Action A/S

A/SBankrupt

CVR 17552031Lottenborgvej 24, 2800 Kongens LyngbyActivities of advertising agencies· NACE 7311Est. 1993 · 32 years old0 employees

Overview

Action A/S is a Danish A/S based in Kongens Lyngby, operating in the Activities of advertising agencies sector. Incorporated in 1993, the company has 0 employees and reported a gross profit of DKK 6.7m in its latest annual filing.

Gross profit 2017

6.7M DKK

−63% vs 2016

EBITDA margin (of gross profit)

−113.8 %

−327% vs 2016

Net profit 2017

-6.3M DKK

-360% vs 2016

Key ratios

See full ratios →

15.8 %

Weak

Among the 30% lowest rated companies in the industry

20132017

1.1×

Weak

Among the 30% lowest rated companies in the industry

20132017

-113.3 %

Very weak

Among the 10% lowest rated companies in the industry

20132017

EBITDA — year on year

DKK thousands

Key figures

Annual report 2017

Gross profit	6.7M DKK	-63%
EBITDA	-7.6M DKK	-327%
Net profit	-6.3M DKK	-360%
Total assets	5.5M DKK	-62%
Equity	0.9M DKK	-92%
Employees	0	—

Financial development

In its most recent annual report (2017), Action A/S reported a gross profit of DKK 6.7m, a decrease of 63% on the year before. The figures on this page draw on 5 annual filings covering 2013 to 2017. The bottom line showed a net loss of DKK 6.3m, and the EBITDA margin stood at -113.8%.

At the end of 2017, equity financed 15.8% of the balance sheet, and current assets covered short-term debt 1.1 times.

Financials

Gross profit

DKK millions

EBITDA

DKK thousands

Income statement

DKK thousands

Item	2017	2016	2015	2014	2013
Gross profit	6,701	18,266	15,009	13,919	13,406
Staff expenses	-14,190	-14,909	-15,654	-9,042	-7,897
EBITDA	-7,625	3,357	-645	4,877	5,509
Depreciation & amort.	-300	-298	-385	-476	-417
EBIT	-7,925	3,060	-1,030	4,402	5,092
Net financials	-89	28	-305	-60	100
Profit before tax	-8,015	3,088	-1,335	4,341	5,192
Tax	-1,761	678	-306	1,102	1,310
Net profit	-6,254	2,409	-1,029	3,240	3,882

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Balance sheet

DKK thousands

Item	2017	2016	2015	2014	2013
Total assets	5,521	14,543	15,328	21,932	13,758
Equity	871	10,253	7,844	8,873	5,634
Long-term debt	0	0	0	0	0
Short-term debt	4,650	3,517	7,390	12,659	7,676
Total debt	4,650	3,517	7,390	12,659	7,676

Financial ratios

5-year trend

EBITDA margin (of gross profit)

-113.8 %

20132017

Equity ratio

15.8 %

Weak

Among the 30% lowest rated companies in the industry

20132017

Return on equity

-718.1 %

Very weak

Among the 10% lowest rated companies in the industry

20132017

Net profit margin (of gross profit)

-93.3 %

20132017

Asset turnover (of gross profit)

1.21×

20132017

Debt / equity

5.34×

Very weak

Among the 10% lowest rated companies in the industry

20132017

Sector performance

23 of 28 ratios graded

28 financial ratios from the latest filing, each graded against companies in the same industry.

Profitability

Return on equity (ROE)Very weak

Among the 10% lowest rated companies in the industry

Net profit as a percentage of equity — the return the owners earned on their invested capital this year.

Return on assets (ROA)Very weak

Among the 10% lowest rated companies in the industry

Net profit as a percentage of total assets — the return generated on the capital employed.

Return on net assets (RONA)Very weak

Among the 10% lowest rated companies in the industry

Profit relative to net assets (total assets minus total debt) — the ability to generate earnings from the net asset base alone.

Basic earning power (BEP)Very weak

Among the 10% lowest rated companies in the industry

EBIT relative to total assets — the company's earning power before the effects of tax and financial leverage.

Capacity ratioVery weak

Among the 20% lowest rated companies in the industry

Shows how strongly fixed costs weigh on the gross result — a high ratio means fixed costs take only a small bite out of the earnings from basic operations.

Gross marginNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

The gross result as a share of revenue — how much of the revenue is left after variable costs to cover the company's fixed costs.

Operating marginNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

EBIT as a share of revenue — the share of revenue remaining as earnings once all operating costs are covered. A key measure of earning power.

Net profit marginNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

The profit for the year as a share of revenue — the company's ability to turn revenue into profit.

Liquidity

Current ratioWeak

Among the 30% lowest rated companies in the industry

Current assets relative to short-term debt — the ability to settle short-term obligations with current assets alone. Around 150% is considered satisfactory from a credit perspective.

Quick ratioWeak

Among the 30% lowest rated companies in the industry

Current assets excluding inventory relative to short-term debt — whether the most liquid assets alone can cover the short-term obligations. A value of 1 or above signals a healthy liquidity position.

Cash ratioVery weak

Among the 10% lowest rated companies in the industry

Cash relative to short-term debt — the ability to repay short-term obligations with cash alone.

