratios from the latest filing, each graded against companies in the same industry.
Profitability
Gross marginWeak
Among the 30% lowest rated companies in the industry
The gross result as a share of revenue — how much of the revenue is left after variable costs to cover the company's fixed costs.
Operating marginAverage
Around the average of companies in the same industry
EBIT as a share of revenue — the share of revenue remaining as earnings once all operating costs are covered. A key measure of earning power.
Net profit marginAverage
Around the average of companies in the same industry
The profit for the year as a share of revenue — the company's ability to turn revenue into profit.
Return on equity (ROE)Average
Around the average of companies in the same industry
Net profit as a percentage of equity — the return the owners earned on their invested capital this year.
Return on assets (ROA)Average
Around the average of companies in the same industry
Net profit as a percentage of total assets — the return generated on the capital employed.
Return on net assets (RONA)Average
Around the average of companies in the same industry
Profit relative to net assets (total assets minus total debt) — the ability to generate earnings from the net asset base alone.
Basic earning power (BEP)Average
Around the average of companies in the same industry
EBIT relative to total assets — the company's earning power before the effects of tax and financial leverage.
Capacity ratioAverage
Around the average of companies in the same industry
Shows how strongly fixed costs weigh on the gross result — a high ratio means fixed costs take only a small bite out of the earnings from basic operations.
Liquidity
Current ratioAverage
Around the average of companies in the same industry
Current assets relative to short-term debt — the ability to settle short-term obligations with current assets alone. Around 150% is considered satisfactory from a credit perspective.
Quick ratioAverage
Around the average of companies in the same industry
Current assets excluding inventory relative to short-term debt — whether the most liquid assets alone can cover the short-term obligations. A value of 1 or above signals a healthy liquidity position.
Cash ratioAverage
Around the average of companies in the same industry
Cash relative to short-term debt — the ability to repay short-term obligations with cash alone.
Current assets to equityVery weak
Among the 20% lowest rated companies in the industry
Current assets relative to equity — an indicator of the balance-sheet structure and of the company's short- and long-term financing. The healthy level is highly industry-dependent.
Fixed assets to long-term capitalAverage
Around the average of companies in the same industry
Fixed assets relative to long-term capital (equity plus long-term liabilities). Below 100% means the long-term capital finances more than just the fixed assets — a healthier liquidity position.
Cash conversion ratioVery strong
Among the 20% highest rated companies in the industry
Cash flow relative to profit — the ability to convert reported profits into accessible cash.
Debt & solvency
Solidity ratioWeak
Among the 40% lowest rated companies in the industry
Equity as a share of total assets — the ability to absorb losses. Around 40% is considered satisfactory from a credit perspective.
Debt ratioWeak
Among the 40% lowest rated companies in the industry
Total debt relative to the balance-sheet total — the share of the assets financed by debt rather than equity.
Debt to equityWeak
Among the 30% lowest rated companies in the industry
Debt relative to equity — the company's leverage. A higher value means heavier reliance on debt financing.
Liabilities to equityWeak
Among the 30% lowest rated companies in the industry
Total liabilities relative to equity — whether the company operates primarily on borrowed capital or on its own.
Income to debtAverage
Around the average of companies in the same industry
Profit relative to debt — the ability to create earnings while operating with debt.
EBITDA to debtAverage
Around the average of companies in the same industry
EBITDA relative to debt — how much operating earnings are available to service the debt.
Interest coverageAverage
Around the average of companies in the same industry
The ability to pay the interest on the company's debt out of its earnings.
Interest rate on debtVery weak
Among the 20% lowest rated companies in the industry
Financial expenses relative to total liabilities — the effective interest rate the company pays on its debt.
Interest marginAverage
Around the average of companies in the same industry
The return on assets minus the interest rate on debt. Positive means the company benefits from operating with debt; negative means the debt makes it worse off.
Efficiency & development
Asset turnoverStrong
Among the 30% highest rated companies in the industry
Revenue relative to total assets — the ability to generate revenue from the asset base.
Equity to contributed capitalStrong
Among the 30% highest rated companies in the industry
Total equity relative to the capital the owners contributed — how the equity has developed from its starting point.
One-year change in equityStrong
Among the 40% highest rated companies in the industry
The size of this year's increase or decrease in the company's equity.
One-year change in debtStrong
Among the 30% highest rated companies in the industry
The size of this year's increase or decrease in the company's debt.
Inventory turnoverNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Revenue relative to inventory — how many times a year the inventory is sold and replaced. A low value can indicate weak sales or excess inventory.
