PRETTY CLEVER ApS

Q: What is the CVR number of PRETTY CLEVER ApS?

PRETTY CLEVER ApS is registered with CVR / Virk under CVR 31873746.

Q: What is the gross profit of PRETTY CLEVER ApS?

PRETTY CLEVER ApS reported a gross profit of -DKK 61.5k in 2012.

Q: Where is PRETTY CLEVER ApS headquartered?

PRETTY CLEVER ApS's registered address is Sankt Peders Stræde 29, 2..

APSDissolved

CVR 31873746Sankt Peders Stræde 29, 1453 København KIkke-finansielle holdingselskaber· NACE 642020Est. 2008 · 17 years old— employees

Overview

PRETTY CLEVER ApS is a Danish APS based in København K, operating in the Ikke-finansielle holdingselskaber sector. Incorporated in 2008, the company reported a gross profit of -DKK 61.5k in its latest annual filing.

Gross profit 2012

-61.5K DKK

EBITDA margin (of gross profit)

100.0 %

Net profit 2012

-47.3K DKK

Key ratios

See full ratios →

-0.7 %

Very weak

Among the 10% lowest rated companies in the industry

20122012

1.0×

Weak

Among the 40% lowest rated companies in the industry

20122012

-13.6 %

Very weak

Among the 20% lowest rated companies in the industry

20122012

EBITDA — year on year

DKK thousands

Key figures

Annual report 2012

Gross profit	-61.5K DKK	—
EBITDA	-61.5K DKK	—
Net profit	-47.3K DKK	—
Total assets	349.4K DKK	—
Equity	-2.5K DKK	—
Employees	—	—

Financial development

In its most recent annual report (2012), PRETTY CLEVER ApS reported a gross profit of -DKK 61.5k. The bottom line showed a net loss of DKK 47.3k.

At the end of 2012, current assets covered short-term debt 1 times.

Financials

Gross profit

DKK thousands

EBITDA

DKK thousands

Income statement

DKK thousands

Item	2012
Gross profit	-62
Staff expenses	-0
EBITDA	-62
Depreciation & amort.	-0
EBIT	-62
Net financials	-0
Profit before tax	-62
Tax	-15
Net profit	-47

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Balance sheet

DKK thousands

Item	2012
Total assets	349
Equity	-2
Long-term debt	0
Short-term debt	352
Total debt	352

Financial ratios

5-year trend

EBITDA margin (of gross profit)

<−999 %

20122012

Equity ratio

-0.7 %

Very weak

Among the 10% lowest rated companies in the industry

20122012

Return on equity

—

20122012

Net profit margin (of gross profit)

<−999 %

20122012

Asset turnover (of gross profit)

-0.18×

20122012

Debt / equity

—

20122012

Sector performance

12 of 28 ratios graded

28 financial ratios from the latest filing, each graded against companies in the same industry.

Profitability

Return on assets (ROA)Very weak

Among the 20% lowest rated companies in the industry

Net profit as a percentage of total assets — the return generated on the capital employed.

Basic earning power (BEP)Very weak

Among the 10% lowest rated companies in the industry

EBIT relative to total assets — the company's earning power before the effects of tax and financial leverage.

Gross marginNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

The gross result as a share of revenue — how much of the revenue is left after variable costs to cover the company's fixed costs.

Operating marginNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

EBIT as a share of revenue — the share of revenue remaining as earnings once all operating costs are covered. A key measure of earning power.

Net profit marginNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

The profit for the year as a share of revenue — the company's ability to turn revenue into profit.

Return on equity (ROE)Not rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

Net profit as a percentage of equity — the return the owners earned on their invested capital this year.

Return on net assets (RONA)Not rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

Profit relative to net assets (total assets minus total debt) — the ability to generate earnings from the net asset base alone.

Capacity ratioNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

Shows how strongly fixed costs weigh on the gross result — a high ratio means fixed costs take only a small bite out of the earnings from basic operations.

Liquidity

Current ratioWeak

Among the 40% lowest rated companies in the industry

Current assets relative to short-term debt — the ability to settle short-term obligations with current assets alone. Around 150% is considered satisfactory from a credit perspective.

