BABY ApS
APSDissolvedCVR 30605616Rosenvængets Allé 11, 2100 København ØActivities of advertising agencies· NACE 7311Est. 2007 · 19 years old15 employees
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Overview
BABY ApS is a Danish APS based in København Ø, operating in the Activities of advertising agencies sector. Incorporated in 2007, the company has 15 employees and reported a gross profit of DKK 10.1m in its latest annual filing.
Gross profit 2017
10.1M DKK
−41% vs 2016
EBITDA margin (of gross profit)
22.1 %
+7% vs 2016
Net profit 2017
1.5M DKK
+12% vs 2016
Key ratios
See full ratios →Solidity ratioEquity ÷ Total assets × 100
26.2 %
AverageAround the average of companies in the same industry
20132017
Liquidity ratioCurrent assets ÷ Short-term debt
1.5×
StrongAmong the 40% highest rated companies in the industry
20132017
Return on assets (ROA)Net profit ÷ Total assets × 100
20.8 %
Very strongAmong the 10% highest rated companies in the industry
20132017
EBITDA — year on year
DKK thousandsKey figures
Annual report 2017| Gross profit | 10.1M DKK | -41% |
| EBITDA | 2.2M DKK | +7% |
| Net profit | 1.5M DKK | +12% |
| Total assets | 7.3M DKK | +47% |
| Equity | 1.9M DKK | +29% |
| Employees | 15 | — |
Company information
Legal name
BABY ApS
CVR number
30605616
Legal form
Anpartsselskab
NACE code
Founded
12 May 2007 · 19 years
Share capital
DKK 126,000
Employees
15 (FTE)
VAT registered
No
Audit selected
No
Last report
2017-06-30
Financial year
January – December
Signatory rights
Selskabet tegnes af den samlede bestyrelse, af formanden for bestyrelsen i forening med et andet bestyrelsesmedlem, eller af formanden for bestyrelsen i forening med en direktør.
Address
Rosenvængets Allé 11, 2100 København Ø
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Financial development
In its most recent annual report (2017), BABY ApS reported a gross profit of DKK 10.1m, a decrease of 41% on the year before. The figures on this page draw on 5 annual filings covering 2013 to 2017. The bottom line showed a net profit of DKK 1.5m, and the EBITDA margin stood at 22.1%.
At the end of 2017, equity financed 26.2% of the balance sheet, and current assets covered short-term debt 1.5 times.
Financials
Revenue
DKK millionsEBITDA
DKK thousandsIncome statement
DKK thousands| Item | 2017 | 2016 | 2015 | 2014 | 2013 |
|---|---|---|---|---|---|
| Revenue | 10,053 | 17,080 | 14,731 | 18,730 | 12,348 |
| Staff expenses | -7,830 | -7,537 | -6,717 | -6,047 | -5,712 |
| EBITDA | 2,223 | 2,076 | 1,087 | 523 | 214 |
| Depreciation & amort. | -260 | -281 | -264 | -262 | -160 |
| EBIT | 1,964 | 1,795 | 822 | 261 | 54 |
| Net financials | 8 | -37 | -14 | -19 | -17 |
| Profit before tax | 1,972 | 1,757 | 809 | 242 | 37 |
| Tax | 446 | 397 | 210 | 62 | 22 |
| Net profit | 1,525 | 1,361 | 599 | 180 | 15 |
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Balance sheet
DKK thousands| Item | 2017 | 2016 | 2015 | 2014 | 2013 |
|---|---|---|---|---|---|
| Total assets | 7,340 | 4,990 | 4,423 | 3,700 | 4,838 |
| Equity | 1,925 | 1,487 | 725 | 1,869 | 1,689 |
| Long-term debt | 531 | -267 | -20 | 6 | -79 |
| Short-term debt | 4,727 | 3,236 | 3,678 | 1,831 | 3,071 |
| Total debt | 5,258 | 3,236 | 3,678 | 1,831 | 3,071 |
Financial ratios
5-year trendEBITDA margin
22.1 %
20132017
Equity ratio
26.2 %
AverageAround the average of companies in the same industry
20132017
Return on equity
79.2 %
Very strongAmong the 10% highest rated companies in the industry
20132017
Net profit margin
15.2 %
20132017
Asset turnover
1.37×
20132017
Debt / equity
2.81×
WeakAmong the 40% lowest rated companies in the industry
20132017
Sector performance
23 of 28 ratios graded28 financial ratios from the latest filing, each graded against companies in the same industry.
