KEYWORD ApS

Q: What is the CVR number of KEYWORD ApS?

KEYWORD ApS is registered with CVR / Virk under CVR 26608988.

Q: What is the revenue of KEYWORD ApS?

KEYWORD ApS reported revenue of DKK 7.3k in 2025.

Q: How many employees does KEYWORD ApS have?

KEYWORD ApS employs 1 people as of the latest annual report.

Q: Who is the CEO of KEYWORD ApS?

Brian Østergaard is the CEO of KEYWORD ApS, in role since 2012.

Q: Where is KEYWORD ApS headquartered?

KEYWORD ApS's registered address is Ordrup Jagtvej 52A, 1. tv.

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CVR 26608988Ordrup Jagtvej 52A, 2920 CharlottenlundMarket research and public opinion polling· NACE 7320Est. 2002 · 24 years old1 employeeshttps://Keeyword.com

Overview

KEYWORD ApS is a Danish APS based in Charlottenlund, operating in the Market research and public opinion polling sector. Incorporated in 2002, the company has 1 employee and reported revenue of DKK 7.3k in its latest annual filing.

Revenue 2025

7.3K DKK

−97% vs 2024

EBITDA margin

−2,232.3 %

−586% vs 2024

Net profit 2025

-162K DKK

-156% vs 2024

Key ratios

See full ratios →

45.9 %

Weak

Among the 40% lowest rated companies in the industry

20212025

1.8×

Average

Around the average of companies in the same industry

20212025

-18.4 %

Very weak

Among the 20% lowest rated companies in the industry

20212025

EBITDA — year on year

DKK thousands

Key figures

Annual report 2025

Revenue	7.3K DKK	-97%
EBITDA	-162K DKK	-586%
Net profit	-162K DKK	-156%
Total assets	879.7K DKK	-21%
Equity	403.6K DKK	-29%
Employees	1	—

Contact

Address

Ordrup Jagtvej 52A, 2920 Charlottenlund

Phone

+45 5036 1000

B@keeyword.com

Website

https://Keeyword.com

Advertising protection

Active — opted out of marketing use

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Financial development

In its most recent annual report (2025), KEYWORD ApS reported revenue of DKK 7.3k, a decrease of 97% on the year before. The figures on this page draw on 5 annual filings covering 2021 to 2025. The bottom line showed a net loss of DKK 162.0k, and the EBITDA margin stood at -2,232.3%.

At the end of 2025, equity financed 45.9% of the balance sheet, and current assets covered short-term debt 1.8 times.

Financials

Revenue

DKK thousands

EBITDA

DKK thousands

Income statement

DKK thousands

Item	2025	2024	2023	2022	2021
Revenue	7	225	192	400	337
Staff expenses	-88	-192	-162	-173	-138
EBITDA	-162	33	29	226	126
Depreciation & amort.	-0	-0	-0	-41	-0
EBIT	-162	33	29	185	126
Net financials	0	340	3	-2	-0
Profit before tax	-162	374	33	184	126
Tax	-0	82	7	41	28
Net profit	-162	291	25	143	98

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Balance sheet

DKK thousands

Item	2025	2024	2023	2022	2021
Total assets	880	1,107	742	654	285
Equity	404	566	206	181	38
Long-term debt	0	0	0	0	0
Short-term debt	476	541	536	474	247
Total debt	476	541	536	474	247

Financial ratios

5-year trend

EBITDA margin

<−999 %

20212025

Equity ratio

45.9 %

Weak

Among the 40% lowest rated companies in the industry

20212025

Return on equity

-40.1 %

Very weak

Among the 20% lowest rated companies in the industry

20212025

Net profit margin

<−999 %

Very weak

Among the 10% lowest rated companies in the industry

20212025

Asset turnover

0.01×

Weak

Among the 40% lowest rated companies in the industry

20212025

Debt / equity

1.18×

Weak

Among the 30% lowest rated companies in the industry

20212025

Sector performance

26 of 28 ratios graded

28 financial ratios from the latest filing, each graded against companies in the same industry.

Profitability

Gross marginVery weak

Among the 10% lowest rated companies in the industry

The gross result as a share of revenue — how much of the revenue is left after variable costs to cover the company's fixed costs.

Operating marginVery weak

Among the 10% lowest rated companies in the industry

EBIT as a share of revenue — the share of revenue remaining as earnings once all operating costs are covered. A key measure of earning power.

Net profit marginVery weak

Among the 10% lowest rated companies in the industry

The profit for the year as a share of revenue — the company's ability to turn revenue into profit.

Return on equity (ROE)Very weak

Among the 20% lowest rated companies in the industry

Net profit as a percentage of equity — the return the owners earned on their invested capital this year.

Return on assets (ROA)Very weak

Among the 20% lowest rated companies in the industry

Net profit as a percentage of total assets — the return generated on the capital employed.

Return on net assets (RONA)Very weak

Among the 20% lowest rated companies in the industry

Profit relative to net assets (total assets minus total debt) — the ability to generate earnings from the net asset base alone.

Basic earning power (BEP)Very weak

Among the 20% lowest rated companies in the industry

EBIT relative to total assets — the company's earning power before the effects of tax and financial leverage.

Capacity ratioVery weak

Among the 10% lowest rated companies in the industry

Shows how strongly fixed costs weigh on the gross result — a high ratio means fixed costs take only a small bite out of the earnings from basic operations.

