Persona A/S
A/SDissolvedAdvertising protectionCVR 25525698Strandpromenaden 69, 2100 København ØVirksomhedsrådgivning og anden rådgivning om driftsledelse· NACE 702200Est. 2000 · 26 years old1 employees
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Overview
Persona A/S is a Danish A/S based in København Ø, operating in the Virksomhedsrådgivning og anden rådgivning om driftsledelse sector. Incorporated in 2000, the company reported a gross profit of DKK 53.0k in its latest annual filing.
Gross profit 2016
53K DKK
−77% vs 2015
EBITDA margin (of gross profit)
−51.7 %
−225% vs 2015
Net profit 2016
-81.6K DKK
-125% vs 2015
Key ratios
See full ratios →Solidity ratioEquity ÷ Total assets × 100
93.1 %
Very strongAmong the 10% highest rated companies in the industry
20122016
Liquidity ratioCurrent assets ÷ Short-term debt
15.1×
Very strongAmong the 10% highest rated companies in the industry
20122016
Return on assets (ROA)Net profit ÷ Total assets × 100
-11.9 %
Very weakAmong the 10% lowest rated companies in the industry
20122016
EBITDA — year on year
DKK thousandsKey figures
Annual report 2016| Gross profit | 53K DKK | -77% |
| EBITDA | -27.4K DKK | -225% |
| Net profit | -81.6K DKK | -125% |
| Total assets | 685.7K DKK | -20% |
| Equity | 638.7K DKK | -11% |
| Employees | — | — |
Company information
Legal name
PERSONA A/S
CVR number
25525698
Legal form
Aktieselskab
NACE code
Founded
1 July 2000 · 26 years
Share capital
DKK 500,000
Employees
1
VAT registered
No
Audit selected
No
Last report
2016-06-30
Financial year
January – December
Signatory rights
Selskabet tegnes af selskabets direktør eller af den samlede bestyrelse
Contact
Address
Strandpromenaden 69, 2100 København Ø
Advertising protection
Active — opted out of marketing use
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Financial development
In its most recent annual report (2016), Persona A/S reported a gross profit of DKK 53.0k, a decrease of 77% on the year before. The figures on this page draw on 5 annual filings covering 2012 to 2016. The bottom line showed a net loss of DKK 81.6k, and the EBITDA margin stood at -51.7%.
At the end of 2016, equity financed 93.1% of the balance sheet, and current assets covered short-term debt 15.1 times.
Financials
Gross profit
DKK thousandsEBITDA
DKK thousandsIncome statement
DKK thousands| Item | 2016 | 2015 | 2014 | 2013 | 2012 |
|---|---|---|---|---|---|
| Gross profit | 53 | 234 | 355 | 188 | 404 |
| Staff expenses | -80 | -242 | -193 | -202 | -364 |
| EBITDA | -27 | -8 | 162 | -14 | 40 |
| Depreciation & amort. | -79 | -38 | -38 | -38 | -117 |
| EBIT | -106 | -47 | 124 | -52 | -77 |
| Net financials | 2 | 1 | 0 | -0 | 1 |
| Profit before tax | -105 | -46 | 124 | -53 | -76 |
| Tax | -23 | -10 | 25 | -4 | -24 |
| Net profit | -82 | -36 | 99 | -49 | -52 |
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Balance sheet
DKK thousands| Item | 2016 | 2015 | 2014 | 2013 | 2012 |
|---|---|---|---|---|---|
| Total assets | 686 | 854 | 880 | 759 | 774 |
| Equity | 639 | 720 | 757 | 658 | 706 |
| Long-term debt | 0 | 0 | 0 | 0 | 0 |
| Short-term debt | 45 | 89 | 83 | 62 | 51 |
| Total debt | 45 | 89 | 83 | 62 | 51 |
Financial ratios
5-year trendEBITDA margin (of gross profit)
-51.7 %
20122016
Equity ratio
93.1 %
Very strongAmong the 10% highest rated companies in the industry
20122016
Return on equity
-12.8 %
Very weakAmong the 20% lowest rated companies in the industry
20122016
Net profit margin (of gross profit)
-154.1 %
20122016
Asset turnover (of gross profit)
0.08×
20122016
Debt / equity
0.07×
Very strongAmong the 20% highest rated companies in the industry
20122016
Sector performance
22 of 28 ratios graded28 financial ratios from the latest filing, each graded against companies in the same industry.
Profitability
Return on equity (ROE)Very weak
Among the 20% lowest rated companies in the industry
Net profit as a percentage of equity — the return the owners earned on their invested capital this year.
Return on assets (ROA)Very weak
Among the 10% lowest rated companies in the industry
Net profit as a percentage of total assets — the return generated on the capital employed.
Return on net assets (RONA)Very weak
Among the 20% lowest rated companies in the industry
Profit relative to net assets (total assets minus total debt) — the ability to generate earnings from the net asset base alone.
Basic earning power (BEP)Very weak
Among the 10% lowest rated companies in the industry
EBIT relative to total assets — the company's earning power before the effects of tax and financial leverage.
Capacity ratioVery weak
Among the 20% lowest rated companies in the industry
Shows how strongly fixed costs weigh on the gross result — a high ratio means fixed costs take only a small bite out of the earnings from basic operations.
Gross marginNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
The gross result as a share of revenue — how much of the revenue is left after variable costs to cover the company's fixed costs.
Operating marginNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
EBIT as a share of revenue — the share of revenue remaining as earnings once all operating costs are covered. A key measure of earning power.