Quick ratioWeak

Among the 40% lowest rated companies in the industry

Current assets excluding inventory relative to short-term debt — whether the most liquid assets alone can cover the short-term obligations. A value of 1 or above signals a healthy liquidity position.

Cash ratioStrong

Among the 40% highest rated companies in the industry

Cash relative to short-term debt — the ability to repay short-term obligations with cash alone.

Cash conversion ratioVery strong

Among the 10% highest rated companies in the industry

Cash flow relative to profit — the ability to convert reported profits into accessible cash.

Current assets to equityNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

Current assets relative to equity — an indicator of the balance-sheet structure and of the company's short- and long-term financing. The healthy level is highly industry-dependent.

Fixed assets to long-term capitalNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

Fixed assets relative to long-term capital (equity plus long-term liabilities). Below 100% means the long-term capital finances more than just the fixed assets — a healthier liquidity position.

Debt & solvency

Solidity ratioVery weak

Among the 10% lowest rated companies in the industry

Equity as a share of total assets — the ability to absorb losses. Around 40% is considered satisfactory from a credit perspective.

Debt ratioVery weak

Among the 20% lowest rated companies in the industry

Total debt relative to the balance-sheet total — the share of the assets financed by debt rather than equity.

Income to debtWeak

Among the 30% lowest rated companies in the industry

Profit relative to debt — the ability to create earnings while operating with debt.

EBITDA to debtWeak

Among the 40% lowest rated companies in the industry

EBITDA relative to debt — how much operating earnings are available to service the debt.

Interest coverageVery weak

Among the 10% lowest rated companies in the industry

The ability to pay the interest on the company's debt out of its earnings.

Debt to equityNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

Debt relative to equity — the company's leverage. A higher value means heavier reliance on debt financing.

Liabilities to equityNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

Total liabilities relative to equity — whether the company operates primarily on borrowed capital or on its own.

Interest rate on debtNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

Financial expenses relative to total liabilities — the effective interest rate the company pays on its debt.

Interest marginNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

The return on assets minus the interest rate on debt. Positive means the company benefits from operating with debt; negative means the debt makes it worse off.

Efficiency & development

Equity to contributed capitalVery weak

Among the 20% lowest rated companies in the industry

Total equity relative to the capital the owners contributed — how the equity has developed from its starting point.

Asset turnoverNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

Revenue relative to total assets — the ability to generate revenue from the asset base.

Inventory turnoverNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

Revenue relative to inventory — how many times a year the inventory is sold and replaced. A low value can indicate weak sales or excess inventory.

One-year change in equityNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

The size of this year's increase or decrease in the company's equity.

One-year change in debtNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

The size of this year's increase or decrease in the company's debt.

Annual reports & filings

Annual report 2012
Filed via CVR / Virk · Period 2012-01-01 – 2012-12-31
View PDF

People & ownership

Management

Actively employed in the business

Name	Role	Member since

Former (3)


CK Christina Katrine Klitsgaard Management	Management	2012 – 2014
MR Mette Rathje Management	Management	2008 – 2014
PJ Pernille Jaqueline Melsted Management	Management	2012 – 2014

Board of directors

Non-executive oversight

No data on file.

Shareholders

Active legal owners

No shareholder data available.

Beneficial ownership (UBO) data access is restricted in Denmark as of September 2025 per the EU 6th AML Directive. Learn more.

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Related companies

Company hierarchy

No registered parent or subsidiaries

Board network connections

Board members of PRETTY CLEVER ApS also hold positions in 5 other companies.

Person	Role here	Other companies
Christina Katrine Klitsgaard	Management	2 companies
Mette Rathje	Management	2 companies
Pernille Jaqueline Melsted	Management	1 company

Frequently asked questions

What is the CVR number of PRETTY CLEVER ApS?

PRETTY CLEVER ApS is registered with CVR / Virk under CVR 31873746.

What is the gross profit of PRETTY CLEVER ApS?

PRETTY CLEVER ApS reported a gross profit of -DKK 61.5k in 2012.

Where is PRETTY CLEVER ApS headquartered?

PRETTY CLEVER ApS's registered address is Sankt Peders Stræde 29, 2..