THINK PR ApS

APSActiveAdvertising protection

CVR 29515905Store Kongensgade 95, 1264 København KPublic relations and communication activities· NACE 7330Est. 2006 · 20 years old7 employeeshttps://www.thinkpr.dk

Overview

THINK PR ApS is a Danish APS based in København K, operating in the Public relations and communication activities sector. Incorporated in 2006, the company has 7 employees and reported a gross profit of DKK 2.1m in its latest annual filing.

Gross profit 2025

2.1M DKK

+24% vs 2024

EBITDA margin (of gross profit)

−15.2 %

+60% vs 2024

Net profit 2025

-0.3M DKK

+61% vs 2024

Key ratios

See full ratios →

-27.7 %

Very weak

Among the 20% lowest rated companies in the industry

20212025

1.1×

Weak

Among the 30% lowest rated companies in the industry

20212025

-61.6 %

Very weak

Among the 10% lowest rated companies in the industry

20212025

EBITDA — year on year

DKK thousands

Key figures

Annual report 2025

Gross profit	2.1M DKK	+24%
EBITDA	-0.3M DKK	+60%
Net profit	-0.3M DKK	+61%
Total assets	0.5M DKK	-35%
Equity	-0.1M DKK	-181%
Employees	7	—

Contact

Address

Store Kongensgade 95, 1264 København K

Phone

+45 3314 0000

info@thinkpr.dk

Website

https://www.thinkpr.dk

Advertising protection

Active — opted out of marketing use

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Financial development

In its most recent annual report (2025), THINK PR ApS reported a gross profit of DKK 2.1m, an increase of 24% on the year before. The figures on this page draw on 5 annual filings covering 2021 to 2025. The bottom line showed a net loss of DKK 325.9k, and the EBITDA margin stood at -15.2%.

At the end of 2025, current assets covered short-term debt 1.1 times.

Financials

Gross profit

DKK thousands

EBITDA

DKK thousands

Income statement

DKK thousands

Item	2025	2024	2023	2022	2021
Gross profit	2,053	1,658	2,720	2,507	2,038
Staff expenses	-2,366	-2,440	-2,525	-2,073	-1,252
EBITDA	-313	-782	195	433	786
Depreciation & amort.	-0	-10	-15	-15	-15
EBIT	-313	-792	180	418	771
Net financials	-25	-22	-17	-14	-16
Profit before tax	-338	-814	162	404	755
Tax	-12	13	43	98	172
Net profit	-326	-827	119	306	583

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Balance sheet

DKK thousands

Item	2025	2024	2023	2022	2021
Total assets	529	818	1,526	1,386	1,058
Equity	-146	180	1,068	1,008	759
Long-term debt	300	300	0	0	4
Short-term debt	372	324	456	349	294
Total debt	672	624	456	349	298

Financial ratios

5-year trend

EBITDA margin (of gross profit)

-15.2 %

20212025

Equity ratio

-27.7 %

Very weak

Among the 20% lowest rated companies in the industry

20212025

Return on equity

—

20212025

Net profit margin (of gross profit)

-15.9 %

20212025

Asset turnover (of gross profit)

3.88×

20212025

Debt / equity

—

20212025

Sector performance

18 of 28 ratios graded

28 financial ratios from the latest filing, each graded against companies in the same industry.

Profitability

Return on assets (ROA)Very weak

Among the 10% lowest rated companies in the industry

Net profit as a percentage of total assets — the return generated on the capital employed.

Basic earning power (BEP)Very weak

Among the 10% lowest rated companies in the industry

EBIT relative to total assets — the company's earning power before the effects of tax and financial leverage.

Capacity ratioWeak

Among the 30% lowest rated companies in the industry

Shows how strongly fixed costs weigh on the gross result — a high ratio means fixed costs take only a small bite out of the earnings from basic operations.

Gross marginNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

The gross result as a share of revenue — how much of the revenue is left after variable costs to cover the company's fixed costs.

Operating marginNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

EBIT as a share of revenue — the share of revenue remaining as earnings once all operating costs are covered. A key measure of earning power.

Net profit marginNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

The profit for the year as a share of revenue — the company's ability to turn revenue into profit.

Return on equity (ROE)Not rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

Net profit as a percentage of equity — the return the owners earned on their invested capital this year.

Return on net assets (RONA)Not rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

Profit relative to net assets (total assets minus total debt) — the ability to generate earnings from the net asset base alone.

Liquidity

Current ratioWeak

Among the 30% lowest rated companies in the industry

Current assets relative to short-term debt — the ability to settle short-term obligations with current assets alone. Around 150% is considered satisfactory from a credit perspective.

Quick ratioWeak

Among the 30% lowest rated companies in the industry

Current assets excluding inventory relative to short-term debt — whether the most liquid assets alone can cover the short-term obligations. A value of 1 or above signals a healthy liquidity position.

