SMPLR ApS
APSDissolvedCVR 32552943Brandts Passage 15, 5000 Odense CActivities of advertising agencies· NACE 7311Est. 2009 · 16 years old1 employees
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Overview
SMPLR ApS is a Danish APS based in Odense C, operating in the Activities of advertising agencies sector. Incorporated in 2009, the company has 1 employee and reported a gross profit of DKK 71.5k in its latest annual filing.
Gross profit 2021
71.5K DKK
−69% vs 2020
EBITDA margin (of gross profit)
−95.5 %
−172% vs 2020
Net profit 2021
-125.2K DKK
-6898% vs 2020
Key ratios
See full ratios →Solidity ratioEquity ÷ Total assets × 100
20.2 %
WeakAmong the 40% lowest rated companies in the industry
20172021
Liquidity ratioCurrent assets ÷ Short-term debt
1.3×
StrongAmong the 40% highest rated companies in the industry
20172021
Return on assets (ROA)Net profit ÷ Total assets × 100
-40.7 %
Very weakAmong the 10% lowest rated companies in the industry
20172021
EBITDA — year on year
DKK thousandsKey figures
Annual report 2021| Gross profit | 71.5K DKK | -69% |
| EBITDA | -68.3K DKK | -172% |
| Net profit | -125.2K DKK | -6898% |
| Total assets | 307.5K DKK | -36% |
| Equity | 62.1K DKK | -67% |
| Employees | 1 | — |
Company information
Legal name
SMPLR ApS
CVR number
32552943
Legal form
Anpartsselskab
NACE code
Founded
22 October 2009 · 16 years
Share capital
DKK 125,000
Employees
1 (FTE)
VAT registered
No
Audit selected
No
Last report
2021-09-30
Financial year
January – December
Signatory rights
Selskabet tegnes af en direktør
Address
Brandts Passage 15, 5000 Odense C
Risika for professionals
Risika provides regulated workflow tools for finance, procurement and compliance teams that need monitoring, alerts and an API.
Financial development
In its most recent annual report (2021), SMPLR ApS reported a gross profit of DKK 71.5k, a decrease of 69% on the year before. The figures on this page draw on 5 annual filings covering 2017 to 2021. The bottom line showed a net loss of DKK 125.2k, and the EBITDA margin stood at -95.5%.
At the end of 2021, equity financed 20.2% of the balance sheet, and current assets covered short-term debt 1.3 times.
Financials
Gross profit
DKK thousandsEBITDA
DKK thousandsIncome statement
DKK thousands| Item | 2021 | 2020 | 2019 | 2018 | 2017 |
|---|---|---|---|---|---|
| Gross profit | 71 | 230 | 255 | 254 | 227 |
| Staff expenses | -122 | -135 | -126 | -155 | -0 |
| EBITDA | -68 | 95 | 129 | 99 | 192 |
| Depreciation & amort. | -83 | -83 | -48 | -0 | -0 |
| EBIT | -151 | 12 | 81 | 99 | 192 |
| Net financials | -9 | -9 | -10 | -3 | -2 |
| Profit before tax | -160 | 2 | 71 | 96 | 191 |
| Tax | -35 | 1 | 16 | 22 | 44 |
| Net profit | -125 | 2 | 56 | 75 | 147 |
Balance sheet
DKK thousands| Item | 2021 | 2020 | 2019 | 2018 | 2017 |
|---|---|---|---|---|---|
| Total assets | 308 | 482 | 489 | 329 | 456 |
| Equity | 62 | 187 | 185 | 205 | 276 |
| Long-term debt | 0 | 0 | 0 | 0 | 0 |
| Short-term debt | 245 | 284 | 292 | 124 | 180 |
| Total debt | 245 | 284 | 292 | 124 | 180 |
Financial ratios
5-year trendEBITDA margin (of gross profit)
-95.5 %
20172021
Equity ratio
20.2 %
WeakAmong the 40% lowest rated companies in the industry
20172021
Return on equity
-201.6 %
Very weakAmong the 10% lowest rated companies in the industry
20172021
Net profit margin (of gross profit)
-175.1 %
20172021
Asset turnover (of gross profit)
0.23×
20172021
Debt / equity
3.95×
WeakAmong the 30% lowest rated companies in the industry
20172021
Sector performance
23 of 28 ratios graded28 financial ratios from the latest filing, each graded against companies in the same industry.
Profitability
Return on equity (ROE)Very weak
Among the 10% lowest rated companies in the industry
Net profit as a percentage of equity — the return the owners earned on their invested capital this year.
Return on assets (ROA)Very weak
Among the 10% lowest rated companies in the industry
Net profit as a percentage of total assets — the return generated on the capital employed.
Return on net assets (RONA)Very weak
Among the 10% lowest rated companies in the industry
Profit relative to net assets (total assets minus total debt) — the ability to generate earnings from the net asset base alone.
Basic earning power (BEP)Very weak
Among the 10% lowest rated companies in the industry
EBIT relative to total assets — the company's earning power before the effects of tax and financial leverage.
Capacity ratioVery weak
Among the 20% lowest rated companies in the industry
Shows how strongly fixed costs weigh on the gross result — a high ratio means fixed costs take only a small bite out of the earnings from basic operations.
Gross marginNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
The gross result as a share of revenue — how much of the revenue is left after variable costs to cover the company's fixed costs.
