INSULTING ApS
APSDissolvedCVR 28862318Harsdorffsvej 10, 1874 Frederiksberg COther information technology and computer service activities· NACE 6290Est. 2005 · 21 years old— employees
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Overview
INSULTING ApS is a Danish APS based in Frederiksberg C, operating in the Other information technology and computer service activities sector. Incorporated in 2005, the company reported a gross profit of DKK 65.3k in its latest annual filing.
Gross profit 2025
65.3K DKK
+13% vs 2024
EBITDA margin (of gross profit)
100.0 %
+13% vs 2024
Net profit 2025
51K DKK
-10% vs 2024
Key ratios
See full ratios →Solidity ratioEquity ÷ Total assets × 100
-105.0 %
Very weakAmong the 20% lowest rated companies in the industry
20212025
Liquidity ratioCurrent assets ÷ Short-term debt
0.5×
Very weakAmong the 20% lowest rated companies in the industry
20212025
Return on assets (ROA)Net profit ÷ Total assets × 100
16.6 %
StrongAmong the 40% highest rated companies in the industry
20212025
EBITDA — year on year
DKK thousandsKey figures
Annual report 2025| Gross profit | 65.3K DKK | +13% |
| EBITDA | 65.3K DKK | +13% |
| Net profit | 51K DKK | -10% |
| Total assets | 307.7K DKK | +9% |
| Equity | -323.1K DKK | +11% |
| Employees | — | — |
Company information
Legal name
INSULTING ApS
CVR number
28862318
Legal form
Anpartsselskab
NACE code
Founded
26 June 2005 · 21 years
Share capital
DKK 125,000
Employees
—
VAT registered
No
Audit selected
No
Last report
2025-12-31
Financial year
January – December
Signatory rights
Selskabet tegnes af direktøren.
Address
Harsdorffsvej 10, 1874 Frederiksberg C
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Financial development
In its most recent annual report (2025), INSULTING ApS reported a gross profit of DKK 65.3k, an increase of 13% on the year before. The figures on this page draw on 5 annual filings covering 2021 to 2025. The bottom line showed a net profit of DKK 51.0k, and the EBITDA margin stood at 100%.
At the end of 2025, current assets covered short-term debt 0.5 times.
Financials
Gross profit
DKK thousandsEBITDA
DKK thousandsIncome statement
DKK thousands| Item | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
| Gross profit | 65 | 58 | — | — | — |
| Staff expenses | -0 | -0 | -0 | -0 | -0 |
| EBITDA | 65 | 58 | -10 | -26 | -28 |
| Depreciation & amort. | -0 | -0 | -0 | -0 | -0 |
| EBIT | 65 | 58 | -10 | -26 | -28 |
| Net financials | 0 | 0 | -2 | -60 | -335 |
| Profit before tax | 65 | 58 | -12 | -86 | -363 |
| Tax | 14 | 2 | -0 | -0 | -0 |
| Net profit | 51 | 56 | -12 | -86 | -363 |
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Balance sheet
DKK thousands| Item | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
| Total assets | 308 | 282 | 224 | 223 | 86 |
| Equity | -323 | -363 | -419 | -408 | -321 |
| Long-term debt | 0 | 0 | 0 | 0 | 0 |
| Short-term debt | 631 | 645 | 644 | 631 | 408 |
| Total debt | 631 | 645 | 644 | 631 | 408 |
Financial ratios
5-year trendEBITDA margin (of gross profit)
100.0 %
20212025
Equity ratio
-105.0 %
Very weakAmong the 20% lowest rated companies in the industry
20212025
Return on equity
—
20212025
Net profit margin (of gross profit)
78.0 %
20212025
Asset turnover (of gross profit)
0.21×
20212025
Debt / equity
—
20212025
Sector performance
14 of 28 ratios graded28 financial ratios from the latest filing, each graded against companies in the same industry.
Profitability
Return on assets (ROA)Strong
Among the 40% highest rated companies in the industry
Net profit as a percentage of total assets — the return generated on the capital employed.
Basic earning power (BEP)Strong
Among the 30% highest rated companies in the industry
EBIT relative to total assets — the company's earning power before the effects of tax and financial leverage.
Gross marginNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
The gross result as a share of revenue — how much of the revenue is left after variable costs to cover the company's fixed costs.
Operating marginNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
EBIT as a share of revenue — the share of revenue remaining as earnings once all operating costs are covered. A key measure of earning power.
Net profit marginNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
The profit for the year as a share of revenue — the company's ability to turn revenue into profit.
Return on equity (ROE)Not rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Net profit as a percentage of equity — the return the owners earned on their invested capital this year.
Return on net assets (RONA)Not rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Profit relative to net assets (total assets minus total debt) — the ability to generate earnings from the net asset base alone.
