Optimizely ApS
APSActiveAdvertising protectionCVR 32761747Lautrupsgade 11, 2100 København ØOther content distribution activities· NACE 6039Est. 2009 · 16 years old4 employees
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Overview
Optimizely ApS is a Danish APS based in København Ø, operating in the Other content distribution activities sector. Incorporated in 2009, the company has 4 employees and reported a gross profit of DKK 8.0m in its latest annual filing.
Gross profit 2025
8M DKK
+29% vs 2024
EBITDA margin (of gross profit)
7.5 %
+521% vs 2024
Net profit 2025
0.5M DKK
+386% vs 2024
Key ratios
See full ratios →Solidity ratioEquity ÷ Total assets × 100
29.3 %
AverageAround the average of companies in the same industry
20212025
Liquidity ratioCurrent assets ÷ Short-term debt
1.4×
AverageAround the average of companies in the same industry
20212025
Return on assets (ROA)Net profit ÷ Total assets × 100
14.2 %
StrongAmong the 30% highest rated companies in the industry
20212025
EBITDA — year on year
DKK thousandsKey figures
Annual report 2025| Gross profit | 8M DKK | +29% |
| EBITDA | 0.6M DKK | +521% |
| Net profit | 0.5M DKK | +386% |
| Total assets | 3.6M DKK | +297% |
| Equity | 1M DKK | +1059% |
| Employees | 4 | — |
Company information
Legal name
Optimizely ApS
CVR number
32761747
Legal form
Anpartsselskab
NACE code
Founded
14 December 2009 · 16 years
Share capital
DKK 125,000
Employees
4 (FTE)
VAT registered
Yes
Audit selected
No
Last report
2025-12-31
Financial year
January – December
Signatory rights
Selskabet tegnes af to bestyrelsesmedlemmer i forening eller af et bestyrelsesmedlem i forening med en direktør.
Company purpose
Selskabets formål er udvikling, drift, salg og support af software, herunder levering af denne software som software-as-a-service (på dansk, software som en service) og platform-as-a-service (på dansk, webplatform som en service), og dermed beslægtet virksomhed.
(no translation available)
Contact
Address
Lautrupsgade 11, 2100 København Ø
Advertising protection
Active — opted out of marketing use
Risika for professionals
Risika provides regulated workflow tools for finance, procurement and compliance teams that need monitoring, alerts and an API.
Financial development
In its most recent annual report (2025), Optimizely ApS reported a gross profit of DKK 8.0m, an increase of 29% on the year before. The figures on this page draw on 5 annual filings covering 2021 to 2025. The bottom line showed a net profit of DKK 506.3k, and the EBITDA margin stood at 7.5%.
At the end of 2025, equity financed 29.3% of the balance sheet, and current assets covered short-term debt 1.4 times.
Financials
Gross profit
DKK thousandsEBITDA
DKK thousandsIncome statement
DKK thousands| Item | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
| Gross profit | 8,001 | 6,197 | 5,775 | 5,029 | 2,853 |
| Staff expenses | -6,648 | -5,878 | -5,238 | -5,037 | -2,661 |
| EBITDA | 596 | -142 | 533 | -23 | 192 |
| Depreciation & amort. | -0 | -0 | -0 | -0 | -0 |
| EBIT | 596 | -142 | 533 | -23 | 192 |
| Net financials | 19 | -121 | 1 | -314 | -1 |
| Profit before tax | 615 | -263 | 534 | -336 | 191 |
| Tax | 109 | -86 | 125 | -72 | 43 |
| Net profit | 506 | -177 | 409 | -264 | 148 |
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Balance sheet
DKK thousands| Item | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
| Total assets | 3,572 | 900 | 3,117 | 1,129 | 883 |
| Equity | 1,048 | 90 | 763 | 354 | 619 |
| Long-term debt | 0 | 0 | 0 | 0 | 0 |
| Short-term debt | 2,524 | 810 | 2,354 | 775 | 222 |
| Total debt | 2,524 | 810 | 2,354 | 775 | 222 |
Financial ratios
5-year trendEBITDA margin (of gross profit)
7.5 %
20212025
Equity ratio
29.3 %
AverageAround the average of companies in the same industry
20212025
Return on equity
48.3 %
StrongAmong the 30% highest rated companies in the industry
20212025
Net profit margin (of gross profit)
6.3 %
20212025
Asset turnover (of gross profit)
2.24×
20212025
Debt / equity
2.41×
WeakAmong the 30% lowest rated companies in the industry
20212025
Sector performance
23 of 28 ratios graded28 financial ratios from the latest filing, each graded against companies in the same industry.