Operating marginNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
EBIT as a share of revenue — the share of revenue remaining as earnings once all operating costs are covered. A key measure of earning power.
Net profit marginNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
The profit for the year as a share of revenue — the company's ability to turn revenue into profit.
Liquidity
Current ratioStrong
Among the 40% highest rated companies in the industry
Current assets relative to short-term debt — the ability to settle short-term obligations with current assets alone. Around 150% is considered satisfactory from a credit perspective.
Quick ratioStrong
Among the 40% highest rated companies in the industry
Current assets excluding inventory relative to short-term debt — whether the most liquid assets alone can cover the short-term obligations. A value of 1 or above signals a healthy liquidity position.
Cash ratioStrong
Among the 40% highest rated companies in the industry
Cash relative to short-term debt — the ability to repay short-term obligations with cash alone.
Current assets to equityVery weak
Among the 10% lowest rated companies in the industry
Current assets relative to equity — an indicator of the balance-sheet structure and of the company's short- and long-term financing. The healthy level is highly industry-dependent.
Fixed assets to long-term capitalVery strong
Among the 10% highest rated companies in the industry
Fixed assets relative to long-term capital (equity plus long-term liabilities). Below 100% means the long-term capital finances more than just the fixed assets — a healthier liquidity position.
Cash conversion ratioWeak
Among the 30% lowest rated companies in the industry
Cash flow relative to profit — the ability to convert reported profits into accessible cash.
Debt & solvency
Solidity ratioWeak
Among the 40% lowest rated companies in the industry
Equity as a share of total assets — the ability to absorb losses. Around 40% is considered satisfactory from a credit perspective.
Debt ratioWeak
Among the 40% lowest rated companies in the industry
Total debt relative to the balance-sheet total — the share of the assets financed by debt rather than equity.
Debt to equityWeak
Among the 30% lowest rated companies in the industry
Debt relative to equity — the company's leverage. A higher value means heavier reliance on debt financing.
Liabilities to equityWeak
Among the 30% lowest rated companies in the industry
Total liabilities relative to equity — whether the company operates primarily on borrowed capital or on its own.
Income to debtVery weak
Among the 10% lowest rated companies in the industry
Profit relative to debt — the ability to create earnings while operating with debt.
EBITDA to debtVery weak
Among the 10% lowest rated companies in the industry
EBITDA relative to debt — how much operating earnings are available to service the debt.
Interest coverageVery weak
Among the 10% lowest rated companies in the industry
The ability to pay the interest on the company's debt out of its earnings.
Interest rate on debtAverage
Around the average of companies in the same industry
Financial expenses relative to total liabilities — the effective interest rate the company pays on its debt.
Interest marginVery weak
Among the 10% lowest rated companies in the industry
The return on assets minus the interest rate on debt. Positive means the company benefits from operating with debt; negative means the debt makes it worse off.
Efficiency & development
Equity to contributed capitalVery weak
Among the 20% lowest rated companies in the industry
Total equity relative to the capital the owners contributed — how the equity has developed from its starting point.
One-year change in equityVery weak
Among the 10% lowest rated companies in the industry
The size of this year's increase or decrease in the company's equity.
One-year change in debtVery strong
Among the 20% highest rated companies in the industry
The size of this year's increase or decrease in the company's debt.
Asset turnoverNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Revenue relative to total assets — the ability to generate revenue from the asset base.
Inventory turnoverNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Revenue relative to inventory — how many times a year the inventory is sold and replaced. A low value can indicate weak sales or excess inventory.
Annual reports & filings
- Annual report 2021Filed via CVR / Virk · Period 2020-10-01 – 2021-09-30
- Annual report 2020Filed via CVR / Virk · Period 2019-10-01 – 2020-09-30
- Annual report 2019Filed via CVR / Virk · Period 2018-10-01 – 2019-09-30
- Annual report 2018Filed via CVR / Virk · Period 2017-10-01 – 2018-09-30
- Annual report 2017Filed via CVR / Virk · Period 2016-10-01 – 2017-09-30
People & ownership
Management
Actively employed in the business| Name | Role | Member since |
|---|
Former (2)
DG Management | Management | 2017 – 2022 |
BC Management | Management | 2011 – 2017 |
Board of directors
Non-executive oversightNo data on file.
Shareholders
Active legal owners| Shareholder | Type | Ownership | Votes | Registered |
|---|---|---|---|---|
| Company | 100% | 100% | 2017 | |
| Company | 33.33–49.99% | 33.33–49.99% | 2011 |
Beneficial ownership (UBO) data access is restricted in Denmark as of September 2025 per the EU 6th AML Directive. Learn more.
Related companies
Company hierarchy
GJØDE HOLDING ApS
SMPLR ApS Board network connections
Board members of SMPLR ApS also hold positions in 7 other companies.
| Person | Role here | Other companies |
|---|---|---|
| Daniel Gjøde | Management | 6 companiesMany roles |
| Bjarne Christensen | Management | 1 company |
Frequently asked questions
What is the CVR number of SMPLR ApS?
SMPLR ApS is registered with CVR / Virk under CVR 32552943.
What is the gross profit of SMPLR ApS?
SMPLR ApS reported a gross profit of DKK 71.5k in 2021.
How many employees does SMPLR ApS have?
SMPLR ApS employs 1 people as of the latest annual report.
Where is SMPLR ApS headquartered?
SMPLR ApS's registered address is Brandts Passage 15, 2..