NEW POTENTIALS ApS

APSActive

CVR 27685773Snerlevej 5, 8700 HorsensWholesale of sugar, chocolate and sugar confectionery· NACE 4636Est. 2004 · 22 years old1 employees

Overview

NEW POTENTIALS ApS is a Danish APS based in Horsens, operating in the Wholesale of sugar, chocolate and sugar confectionery sector. Incorporated in 2004, the company has 1 employee and reported a gross profit of DKK 391.4k in its latest annual filing.

Gross profit 2025

391.4K DKK

−8% vs 2024

EBITDA margin (of gross profit)

21.6 %

−24% vs 2024

Net profit 2025

67.3K DKK

-27% vs 2024

Key ratios

See full ratios →

57.7 %

Strong

Among the 40% highest rated companies in the industry

20212025

2.4×

Strong

Among the 40% highest rated companies in the industry

20212025

17.9 %

Very strong

Among the 20% highest rated companies in the industry

20212025

EBITDA — year on year

DKK thousands

Key figures

Annual report 2025

Gross profit	391.4K DKK	-8%
EBITDA	84.5K DKK	-24%
Net profit	67.3K DKK	-27%
Total assets	377.1K DKK	-30%
Equity	217.5K DKK	-38%
Employees	1	—

Contact

Address

Snerlevej 5, 8700 Horsens

Phone

+45 7561 0500

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Financial development

In its most recent annual report (2025), NEW POTENTIALS ApS reported a gross profit of DKK 391.4k, a decrease of 8% on the year before. The figures on this page draw on 5 annual filings covering 2021 to 2025. The bottom line showed a net profit of DKK 67.3k, and the EBITDA margin stood at 21.6%.

At the end of 2025, equity financed 57.7% of the balance sheet, and current assets covered short-term debt 2.4 times.

Financials

Gross profit

DKK thousands

EBITDA

DKK thousands

Income statement

DKK thousands

Item	2025	2024	2023	2022	2021
Gross profit	391	427	369	354	317
Staff expenses	-307	-316	-350	-346	-297
EBITDA	85	111	19	8	20
Depreciation & amort.	-0	-0	-0	-0	-0
EBIT	85	111	19	8	20
Net financials	3	9	8	6	-1
Profit before tax	87	120	27	14	19
Tax	20	27	6	4	6
Net profit	67	93	21	11	13

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Balance sheet

DKK thousands

Item	2025	2024	2023	2022	2021
Total assets	377	535	456	427	428
Equity	218	350	258	237	226
Long-term debt	0	0	0	0	0
Short-term debt	160	185	198	190	201
Total debt	160	185	198	190	201

Financial ratios

5-year trend

EBITDA margin (of gross profit)

21.6 %

20212025

Equity ratio

57.7 %

Strong

Among the 40% highest rated companies in the industry

20212025

Return on equity

31.0 %

Strong

Among the 30% highest rated companies in the industry

20212025

Net profit margin (of gross profit)

17.2 %

20212025

Asset turnover (of gross profit)

1.04×

20212025

Debt / equity

0.73×

Average

Around the average of companies in the same industry

20212025

Sector performance

23 of 28 ratios graded

28 financial ratios from the latest filing, each graded against companies in the same industry.

Profitability

Return on equity (ROE)Strong

Among the 30% highest rated companies in the industry

Net profit as a percentage of equity — the return the owners earned on their invested capital this year.

Return on assets (ROA)Very strong

Among the 20% highest rated companies in the industry

Net profit as a percentage of total assets — the return generated on the capital employed.

Return on net assets (RONA)Strong

Among the 30% highest rated companies in the industry

Profit relative to net assets (total assets minus total debt) — the ability to generate earnings from the net asset base alone.

Basic earning power (BEP)Very strong

Among the 20% highest rated companies in the industry

EBIT relative to total assets — the company's earning power before the effects of tax and financial leverage.

Capacity ratioStrong

Among the 40% highest rated companies in the industry

Shows how strongly fixed costs weigh on the gross result — a high ratio means fixed costs take only a small bite out of the earnings from basic operations.

Gross marginNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

The gross result as a share of revenue — how much of the revenue is left after variable costs to cover the company's fixed costs.

Operating marginNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

EBIT as a share of revenue — the share of revenue remaining as earnings once all operating costs are covered. A key measure of earning power.

Net profit marginNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

The profit for the year as a share of revenue — the company's ability to turn revenue into profit.

Liquidity

Current ratioStrong

Among the 40% highest rated companies in the industry

Current assets relative to short-term debt — the ability to settle short-term obligations with current assets alone. Around 150% is considered satisfactory from a credit perspective.

Quick ratioStrong

Among the 30% highest rated companies in the industry

Current assets excluding inventory relative to short-term debt — whether the most liquid assets alone can cover the short-term obligations. A value of 1 or above signals a healthy liquidity position.