Capacity ratioNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Shows how strongly fixed costs weigh on the gross result — a high ratio means fixed costs take only a small bite out of the earnings from basic operations.
Liquidity
Current ratioVery weak
Among the 20% lowest rated companies in the industry
Current assets relative to short-term debt — the ability to settle short-term obligations with current assets alone. Around 150% is considered satisfactory from a credit perspective.
Quick ratioVery weak
Among the 20% lowest rated companies in the industry
Current assets excluding inventory relative to short-term debt — whether the most liquid assets alone can cover the short-term obligations. A value of 1 or above signals a healthy liquidity position.
Cash ratioWeak
Among the 30% lowest rated companies in the industry
Cash relative to short-term debt — the ability to repay short-term obligations with cash alone.
Cash conversion ratioStrong
Among the 40% highest rated companies in the industry
Cash flow relative to profit — the ability to convert reported profits into accessible cash.
Current assets to equityNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Current assets relative to equity — an indicator of the balance-sheet structure and of the company's short- and long-term financing. The healthy level is highly industry-dependent.
Fixed assets to long-term capitalNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Fixed assets relative to long-term capital (equity plus long-term liabilities). Below 100% means the long-term capital finances more than just the fixed assets — a healthier liquidity position.
Debt & solvency
Solidity ratioVery weak
Among the 20% lowest rated companies in the industry
Equity as a share of total assets — the ability to absorb losses. Around 40% is considered satisfactory from a credit perspective.
Debt ratioVery weak
Among the 20% lowest rated companies in the industry
Total debt relative to the balance-sheet total — the share of the assets financed by debt rather than equity.
Income to debtAverage
Around the average of companies in the same industry
Profit relative to debt — the ability to create earnings while operating with debt.
EBITDA to debtAverage
Around the average of companies in the same industry
EBITDA relative to debt — how much operating earnings are available to service the debt.
Interest rate on debtVery strong
Among the 10% highest rated companies in the industry
Financial expenses relative to total liabilities — the effective interest rate the company pays on its debt.
Interest marginStrong
Among the 30% highest rated companies in the industry
The return on assets minus the interest rate on debt. Positive means the company benefits from operating with debt; negative means the debt makes it worse off.
Debt to equityNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Debt relative to equity — the company's leverage. A higher value means heavier reliance on debt financing.
Liabilities to equityNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Total liabilities relative to equity — whether the company operates primarily on borrowed capital or on its own.
Interest coverageNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
The ability to pay the interest on the company's debt out of its earnings.
Efficiency & development
Equity to contributed capitalVery weak
Among the 20% lowest rated companies in the industry
Total equity relative to the capital the owners contributed — how the equity has developed from its starting point.
One-year change in debtStrong
Among the 40% highest rated companies in the industry
The size of this year's increase or decrease in the company's debt.
Asset turnoverNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Revenue relative to total assets — the ability to generate revenue from the asset base.
Inventory turnoverNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Revenue relative to inventory — how many times a year the inventory is sold and replaced. A low value can indicate weak sales or excess inventory.
One-year change in equityNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
The size of this year's increase or decrease in the company's equity.
Annual reports & filings
- Annual report 2025Filed via CVR / Virk · Period 2025-01-01 – 2025-12-31
- Annual report 2024Filed via CVR / Virk · Period 2024-01-01 – 2024-12-31
- Annual report 2023Filed via CVR / Virk · Period 2023-01-01 – 2023-12-31
- Annual report 2022Filed via CVR / Virk · Period 2022-01-01 – 2022-12-31
- Annual report 2021Filed via CVR / Virk · Period 2021-01-01 – 2021-12-31
People & ownership
Management
Actively employed in the business| Name | Role | Member since |
|---|
Former (1)
PB Management | Management | 2005 – 2026 |
Board of directors
Non-executive oversightNo data on file.
Shareholders
Active legal owners| Shareholder | Type | Ownership | Votes | Registered |
|---|---|---|---|---|
| Individual | 100% | 100% | 2005 |
Beneficial ownership (UBO) data access is restricted in Denmark as of September 2025 per the EU 6th AML Directive. Learn more.
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Company hierarchy
INSULTING ApS 
SMS HoldCo ApSBoard network connections
Board members of INSULTING ApS also hold positions in 1 other company.
| Person | Role here | Other companies |
|---|---|---|
| Peter Berg Steffensen | Management | 1 company |
Frequently asked questions
What is the CVR number of INSULTING ApS?
INSULTING ApS is registered with CVR / Virk under CVR 28862318.
What is the gross profit of INSULTING ApS?
INSULTING ApS reported a gross profit of DKK 65.3k in 2025.
Where is INSULTING ApS headquartered?
INSULTING ApS's registered address is Harsdorffsvej 10, st..