Current assets to equityVery weak

Among the 10% lowest rated companies in the industry

Current assets relative to equity — an indicator of the balance-sheet structure and of the company's short- and long-term financing. The healthy level is highly industry-dependent.

Fixed assets to long-term capitalWeak

Among the 40% lowest rated companies in the industry

Fixed assets relative to long-term capital (equity plus long-term liabilities). Below 100% means the long-term capital finances more than just the fixed assets — a healthier liquidity position.

Cash conversion ratioAverage

Around the average of companies in the same industry

Cash flow relative to profit — the ability to convert reported profits into accessible cash.

Debt & solvency

Solidity ratioWeak

Among the 30% lowest rated companies in the industry

Equity as a share of total assets — the ability to absorb losses. Around 40% is considered satisfactory from a credit perspective.

Debt ratioWeak

Among the 30% lowest rated companies in the industry

Total debt relative to the balance-sheet total — the share of the assets financed by debt rather than equity.

Debt to equityVery weak

Among the 10% lowest rated companies in the industry

Debt relative to equity — the company's leverage. A higher value means heavier reliance on debt financing.

Liabilities to equityVery weak

Among the 10% lowest rated companies in the industry

Total liabilities relative to equity — whether the company operates primarily on borrowed capital or on its own.

Income to debtVery weak

Among the 10% lowest rated companies in the industry

Profit relative to debt — the ability to create earnings while operating with debt.

EBITDA to debtVery weak

Among the 10% lowest rated companies in the industry

EBITDA relative to debt — how much operating earnings are available to service the debt.

Interest coverageVery weak

Among the 10% lowest rated companies in the industry

The ability to pay the interest on the company's debt out of its earnings.

Interest rate on debtWeak

Among the 40% lowest rated companies in the industry

Financial expenses relative to total liabilities — the effective interest rate the company pays on its debt.

Interest marginVery weak

Among the 10% lowest rated companies in the industry

The return on assets minus the interest rate on debt. Positive means the company benefits from operating with debt; negative means the debt makes it worse off.

Efficiency & development

Equity to contributed capitalWeak

Among the 40% lowest rated companies in the industry

Total equity relative to the capital the owners contributed — how the equity has developed from its starting point.

One-year change in equityVery weak

Among the 10% lowest rated companies in the industry

The size of this year's increase or decrease in the company's equity.

One-year change in debtWeak

Among the 30% lowest rated companies in the industry

The size of this year's increase or decrease in the company's debt.

Asset turnoverNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

Revenue relative to total assets — the ability to generate revenue from the asset base.

Inventory turnoverNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

Revenue relative to inventory — how many times a year the inventory is sold and replaced. A low value can indicate weak sales or excess inventory.

Annual reports & filings

Annual report 2017
Filed via CVR / Virk · Period 2016-10-01 – 2017-09-30
View PDF
Annual report 2016
Filed via CVR / Virk · Period 2015-10-01 – 2016-09-30
View PDF
Annual report 2015
Filed via CVR / Virk · Period 2014-10-01 – 2015-09-30
View PDF
Annual report 2014
Filed via CVR / Virk · Period 2013-10-01 – 2014-09-30
View PDF
Annual report 2013
Filed via CVR / Virk · Period 2012-10-01 – 2013-09-30
View PDF

People & ownership

Management

Actively employed in the business

Name	Role	Member since

Former (4)


TW Thomas Wagner Management	Management	2000 – 2017
AN Anne-Grethe Nygaard-Jensen Management	Management	1993 – 2018
NJ Nis Jørn Bennetzen Audit	Audit	1993 – 1995
HC Hans Christoffersen Management	Management	1993 – 1994

Board of directors

Non-executive oversight

Name	Role	Member since

Former (5)


TW Thomas Wagner Board of Directors	Board of Directors	2017 – 2018
AN Anne-Grethe Nygaard-Jensen Board of Directors	Board of Directors	1993 – 2018
SR Steen Raagaard Andersen Chairman	Chairman	2017 – 2018
MJ Mikael Jensen Board of Directors	Board of Directors	1993 – 2017
SN Sven Niklas Delmar Board of Directors	Board of Directors	2013 – 2016

Shareholders

Active legal owners

Shareholder	Type	Ownership	Votes	Registered
ACTION INTERNATIONAL ApS	Company	100%	100%	1995

Beneficial ownership (UBO) data access is restricted in Denmark as of September 2025 per the EU 6th AML Directive. Learn more.

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Related companies

Company hierarchy

ACTION INTERNATIONAL ApS100%

Action A/S (this company)

Board network connections

Board members of Action A/S also hold positions in 67 other companies.

Person	Role here	Other companies
Hans Christoffersen	Management	40 companiesMany roles
Thomas Wagner	Management	13 companiesMany roles
Steen Raagaard Andersen	Chairman	7 companiesMany roles
Nis Jørn Bennetzen	Audit	4 companies
Mikael Jensen	Board of Directors	2 companies
Anne-Grethe Nygaard-Jensen	Management	1 company

Frequently asked questions

What is the CVR number of Action A/S?

Action A/S is registered with CVR / Virk under CVR 17552031.

What is the gross profit of Action A/S?

Action A/S reported a gross profit of DKK 6.7m in 2017.

Where is Action A/S headquartered?

Action A/S's registered address is Lottenborgvej 24.