Sales-com ApS
APSIn liquidationAdvertising protectionCVR 32450407Knudbyvej 16A, 8831 LøgstrupProcessing and preserving of fish, crustaceans and molluscs· NACE 1020Est. 2009 · 17 years old2 employees
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Overview
Sales-com ApS is a Danish APS based in Løgstrup, operating in the Processing and preserving of fish, crustaceans and molluscs sector. Incorporated in 2009, the company has 2 employees and reported a gross profit of DKK 4.1m in its latest annual filing.
Gross profit 2021
4.1M DKK
−20% vs 2020
EBITDA margin (of gross profit)
24.6 %
−22% vs 2020
Net profit 2021
1.1M DKK
+1% vs 2020
Key ratios
See full ratios →Solidity ratioEquity ÷ Total assets × 100
24.2 %
WeakAmong the 40% lowest rated companies in the industry
20172021
Liquidity ratioCurrent assets ÷ Short-term debt
1.2×
WeakAmong the 40% lowest rated companies in the industry
20172021
Return on assets (ROA)Net profit ÷ Total assets × 100
7.3 %
AverageAround the average of companies in the same industry
20172021
EBITDA — year on year
DKK thousandsKey figures
Annual report 2021| Gross profit | 4.1M DKK | -20% |
| EBITDA | 1M DKK | -22% |
| Net profit | 1.1M DKK | +1% |
| Total assets | 14.6M DKK | -31% |
| Equity | 3.5M DKK | -68% |
| Employees | 2 | — |
Company information
Legal name
Sales-com ApS
CVR number
32450407
Legal form
Anpartsselskab
NACE code
Founded
16 September 2009 · 17 years
Share capital
DKK 600,000
Employees
2 (FTE)
VAT registered
No
Audit selected
No
Last report
2021-12-31
Financial year
January – December
Signatory rights
Virksomheden tegnes af en likvidator
Contact
Address
Knudbyvej 16A, 8831 Løgstrup
Advertising protection
Active — opted out of marketing use
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Financial development
In its most recent annual report (2021), Sales-com ApS reported a gross profit of DKK 4.1m, a decrease of 20% on the year before. The figures on this page draw on 5 annual filings covering 2017 to 2021. The bottom line showed a net profit of DKK 1.1m, and the EBITDA margin stood at 24.6%.
At the end of 2021, equity financed 24.2% of the balance sheet, and current assets covered short-term debt 1.2 times.
Financials
Gross profit
DKK thousandsEBITDA
DKK thousandsIncome statement
DKK thousands| Item | 2021 | 2020 | 2019 | 2018 | 2017 |
|---|---|---|---|---|---|
| Gross profit | 4,057 | 5,103 | 5,684 | 5,633 | 5,401 |
| Staff expenses | -3,060 | -3,826 | -4,537 | -4,859 | -4,584 |
| EBITDA | 996 | 1,277 | 1,147 | 773 | 817 |
| Depreciation & amort. | -317 | -342 | -453 | -391 | -368 |
| EBIT | 679 | 935 | 694 | 383 | 449 |
| Net financials | 535 | 316 | 983 | 1,474 | 937 |
| Profit before tax | 1,214 | 1,251 | 1,677 | 1,856 | 1,385 |
| Tax | 143 | 192 | 154 | 63 | 102 |
| Net profit | 1,071 | 1,059 | 1,524 | 1,793 | 1,284 |
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Balance sheet
DKK thousands| Item | 2021 | 2020 | 2019 | 2018 | 2017 |
|---|---|---|---|---|---|
| Total assets | 14,589 | 21,100 | 21,259 | 21,835 | 20,291 |
| Equity | 3,538 | 10,967 | 10,907 | 9,884 | 8,091 |
| Long-term debt | 0 | 1,495 | 1,861 | 2,416 | 1,479 |
| Short-term debt | 10,976 | 8,575 | 8,421 | 9,463 | 10,628 |
| Total debt | 10,976 | 10,070 | 10,282 | 11,879 | 12,107 |
Financial ratios
5-year trendEBITDA margin (of gross profit)
24.6 %
20172021
Equity ratio
24.2 %
WeakAmong the 40% lowest rated companies in the industry
20172021
Return on equity
30.3 %
StrongAmong the 30% highest rated companies in the industry
20172021
Net profit margin (of gross profit)
26.4 %
20172021
Asset turnover (of gross profit)
0.28×
20172021
Debt / equity
3.12×
Very weakAmong the 20% lowest rated companies in the industry
20172021
Sector performance
23 of 28 ratios graded28 financial ratios from the latest filing, each graded against companies in the same industry.
Profitability
Return on equity (ROE)Strong
Among the 30% highest rated companies in the industry
Net profit as a percentage of equity — the return the owners earned on their invested capital this year.
Return on assets (ROA)Average
Around the average of companies in the same industry
Net profit as a percentage of total assets — the return generated on the capital employed.
Return on net assets (RONA)Strong
Among the 30% highest rated companies in the industry
Profit relative to net assets (total assets minus total debt) — the ability to generate earnings from the net asset base alone.
Basic earning power (BEP)Average
Around the average of companies in the same industry
EBIT relative to total assets — the company's earning power before the effects of tax and financial leverage.
Capacity ratioAverage
Around the average of companies in the same industry
Shows how strongly fixed costs weigh on the gross result — a high ratio means fixed costs take only a small bite out of the earnings from basic operations.
Gross marginNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
The gross result as a share of revenue — how much of the revenue is left after variable costs to cover the company's fixed costs.
Operating marginNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
EBIT as a share of revenue — the share of revenue remaining as earnings once all operating costs are covered. A key measure of earning power.