Cash ratioVery strong

Among the 20% highest rated companies in the industry

Cash relative to short-term debt — the ability to repay short-term obligations with cash alone.

Current assets to equityAverage

Around the average of companies in the same industry

Current assets relative to equity — an indicator of the balance-sheet structure and of the company's short- and long-term financing. The healthy level is highly industry-dependent.

Fixed assets to long-term capitalVery strong

Among the 10% highest rated companies in the industry

Fixed assets relative to long-term capital (equity plus long-term liabilities). Below 100% means the long-term capital finances more than just the fixed assets — a healthier liquidity position.

Cash conversion ratioAverage

Around the average of companies in the same industry

Cash flow relative to profit — the ability to convert reported profits into accessible cash.

Debt & solvency

Solidity ratioStrong

Among the 40% highest rated companies in the industry

Equity as a share of total assets — the ability to absorb losses. Around 40% is considered satisfactory from a credit perspective.

Debt ratioStrong

Among the 40% highest rated companies in the industry

Total debt relative to the balance-sheet total — the share of the assets financed by debt rather than equity.

Debt to equityAverage

Around the average of companies in the same industry

Debt relative to equity — the company's leverage. A higher value means heavier reliance on debt financing.

Liabilities to equityAverage

Around the average of companies in the same industry

Total liabilities relative to equity — whether the company operates primarily on borrowed capital or on its own.

Income to debtVery strong

Among the 20% highest rated companies in the industry

Profit relative to debt — the ability to create earnings while operating with debt.

EBITDA to debtVery strong

Among the 20% highest rated companies in the industry

EBITDA relative to debt — how much operating earnings are available to service the debt.

Interest coverageStrong

Among the 30% highest rated companies in the industry

The ability to pay the interest on the company's debt out of its earnings.

Interest rate on debtAverage

Around the average of companies in the same industry

Financial expenses relative to total liabilities — the effective interest rate the company pays on its debt.

Interest marginStrong

Among the 30% highest rated companies in the industry

The return on assets minus the interest rate on debt. Positive means the company benefits from operating with debt; negative means the debt makes it worse off.

Efficiency & development

Equity to contributed capitalWeak

Among the 40% lowest rated companies in the industry

Total equity relative to the capital the owners contributed — how the equity has developed from its starting point.

One-year change in equityVery weak

Among the 20% lowest rated companies in the industry

The size of this year's increase or decrease in the company's equity.

One-year change in debtStrong

Among the 30% highest rated companies in the industry

The size of this year's increase or decrease in the company's debt.

Asset turnoverNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

Revenue relative to total assets — the ability to generate revenue from the asset base.

Inventory turnoverNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

Revenue relative to inventory — how many times a year the inventory is sold and replaced. A low value can indicate weak sales or excess inventory.

Annual reports & filings

Annual report 2025
Filed via CVR / Virk · Period 2025-01-01 – 2025-12-31
View PDF
Annual report 2024
Filed via CVR / Virk · Period 2024-01-01 – 2024-12-31
View PDF
Annual report 2023
Filed via CVR / Virk · Period 2023-01-01 – 2023-12-31
View PDF
Annual report 2022
Filed via CVR / Virk · Period 2022-01-01 – 2022-12-31
View PDF
Annual report 2021
Filed via CVR / Virk · Period 2021-01-01 – 2021-12-31
View PDF

People & ownership

Management

Actively employed in the business

Name	Role	Member since
Current (2)
RT Rune Thy Sand Founder	Founder	2004
BK Bjarne Kyed Management	Management	2004

Board of directors

Non-executive oversight

No data on file.

Shareholders

Active legal owners

Shareholder	Type	Ownership	Votes	Registered
BJARNE KYED HOLDING ApS	Company	100%	100%	2005

Beneficial ownership (UBO) data access is restricted in Denmark as of September 2025 per the EU 6th AML Directive. Learn more.

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Related companies

Company hierarchy

BJARNE KYED HOLDING ApS100%

NEW POTENTIALS ApS (this company)

Board network connections

Board members of NEW POTENTIALS ApS also hold positions in 1 other company.

Person	Role here	Other companies
Bjarne Kyed	Management	1 company

Frequently asked questions

What is the CVR number of NEW POTENTIALS ApS?

NEW POTENTIALS ApS is registered with CVR / Virk under CVR 27685773.

What is the gross profit of NEW POTENTIALS ApS?

NEW POTENTIALS ApS reported a gross profit of DKK 391.4k in 2025.

How many employees does NEW POTENTIALS ApS have?

NEW POTENTIALS ApS employs 1 people as of the latest annual report.

Where is NEW POTENTIALS ApS headquartered?

NEW POTENTIALS ApS's registered address is Snerlevej 5.