HÖÖG HOLDING ApS

Q: What is the CVR number of HÖÖG HOLDING ApS?

HÖÖG HOLDING ApS is registered with CVR / Virk under CVR 29811482.

Q: What is the gross profit of HÖÖG HOLDING ApS?

HÖÖG HOLDING ApS reported a gross profit of -DKK 5.4k in 2017.

Q: Where is HÖÖG HOLDING ApS headquartered?

HÖÖG HOLDING ApS's registered address is Strandlodsvej 6B, 2. th.

APSIn liquidation

CVR 29811482Strandlodsvej 6B, 2300 København SIkke-finansielle holdingselskaber· NACE 642020Est. 2008 · 17 years old— employees

Overview

HÖÖG HOLDING ApS is a Danish APS based in København S, operating in the Ikke-finansielle holdingselskaber sector. Incorporated in 2008, the company reported a gross profit of -DKK 5.4k in its latest annual filing.

Gross profit 2017

-5.4K DKK

+13% vs 2016

EBITDA margin (of gross profit)

100.0 %

−13% vs 2016

Net profit 2017

-35K DKK

-129% vs 2016

Key ratios

See full ratios →

67.3 %

Weak

Among the 40% lowest rated companies in the industry

20122017

3.1×

Average

Around the average of companies in the same industry

20122017

-26.2 %

Very weak

Among the 10% lowest rated companies in the industry

20122017

EBITDA — year on year

DKK

Key figures

Annual report 2017

Gross profit	-5.4K DKK	+13%
EBITDA	-5.4K DKK	-13%
Net profit	-35K DKK	-129%
Total assets	133.6K DKK	-4%
Equity	90K DKK	-33%
Employees	—	—

Financial development

In its most recent annual report (2017), HÖÖG HOLDING ApS reported a gross profit of -DKK 5.4k. The figures on this page draw on 4 annual filings covering 2012 to 2017. The bottom line showed a net loss of DKK 35.0k.

At the end of 2017, equity financed 67.3% of the balance sheet, and current assets covered short-term debt 3.1 times.

Financials

Gross profit

DKK

EBITDA

DKK

Income statement

DKK thousands

Item	2017	2016	2015	2012
Gross profit	-5	-5	-5	—
Staff expenses	-0	-0	-0	-0
EBITDA	-5	-5	-5	5
Depreciation & amort.	-0	-0	-0	-0
EBIT	-5	-5	-5	5
Net financials	-59	125	-280	-231
Profit before tax	-35	120	-285	-225
Tax	-0	-0	0	1
Net profit	-35	120	-285	-227

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Balance sheet

DKK thousands

Item	2017	2016	2015	2012
Total assets	134	140	20	342
Equity	90	135	15	321
Long-term debt	0	0	0	0
Short-term debt	44	5	5	-22
Total debt	44	5	5	-22

Financial ratios

5-year trend

EBITDA margin (of gross profit)

<−999 %

20122017

Equity ratio

67.3 %

Weak

Among the 40% lowest rated companies in the industry

20122017

Return on equity

-38.9 %

Very weak

Among the 10% lowest rated companies in the industry

20122017

Net profit margin (of gross profit)

<−999 %

20122017

Asset turnover (of gross profit)

-0.04×

20122017

Debt / equity

0.49×

Weak

Among the 30% lowest rated companies in the industry

20122017

Sector performance

22 of 28 ratios graded

28 financial ratios from the latest filing, each graded against companies in the same industry.

Profitability

Return on equity (ROE)Very weak

Among the 10% lowest rated companies in the industry

Net profit as a percentage of equity — the return the owners earned on their invested capital this year.

Return on assets (ROA)Very weak

Among the 10% lowest rated companies in the industry

Net profit as a percentage of total assets — the return generated on the capital employed.

Return on net assets (RONA)Very weak

Among the 10% lowest rated companies in the industry

Profit relative to net assets (total assets minus total debt) — the ability to generate earnings from the net asset base alone.

Basic earning power (BEP)Very weak

Among the 20% lowest rated companies in the industry

EBIT relative to total assets — the company's earning power before the effects of tax and financial leverage.

Gross marginNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

The gross result as a share of revenue — how much of the revenue is left after variable costs to cover the company's fixed costs.

Operating marginNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

EBIT as a share of revenue — the share of revenue remaining as earnings once all operating costs are covered. A key measure of earning power.

Net profit marginNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

The profit for the year as a share of revenue — the company's ability to turn revenue into profit.

Capacity ratioNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

Shows how strongly fixed costs weigh on the gross result — a high ratio means fixed costs take only a small bite out of the earnings from basic operations.

Liquidity

Current ratioAverage

Around the average of companies in the same industry

Current assets relative to short-term debt — the ability to settle short-term obligations with current assets alone. Around 150% is considered satisfactory from a credit perspective.