Net profit marginNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
The profit for the year as a share of revenue — the company's ability to turn revenue into profit.
Liquidity
Current ratioWeak
Among the 40% lowest rated companies in the industry
Current assets relative to short-term debt — the ability to settle short-term obligations with current assets alone. Around 150% is considered satisfactory from a credit perspective.
Quick ratioAverage
Around the average of companies in the same industry
Current assets excluding inventory relative to short-term debt — whether the most liquid assets alone can cover the short-term obligations. A value of 1 or above signals a healthy liquidity position.
Cash ratioAverage
Around the average of companies in the same industry
Cash relative to short-term debt — the ability to repay short-term obligations with cash alone.
Current assets to equityVery weak
Among the 20% lowest rated companies in the industry
Current assets relative to equity — an indicator of the balance-sheet structure and of the company's short- and long-term financing. The healthy level is highly industry-dependent.
Fixed assets to long-term capitalAverage
Around the average of companies in the same industry
Fixed assets relative to long-term capital (equity plus long-term liabilities). Below 100% means the long-term capital finances more than just the fixed assets — a healthier liquidity position.
Cash conversion ratioWeak
Among the 30% lowest rated companies in the industry
Cash flow relative to profit — the ability to convert reported profits into accessible cash.
Debt & solvency
Solidity ratioWeak
Among the 40% lowest rated companies in the industry
Equity as a share of total assets — the ability to absorb losses. Around 40% is considered satisfactory from a credit perspective.
Debt ratioWeak
Among the 40% lowest rated companies in the industry
Total debt relative to the balance-sheet total — the share of the assets financed by debt rather than equity.
Debt to equityVery weak
Among the 20% lowest rated companies in the industry
Debt relative to equity — the company's leverage. A higher value means heavier reliance on debt financing.
Liabilities to equityVery weak
Among the 20% lowest rated companies in the industry
Total liabilities relative to equity — whether the company operates primarily on borrowed capital or on its own.
Income to debtAverage
Around the average of companies in the same industry
Profit relative to debt — the ability to create earnings while operating with debt.
EBITDA to debtAverage
Around the average of companies in the same industry
EBITDA relative to debt — how much operating earnings are available to service the debt.
Interest coverageAverage
Around the average of companies in the same industry
The ability to pay the interest on the company's debt out of its earnings.
Interest rate on debtAverage
Around the average of companies in the same industry
Financial expenses relative to total liabilities — the effective interest rate the company pays on its debt.
Interest marginAverage
Around the average of companies in the same industry
The return on assets minus the interest rate on debt. Positive means the company benefits from operating with debt; negative means the debt makes it worse off.
Efficiency & development
Equity to contributed capitalAverage
Around the average of companies in the same industry
Total equity relative to the capital the owners contributed — how the equity has developed from its starting point.
One-year change in equityVery weak
Among the 10% lowest rated companies in the industry
The size of this year's increase or decrease in the company's equity.
One-year change in debtWeak
Among the 40% lowest rated companies in the industry
The size of this year's increase or decrease in the company's debt.
Asset turnoverNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Revenue relative to total assets — the ability to generate revenue from the asset base.
Inventory turnoverNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Revenue relative to inventory — how many times a year the inventory is sold and replaced. A low value can indicate weak sales or excess inventory.
Annual reports & filings
- Annual report 2021Filed via CVR / Virk · Period 2021-01-01 – 2021-12-31
- Annual report 2020Filed via CVR / Virk · Period 2020-01-01 – 2020-12-31
- Annual report 2019Filed via CVR / Virk · Period 2019-01-01 – 2019-12-31
- Annual report 2018Filed via CVR / Virk · Period 2018-01-01 – 2018-12-31
- Annual report 2017Filed via CVR / Virk · Period 2017-01-01 – 2017-12-31
People & ownership
Management
Actively employed in the business| Name | Role | Member since |
|---|
Former (3)
JB Liquidator | Liquidator | 2023 – 2023 |
MM Chief Executive Officer | Chief Executive Officer | 2022 – 2023 |
TH Management | Management | 2009 – 2023 |
Board of directors
Non-executive oversight| Name | Role | Member since |
|---|
Former (4)
HH Board of Directors | Board of Directors | 2015 – 2022 |
WH Chairman | Chairman | 2009 – 2015 |
MM Chairman | Chairman | 2015 – 2022 |
TH Board of Directors | Board of Directors | 2009 – 2022 |
Shareholders
Active legal owners| Shareholder | Type | Ownership | Votes | Registered |
|---|---|---|---|---|
| Company | 50–66.65% | 50–66.65% | 2015 | |
| Company | 50–66.65% | 50–66.65% | 2015 |
Beneficial ownership (UBO) data access is restricted in Denmark as of September 2025 per the EU 6th AML Directive. Learn more.
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Related companies
Company hierarchy
MAGNUS HINZ-BERG HOLDING ApS
Sales-com ApS Board network connections
Board members of Sales-com ApS also hold positions in 19 other companies.
| Person | Role here | Other companies |
|---|---|---|
| Jesper Bierregaard | Liquidator | 7 companiesMany roles |
| Magnus Mark Hinz-Berg | Chief Executive Officer | 6 companiesMany roles |
| Tommy Hedegård Brøgger | Management | 6 companiesMany roles |
Frequently asked questions
What is the CVR number of Sales-com ApS?
Sales-com ApS is registered with CVR / Virk under CVR 32450407.
What is the gross profit of Sales-com ApS?
Sales-com ApS reported a gross profit of DKK 4.1m in 2021.
How many employees does Sales-com ApS have?
Sales-com ApS employs 2 people as of the latest annual report.
Where is Sales-com ApS headquartered?
Sales-com ApS's registered address is Knudbyvej 16A.