Profitability
Return on equity (ROE)Very strong
Among the 10% highest rated companies in the industry
Net profit as a percentage of equity — the return the owners earned on their invested capital this year.
Return on assets (ROA)Very strong
Among the 10% highest rated companies in the industry
Net profit as a percentage of total assets — the return generated on the capital employed.
Return on net assets (RONA)Very strong
Among the 10% highest rated companies in the industry
Profit relative to net assets (total assets minus total debt) — the ability to generate earnings from the net asset base alone.
Basic earning power (BEP)Very strong
Among the 10% highest rated companies in the industry
EBIT relative to total assets — the company's earning power before the effects of tax and financial leverage.
Capacity ratioWeak
Among the 30% lowest rated companies in the industry
Shows how strongly fixed costs weigh on the gross result — a high ratio means fixed costs take only a small bite out of the earnings from basic operations.
Gross marginNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
The gross result as a share of revenue — how much of the revenue is left after variable costs to cover the company's fixed costs.
Operating marginNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
EBIT as a share of revenue — the share of revenue remaining as earnings once all operating costs are covered. A key measure of earning power.
Net profit marginNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
The profit for the year as a share of revenue — the company's ability to turn revenue into profit.
Liquidity
Current ratioStrong
Among the 40% highest rated companies in the industry
Current assets relative to short-term debt — the ability to settle short-term obligations with current assets alone. Around 150% is considered satisfactory from a credit perspective.
Quick ratioStrong
Among the 40% highest rated companies in the industry
Current assets excluding inventory relative to short-term debt — whether the most liquid assets alone can cover the short-term obligations. A value of 1 or above signals a healthy liquidity position.
Cash ratioStrong
Among the 30% highest rated companies in the industry
Cash relative to short-term debt — the ability to repay short-term obligations with cash alone.
Current assets to equityVery weak
Among the 10% lowest rated companies in the industry
Current assets relative to equity — an indicator of the balance-sheet structure and of the company's short- and long-term financing. The healthy level is highly industry-dependent.
Fixed assets to long-term capitalVery strong
Among the 20% highest rated companies in the industry
Fixed assets relative to long-term capital (equity plus long-term liabilities). Below 100% means the long-term capital finances more than just the fixed assets — a healthier liquidity position.
Cash conversion ratioAverage
Around the average of companies in the same industry
Cash flow relative to profit — the ability to convert reported profits into accessible cash.
Debt & solvency
Solidity ratioAverage
Around the average of companies in the same industry
Equity as a share of total assets — the ability to absorb losses. Around 40% is considered satisfactory from a credit perspective.
Debt ratioAverage
Around the average of companies in the same industry
Total debt relative to the balance-sheet total — the share of the assets financed by debt rather than equity.
Debt to equityWeak
Among the 40% lowest rated companies in the industry
Debt relative to equity — the company's leverage. A higher value means heavier reliance on debt financing.
Liabilities to equityWeak
Among the 40% lowest rated companies in the industry
Total liabilities relative to equity — whether the company operates primarily on borrowed capital or on its own.
Income to debtVery strong
Among the 20% highest rated companies in the industry
Profit relative to debt — the ability to create earnings while operating with debt.
EBITDA to debtVery strong
Among the 20% highest rated companies in the industry
EBITDA relative to debt — how much operating earnings are available to service the debt.
Interest coverageVery strong
Among the 10% highest rated companies in the industry
The ability to pay the interest on the company's debt out of its earnings.
Interest rate on debtVery strong
Among the 20% highest rated companies in the industry
Financial expenses relative to total liabilities — the effective interest rate the company pays on its debt.
Interest marginVery strong
Among the 10% highest rated companies in the industry
The return on assets minus the interest rate on debt. Positive means the company benefits from operating with debt; negative means the debt makes it worse off.