Profitability
Return on equity (ROE)Strong
Among the 30% highest rated companies in the industry
Net profit as a percentage of equity — the return the owners earned on their invested capital this year.
Return on assets (ROA)Strong
Among the 30% highest rated companies in the industry
Net profit as a percentage of total assets — the return generated on the capital employed.
Return on net assets (RONA)Very strong
Among the 20% highest rated companies in the industry
Profit relative to net assets (total assets minus total debt) — the ability to generate earnings from the net asset base alone.
Basic earning power (BEP)Strong
Among the 30% highest rated companies in the industry
EBIT relative to total assets — the company's earning power before the effects of tax and financial leverage.
Capacity ratioAverage
Around the average of companies in the same industry
Shows how strongly fixed costs weigh on the gross result — a high ratio means fixed costs take only a small bite out of the earnings from basic operations.
Gross marginNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
The gross result as a share of revenue — how much of the revenue is left after variable costs to cover the company's fixed costs.
Operating marginNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
EBIT as a share of revenue — the share of revenue remaining as earnings once all operating costs are covered. A key measure of earning power.
Net profit marginNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
The profit for the year as a share of revenue — the company's ability to turn revenue into profit.
Liquidity
Current ratioAverage
Around the average of companies in the same industry
Current assets relative to short-term debt — the ability to settle short-term obligations with current assets alone. Around 150% is considered satisfactory from a credit perspective.
Quick ratioAverage
Around the average of companies in the same industry
Current assets excluding inventory relative to short-term debt — whether the most liquid assets alone can cover the short-term obligations. A value of 1 or above signals a healthy liquidity position.
Cash ratioWeak
Among the 30% lowest rated companies in the industry
Cash relative to short-term debt — the ability to repay short-term obligations with cash alone.
Current assets to equityVery weak
Among the 20% lowest rated companies in the industry
Current assets relative to equity — an indicator of the balance-sheet structure and of the company's short- and long-term financing. The healthy level is highly industry-dependent.
Fixed assets to long-term capitalAverage
Around the average of companies in the same industry
Fixed assets relative to long-term capital (equity plus long-term liabilities). Below 100% means the long-term capital finances more than just the fixed assets — a healthier liquidity position.
Cash conversion ratioAverage
Around the average of companies in the same industry
Cash flow relative to profit — the ability to convert reported profits into accessible cash.
Debt & solvency
Solidity ratioAverage
Around the average of companies in the same industry
Equity as a share of total assets — the ability to absorb losses. Around 40% is considered satisfactory from a credit perspective.
Debt ratioAverage
Around the average of companies in the same industry
Total debt relative to the balance-sheet total — the share of the assets financed by debt rather than equity.
Debt to equityWeak
Among the 30% lowest rated companies in the industry
Debt relative to equity — the company's leverage. A higher value means heavier reliance on debt financing.
Liabilities to equityWeak
Among the 30% lowest rated companies in the industry
Total liabilities relative to equity — whether the company operates primarily on borrowed capital or on its own.
Income to debtStrong
Among the 40% highest rated companies in the industry
Profit relative to debt — the ability to create earnings while operating with debt.
EBITDA to debtStrong
Among the 40% highest rated companies in the industry
EBITDA relative to debt — how much operating earnings are available to service the debt.
Interest coverageStrong
Among the 30% highest rated companies in the industry
The ability to pay the interest on the company's debt out of its earnings.
