ADDTENTION ApS

Q: What is the CVR number of ADDTENTION ApS?

ADDTENTION ApS is registered with CVR / Virk under CVR 34894426.

Q: What is the gross profit of ADDTENTION ApS?

ADDTENTION ApS reported a gross profit of -DKK 6.5k in 2014.

Q: Where is ADDTENTION ApS headquartered?

ADDTENTION ApS's registered address is Jernbanegade 4.

APSDissolved

CVR 34894426Jernbanegade 4, 1608 København VActivities of advertising agencies· NACE 7311Est. 2012 · 13 years old— employees

Overview

ADDTENTION ApS is a Danish APS based in København V, operating in the Activities of advertising agencies sector. Incorporated in 2012, the company reported a gross profit of -DKK 6.5k in its latest annual filing.

Gross profit 2014

-6.5K DKK

−101% vs 2013

EBITDA margin (of gross profit)

166.0 %

−720% vs 2013

Net profit 2014

-16.5K DKK

-751% vs 2013

Key ratios

See full ratios →

61.7 %

Strong

Among the 30% highest rated companies in the industry

20132014

2.6×

Strong

Among the 30% highest rated companies in the industry

20132014

-16.6 %

Very weak

Among the 10% lowest rated companies in the industry

20132014

EBITDA — year on year

DKK thousands

Key figures

Annual report 2014

Gross profit	-6.5K DKK	-101%
EBITDA	-10.9K DKK	-720%
Net profit	-16.5K DKK	-751%
Total assets	99.7K DKK	-45%
Equity	61.5K DKK	-21%
Employees	—	—

Financial development

In its most recent annual report (2014), ADDTENTION ApS reported a gross profit of -DKK 6.5k, a decrease of 101% on the year before. The figures on this page draw on 2 annual filings covering 2013 to 2014. The bottom line showed a net loss of DKK 16.5k.

At the end of 2014, equity financed 61.7% of the balance sheet, and current assets covered short-term debt 2.6 times.

Financials

Gross profit

DKK thousands

EBITDA

DKK thousands

Income statement

DKK thousands

Item	2014	2013
Gross profit	-7	619
Staff expenses	-2	-617
EBITDA	-11	2
Depreciation & amort.	-0	-0
EBIT	-11	2
Net financials	-1	-2
Profit before tax	-12	-0
Tax	5	2
Net profit	-17	-2

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Balance sheet

DKK thousands

Item	2014	2013
Total assets	100	182
Equity	62	78
Long-term debt	0	0
Short-term debt	38	103
Total debt	38	103

Financial ratios

5-year trend

EBITDA margin (of gross profit)

<−999 %

20132014

Equity ratio

61.7 %

Strong

Among the 30% highest rated companies in the industry

20132014

Return on equity

-26.9 %

Very weak

Among the 10% lowest rated companies in the industry

20132014

Net profit margin (of gross profit)

<−999 %

20132014

Asset turnover (of gross profit)

-0.07×

20132014

Debt / equity

0.62×

Strong

Among the 40% highest rated companies in the industry

20132014

Sector performance

23 of 28 ratios graded

28 financial ratios from the latest filing, each graded against companies in the same industry.

Profitability

Return on equity (ROE)Very weak

Among the 10% lowest rated companies in the industry

Net profit as a percentage of equity — the return the owners earned on their invested capital this year.

Return on assets (ROA)Very weak

Among the 10% lowest rated companies in the industry

Net profit as a percentage of total assets — the return generated on the capital employed.

Return on net assets (RONA)Very weak

Among the 10% lowest rated companies in the industry

Profit relative to net assets (total assets minus total debt) — the ability to generate earnings from the net asset base alone.

Basic earning power (BEP)Very weak

Among the 10% lowest rated companies in the industry

EBIT relative to total assets — the company's earning power before the effects of tax and financial leverage.

Capacity ratioVery weak

Among the 10% lowest rated companies in the industry

Shows how strongly fixed costs weigh on the gross result — a high ratio means fixed costs take only a small bite out of the earnings from basic operations.

Gross marginNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

The gross result as a share of revenue — how much of the revenue is left after variable costs to cover the company's fixed costs.

Operating marginNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

EBIT as a share of revenue — the share of revenue remaining as earnings once all operating costs are covered. A key measure of earning power.