Annual reports & filings
- Annual report 2025Filed via CVR / Virk · Period 2025-01-01 – 2025-12-31
- Annual report 2024Filed via CVR / Virk · Period 2024-01-01 – 2024-12-31
- Annual report 2023Filed via CVR / Virk · Period 2023-01-01 – 2023-12-31
- Annual report 2022Filed via CVR / Virk · Period 2022-01-01 – 2022-12-31
- Annual report 2021Filed via CVR / Virk · Period 2021-01-01 – 2021-12-31
People & ownership
Management
Actively employed in the business| Name | Role | Member since |
|---|---|---|
| Current (1) | ||
AP Chief Executive Officer | Chief Executive Officer | 2018 |
Former (9)
OC Management | Management | 1989 – 2004 |
PE Management | Management | 1989 – 1990 |
IR Chief Executive Officer | Chief Executive Officer | 2015 – 2017 |
ET | Audit | 1989 – 1990 |
HW Chief Executive Officer | Chief Executive Officer | 1989 – 1991 |
HS Management | Management | 2004 – 2015 |
PS Chief Executive Officer | Chief Executive Officer | 2017 – 2018 |
HV Management | Management | 1989 – 2004 |
BK Management | Management | 1989 – 2000 |
Board of directors
Non-executive oversight| Name | Role | Member since |
|---|---|---|
| Current (3) | ||
BS Board of Directors | Board of Directors | 2024 |
IA Board of Directors | Board of Directors | 2024 |
AP Board of Directors | Board of Directors | 2018 |
Former (28)
US Board of Directors | Board of Directors | 1989 – 1991 |
PF Board of Directors | Board of Directors | 1994 – 1997 |
SR Chairman | Chairman | 2012 – 2013 |
LH Board of Directors | Board of Directors | 2000 – 2002 |
BB Board of Directors | Board of Directors | 2007 – 2012 |
RT Board of Directors | Board of Directors | 2002 – 2007 |
MT Board of Directors | Board of Directors | 2022 – 2024 |
NE Board of Directors | Board of Directors | 1989 – 1994 |
PE Board of Directors | Board of Directors | 1989 – 1991 |
KA Board of Directors | Board of Directors | 1989 – 1991 |
IR Chairman | Chairman | 2017 – 2018 |
HW Chairman | Chairman | 1989 – 1993 |
BE Board of Directors | Board of Directors | 2020 – 2022 |
AC Board of Directors | Board of Directors | 2020 – 2024 |
PC Board of Directors | Board of Directors | 2015 – 2019 |
SG Board of Directors | Board of Directors | 1997 – 2001 |
HS Board of Directors | Board of Directors | 2005 – 2015 |
WR Chairman | Chairman | 2004 – 2012 |
ZA Board of Directors | Board of Directors | 2019 – 2020 |
HV Board of Directors | Board of Directors | 2000 – 2007 |
PG Chairman | Chairman | 2018 – 2023 |
GK Chairman | Chairman | 1989 – 1999 |
SS Chairman | Chairman | 1989 – 1991 |
UP Board of Directors | Board of Directors | 2007 – 2012 |
RD Chairman | Chairman | 2013 – 2015 |
MK Chairman | Chairman | 2015 – 2017 |
AP Board of Directors | Board of Directors | 2017 – 2018 |
BK Board of Directors | Board of Directors | 1989 – 2000 |
Shareholders
Active legal owners| Shareholder | Type | Ownership | Votes | Registered |
|---|---|---|---|---|
GfK GmbH | Company | 100% | 100% | 2008 |
Beneficial ownership (UBO) data access is restricted in Denmark as of September 2025 per the EU 6th AML Directive. Learn more.
One in three Danish companies experiences fraud
Sound familiar? See how to strengthen your defences and catch suspicious changes in ownership and management in time.
Related companies
Company hierarchy
GfK GmbH100%
GFK Danmark A/S (this company)Board network connections
Board members of GFK Danmark A/S also hold positions in 315 other companies.
| Person | Role here | Other companies |
|---|---|---|
| Per Emil Hasselbalch Stakemann | Management | 236 companiesMany roles |
| Susanne Saul Stakemann | Chairman | 56 companiesMany roles |
| Peter Friis | Board of Directors | 8 companiesMany roles |
| Peter Sakstrup Glavind | Chief Executive Officer | 4 companies |
| Ulf Svejgaard Poulsen | Board of Directors | 3 companies |
| Erik Tronborg Andersen | Audit | 2 companies |
| Ivar Reimer Michaelsen | Chief Executive Officer | 1 company |
| Anis Panduro Zouzou | Chief Executive Officer | 1 company |
| Lene Hansen | Board of Directors | 1 company |
| Anne Charlotte Hessel | Board of Directors | 1 company |
| Berit Syversen | Board of Directors | 1 company |
| Ingrid Anna Karolina Ekström | Board of Directors | 1 company |
Frequently asked questions
What is the CVR number of GFK Danmark A/S?
GFK Danmark A/S is registered with CVR / Virk under CVR 13639582.
What is the revenue of GFK Danmark A/S?
GFK Danmark A/S reported revenue of DKK 60.0m in 2025.
How many employees does GFK Danmark A/S have?
GFK Danmark A/S employs 20 people as of the latest annual report.
Who is the CEO of GFK Danmark A/S?
Anis Panduro Zouzou is the CEO of GFK Danmark A/S, in role since 2018.
Where is GFK Danmark A/S headquartered?
GFK Danmark A/S's registered address is Kay Fiskers Plads 9, 3..