Playalive A/S
A/SActiveAdvertising protectionCVR 31279429C.F. Tietgens Boulevard 32C, 5220 Odense SØManufacture of sports goods· NACE 3230Est. 2008 · 18 years old4 employeeshttps://www.playalive.dk
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Overview
Playalive A/S is a Danish A/S based in Odense SØ, operating in the Manufacture of sports goods sector. Incorporated in 2008, the company has 4 employees and reported a gross profit of DKK 658.1k in its latest annual filing.
Gross profit 2025
0.7M DKK
+81% vs 2024
EBITDA margin (of gross profit)
100.0 %
+214% vs 2024
Net profit 2025
-0.2M DKK
+81% vs 2024
Key ratios
See full ratios →Solidity ratioEquity ÷ Total assets × 100
-38.5 %
Very weakAmong the 20% lowest rated companies in the industry
20212025
Liquidity ratioCurrent assets ÷ Short-term debt
0.4×
Very weakAmong the 20% lowest rated companies in the industry
20212025
Return on assets (ROA)Net profit ÷ Total assets × 100
-8.6 %
WeakAmong the 30% lowest rated companies in the industry
20212025
EBITDA — year on year
DKK thousandsKey figures
Annual report 2025| Gross profit | 0.7M DKK | +81% |
| EBITDA | 0.7M DKK | +214% |
| Net profit | -0.2M DKK | +81% |
| Total assets | 2.8M DKK | -32% |
| Equity | -1.1M DKK | -29% |
| Employees | 4 | — |
Company information
Legal name
PLAYALIVE A/S
CVR number
31279429
Legal form
Aktieselskab
NACE code
3230 · Manufacture of sports goods
Founded
21 February 2008 · 18 years
Share capital
DKK 500,000
Employees
4 (FTE)
VAT registered
Yes
Audit selected
No
Last report
2025-12-31
Financial year
January – December
Signatory rights
Selskabet tegnes af den samlede bestyrelse eller af en direktør i forening med bestyrelsesformanden eller af en direktør i forening med to bestyrelsesmedlemmer.
Company purpose
Selskabets formål er udvikling og global afsætning af interaktive legeredskaber m.v.
(no translation available)
Contact
Address
C.F. Tietgens Boulevard 32C, 5220 Odense SØ
Phone
+45 2048 1055
Email
clatho@kompan.com
Website
https://www.playalive.dk
Advertising protection
Active — opted out of marketing use
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Financial development
In its most recent annual report (2025), Playalive A/S reported a gross profit of DKK 658.1k, an increase of 81% on the year before. The figures on this page draw on 5 annual filings covering 2021 to 2025. The bottom line showed a net loss of DKK 243.4k, and the EBITDA margin stood at 100%.
At the end of 2025, current assets covered short-term debt 0.4 times.
Financials
Gross profit
DKK thousandsEBITDA
DKK thousandsIncome statement
DKK thousands| Item | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
| Gross profit | 658 | 364 | 1,793 | 2,347 | 2,862 |
| Staff expenses | -0 | -940 | -2,207 | -2,095 | -2,144 |
| EBITDA | 658 | -576 | -414 | 231 | 718 |
| Depreciation & amort. | -751 | -680 | -648 | -478 | -223 |
| EBIT | -93 | -1,255 | -1,062 | -247 | 495 |
| Net financials | -151 | -144 | -132 | -114 | -60 |
| Profit before tax | -243 | -1,400 | -1,194 | -361 | 435 |
| Tax | -0 | -98 | -282 | -100 | 39 |
| Net profit | -243 | -1,302 | -912 | -261 | 396 |
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Balance sheet
DKK thousands| Item | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
| Total assets | 2,823 | 4,181 | 5,350 | 5,652 | 5,274 |
| Equity | -1,086 | -843 | 459 | 1,371 | 1,631 |
| Long-term debt | 0 | 128 | 770 | 970 | 153 |
| Short-term debt | 3,909 | 4,896 | 4,121 | 3,160 | 3,420 |
| Total debt | 3,909 | 5,023 | 4,891 | 4,130 | 3,573 |
Financial ratios
5-year trendEBITDA margin (of gross profit)
100.0 %
20212025
Equity ratio
-38.5 %
Very weakAmong the 20% lowest rated companies in the industry
20212025
Return on equity
—
20212025
Net profit margin (of gross profit)
-37.0 %
20212025
Asset turnover (of gross profit)
0.23×
20212025
Debt / equity
—
20212025
Sector performance
16 of 28 ratios graded28 financial ratios from the latest filing, each graded against companies in the same industry.
