HEARTSTEELING ApS
APSDissolvedAdvertising protectionCVR 33771452Stærmosevej 7, 5683 HaarbyIndustriel design og produktdesign· NACE 741010Est. 2011 · 15 years old1 employees
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Overview
HEARTSTEELING ApS is a Danish APS based in Haarby, operating in the Industriel design og produktdesign sector. Incorporated in 2011, the company has 1 employee and reported a gross profit of DKK 279.4k in its latest annual filing.
Gross profit 2019
279.4K DKK
−78% vs 2018
EBITDA margin (of gross profit)
20.9 %
−92% vs 2018
Net profit 2019
16.6K DKK
-96% vs 2018
Key ratios
See full ratios →Solidity ratioEquity ÷ Total assets × 100
33.4 %
WeakAmong the 40% lowest rated companies in the industry
20152019
Liquidity ratioCurrent assets ÷ Short-term debt
1.4×
WeakAmong the 40% lowest rated companies in the industry
20152019
Return on assets (ROA)Net profit ÷ Total assets × 100
2.1 %
AverageAround the average of companies in the same industry
20152019
EBITDA — year on year
DKK thousandsKey figures
Annual report 2019| Gross profit | 279.4K DKK | -78% |
| EBITDA | 58.3K DKK | -92% |
| Net profit | 16.6K DKK | -96% |
| Total assets | 790.7K DKK | -67% |
| Equity | 264.1K DKK | -75% |
| Employees | 1 | — |
Company information
Legal name
HEARTSTEELING ApS
CVR number
33771452
Legal form
Anpartsselskab
NACE code
741010 · Industriel design og produktdesign
Founded
29 June 2011 · 15 years
Share capital
DKK 80,000
Employees
1 (FTE)
VAT registered
No
Audit selected
No
Last report
2019-12-31
Financial year
January – December
Signatory rights
Selskabet tegnes af direktøren alene
Contact
Address
Stærmosevej 7, 5683 Haarby
Advertising protection
Active — opted out of marketing use
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Financial development
In its most recent annual report (2019), HEARTSTEELING ApS reported a gross profit of DKK 279.4k, a decrease of 78% on the year before. The figures on this page draw on 5 annual filings covering 2015 to 2019. The bottom line showed a net profit of DKK 16.6k, and the EBITDA margin stood at 20.9%.
At the end of 2019, equity financed 33.4% of the balance sheet, and current assets covered short-term debt 1.4 times.
Financials
Revenue
DKK thousandsEBITDA
DKK thousandsIncome statement
DKK thousands| Item | 2019 | 2018 | 2017 | 2016 | 2015 |
|---|---|---|---|---|---|
| Revenue | 279 | 1,277 | 1,201 | 2,077 | 2,147 |
| Staff expenses | -198 | -542 | -540 | -513 | -452 |
| EBITDA | 58 | 735 | 662 | 1,564 | 1,495 |
| Depreciation & amort. | -30 | -101 | -135 | -135 | -118 |
| EBIT | 28 | 635 | 527 | 1,429 | 1,376 |
| Net financials | -7 | -10 | -10 | -2 | -4 |
| Profit before tax | 21 | 625 | 517 | 1,427 | 1,373 |
| Tax | 5 | 159 | 116 | 301 | 332 |
| Net profit | 17 | 466 | 401 | 1,126 | 1,041 |
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Balance sheet
DKK thousands| Item | 2019 | 2018 | 2017 | 2016 | 2015 |
|---|---|---|---|---|---|
| Total assets | 791 | 2,404 | 2,035 | 2,779 | 1,975 |
| Equity | 264 | 1,047 | 1,082 | 1,681 | 554 |
| Long-term debt | 0 | 0 | 0 | 0 | 0 |
| Short-term debt | 525 | 1,345 | 946 | 1,073 | 1,368 |
| Total debt | 525 | 1,345 | 946 | 1,073 | 1,368 |
Financial ratios
5-year trendEBITDA margin
20.9 %
20152019
Equity ratio
33.4 %
WeakAmong the 40% lowest rated companies in the industry
20152019
Return on equity
6.3 %
AverageAround the average of companies in the same industry
20152019
Net profit margin
6.0 %
20152019
Asset turnover
0.35×
20152019
Debt / equity
1.99×
Very weakAmong the 20% lowest rated companies in the industry
20152019
Sector performance
23 of 28 ratios graded28 financial ratios from the latest filing, each graded against companies in the same industry.
Profitability
Return on equity (ROE)Average
Around the average of companies in the same industry
Net profit as a percentage of equity — the return the owners earned on their invested capital this year.
Return on assets (ROA)Average
Around the average of companies in the same industry
Net profit as a percentage of total assets — the return generated on the capital employed.
Return on net assets (RONA)Average
Around the average of companies in the same industry
Profit relative to net assets (total assets minus total debt) — the ability to generate earnings from the net asset base alone.
Basic earning power (BEP)Average
Around the average of companies in the same industry
EBIT relative to total assets — the company's earning power before the effects of tax and financial leverage.
Capacity ratioAverage
Around the average of companies in the same industry
Shows how strongly fixed costs weigh on the gross result — a high ratio means fixed costs take only a small bite out of the earnings from basic operations.
Gross marginNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
The gross result as a share of revenue — how much of the revenue is left after variable costs to cover the company's fixed costs.
Operating marginNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
EBIT as a share of revenue — the share of revenue remaining as earnings once all operating costs are covered. A key measure of earning power.