Quick ratioAverage

Around the average of companies in the same industry

Current assets excluding inventory relative to short-term debt — whether the most liquid assets alone can cover the short-term obligations. A value of 1 or above signals a healthy liquidity position.

Cash ratioStrong

Among the 30% highest rated companies in the industry

Cash relative to short-term debt — the ability to repay short-term obligations with cash alone.

Current assets to equityVery weak

Among the 10% lowest rated companies in the industry

Current assets relative to equity — an indicator of the balance-sheet structure and of the company's short- and long-term financing. The healthy level is highly industry-dependent.

Fixed assets to long-term capitalVery strong

Among the 10% highest rated companies in the industry

Fixed assets relative to long-term capital (equity plus long-term liabilities). Below 100% means the long-term capital finances more than just the fixed assets — a healthier liquidity position.

Cash conversion ratioStrong

Among the 40% highest rated companies in the industry

Cash flow relative to profit — the ability to convert reported profits into accessible cash.

Debt & solvency

Solidity ratioWeak

Among the 40% lowest rated companies in the industry

Equity as a share of total assets — the ability to absorb losses. Around 40% is considered satisfactory from a credit perspective.

Debt ratioWeak

Among the 40% lowest rated companies in the industry

Total debt relative to the balance-sheet total — the share of the assets financed by debt rather than equity.

Debt to equityWeak

Among the 30% lowest rated companies in the industry

Debt relative to equity — the company's leverage. A higher value means heavier reliance on debt financing.

Liabilities to equityWeak

Among the 30% lowest rated companies in the industry

Total liabilities relative to equity — whether the company operates primarily on borrowed capital or on its own.

Income to debtVery weak

Among the 20% lowest rated companies in the industry

Profit relative to debt — the ability to create earnings while operating with debt.

EBITDA to debtWeak

Among the 40% lowest rated companies in the industry

EBITDA relative to debt — how much operating earnings are available to service the debt.

Interest coverageStrong

Among the 40% highest rated companies in the industry

The ability to pay the interest on the company's debt out of its earnings.

Interest rate on debtVery weak

Among the 10% lowest rated companies in the industry

Financial expenses relative to total liabilities — the effective interest rate the company pays on its debt.

Interest marginVery weak

Among the 10% lowest rated companies in the industry

The return on assets minus the interest rate on debt. Positive means the company benefits from operating with debt; negative means the debt makes it worse off.

Efficiency & development

Equity to contributed capitalVery weak

Among the 20% lowest rated companies in the industry

Total equity relative to the capital the owners contributed — how the equity has developed from its starting point.

One-year change in equityVery weak

Among the 20% lowest rated companies in the industry

The size of this year's increase or decrease in the company's equity.

One-year change in debtVery weak

Among the 10% lowest rated companies in the industry

The size of this year's increase or decrease in the company's debt.

Asset turnoverNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

Revenue relative to total assets — the ability to generate revenue from the asset base.

Inventory turnoverNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

Revenue relative to inventory — how many times a year the inventory is sold and replaced. A low value can indicate weak sales or excess inventory.

Annual reports & filings

Annual report 2017
Filed via CVR / Virk · Period 2016-10-01 – 2017-09-30
View PDF
Annual report 2016
Filed via CVR / Virk · Period 2015-10-01 – 2016-09-30
View PDF
Annual report 2015
Filed via CVR / Virk · Period 2014-10-01 – 2015-09-30
View PDF
Annual report 2012
Filed via CVR / Virk · Period 2011-10-01 – 2012-09-30
View PDF

People & ownership

Management

Actively employed in the business

Name	Role	Member since

Former (4)


ÅK Åsa Katrin Ifversen Management	Management	2015 – 2018
HI Henrik Ifversen Management	Management	2008 – 2015
ÅK Åsa Katrin Ifversen Founder	Founder	2008 – 2018
JH Jonas Houkjær Bech Liquidator	Liquidator	2018 – 2018

Board of directors

Non-executive oversight

No data on file.

Shareholders

Active legal owners

Shareholder	Type	Ownership	Votes	Registered
Åsa Katrin Ifversen	Individual	50–66.65%	50–66.65%	2008
Henrik Ifversen	Individual	100%	100%	2017

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Related companies

Company hierarchy

No registered parent or subsidiaries

Board network connections

Board members of HÖÖG HOLDING ApS also hold positions in 28 other companies.

Person	Role here	Other companies
Jonas Houkjær Bech	Liquidator	28 companiesMany roles

Frequently asked questions

What is the CVR number of HÖÖG HOLDING ApS?

HÖÖG HOLDING ApS is registered with CVR / Virk under CVR 29811482.

What is the gross profit of HÖÖG HOLDING ApS?

HÖÖG HOLDING ApS reported a gross profit of -DKK 5.4k in 2017.

Where is HÖÖG HOLDING ApS headquartered?

HÖÖG HOLDING ApS's registered address is Strandlodsvej 6B, 2. th.