REFLEKSION ApS

APSActive

CVR 30577876Benediktevej 44, 8800 ViborgActivities of advertising agencies· NACE 7311Est. 2007 · 19 years old3 employeeshttps://www.refleksion.info

Overview

REFLEKSION ApS is a Danish APS based in Viborg, operating in the Activities of advertising agencies sector. Incorporated in 2007, the company has 3 employees and reported a gross profit of DKK 1.0m in its latest annual filing.

Gross profit 2025

1M DKK

+21% vs 2024

EBITDA margin (of gross profit)

16.2 %

+122% vs 2024

Net profit 2025

0.1M DKK

+245% vs 2024

Key ratios

See full ratios →

38.7 %

Weak

Among the 40% lowest rated companies in the industry

20212025

1.2×

Weak

Among the 30% lowest rated companies in the industry

20212025

13.0 %

Strong

Among the 40% highest rated companies in the industry

20212025

EBITDA — year on year

DKK thousands

Key figures

Annual report 2025

Gross profit	1M DKK	+21%
EBITDA	0.2M DKK	+122%
Net profit	0.1M DKK	+245%
Total assets	0.6M DKK	-4%
Equity	0.2M DKK	+51%
Employees	3	—

Contact

Address

Benediktevej 44, 8800 Viborg

Phone

+45 8660 1012

susanne@refleksion.info

Website

https://www.refleksion.info

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Financial development

In its most recent annual report (2025), REFLEKSION ApS reported a gross profit of DKK 1.0m, an increase of 21% on the year before. The figures on this page draw on 5 annual filings covering 2021 to 2025. The bottom line showed a net profit of DKK 72.9k, and the EBITDA margin stood at 16.2%.

At the end of 2025, equity financed 38.7% of the balance sheet, and current assets covered short-term debt 1.2 times.

Financials

Gross profit

DKK thousands

EBITDA

DKK thousands

Income statement

DKK thousands

Item	2025	2024	2023	2022	2021
Gross profit	1,004	830	1,003	1,157	1,098
Staff expenses	-842	-757	-1,084	-1,015	-855
EBITDA	163	73	-111	142	243
Depreciation & amort.	-62	-43	-58	-67	-122
EBIT	100	30	-170	75	121
Net financials	-0	-3	-16	-1	-2
Profit before tax	100	27	-186	74	119
Tax	27	6	-31	21	32
Net profit	73	21	-155	54	87

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Balance sheet

DKK thousands

Item	2025	2024	2023	2022	2021
Total assets	560	585	641	1,015	862
Equity	217	144	123	278	224
Long-term debt	32	32	32	32	32
Short-term debt	311	409	486	705	605
Total debt	343	441	518	737	638

Financial ratios

5-year trend

EBITDA margin (of gross profit)

16.2 %

20212025

Equity ratio

38.7 %

Weak

Among the 40% lowest rated companies in the industry

20212025

Return on equity

33.6 %

Strong

Among the 40% highest rated companies in the industry

20212025

Net profit margin (of gross profit)

7.3 %

20212025

Asset turnover (of gross profit)

1.79×

20212025

Debt / equity

1.58×

Weak

Among the 30% lowest rated companies in the industry

20212025

Sector performance

23 of 28 ratios graded

28 financial ratios from the latest filing, each graded against companies in the same industry.

Profitability

Return on equity (ROE)Strong

Among the 40% highest rated companies in the industry

Net profit as a percentage of equity — the return the owners earned on their invested capital this year.

Return on assets (ROA)Strong

Among the 40% highest rated companies in the industry

Net profit as a percentage of total assets — the return generated on the capital employed.

Return on net assets (RONA)Strong

Among the 40% highest rated companies in the industry

Profit relative to net assets (total assets minus total debt) — the ability to generate earnings from the net asset base alone.

Basic earning power (BEP)Strong

Among the 40% highest rated companies in the industry

EBIT relative to total assets — the company's earning power before the effects of tax and financial leverage.

Capacity ratioAverage

Around the average of companies in the same industry

Shows how strongly fixed costs weigh on the gross result — a high ratio means fixed costs take only a small bite out of the earnings from basic operations.

Gross marginNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

The gross result as a share of revenue — how much of the revenue is left after variable costs to cover the company's fixed costs.

Operating marginNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

EBIT as a share of revenue — the share of revenue remaining as earnings once all operating costs are covered. A key measure of earning power.

Net profit marginNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

The profit for the year as a share of revenue — the company's ability to turn revenue into profit.

Liquidity

Current ratioWeak

Among the 30% lowest rated companies in the industry

Current assets relative to short-term debt — the ability to settle short-term obligations with current assets alone. Around 150% is considered satisfactory from a credit perspective.

Quick ratioVery weak

Among the 20% lowest rated companies in the industry

Current assets excluding inventory relative to short-term debt — whether the most liquid assets alone can cover the short-term obligations. A value of 1 or above signals a healthy liquidity position.

Cash ratioWeak

Among the 40% lowest rated companies in the industry

Cash relative to short-term debt — the ability to repay short-term obligations with cash alone.

Current assets to equityWeak

Among the 40% lowest rated companies in the industry

Current assets relative to equity — an indicator of the balance-sheet structure and of the company's short- and long-term financing. The healthy level is highly industry-dependent.