Net profit marginNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
The profit for the year as a share of revenue — the company's ability to turn revenue into profit.
Liquidity
Current ratioWeak
Among the 40% lowest rated companies in the industry
Current assets relative to short-term debt — the ability to settle short-term obligations with current assets alone. Around 150% is considered satisfactory from a credit perspective.
Quick ratioWeak
Among the 40% lowest rated companies in the industry
Current assets excluding inventory relative to short-term debt — whether the most liquid assets alone can cover the short-term obligations. A value of 1 or above signals a healthy liquidity position.
Cash ratioWeak
Among the 30% lowest rated companies in the industry
Cash relative to short-term debt — the ability to repay short-term obligations with cash alone.
Current assets to equityVery weak
Among the 20% lowest rated companies in the industry
Current assets relative to equity — an indicator of the balance-sheet structure and of the company's short- and long-term financing. The healthy level is highly industry-dependent.
Fixed assets to long-term capitalAverage
Around the average of companies in the same industry
Fixed assets relative to long-term capital (equity plus long-term liabilities). Below 100% means the long-term capital finances more than just the fixed assets — a healthier liquidity position.
Cash conversion ratioVery strong
Among the 10% highest rated companies in the industry
Cash flow relative to profit — the ability to convert reported profits into accessible cash.
Debt & solvency
Solidity ratioWeak
Among the 40% lowest rated companies in the industry
Equity as a share of total assets — the ability to absorb losses. Around 40% is considered satisfactory from a credit perspective.
Debt ratioWeak
Among the 40% lowest rated companies in the industry
Total debt relative to the balance-sheet total — the share of the assets financed by debt rather than equity.
Debt to equityVery weak
Among the 20% lowest rated companies in the industry
Debt relative to equity — the company's leverage. A higher value means heavier reliance on debt financing.
Liabilities to equityVery weak
Among the 20% lowest rated companies in the industry
Total liabilities relative to equity — whether the company operates primarily on borrowed capital or on its own.
Income to debtAverage
Around the average of companies in the same industry
Profit relative to debt — the ability to create earnings while operating with debt.
EBITDA to debtAverage
Around the average of companies in the same industry
EBITDA relative to debt — how much operating earnings are available to service the debt.
Interest coverageAverage
Around the average of companies in the same industry
The ability to pay the interest on the company's debt out of its earnings.
Interest rate on debtAverage
Around the average of companies in the same industry
Financial expenses relative to total liabilities — the effective interest rate the company pays on its debt.
Interest marginAverage
Around the average of companies in the same industry
The return on assets minus the interest rate on debt. Positive means the company benefits from operating with debt; negative means the debt makes it worse off.
Efficiency & development
Equity to contributed capitalAverage
Around the average of companies in the same industry
Total equity relative to the capital the owners contributed — how the equity has developed from its starting point.
One-year change in equityVery weak
Among the 10% lowest rated companies in the industry
The size of this year's increase or decrease in the company's equity.
One-year change in debtVery strong
Among the 10% highest rated companies in the industry
The size of this year's increase or decrease in the company's debt.
Asset turnoverNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Revenue relative to total assets — the ability to generate revenue from the asset base.
Inventory turnoverNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Revenue relative to inventory — how many times a year the inventory is sold and replaced. A low value can indicate weak sales or excess inventory.
Annual reports & filings
- Annual report 2019Filed via CVR / Virk · Period 2019-01-01 – 2019-12-31
- Annual report 2018Filed via CVR / Virk · Period 2018-01-01 – 2018-12-31
- Annual report 2017Filed via CVR / Virk · Period 2017-01-01 – 2017-12-31
- Annual report 2016Filed via CVR / Virk · Period 2016-01-01 – 2016-12-31
- Annual report 2015Filed via CVR / Virk · Period 2015-01-01 – 2015-12-31
People & ownership
Management
Actively employed in the business| Name | Role | Member since |
|---|
Former (2)
SK Management | Management | 2011 – 2019 |
JB Management | Management | 2019 – 2020 |
Board of directors
Non-executive oversightNo data on file.
Shareholders
Active legal owners| Shareholder | Type | Ownership | Votes | Registered |
|---|---|---|---|---|
| Individual | 100% | 100% | 2011 | |
| Company | 100% | 100% | 2012 | |
| Company | 100% | 100% | 2019 |
Beneficial ownership (UBO) data access is restricted in Denmark as of September 2025 per the EU 6th AML Directive. Learn more.
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Related companies
Company hierarchy
SIMON KALMER HOLDING ApS
HEARTSTEELING ApS Board network connections
Board members of HEARTSTEELING ApS also hold positions in 9 other companies.
| Person | Role here | Other companies |
|---|---|---|
| Jonas Bolvig | Management | 7 companiesMany roles |
| Simon Kalmer Jørgensen | Management | 2 companies |
Frequently asked questions
What is the CVR number of HEARTSTEELING ApS?
HEARTSTEELING ApS is registered with CVR / Virk under CVR 33771452.
What is the gross profit of HEARTSTEELING ApS?
HEARTSTEELING ApS reported a gross profit of DKK 279.4k in 2019.
How many employees does HEARTSTEELING ApS have?
HEARTSTEELING ApS employs 1 people as of the latest annual report.
Where is HEARTSTEELING ApS headquartered?
HEARTSTEELING ApS's registered address is Stærmosevej 7.