WPP HOLDING ApS

APSDissolved

CVR 19772144Bombakken 49, 3320 SkævingeOther activities auxiliary to financial services, except insurance and pension funding· NACE 6619Est. 1996 · 29 years old1 employees

Overview

WPP HOLDING ApS is a Danish APS based in Skævinge, operating in the Other activities auxiliary to financial services, except insurance and pension funding sector. Incorporated in 1996, the company has 1 employee and reported a gross profit of -DKK 17.8k in its latest annual filing.

Gross profit 2024

-0M DKK

+137% vs 2023

EBITDA margin (of gross profit)

100.0 %

−137% vs 2023

Net profit 2024

0.3M DKK

-6% vs 2023

Key ratios

See full ratios →

99.3 %

Strong

Among the 30% highest rated companies in the industry

20202024

153.5×

Very strong

Among the 20% highest rated companies in the industry

20202024

10.9 %

Strong

Among the 30% highest rated companies in the industry

20202024

EBITDA — year on year

DKK thousands

Key figures

Annual report 2024

Gross profit	-0M DKK	+137%
EBITDA	-0M DKK	-137%
Net profit	0.3M DKK	-6%
Total assets	2.3M DKK	+13%
Equity	2.3M DKK	+12%
Employees	1	—

Financial development

In its most recent annual report (2024), WPP HOLDING ApS reported a gross profit of -DKK 17.8k. The figures on this page draw on 5 annual filings covering 2020 to 2024. The bottom line showed a net profit of DKK 250.4k.

At the end of 2024, equity financed 99.3% of the balance sheet, and current assets covered short-term debt 153.5 times.

Financials

Gross profit

DKK thousands

EBITDA

DKK thousands

Income statement

DKK thousands

Item	2024	2023	2022	2021	2020
Gross profit	-18	-8	-8	-13	-29
Staff expenses	-0	-0	-0	-0	-18
EBITDA	-18	-8	-8	-13	-47
Depreciation & amort.	-0	-0	-0	-0	-0
EBIT	-18	-8	-8	-13	-47
Net financials	292	275	-432	375	513
Profit before tax	275	268	-440	362	466
Tax	24	-0	-0	81	103
Net profit	250	268	-440	281	363

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Balance sheet

DKK thousands

Item	2024	2023	2022	2021	2020
Total assets	2,303	2,045	1,850	2,500	2,261
Equity	2,288	2,037	1,770	2,310	2,138
Long-term debt	0	0	0	0	0
Short-term debt	15	8	81	191	122
Total debt	15	8	81	191	122

Financial ratios

5-year trend

EBITDA margin (of gross profit)

<−999 %

20202024

Equity ratio

99.3 %

Strong

Among the 30% highest rated companies in the industry

20202024

Return on equity

10.9 %

Strong

Among the 30% highest rated companies in the industry

20202024

Net profit margin (of gross profit)

>999 %

20202024

Asset turnover (of gross profit)

-0.01×

20202024

Debt / equity

0.01×

Strong

Among the 30% highest rated companies in the industry

20202024

Sector performance

21 of 28 ratios graded

28 financial ratios from the latest filing, each graded against companies in the same industry.

Profitability

Return on equity (ROE)Strong

Among the 30% highest rated companies in the industry

Net profit as a percentage of equity — the return the owners earned on their invested capital this year.

Return on assets (ROA)Strong

Among the 30% highest rated companies in the industry

Net profit as a percentage of total assets — the return generated on the capital employed.

Return on net assets (RONA)Strong

Among the 30% highest rated companies in the industry

Profit relative to net assets (total assets minus total debt) — the ability to generate earnings from the net asset base alone.

Basic earning power (BEP)Weak

Among the 40% lowest rated companies in the industry

EBIT relative to total assets — the company's earning power before the effects of tax and financial leverage.

Gross marginNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

The gross result as a share of revenue — how much of the revenue is left after variable costs to cover the company's fixed costs.

Operating marginNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

EBIT as a share of revenue — the share of revenue remaining as earnings once all operating costs are covered. A key measure of earning power.

Net profit marginNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

The profit for the year as a share of revenue — the company's ability to turn revenue into profit.

Capacity ratioNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

Shows how strongly fixed costs weigh on the gross result — a high ratio means fixed costs take only a small bite out of the earnings from basic operations.

Liquidity

Current ratioVery strong

Among the 20% highest rated companies in the industry

Current assets relative to short-term debt — the ability to settle short-term obligations with current assets alone. Around 150% is considered satisfactory from a credit perspective.

Quick ratioVery strong

Among the 20% highest rated companies in the industry

Current assets excluding inventory relative to short-term debt — whether the most liquid assets alone can cover the short-term obligations. A value of 1 or above signals a healthy liquidity position.