Liquidity

Current ratioAverage

Around the average of companies in the same industry

Current assets relative to short-term debt — the ability to settle short-term obligations with current assets alone. Around 150% is considered satisfactory from a credit perspective.

Quick ratioAverage

Around the average of companies in the same industry

Current assets excluding inventory relative to short-term debt — whether the most liquid assets alone can cover the short-term obligations. A value of 1 or above signals a healthy liquidity position.

Cash ratioVery weak

Among the 20% lowest rated companies in the industry

Cash relative to short-term debt — the ability to repay short-term obligations with cash alone.

Current assets to equityWeak

Among the 30% lowest rated companies in the industry

Current assets relative to equity — an indicator of the balance-sheet structure and of the company's short- and long-term financing. The healthy level is highly industry-dependent.

Fixed assets to long-term capitalVery strong

Among the 10% highest rated companies in the industry

Fixed assets relative to long-term capital (equity plus long-term liabilities). Below 100% means the long-term capital finances more than just the fixed assets — a healthier liquidity position.

Cash conversion ratioWeak

Among the 40% lowest rated companies in the industry

Cash flow relative to profit — the ability to convert reported profits into accessible cash.

Debt & solvency

Solidity ratioWeak

Among the 40% lowest rated companies in the industry

Equity as a share of total assets — the ability to absorb losses. Around 40% is considered satisfactory from a credit perspective.

Debt ratioWeak

Among the 40% lowest rated companies in the industry

Total debt relative to the balance-sheet total — the share of the assets financed by debt rather than equity.

Debt to equityWeak

Among the 30% lowest rated companies in the industry

Debt relative to equity — the company's leverage. A higher value means heavier reliance on debt financing.

Liabilities to equityWeak

Among the 30% lowest rated companies in the industry

Total liabilities relative to equity — whether the company operates primarily on borrowed capital or on its own.

Income to debtVery weak

Among the 20% lowest rated companies in the industry

Profit relative to debt — the ability to create earnings while operating with debt.

EBITDA to debtVery weak

Among the 20% lowest rated companies in the industry

EBITDA relative to debt — how much operating earnings are available to service the debt.

Interest rate on debtVery strong

Among the 10% highest rated companies in the industry

Financial expenses relative to total liabilities — the effective interest rate the company pays on its debt.

Interest marginWeak

Among the 30% lowest rated companies in the industry

The return on assets minus the interest rate on debt. Positive means the company benefits from operating with debt; negative means the debt makes it worse off.

Interest coverageNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

The ability to pay the interest on the company's debt out of its earnings.

Efficiency & development

Asset turnoverWeak

Among the 40% lowest rated companies in the industry

Revenue relative to total assets — the ability to generate revenue from the asset base.

Equity to contributed capitalAverage

Around the average of companies in the same industry

Total equity relative to the capital the owners contributed — how the equity has developed from its starting point.

One-year change in equityVery weak

Among the 20% lowest rated companies in the industry

The size of this year's increase or decrease in the company's equity.

One-year change in debtStrong

Among the 40% highest rated companies in the industry

The size of this year's increase or decrease in the company's debt.

Inventory turnoverNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

Revenue relative to inventory — how many times a year the inventory is sold and replaced. A low value can indicate weak sales or excess inventory.

Annual reports & filings

Annual report 2025
Filed via CVR / Virk · Period 2025-01-01 – 2025-12-31
View PDF
Annual report 2024
Filed via CVR / Virk · Period 2024-01-01 – 2024-12-31
View PDF
Annual report 2023
Filed via CVR / Virk · Period 2023-01-01 – 2023-12-31
View PDF
Annual report 2022
Filed via CVR / Virk · Period 2022-01-01 – 2022-12-31
View PDF
Annual report 2021
Filed via CVR / Virk · Period 2021-01-01 – 2021-12-31
View PDF

People & ownership

Management

Actively employed in the business

Name	Role	Member since
Current (3)
BØ Brian Østergaard Chief Executive Officer	Chief Executive Officer	2012
KB Kell Bømler Rasmussen Founder	Founder	2002
EH Eva Holt Founder	Founder	2002

Former (3)


BI Birger Iacobsen Audit	Audit	2002 – 2005
CN Claus Nielsen Management	Management	2004 – 2012
IT Ib Tino Frank Management	Management	2006 – 2010

Board of directors

Non-executive oversight

No data on file.

Shareholders

Active legal owners

Shareholder	Type	Ownership	Votes	Registered
Brian Østergaard	Individual	100%	100%	2012

Beneficial ownership (UBO) data access is restricted in Denmark as of September 2025 per the EU 6th AML Directive. Learn more.

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Related companies

Company hierarchy

No registered parent or subsidiaries

Board network connections

Board members of KEYWORD ApS also hold positions in 1 other company.

Person	Role here	Other companies
Birger Iacobsen	Audit	1 company

Frequently asked questions

What is the CVR number of KEYWORD ApS?

KEYWORD ApS is registered with CVR / Virk under CVR 26608988.

What is the revenue of KEYWORD ApS?

KEYWORD ApS reported revenue of DKK 7.3k in 2025.

How many employees does KEYWORD ApS have?

KEYWORD ApS employs 1 people as of the latest annual report.

Who is the CEO of KEYWORD ApS?

Brian Østergaard is the CEO of KEYWORD ApS, in role since 2012.

Where is KEYWORD ApS headquartered?

KEYWORD ApS's registered address is Ordrup Jagtvej 52A, 1. tv.