Efficiency & development
Equity to contributed capitalAverage
Around the average of companies in the same industry
Total equity relative to the capital the owners contributed — how the equity has developed from its starting point.
One-year change in equityVery strong
Among the 20% highest rated companies in the industry
The size of this year's increase or decrease in the company's equity.
One-year change in debtVery weak
Among the 10% lowest rated companies in the industry
The size of this year's increase or decrease in the company's debt.
Asset turnoverNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Revenue relative to total assets — the ability to generate revenue from the asset base.
Inventory turnoverNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Revenue relative to inventory — how many times a year the inventory is sold and replaced. A low value can indicate weak sales or excess inventory.
Annual reports & filings
- Annual report 2017Filed via CVR / Virk · Period 2016-07-01 – 2017-06-30
- Annual report 2016Filed via CVR / Virk · Period 2015-07-01 – 2016-06-30
- Annual report 2015Filed via CVR / Virk · Period 2014-07-01 – 2015-06-30
- Annual report 2014Filed via CVR / Virk · Period 2013-07-01 – 2014-06-30
- Annual report 2013Filed via CVR / Virk · Period 2012-07-01 – 2013-06-30
People & ownership
Management
Actively employed in the business| Name | Role | Member since |
|---|
Former (5)
RL Management | Management | 2014 – 2017 |
MC Chief Executive Officer | Chief Executive Officer | 2011 – 2017 |
NH Management | Management | 2007 – 2011 |
MN Management | Management | 2011 – 2012 |
LB Management | Management | 2017 – 2017 |
Board of directors
Non-executive oversight| Name | Role | Member since |
|---|
Former (10)
HB Board of Directors | Board of Directors | 2017 – 2017 |
JK Board of Directors | Board of Directors | 2017 – 2017 |
RL Board of Directors | Board of Directors | 2014 – 2017 |
AB Board of Directors | Board of Directors | 2012 – 2017 |
MC Board of Directors | Board of Directors | 2012 – 2017 |
JK Board of Directors | Board of Directors | 2017 – 2017 |
TC Board of Directors | Board of Directors | 2016 – 2017 |
MN Board of Directors | Board of Directors | 2012 – 2014 |
TF Chairman | Chairman | 2012 – 2017 |
EM Chairman | Chairman | 2017 – 2017 |
Shareholders
Active legal owners| Shareholder | Type | Ownership | Votes | Registered |
|---|---|---|---|---|
| Company | 66.67–89.99% | 66.67–89.99% | 2012 | |
| Individual | 5–9.99% | 5–9.99% | 2017 | |
| Company | 100% | 100% | 2012 |
Beneficial ownership (UBO) data access is restricted in Denmark as of September 2025 per the EU 6th AML Directive. Learn more.
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Related companies
Company hierarchy
MNO HOLDING ApS
BABY ApS Board network connections
Board members of BABY ApS also hold positions in 75 other companies.
| Person | Role here | Other companies |
|---|---|---|
| Eva Merete Søfelde Berneke | Chairman | 50 companiesMany roles |
| Mads Claus Haupt Toft | Chief Executive Officer | 6 companiesMany roles |
| Andreas Borreskov Iversen | Board of Directors | 5 companies |
| Tim Frank Andersen | Chairman | 4 companies |
| Lars Bjørn Falkenberg | Management | 3 companies |
| Rasmus Laumann | Management | 2 companies |
| Mikkel Nybo Andersen | Management | 2 companies |
| Thomas Christian Bertelsen | Board of Directors | 2 companies |
| Niels Henrik Eriksen | Management | 1 company |
Frequently asked questions
What is the CVR number of BABY ApS?
BABY ApS is registered with CVR / Virk under CVR 30605616.
What is the gross profit of BABY ApS?
BABY ApS reported a gross profit of DKK 10.1m in 2017.
How many employees does BABY ApS have?
BABY ApS employs 15 people as of the latest annual report.
Where is BABY ApS headquartered?
BABY ApS's registered address is Rosenvængets Allé 11, st..