Bait A/S
A/SActiveCVR 25040724Bygmestervej 6, 2400 København NVActivities of advertising agencies· NACE 7311Est. 1999 · 27 years old12 employeeshttps://www.bait.as
Loading company…
Overview
Bait A/S is a Danish A/S based in København NV, operating in the Activities of advertising agencies sector. Incorporated in 1999, the company has 12 employees and reported a gross profit of DKK 12.8m in its latest annual filing.
Gross profit 2025
12.8M DKK
0% vs 2024
EBITDA margin (of gross profit)
55.3 %
−7% vs 2024
Net profit 2025
5.5M DKK
-8% vs 2024
Key ratios
See full ratios →Solidity ratioEquity ÷ Total assets × 100
59.4 %
AverageAround the average of companies in the same industry
20212025
Liquidity ratioCurrent assets ÷ Short-term debt
2.4×
AverageAround the average of companies in the same industry
20212025
Return on assets (ROA)Net profit ÷ Total assets × 100
47.4 %
Very strongAmong the 10% highest rated companies in the industry
20212025
EBITDA — year on year
DKK thousandsKey figures
Annual report 2025| Gross profit | 12.8M DKK | 0% |
| EBITDA | 7.1M DKK | -7% |
| Net profit | 5.5M DKK | -8% |
| Total assets | 11.5M DKK | -17% |
| Equity | 6.9M DKK | -2% |
| Employees | 12 | — |
Company information
Legal name
Bait A/S
CVR number
25040724
Legal form
Aktieselskab
NACE code
Founded
28 June 1999 · 27 years
Share capital
DKK 500,000
Employees
12 (FTE)
VAT registered
Yes
Audit selected
Yes
Last report
2025-12-31
Financial year
January – December
Signatory rights
Selskabet tegnes af den samlede bestyrelse, to bestyrelsesmedlemmer i forning eller af en direktør.
Company purpose
Selskabets formål er at drive virksomhed med reklame, marketing, medievirksomhed og dermed beslægtet virksomhed efter bestyrelsens skøn.
(no translation available)
Contact
Address
Bygmestervej 6, 2400 København NV
Phone
+45 3536 7516
Email
bait@bait.as
Website
https://www.bait.as
Risika for professionals
Risika provides regulated workflow tools for finance, procurement and compliance teams that need monitoring, alerts and an API.
Financial development
In its most recent annual report (2025), Bait A/S reported a gross profit of DKK 12.8m, broadly in line with the year before. The figures on this page draw on 5 annual filings covering 2021 to 2025. The bottom line showed a net profit of DKK 5.5m, and the EBITDA margin stood at 55.3%.
At the end of 2025, equity financed 59.4% of the balance sheet, and current assets covered short-term debt 2.4 times.
Financials
Gross profit
DKK millionsEBITDA
DKK thousandsIncome statement
DKK thousands| Item | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
| Gross profit | 12,787 | 12,851 | 12,928 | 3,409 | 3,501 |
| Staff expenses | -5,710 | -5,253 | -4,946 | -3,243 | -3,045 |
| EBITDA | 7,077 | 7,598 | 7,982 | 165 | 456 |
| Depreciation & amort. | -0 | -0 | -10 | -0 | -0 |
| EBIT | 7,077 | 7,598 | 7,972 | 165 | 456 |
| Net financials | -43 | 63 | -272 | -132 | -232 |
| Profit before tax | 7,034 | 7,661 | 7,700 | 34 | 224 |
| Tax | 1,567 | 1,690 | 1,770 | 17 | 54 |
| Net profit | 5,467 | 5,971 | 5,930 | 16 | 170 |
Get a credit rating – not just the numbers
Financial statements show the past. Risika gives you a score and a recommended credit limit, so you know what the numbers mean for your risk.