Profitability
Return on assets (ROA)Weak
Among the 30% lowest rated companies in the industry
Net profit as a percentage of total assets — the return generated on the capital employed.
Basic earning power (BEP)Weak
Among the 30% lowest rated companies in the industry
EBIT relative to total assets — the company's earning power before the effects of tax and financial leverage.
Capacity ratioWeak
Among the 30% lowest rated companies in the industry
Shows how strongly fixed costs weigh on the gross result — a high ratio means fixed costs take only a small bite out of the earnings from basic operations.
Gross marginNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
The gross result as a share of revenue — how much of the revenue is left after variable costs to cover the company's fixed costs.
Operating marginNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
EBIT as a share of revenue — the share of revenue remaining as earnings once all operating costs are covered. A key measure of earning power.
Net profit marginNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
The profit for the year as a share of revenue — the company's ability to turn revenue into profit.
Return on equity (ROE)Not rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Net profit as a percentage of equity — the return the owners earned on their invested capital this year.
Return on net assets (RONA)Not rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Profit relative to net assets (total assets minus total debt) — the ability to generate earnings from the net asset base alone.
Liquidity
Current ratioVery weak
Among the 20% lowest rated companies in the industry
Current assets relative to short-term debt — the ability to settle short-term obligations with current assets alone. Around 150% is considered satisfactory from a credit perspective.
Quick ratioVery weak
Among the 10% lowest rated companies in the industry
Current assets excluding inventory relative to short-term debt — whether the most liquid assets alone can cover the short-term obligations. A value of 1 or above signals a healthy liquidity position.
Cash ratioWeak
Among the 40% lowest rated companies in the industry
Cash relative to short-term debt — the ability to repay short-term obligations with cash alone.
Cash conversion ratioVery weak
Among the 10% lowest rated companies in the industry
Cash flow relative to profit — the ability to convert reported profits into accessible cash.
Current assets to equityNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Current assets relative to equity — an indicator of the balance-sheet structure and of the company's short- and long-term financing. The healthy level is highly industry-dependent.
Fixed assets to long-term capitalNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Fixed assets relative to long-term capital (equity plus long-term liabilities). Below 100% means the long-term capital finances more than just the fixed assets — a healthier liquidity position.
Debt & solvency
Solidity ratioVery weak
Among the 20% lowest rated companies in the industry
Equity as a share of total assets — the ability to absorb losses. Around 40% is considered satisfactory from a credit perspective.
Debt ratioVery weak
Among the 20% lowest rated companies in the industry
Total debt relative to the balance-sheet total — the share of the assets financed by debt rather than equity.
Income to debtWeak
Among the 30% lowest rated companies in the industry
Profit relative to debt — the ability to create earnings while operating with debt.
EBITDA to debtAverage
Around the average of companies in the same industry
EBITDA relative to debt — how much operating earnings are available to service the debt.
Interest coverageWeak
Among the 40% lowest rated companies in the industry
The ability to pay the interest on the company's debt out of its earnings.
Interest rate on debtWeak
Among the 40% lowest rated companies in the industry
Financial expenses relative to total liabilities — the effective interest rate the company pays on its debt.
Interest marginWeak
Among the 30% lowest rated companies in the industry
The return on assets minus the interest rate on debt. Positive means the company benefits from operating with debt; negative means the debt makes it worse off.
Debt to equityNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Debt relative to equity — the company's leverage. A higher value means heavier reliance on debt financing.
Liabilities to equityNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Total liabilities relative to equity — whether the company operates primarily on borrowed capital or on its own.
Efficiency & development
Equity to contributed capitalVery weak
Among the 20% lowest rated companies in the industry
Total equity relative to the capital the owners contributed — how the equity has developed from its starting point.
One-year change in debtVery strong
Among the 20% highest rated companies in the industry
The size of this year's increase or decrease in the company's debt.
Asset turnoverNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Revenue relative to total assets — the ability to generate revenue from the asset base.
Inventory turnoverNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Revenue relative to inventory — how many times a year the inventory is sold and replaced. A low value can indicate weak sales or excess inventory.