Net profit marginNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
The profit for the year as a share of revenue — the company's ability to turn revenue into profit.
Liquidity
Current ratioVery strong
Among the 10% highest rated companies in the industry
Current assets relative to short-term debt — the ability to settle short-term obligations with current assets alone. Around 150% is considered satisfactory from a credit perspective.
Quick ratioVery strong
Among the 10% highest rated companies in the industry
Current assets excluding inventory relative to short-term debt — whether the most liquid assets alone can cover the short-term obligations. A value of 1 or above signals a healthy liquidity position.
Cash ratioVery strong
Among the 10% highest rated companies in the industry
Cash relative to short-term debt — the ability to repay short-term obligations with cash alone.
Current assets to equityVery weak
Among the 20% lowest rated companies in the industry
Current assets relative to equity — an indicator of the balance-sheet structure and of the company's short- and long-term financing. The healthy level is highly industry-dependent.
Fixed assets to long-term capitalVery strong
Among the 10% highest rated companies in the industry
Fixed assets relative to long-term capital (equity plus long-term liabilities). Below 100% means the long-term capital finances more than just the fixed assets — a healthier liquidity position.
Cash conversion ratioWeak
Among the 30% lowest rated companies in the industry
Cash flow relative to profit — the ability to convert reported profits into accessible cash.
Debt & solvency
Solidity ratioVery strong
Among the 10% highest rated companies in the industry
Equity as a share of total assets — the ability to absorb losses. Around 40% is considered satisfactory from a credit perspective.
Debt ratioVery strong
Among the 10% highest rated companies in the industry
Total debt relative to the balance-sheet total — the share of the assets financed by debt rather than equity.
Debt to equityVery strong
Among the 20% highest rated companies in the industry
Debt relative to equity — the company's leverage. A higher value means heavier reliance on debt financing.
Liabilities to equityVery strong
Among the 20% highest rated companies in the industry
Total liabilities relative to equity — whether the company operates primarily on borrowed capital or on its own.
Income to debtVery weak
Among the 10% lowest rated companies in the industry
Profit relative to debt — the ability to create earnings while operating with debt.
EBITDA to debtVery weak
Among the 10% lowest rated companies in the industry
EBITDA relative to debt — how much operating earnings are available to service the debt.
Interest rate on debtVery strong
Among the 10% highest rated companies in the industry
Financial expenses relative to total liabilities — the effective interest rate the company pays on its debt.
Interest marginVery weak
Among the 10% lowest rated companies in the industry
The return on assets minus the interest rate on debt. Positive means the company benefits from operating with debt; negative means the debt makes it worse off.
Interest coverageNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
The ability to pay the interest on the company's debt out of its earnings.
Efficiency & development
Equity to contributed capitalWeak
Among the 30% lowest rated companies in the industry
Total equity relative to the capital the owners contributed — how the equity has developed from its starting point.
One-year change in equityVery weak
Among the 20% lowest rated companies in the industry
The size of this year's increase or decrease in the company's equity.
One-year change in debtVery strong
Among the 10% highest rated companies in the industry
The size of this year's increase or decrease in the company's debt.
Asset turnoverNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Revenue relative to total assets — the ability to generate revenue from the asset base.
Inventory turnoverNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Revenue relative to inventory — how many times a year the inventory is sold and replaced. A low value can indicate weak sales or excess inventory.
Annual reports & filings
- Annual report 2016Filed via CVR / Virk · Period 2015-07-01 – 2016-06-30
- Annual report 2015Filed via CVR / Virk · Period 2014-07-01 – 2015-06-30
- Annual report 2014Filed via CVR / Virk · Period 2013-07-01 – 2014-06-30
- Annual report 2013Filed via CVR / Virk · Period 2012-07-01 – 2013-06-30
- Annual report 2012Filed via CVR / Virk · Period 2011-07-01 – 2012-06-30
People & ownership
Management
Actively employed in the business| Name | Role | Member since |
|---|
Former (1)
BL Management | Management | 2000 – 2017 |
Board of directors
Non-executive oversight| Name | Role | Member since |
|---|
Former (6)
SP Board of Directors | Board of Directors | 2000 – 2013 |
TL Board of Directors | Board of Directors | 2013 – 2017 |
EB Board of Directors | Board of Directors | 2003 – 2009 |
RL Chairman | Chairman | 2013 – 2017 |
JJ Chairman | Chairman | 2000 – 2003 |
BL Board of Directors | Board of Directors | 2009 – 2017 |
Shareholders
Active legal owners| Shareholder | Type | Ownership | Votes | Registered |
|---|---|---|---|---|
| Company | 100% | 100% | 2001 |
Beneficial ownership (UBO) data access is restricted in Denmark as of September 2025 per the EU 6th AML Directive. Learn more.
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Related companies
Company hierarchy
BIRGIT LUND HOLDING ApS
Persona A/S Board network connections
Board members of Persona A/S also hold positions in 23 other companies.
| Person | Role here | Other companies |
|---|---|---|
| Rasmus Lund | Chairman | 17 companiesMany roles |
| Birgit Lund | Management | 3 companies |
| Thomas Lund | Board of Directors | 3 companies |
Frequently asked questions
What is the CVR number of Persona A/S?
Persona A/S is registered with CVR / Virk under CVR 25525698.
What is the gross profit of Persona A/S?
Persona A/S reported a gross profit of DKK 53.0k in 2016.
Where is Persona A/S headquartered?
Persona A/S's registered address is Strandpromenaden 69, 4..