Balance sheet
DKK thousands| Item | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
| Total assets | 11,544 | 13,972 | 17,808 | 9,399 | 15,024 |
| Equity | 6,854 | 6,987 | 6,616 | 686 | 670 |
| Long-term debt | 0 | 0 | 0 | 151 | 148 |
| Short-term debt | 4,690 | 6,985 | 11,192 | 8,560 | 14,204 |
| Total debt | 4,690 | 6,985 | 11,192 | 8,711 | 14,352 |
Financial ratios
5-year trendEBITDA margin (of gross profit)
55.3 %
20212025
Equity ratio
59.4 %
AverageAround the average of companies in the same industry
20212025
Return on equity
79.8 %
Very strongAmong the 20% highest rated companies in the industry
20212025
Net profit margin (of gross profit)
42.8 %
20212025
Asset turnover (of gross profit)
1.11×
20212025
Debt / equity
0.68×
AverageAround the average of companies in the same industry
20212025
Sector performance
23 of 28 ratios graded28 financial ratios from the latest filing, each graded against companies in the same industry.
Profitability
Return on equity (ROE)Very strong
Among the 20% highest rated companies in the industry
Net profit as a percentage of equity — the return the owners earned on their invested capital this year.
Return on assets (ROA)Very strong
Among the 10% highest rated companies in the industry
Net profit as a percentage of total assets — the return generated on the capital employed.
Return on net assets (RONA)Very strong
Among the 20% highest rated companies in the industry
Profit relative to net assets (total assets minus total debt) — the ability to generate earnings from the net asset base alone.
Basic earning power (BEP)Very strong
Among the 10% highest rated companies in the industry
EBIT relative to total assets — the company's earning power before the effects of tax and financial leverage.
Capacity ratioVery strong
Among the 20% highest rated companies in the industry
Shows how strongly fixed costs weigh on the gross result — a high ratio means fixed costs take only a small bite out of the earnings from basic operations.
Gross marginNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
The gross result as a share of revenue — how much of the revenue is left after variable costs to cover the company's fixed costs.
Operating marginNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
EBIT as a share of revenue — the share of revenue remaining as earnings once all operating costs are covered. A key measure of earning power.
Net profit marginNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
The profit for the year as a share of revenue — the company's ability to turn revenue into profit.
Liquidity
Current ratioAverage
Around the average of companies in the same industry
Current assets relative to short-term debt — the ability to settle short-term obligations with current assets alone. Around 150% is considered satisfactory from a credit perspective.
Quick ratioAverage
Around the average of companies in the same industry
Current assets excluding inventory relative to short-term debt — whether the most liquid assets alone can cover the short-term obligations. A value of 1 or above signals a healthy liquidity position.
Cash ratioWeak
Among the 30% lowest rated companies in the industry
Cash relative to short-term debt — the ability to repay short-term obligations with cash alone.
Current assets to equityWeak
Among the 40% lowest rated companies in the industry
Current assets relative to equity — an indicator of the balance-sheet structure and of the company's short- and long-term financing. The healthy level is highly industry-dependent.
Fixed assets to long-term capitalAverage
Around the average of companies in the same industry
Fixed assets relative to long-term capital (equity plus long-term liabilities). Below 100% means the long-term capital finances more than just the fixed assets — a healthier liquidity position.
Cash conversion ratioStrong
Among the 40% highest rated companies in the industry
Cash flow relative to profit — the ability to convert reported profits into accessible cash.
Debt & solvency
Solidity ratioAverage
Around the average of companies in the same industry
Equity as a share of total assets — the ability to absorb losses. Around 40% is considered satisfactory from a credit perspective.
Debt ratioAverage
Around the average of companies in the same industry
Total debt relative to the balance-sheet total — the share of the assets financed by debt rather than equity.
Debt to equityAverage
Around the average of companies in the same industry
Debt relative to equity — the company's leverage. A higher value means heavier reliance on debt financing.
Liabilities to equityAverage
Around the average of companies in the same industry
Total liabilities relative to equity — whether the company operates primarily on borrowed capital or on its own.
Income to debtVery strong
Among the 20% highest rated companies in the industry
Profit relative to debt — the ability to create earnings while operating with debt.
EBITDA to debtVery strong
Among the 20% highest rated companies in the industry
EBITDA relative to debt — how much operating earnings are available to service the debt.
