PROLIFE ApS

Q: What is the CVR number of PROLIFE ApS?

PROLIFE ApS is registered with CVR / Virk under CVR 33386699.

Q: What is the gross profit of PROLIFE ApS?

PROLIFE ApS reported a gross profit of -DKK 8.3k in 2014.

Q: Where is PROLIFE ApS headquartered?

PROLIFE ApS's registered address is Rantzausmindevej 111.

APSDissolved

CVR 33386699Rantzausmindevej 111, 5700 SvendborgDetailhandel med andre varer i.a.n.· NACE 477890Est. 2011 · 15 years old— employees

Overview

PROLIFE ApS is a Danish APS based in Svendborg, operating in the Detailhandel med andre varer i.a.n. sector. Incorporated in 2011, the company reported a gross profit of -DKK 8.3k in its latest annual filing.

Gross profit 2014

-0M DKK

−80% vs 2013

EBITDA margin (of gross profit)

100.0 %

+80% vs 2013

Net profit 2014

-0.4M DKK

+5% vs 2013

Key ratios

See full ratios →

-41.2 %

Very weak

Among the 20% lowest rated companies in the industry

20122014

0.0×

Very weak

Among the 10% lowest rated companies in the industry

20122014

-19.0 %

Very weak

Among the 20% lowest rated companies in the industry

20122014

EBITDA — year on year

DKK thousands

Key figures

Annual report 2014

Gross profit	-0M DKK	-80%
EBITDA	-0M DKK	+80%
Net profit	-0.4M DKK	+5%
Total assets	2M DKK	-20%
Equity	-0.8M DKK	-86%
Employees	—	—

Financial development

In its most recent annual report (2014), PROLIFE ApS reported a gross profit of -DKK 8.3k. The figures on this page draw on 3 annual filings covering 2012 to 2014. The bottom line showed a net loss of DKK 370.6k.

At the end of 2014, current assets covered short-term debt 0 times.

Financials

Gross profit

DKK thousands

EBITDA

DKK thousands

Income statement

DKK thousands

Item	2014	2013	2012
Gross profit	-8	-41	298
Staff expenses	-0	-1	-124
EBITDA	-8	-42	174
Depreciation & amort.	-467	-467	-467
EBIT	-475	-508	-293
Net financials	2	-2	-1
Profit before tax	-473	-507	-292
Tax	-103	-117	-72
Net profit	-371	-390	-219

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Balance sheet

DKK thousands

Item	2014	2013	2012
Total assets	1,951	2,424	2,882
Equity	-803	-432	-43
Long-term debt	0	0	0
Short-term debt	2,925	2,925	2,965
Total debt	2,925	2,925	2,965

Financial ratios

5-year trend

EBITDA margin (of gross profit)

<−999 %

20122014

Equity ratio

-41.2 %

Very weak

Among the 20% lowest rated companies in the industry

20122014

Return on equity

—

20122014

Net profit margin (of gross profit)

<−999 %

20122014

Asset turnover (of gross profit)

-0.00×

20122014

Debt / equity

—

20122014

Sector performance

15 of 28 ratios graded

28 financial ratios from the latest filing, each graded against companies in the same industry.

Profitability

Return on assets (ROA)Very weak

Among the 20% lowest rated companies in the industry

Net profit as a percentage of total assets — the return generated on the capital employed.

Basic earning power (BEP)Very weak

Among the 20% lowest rated companies in the industry

EBIT relative to total assets — the company's earning power before the effects of tax and financial leverage.

Capacity ratioVery weak

Among the 20% lowest rated companies in the industry

Shows how strongly fixed costs weigh on the gross result — a high ratio means fixed costs take only a small bite out of the earnings from basic operations.

Gross marginNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

The gross result as a share of revenue — how much of the revenue is left after variable costs to cover the company's fixed costs.

Operating marginNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

EBIT as a share of revenue — the share of revenue remaining as earnings once all operating costs are covered. A key measure of earning power.

Net profit marginNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

The profit for the year as a share of revenue — the company's ability to turn revenue into profit.

Return on equity (ROE)Not rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

Net profit as a percentage of equity — the return the owners earned on their invested capital this year.

Return on net assets (RONA)Not rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

Profit relative to net assets (total assets minus total debt) — the ability to generate earnings from the net asset base alone.

Liquidity

Current ratioVery weak

Among the 10% lowest rated companies in the industry

Current assets relative to short-term debt — the ability to settle short-term obligations with current assets alone. Around 150% is considered satisfactory from a credit perspective.