Interest rate on debtAverage
Around the average of companies in the same industry
Financial expenses relative to total liabilities — the effective interest rate the company pays on its debt.
Interest marginVery strong
Among the 20% highest rated companies in the industry
The return on assets minus the interest rate on debt. Positive means the company benefits from operating with debt; negative means the debt makes it worse off.
Efficiency & development
Equity to contributed capitalStrong
Among the 30% highest rated companies in the industry
Total equity relative to the capital the owners contributed — how the equity has developed from its starting point.
One-year change in equityVery strong
Among the 10% highest rated companies in the industry
The size of this year's increase or decrease in the company's equity.
One-year change in debtVery weak
Among the 10% lowest rated companies in the industry
The size of this year's increase or decrease in the company's debt.
Asset turnoverNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Revenue relative to total assets — the ability to generate revenue from the asset base.
Inventory turnoverNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Revenue relative to inventory — how many times a year the inventory is sold and replaced. A low value can indicate weak sales or excess inventory.
Annual reports & filings
- Annual report 2025Filed via CVR / Virk · Period 2025-01-01 – 2025-12-31
- Annual report 2024Filed via CVR / Virk · Period 2024-01-01 – 2024-12-31
- Annual report 2023Filed via CVR / Virk · Period 2023-01-01 – 2023-12-31
- Annual report 2022Filed via CVR / Virk · Period 2022-01-01 – 2022-12-31
- Annual report 2021Filed via CVR / Virk · Period 2021-01-01 – 2021-12-31
People & ownership
Management
Actively employed in the business| Name | Role | Member since |
|---|---|---|
| Current (1) | ||
MA Chief Executive Officer | Chief Executive Officer | 2019 |
Former (5)
MJ Management | Management | 2011 – 2011 |
UM Chief Executive Officer | Chief Executive Officer | 2011 – 2015 |
GW Chief Executive Officer | Chief Executive Officer | 2011 – 2011 |
MD Chief Executive Officer | Chief Executive Officer | 2015 – 2019 |
KP Management | Management | 2009 – 2011 |
Board of directors
Non-executive oversight| Name | Role | Member since |
|---|---|---|
| Current (2) | ||
CJ Board of Directors | Board of Directors | 2022 |
MA Chairman | Chairman | 2017 |
Former (6)
PP Board of Directors | Board of Directors | 2017 – 2022 |
UM Board of Directors | Board of Directors | 2011 – 2015 |
GW Board of Directors | Board of Directors | 2011 – 2015 |
JB Chairman | Chairman | 2015 – 2017 |
RB Board of Directors | Board of Directors | 2015 – 2015 |
MD Board of Directors | Board of Directors | 2015 – 2019 |
Shareholders
Active legal owners| Shareholder | Type | Ownership | Votes | Registered |
|---|---|---|---|---|
Otimizely Sweden Holdings AB | Company | 100% | 100% | 2023 |
Optimizely Group AB | Company | 100% | 100% | 2009 |
Beneficial ownership (UBO) data access is restricted in Denmark as of September 2025 per the EU 6th AML Directive. Learn more.
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Related companies
Company hierarchy
Otimizely Sweden Holdings AB100%Optimizely Group AB100%
Optimizely ApS (this company)Board network connections
Board members of Optimizely ApS hold no positions in other companies.
Frequently asked questions
What is the CVR number of Optimizely ApS?
Optimizely ApS is registered with CVR / Virk under CVR 32761747.
What is the gross profit of Optimizely ApS?
Optimizely ApS reported a gross profit of DKK 8.0m in 2025.
How many employees does Optimizely ApS have?
Optimizely ApS employs 4 people as of the latest annual report.
Who is the CEO of Optimizely ApS?
Myles Anthony Johnson is the CEO of Optimizely ApS, in role since 2019.
Who is the chairman of Optimizely ApS?
Myles Anthony Johnson chairs the board of Optimizely ApS, in role since 2017.
Where is Optimizely ApS headquartered?
Optimizely ApS's registered address is Lautrupsgade 11.