Interest coverageVery strong
Among the 20% highest rated companies in the industry
The ability to pay the interest on the company's debt out of its earnings.
Interest rate on debtAverage
Around the average of companies in the same industry
Financial expenses relative to total liabilities — the effective interest rate the company pays on its debt.
Interest marginVery strong
Among the 20% highest rated companies in the industry
The return on assets minus the interest rate on debt. Positive means the company benefits from operating with debt; negative means the debt makes it worse off.
Efficiency & development
Equity to contributed capitalStrong
Among the 40% highest rated companies in the industry
Total equity relative to the capital the owners contributed — how the equity has developed from its starting point.
One-year change in equityAverage
Around the average of companies in the same industry
The size of this year's increase or decrease in the company's equity.
One-year change in debtVery strong
Among the 20% highest rated companies in the industry
The size of this year's increase or decrease in the company's debt.
Asset turnoverNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Revenue relative to total assets — the ability to generate revenue from the asset base.
Inventory turnoverNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Revenue relative to inventory — how many times a year the inventory is sold and replaced. A low value can indicate weak sales or excess inventory.
Annual reports & filings
- Annual report 2025Filed via CVR / Virk · Period 2025-01-01 – 2025-12-31
- Annual report 2024Filed via CVR / Virk · Period 2024-01-01 – 2024-12-31
- Annual report 2023Filed via CVR / Virk · Period 2023-01-01 – 2023-12-31
- Annual report 2022Filed via CVR / Virk · Period 2022-01-01 – 2022-12-31
- Annual report 2021Filed via CVR / Virk · Period 2021-01-01 – 2021-12-31
People & ownership
Management
Actively employed in the business| Name | Role | Member since |
|---|---|---|
| Current (2) | ||
JE Founder | Founder | 1999 |
TK Management | Management | 2020 |
Former (2)
SB Audit | Audit | 1999 – 2009 |
KP Management | Management | 2009 – 2020 |
Board of directors
Non-executive oversight| Name | Role | Member since |
|---|---|---|
| Current (3) | ||
KS Chairman | Chairman | 2025 |
KP Board of Directors | Board of Directors | 2020 |
TK Board of Directors | Board of Directors | 2020 |
Former (3)
ES Board of Directors | Board of Directors | 1999 – 2020 |
JE Board of Directors | Board of Directors | 1999 – 2022 |
KI Board of Directors | Board of Directors | 1999 – 2020 |
Shareholders
Active legal owners| Shareholder | Type | Ownership | Votes | Registered |
|---|---|---|---|---|
| Company | 50–66.65% | 50–66.65% | 2022 | |
| Company | 50–66.65% | 50–66.65% | 2022 | |
| Company | 25–33.32% | 25–33.32% | 2021 |
Beneficial ownership (UBO) data access is restricted in Denmark as of September 2025 per the EU 6th AML Directive. Learn more.
One in three Danish companies experiences fraud
Sound familiar? See how to strengthen your defences and catch suspicious changes in ownership and management in time.
Related companies
Company hierarchy
Kjersgaard Hellerup Holding ApS
Bait A/S (this company)Board network connections
Board members of Bait A/S also hold positions in 8 other companies.
| Person | Role here | Other companies |
|---|---|---|
| Jesper Eric Stieler | Founder | 2 companies |
| Kent Pedersen | Management | 2 companies |
| Thomas Kjersgaard | Management | 2 companies |
| Kasper Solfjeld | Chairman | 2 companies |
Frequently asked questions
What is the CVR number of Bait A/S?
Bait A/S is registered with CVR / Virk under CVR 25040724.
What is the gross profit of Bait A/S?
Bait A/S reported a gross profit of DKK 12.8m in 2025.
How many employees does Bait A/S have?
Bait A/S employs 12 people as of the latest annual report.
Who is the chairman of Bait A/S?
Kasper Solfjeld chairs the board of Bait A/S, in role since 2025.
Where is Bait A/S headquartered?
Bait A/S's registered address is Bygmestervej 6.