Quick ratioVery weak

Among the 10% lowest rated companies in the industry

Current assets excluding inventory relative to short-term debt — whether the most liquid assets alone can cover the short-term obligations. A value of 1 or above signals a healthy liquidity position.

Cash ratioVery weak

Among the 20% lowest rated companies in the industry

Cash relative to short-term debt — the ability to repay short-term obligations with cash alone.

Cash conversion ratioVery weak

Among the 20% lowest rated companies in the industry

Cash flow relative to profit — the ability to convert reported profits into accessible cash.

Current assets to equityNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

Current assets relative to equity — an indicator of the balance-sheet structure and of the company's short- and long-term financing. The healthy level is highly industry-dependent.

Fixed assets to long-term capitalNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

Fixed assets relative to long-term capital (equity plus long-term liabilities). Below 100% means the long-term capital finances more than just the fixed assets — a healthier liquidity position.

Debt & solvency

Solidity ratioVery weak

Among the 20% lowest rated companies in the industry

Equity as a share of total assets — the ability to absorb losses. Around 40% is considered satisfactory from a credit perspective.

Debt ratioVery weak

Among the 20% lowest rated companies in the industry

Total debt relative to the balance-sheet total — the share of the assets financed by debt rather than equity.

Income to debtWeak

Among the 30% lowest rated companies in the industry

Profit relative to debt — the ability to create earnings while operating with debt.

EBITDA to debtWeak

Among the 40% lowest rated companies in the industry

EBITDA relative to debt — how much operating earnings are available to service the debt.

Interest rate on debtVery strong

Among the 10% highest rated companies in the industry

Financial expenses relative to total liabilities — the effective interest rate the company pays on its debt.

Interest marginVery weak

Among the 20% lowest rated companies in the industry

The return on assets minus the interest rate on debt. Positive means the company benefits from operating with debt; negative means the debt makes it worse off.

Debt to equityNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

Debt relative to equity — the company's leverage. A higher value means heavier reliance on debt financing.

Liabilities to equityNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

Total liabilities relative to equity — whether the company operates primarily on borrowed capital or on its own.

Interest coverageNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

The ability to pay the interest on the company's debt out of its earnings.

Efficiency & development

Equity to contributed capitalVery weak

Among the 10% lowest rated companies in the industry

Total equity relative to the capital the owners contributed — how the equity has developed from its starting point.

One-year change in debtAverage

Around the average of companies in the same industry

The size of this year's increase or decrease in the company's debt.

Asset turnoverNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

Revenue relative to total assets — the ability to generate revenue from the asset base.

Inventory turnoverNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

Revenue relative to inventory — how many times a year the inventory is sold and replaced. A low value can indicate weak sales or excess inventory.

One-year change in equityNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

The size of this year's increase or decrease in the company's equity.

Annual reports & filings

Annual report 2014
Filed via CVR / Virk · Period 2014-01-01 – 2014-12-31
View PDF
Annual report 2013
Filed via CVR / Virk · Period 2013-01-01 – 2013-12-31
View PDF
Annual report 2012
Filed via CVR / Virk · Period 2012-01-01 – 2012-12-31
View PDF

People & ownership

Management

Actively employed in the business

Name	Role	Member since

Former (3)


KR Kurt Rasmussen Founder	Founder	2011 – 2016
LL Lasse Leif Hessel Chief Executive Officer	Chief Executive Officer	2011 – 2015
SH Sanne Hessel Bundgaard Management	Management	2015 – 2016

Board of directors

Non-executive oversight

No data on file.

Shareholders

Active legal owners

Shareholder	Type	Ownership	Votes	Registered
Helle Brødsgaard Hessel	Individual	33.33–49.99%	33.33–49.99%	2015
Sanne Hessel Bundgaard	Individual	33.33–49.99%	33.33–49.99%	2015
Maj Hessel	Individual	33.33–49.99%	33.33–49.99%	2015

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Related companies

Company hierarchy

No registered parent or subsidiaries

Board network connections

Board members of PROLIFE ApS also hold positions in 1 other company.

Person	Role here	Other companies
Sanne Hessel Bundgaard	Management	1 company

Frequently asked questions

What is the CVR number of PROLIFE ApS?

PROLIFE ApS is registered with CVR / Virk under CVR 33386699.

What is the gross profit of PROLIFE ApS?

PROLIFE ApS reported a gross profit of -DKK 8.3k in 2014.

Where is PROLIFE ApS headquartered?

PROLIFE ApS's registered address is Rantzausmindevej 111.