One-year change in equityNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
The size of this year's increase or decrease in the company's equity.
Annual reports & filings
- Annual report 2025Filed via CVR / Virk · Period 2025-01-01 – 2025-12-31
- Annual report 2024Filed via CVR / Virk · Period 2024-01-01 – 2024-12-31
- Annual report 2023Filed via CVR / Virk · Period 2023-01-01 – 2023-12-31
- Annual report 2022Filed via CVR / Virk · Period 2022-01-01 – 2022-12-31
- Annual report 2021Filed via CVR / Virk · Period 2021-01-01 – 2021-12-31
People & ownership
Management
Actively employed in the business| Name | Role | Member since |
|---|---|---|
| Current (2) | ||
JB Founder | Founder | 2008 |
SS Management | Management | 2026 |
Former (2)
HM Management | Management | 2025 – 2026 |
CR Management | Management | 2008 – 2025 |
Board of directors
Non-executive oversight| Name | Role | Member since |
|---|---|---|
| Current (3) | ||
PE Chairman | Chairman | 2024 |
SS Board of Directors | Board of Directors | 2026 |
HU Board of Directors | Board of Directors | 2024 |
Former (9)
HM Board of Directors | Board of Directors | 2024 – 2026 |
CB Board of Directors | Board of Directors | 2008 – 2014 |
MB Board of Directors | Board of Directors | 2014 – 2018 |
JB Chairman | Chairman | 2008 – 2019 |
LK Board of Directors | Board of Directors | 2019 – 2024 |
NJ Chairman | Chairman | 2019 – 2024 |
LS Board of Directors | Board of Directors | 2018 – 2019 |
CR Board of Directors | Board of Directors | 2019 – 2024 |
JE Board of Directors | Board of Directors | 2013 – 2024 |
Shareholders
Active legal owners| Shareholder | Type | Ownership | Votes | Registered |
|---|---|---|---|---|
| Company | 50–66.65% | 50–66.65% | 2024 | |
| Company | 15–19.99% | 15–19.99% | 2024 | |
| Company | 15–19.99% | 15–19.99% | 2024 | |
| Company | 20–24.99% | 20–24.99% | 2019 | |
| Company | 20–24.99% | 20–24.99% | 2017 | |
| Company | 20–24.99% | 20–24.99% | 2013 | |
| Individual | 15–19.99% | 15–19.99% | 2019 | |
| Company | 25–33.32% | 25–33.32% | 2013 | |
| Company | 15–19.99% | 15–19.99% | 2013 | |
| Company | 5–9.99% | 5–9.99% | 2017 | |
| Individual | 10–14.99% | 10–14.99% | 2019 |
Beneficial ownership (UBO) data access is restricted in Denmark as of September 2025 per the EU 6th AML Directive. Learn more.
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Company hierarchy
LK DEVELOPMENT AF 2006 ApS
Playalive A/S (this company)Board network connections
Board members of Playalive A/S also hold positions in 42 other companies.
| Person | Role here | Other companies |
|---|---|---|
| Henrik Ugilt Ege Christensen | Board of Directors | 10 companiesMany roles |
| Peter Elkjær-Larsen | Chairman | 6 companiesMany roles |
| Jan Bendix | Founder | 5 companies |
| Lene Stengade | Board of Directors | 5 companies |
| Søren Straagaard | Management | 4 companies |
| Morten Bitsch Janik | Board of Directors | 3 companies |
| Christian Bjerre Bojsen | Board of Directors | 2 companies |
| Lau Kofoed Kierstein | Board of Directors | 2 companies |
| Jørn Eskildsen | Board of Directors | 2 companies |
| Helle Maria Landtved | Management | 1 company |
| Claus Raaen Thomsen | Management | 1 company |
| Niels Julskjær | Chairman | 1 company |
Frequently asked questions
What is the CVR number of Playalive A/S?
Playalive A/S is registered with CVR / Virk under CVR 31279429.
What is the gross profit of Playalive A/S?
Playalive A/S reported a gross profit of DKK 658.1k in 2025.
How many employees does Playalive A/S have?
Playalive A/S employs 4 people as of the latest annual report.
Who is the chairman of Playalive A/S?
Peter Elkjær-Larsen chairs the board of Playalive A/S, in role since 2024.
Where is Playalive A/S headquartered?
Playalive A/S's registered address is C.F. Tietgens Boulevard 32C.