Cash ratioVery weak

Among the 10% lowest rated companies in the industry

Cash relative to short-term debt — the ability to repay short-term obligations with cash alone.

Fixed assets to long-term capitalVery weak

Among the 20% lowest rated companies in the industry

Fixed assets relative to long-term capital (equity plus long-term liabilities). Below 100% means the long-term capital finances more than just the fixed assets — a healthier liquidity position.

Cash conversion ratioWeak

Among the 40% lowest rated companies in the industry

Cash flow relative to profit — the ability to convert reported profits into accessible cash.

Current assets to equityNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

Current assets relative to equity — an indicator of the balance-sheet structure and of the company's short- and long-term financing. The healthy level is highly industry-dependent.

Debt & solvency

Solidity ratioVery weak

Among the 20% lowest rated companies in the industry

Equity as a share of total assets — the ability to absorb losses. Around 40% is considered satisfactory from a credit perspective.

Debt ratioVery weak

Among the 20% lowest rated companies in the industry

Total debt relative to the balance-sheet total — the share of the assets financed by debt rather than equity.

Income to debtVery weak

Among the 20% lowest rated companies in the industry

Profit relative to debt — the ability to create earnings while operating with debt.

EBITDA to debtVery weak

Among the 20% lowest rated companies in the industry

EBITDA relative to debt — how much operating earnings are available to service the debt.

Interest coverageVery weak

Among the 20% lowest rated companies in the industry

The ability to pay the interest on the company's debt out of its earnings.

Interest rate on debtWeak

Among the 30% lowest rated companies in the industry

Financial expenses relative to total liabilities — the effective interest rate the company pays on its debt.

Interest marginVery weak

Among the 20% lowest rated companies in the industry

The return on assets minus the interest rate on debt. Positive means the company benefits from operating with debt; negative means the debt makes it worse off.

Debt to equityNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

Debt relative to equity — the company's leverage. A higher value means heavier reliance on debt financing.

Liabilities to equityNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

Total liabilities relative to equity — whether the company operates primarily on borrowed capital or on its own.

Efficiency & development

Equity to contributed capitalVery weak

Among the 20% lowest rated companies in the industry

Total equity relative to the capital the owners contributed — how the equity has developed from its starting point.

One-year change in equityVery weak

Among the 10% lowest rated companies in the industry

The size of this year's increase or decrease in the company's equity.

One-year change in debtAverage

Around the average of companies in the same industry

The size of this year's increase or decrease in the company's debt.

Asset turnoverNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

Revenue relative to total assets — the ability to generate revenue from the asset base.

Inventory turnoverNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

Revenue relative to inventory — how many times a year the inventory is sold and replaced. A low value can indicate weak sales or excess inventory.

Annual reports & filings

Annual report 2025
Filed via CVR / Virk · Period 2025-01-01 – 2025-12-31
View PDF
Annual report 2024
Filed via CVR / Virk · Period 2024-01-01 – 2024-12-31
View PDF
Annual report 2023
Filed via CVR / Virk · Period 2023-01-01 – 2023-12-31
View PDF
Annual report 2022
Filed via CVR / Virk · Period 2022-01-01 – 2022-12-31
View PDF
Annual report 2021
Filed via CVR / Virk · Period 2021-01-01 – 2021-12-31
View PDF

People & ownership

Management

Actively employed in the business

Name	Role	Member since
Current (3)
KM Karin Mette Nørgaard Management	Management	2006
MC Michael Clausen Founder	Founder	2006
AM Anders Munch Larsen Founder	Founder	2006

Board of directors

Non-executive oversight

Name	Role	Member since
Current (1)
KM Karin Mette Nørgaard Board of Directors	Board of Directors	2006

Former (2)


MC Michael Clausen Board of Directors	Board of Directors	2006 – 2008
AM Anders Munch Larsen Board of Directors	Board of Directors	2006 – 2016

Shareholders

Active legal owners

Shareholder	Type	Ownership	Votes	Registered
Karin Mette Nørgaard	Individual	100%	100%	2009

Beneficial ownership (UBO) data access is restricted in Denmark as of September 2025 per the EU 6th AML Directive. Learn more.

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Related companies

Company hierarchy

No registered parent or subsidiaries

Board network connections

Board members of THINK PR ApS also hold positions in 3 other companies.

Person	Role here	Other companies
Anders Munch Larsen	Founder	2 companies
Karin Mette Nørgaard	Management	1 company

Frequently asked questions

What is the CVR number of THINK PR ApS?

THINK PR ApS is registered with CVR / Virk under CVR 29515905.

What is the gross profit of THINK PR ApS?

THINK PR ApS reported a gross profit of DKK 2.1m in 2025.

How many employees does THINK PR ApS have?

THINK PR ApS employs 7 people as of the latest annual report.

Where is THINK PR ApS headquartered?

THINK PR ApS's registered address is Store Kongensgade 95.