Cash ratioStrong

Among the 40% highest rated companies in the industry

Cash relative to short-term debt — the ability to repay short-term obligations with cash alone.

Current assets to equityWeak

Among the 40% lowest rated companies in the industry

Current assets relative to equity — an indicator of the balance-sheet structure and of the company's short- and long-term financing. The healthy level is highly industry-dependent.

Fixed assets to long-term capitalVery strong

Among the 10% highest rated companies in the industry

Fixed assets relative to long-term capital (equity plus long-term liabilities). Below 100% means the long-term capital finances more than just the fixed assets — a healthier liquidity position.

Cash conversion ratioWeak

Among the 30% lowest rated companies in the industry

Cash flow relative to profit — the ability to convert reported profits into accessible cash.

Debt & solvency

Solidity ratioStrong

Among the 30% highest rated companies in the industry

Equity as a share of total assets — the ability to absorb losses. Around 40% is considered satisfactory from a credit perspective.

Debt ratioVery strong

Among the 20% highest rated companies in the industry

Total debt relative to the balance-sheet total — the share of the assets financed by debt rather than equity.

Debt to equityStrong

Among the 30% highest rated companies in the industry

Debt relative to equity — the company's leverage. A higher value means heavier reliance on debt financing.

Liabilities to equityStrong

Among the 30% highest rated companies in the industry

Total liabilities relative to equity — whether the company operates primarily on borrowed capital or on its own.

Income to debtVery strong

Among the 20% highest rated companies in the industry

Profit relative to debt — the ability to create earnings while operating with debt.

EBITDA to debtVery weak

Among the 20% lowest rated companies in the industry

EBITDA relative to debt — how much operating earnings are available to service the debt.

Interest rate on debtVery strong

Among the 10% highest rated companies in the industry

Financial expenses relative to total liabilities — the effective interest rate the company pays on its debt.

Interest marginVery strong

Among the 20% highest rated companies in the industry

The return on assets minus the interest rate on debt. Positive means the company benefits from operating with debt; negative means the debt makes it worse off.

Interest coverageNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

The ability to pay the interest on the company's debt out of its earnings.

Efficiency & development

Equity to contributed capitalAverage

Around the average of companies in the same industry

Total equity relative to the capital the owners contributed — how the equity has developed from its starting point.

One-year change in equityStrong

Among the 30% highest rated companies in the industry

The size of this year's increase or decrease in the company's equity.

One-year change in debtVery weak

Among the 20% lowest rated companies in the industry

The size of this year's increase or decrease in the company's debt.

Asset turnoverNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

Revenue relative to total assets — the ability to generate revenue from the asset base.

Inventory turnoverNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

Revenue relative to inventory — how many times a year the inventory is sold and replaced. A low value can indicate weak sales or excess inventory.

Annual reports & filings

Annual report 2024
Filed via CVR / Virk · Period 2024-01-01 – 2024-12-31
View PDF
Annual report 2023
Filed via CVR / Virk · Period 2023-01-01 – 2023-12-31
View PDF
Annual report 2022
Filed via CVR / Virk · Period 2022-01-01 – 2022-12-31
View PDF
Annual report 2021
Filed via CVR / Virk · Period 2021-01-01 – 2021-12-31
View PDF
Annual report 2020
Filed via CVR / Virk · Period 2020-01-01 – 2020-12-31
View PDF

People & ownership

Management

Actively employed in the business

Name	Role	Member since

Former (2)


HL Henning Lauridsen Management	Management	1996 – 2020
GJ Gerda Johanne Lauridsen Management	Management	2020 – 2025

Board of directors

Non-executive oversight

Name	Role	Member since

Former (3)


HL Henning Lauridsen Board of Directors	Board of Directors	1999 – 2004
GJ Gerda Johanne Lauridsen Board of Directors	Board of Directors	1999 – 2004
KF Knuth Frederiksen Chairman	Chairman	1999 – 2004

Shareholders

Active legal owners

Shareholder	Type	Ownership	Votes	Registered
Henning Lauridsen	Individual	50–66.65%	50–66.65%	1996
Gerda Johanne Lauridsen	Individual	100%	100%	2022

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Related companies

Company hierarchy

No registered parent or subsidiaries

Board network connections

Board members of WPP HOLDING ApS hold no positions in other companies.

Frequently asked questions

What is the CVR number of WPP HOLDING ApS?

WPP HOLDING ApS is registered with CVR / Virk under CVR 19772144.

What is the gross profit of WPP HOLDING ApS?

WPP HOLDING ApS reported a gross profit of -DKK 17.8k in 2024.

How many employees does WPP HOLDING ApS have?

WPP HOLDING ApS employs 1 people as of the latest annual report.

Where is WPP HOLDING ApS headquartered?

WPP HOLDING ApS's registered address is Bombakken 49.