Net profit marginNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

The profit for the year as a share of revenue — the company's ability to turn revenue into profit.

Liquidity

Current ratioStrong

Among the 30% highest rated companies in the industry

Current assets relative to short-term debt — the ability to settle short-term obligations with current assets alone. Around 150% is considered satisfactory from a credit perspective.

Quick ratioStrong

Among the 30% highest rated companies in the industry

Current assets excluding inventory relative to short-term debt — whether the most liquid assets alone can cover the short-term obligations. A value of 1 or above signals a healthy liquidity position.

Cash ratioStrong

Among the 30% highest rated companies in the industry

Cash relative to short-term debt — the ability to repay short-term obligations with cash alone.

Current assets to equityVery weak

Among the 20% lowest rated companies in the industry

Current assets relative to equity — an indicator of the balance-sheet structure and of the company's short- and long-term financing. The healthy level is highly industry-dependent.

Fixed assets to long-term capitalVery strong

Among the 10% highest rated companies in the industry

Fixed assets relative to long-term capital (equity plus long-term liabilities). Below 100% means the long-term capital finances more than just the fixed assets — a healthier liquidity position.

Cash conversion ratioWeak

Among the 40% lowest rated companies in the industry

Cash flow relative to profit — the ability to convert reported profits into accessible cash.

Debt & solvency

Solidity ratioStrong

Among the 30% highest rated companies in the industry

Equity as a share of total assets — the ability to absorb losses. Around 40% is considered satisfactory from a credit perspective.

Debt ratioStrong

Among the 30% highest rated companies in the industry

Total debt relative to the balance-sheet total — the share of the assets financed by debt rather than equity.

Debt to equityStrong

Among the 40% highest rated companies in the industry

Debt relative to equity — the company's leverage. A higher value means heavier reliance on debt financing.

Liabilities to equityStrong

Among the 30% highest rated companies in the industry

Total liabilities relative to equity — whether the company operates primarily on borrowed capital or on its own.

Income to debtVery weak

Among the 10% lowest rated companies in the industry

Profit relative to debt — the ability to create earnings while operating with debt.

EBITDA to debtVery weak

Among the 10% lowest rated companies in the industry

EBITDA relative to debt — how much operating earnings are available to service the debt.

Interest coverageVery weak

Among the 10% lowest rated companies in the industry

The ability to pay the interest on the company's debt out of its earnings.

Interest rate on debtStrong

Among the 30% highest rated companies in the industry

Financial expenses relative to total liabilities — the effective interest rate the company pays on its debt.

Interest marginVery weak

Among the 10% lowest rated companies in the industry

The return on assets minus the interest rate on debt. Positive means the company benefits from operating with debt; negative means the debt makes it worse off.

Efficiency & development

Equity to contributed capitalVery weak

Among the 20% lowest rated companies in the industry

Total equity relative to the capital the owners contributed — how the equity has developed from its starting point.

One-year change in equityVery weak

Among the 20% lowest rated companies in the industry

The size of this year's increase or decrease in the company's equity.

One-year change in debtVery strong

Among the 10% highest rated companies in the industry

The size of this year's increase or decrease in the company's debt.

Asset turnoverNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

Revenue relative to total assets — the ability to generate revenue from the asset base.

Inventory turnoverNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

Revenue relative to inventory — how many times a year the inventory is sold and replaced. A low value can indicate weak sales or excess inventory.

Annual reports & filings

Annual report 2014
Filed via CVR / Virk · Period 2014-01-01 – 2014-12-31
View PDF
Annual report 2013
Filed via CVR / Virk · Period 2012-12-20 – 2013-12-31
View PDF

People & ownership

Management

Actively employed in the business

Name	Role	Member since

Former (2)


AV Anders Valeur Taunø Management	Management	2012 – 2016
BI Bent Ivar Andrup Audit	Audit	2012 – 2016

Board of directors

Non-executive oversight

No data on file.

Shareholders

Active legal owners

Shareholder	Type	Ownership	Votes	Registered
ANDERS TAUNØ INVEST ApS	Company	33.33–49.99%	33.33–49.99%	2012
TAUNØ INVEST ApS	Company	33.33–49.99%	33.33–49.99%	2012
HOMERUN GROUP HOLDING ApS	Company	33.33–49.99%	33.33–49.99%	2012