Fixed assets to long-term capitalVery weak

Among the 20% lowest rated companies in the industry

Fixed assets relative to long-term capital (equity plus long-term liabilities). Below 100% means the long-term capital finances more than just the fixed assets — a healthier liquidity position.

Cash conversion ratioVery strong

Among the 10% highest rated companies in the industry

Cash flow relative to profit — the ability to convert reported profits into accessible cash.

Debt & solvency

Solidity ratioWeak

Among the 40% lowest rated companies in the industry

Equity as a share of total assets — the ability to absorb losses. Around 40% is considered satisfactory from a credit perspective.

Debt ratioWeak

Among the 40% lowest rated companies in the industry

Total debt relative to the balance-sheet total — the share of the assets financed by debt rather than equity.

Debt to equityWeak

Among the 30% lowest rated companies in the industry

Debt relative to equity — the company's leverage. A higher value means heavier reliance on debt financing.

Liabilities to equityWeak

Among the 30% lowest rated companies in the industry

Total liabilities relative to equity — whether the company operates primarily on borrowed capital or on its own.

Income to debtAverage

Around the average of companies in the same industry

Profit relative to debt — the ability to create earnings while operating with debt.

EBITDA to debtStrong

Among the 40% highest rated companies in the industry

EBITDA relative to debt — how much operating earnings are available to service the debt.

Interest coverageVery strong

Among the 20% highest rated companies in the industry

The ability to pay the interest on the company's debt out of its earnings.

Interest rate on debtStrong

Among the 30% highest rated companies in the industry

Financial expenses relative to total liabilities — the effective interest rate the company pays on its debt.

Interest marginStrong

Among the 40% highest rated companies in the industry

The return on assets minus the interest rate on debt. Positive means the company benefits from operating with debt; negative means the debt makes it worse off.

Efficiency & development

Equity to contributed capitalWeak

Among the 40% lowest rated companies in the industry

Total equity relative to the capital the owners contributed — how the equity has developed from its starting point.

One-year change in equityVery strong

Among the 20% highest rated companies in the industry

The size of this year's increase or decrease in the company's equity.

One-year change in debtStrong

Among the 30% highest rated companies in the industry

The size of this year's increase or decrease in the company's debt.

Asset turnoverNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

Revenue relative to total assets — the ability to generate revenue from the asset base.

Inventory turnoverNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

Revenue relative to inventory — how many times a year the inventory is sold and replaced. A low value can indicate weak sales or excess inventory.

Annual reports & filings

Annual report 2025
Filed via CVR / Virk · Period 2024-10-01 – 2025-09-30
View PDF
Annual report 2024
Filed via CVR / Virk · Period 2023-10-01 – 2024-09-30
View PDF
Annual report 2023
Filed via CVR / Virk · Period 2022-10-01 – 2023-09-30
View PDF
Annual report 2022
Filed via CVR / Virk · Period 2021-10-01 – 2022-09-30
View PDF
Annual report 2021
Filed via CVR / Virk · Period 2020-10-01 – 2021-09-30
View PDF

People & ownership

Management

Actively employed in the business

Name	Role	Member since
Current (3)
PL Peter Lund Abildtrup Chief Executive Officer	Chief Executive Officer	2007
BE Birgitte Erndorf Olesen Founder	Founder	2007
SL Susanne Lund Abildtrup Management	Management	2017

Board of directors

Non-executive oversight

Name	Role	Member since
Current (2)
PL Peter Lund Abildtrup Board of Directors	Board of Directors	2007
SL Susanne Lund Abildtrup Board of Directors	Board of Directors	2014

Former (5)


BE Birgitte Erndorf Olesen Board of Directors	Board of Directors	2007 – 2008
JH Jess Hasselager Petersen Board of Directors	Board of Directors	2007 – 2012
NO Niels Ole Asbjørn Schwartz Pedersen Board of Directors	Board of Directors	2007 – 2010
NF Niels Færch Chairman	Chairman	2007 – 2012
SL Sussi Lone Gantzhorn Meinved Board of Directors	Board of Directors	2012 – 2014

Shareholders

Active legal owners

Shareholder	Type	Ownership	Votes	Registered
Peter Lund Abildtrup	Individual	100%	100%	2008

Beneficial ownership (UBO) data access is restricted in Denmark as of September 2025 per the EU 6th AML Directive. Learn more.

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Related companies

Company hierarchy

No registered parent or subsidiaries

Board network connections

Board members of REFLEKSION ApS also hold positions in 12 other companies.

Person	Role here	Other companies
Jess Hasselager Petersen	Board of Directors	6 companiesMany roles
Niels Ole Asbjørn Schwartz Pedersen	Board of Directors	3 companies
Birgitte Erndorf Olesen	Founder	2 companies
Sussi Lone Gantzhorn Meinved	Board of Directors	1 company

Frequently asked questions

What is the CVR number of REFLEKSION ApS?

REFLEKSION ApS is registered with CVR / Virk under CVR 30577876.

What is the gross profit of REFLEKSION ApS?

REFLEKSION ApS reported a gross profit of DKK 1.0m in 2025.

How many employees does REFLEKSION ApS have?

REFLEKSION ApS employs 3 people as of the latest annual report.

Who is the CEO of REFLEKSION ApS?

Peter Lund Abildtrup is the CEO of REFLEKSION ApS.

Where is REFLEKSION ApS headquartered?

REFLEKSION ApS's registered address is Benediktevej 44.