WILLIAMS REJSER ApS
APSActiveCVR 35522492Klostermosevej 140, 3000 HelsingørTour operator activities· NACE 7912Est. 2013 · 12 years old4 employees
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Overview
WILLIAMS REJSER ApS is a Danish APS based in Helsingør, operating in the Tour operator activities sector. Incorporated in 2013, the company has 4 employees and reported a gross profit of DKK 733.5k in its latest annual filing.
Gross profit 2025
0.7M DKK
−72% vs 2024
EBITDA margin (of gross profit)
44.3 %
+1218% vs 2024
Net profit 2025
0.2M DKK
+206% vs 2024
Key ratios
See full ratios →Solidity ratioEquity ÷ Total assets × 100
61.9 %
StrongAmong the 40% highest rated companies in the industry
20212025
Liquidity ratioCurrent assets ÷ Short-term debt
2.4×
StrongAmong the 40% highest rated companies in the industry
20212025
Return on assets (ROA)Net profit ÷ Total assets × 100
5.8 %
AverageAround the average of companies in the same industry
20212025
EBITDA — year on year
DKK thousandsKey figures
Annual report 2025| Gross profit | 0.7M DKK | -72% |
| EBITDA | 0.3M DKK | +1218% |
| Net profit | 0.2M DKK | +206% |
| Total assets | 4.1M DKK | +8% |
| Equity | 2.6M DKK | +10% |
| Employees | 4 | — |
Company information
Legal name
WILLIAMS REJSER ApS
CVR number
35522492
Legal form
Anpartsselskab
NACE code
7912 · Tour operator activities
Founded
29 October 2013 · 12 years
Share capital
DKK 90,000
Employees
4 (FTE)
VAT registered
Yes
Audit selected
Yes
Last report
2025-06-30
Financial year
January – December
Signatory rights
Selskabet tegnes af en direktør.
Company purpose
Selskabets formål er rejsebureauvirksomhed og anden i forbindelse hermed beslægtet aktivitet.
(no translation available)
Address
Klostermosevej 140, 3000 Helsingør
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Financial development
In its most recent annual report (2025), WILLIAMS REJSER ApS reported a gross profit of DKK 733.5k, a decrease of 72% on the year before. The figures on this page draw on 5 annual filings covering 2021 to 2025. The bottom line showed a net profit of DKK 239.1k, and the EBITDA margin stood at 44.3%.
At the end of 2025, equity financed 61.9% of the balance sheet, and current assets covered short-term debt 2.4 times.
Financials
Revenue
DKK thousandsEBITDA
DKK thousandsIncome statement
DKK thousands| Item | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
| Revenue | 734 | 2,642 | 2,211 | 1,760 | 71 |
| Staff expenses | -409 | -422 | -416 | -23 | -32 |
| EBITDA | 325 | 25 | 133 | 34 | 82 |
| Depreciation & amort. | -51 | -57 | -57 | -0 | -0 |
| EBIT | 274 | -33 | 76 | 34 | 82 |
| Net financials | 30 | 139 | -8 | -163 | 59 |
| Profit before tax | 305 | 107 | 68 | -129 | 141 |
| Tax | 65 | 28 | 25 | -27 | -19 |
| Net profit | 239 | 78 | 43 | -102 | 160 |
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Balance sheet
DKK thousands| Item | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
| Total assets | 4,142 | 3,830 | 3,539 | 885 | 1,194 |
| Equity | 2,564 | 2,325 | 2,247 | -120 | -17 |
| Long-term debt | 579 | 551 | 525 | 500 | 385 |
| Short-term debt | 999 | 954 | 768 | 505 | 826 |
| Total debt | 1,578 | 1,505 | 1,293 | 1,005 | 1,211 |
Financial ratios
5-year trendEBITDA margin
44.3 %
20212025
Equity ratio
61.9 %
StrongAmong the 40% highest rated companies in the industry
20212025
Return on equity
9.3 %
AverageAround the average of companies in the same industry
20212025
Net profit margin
32.6 %
20212025
Asset turnover
0.18×
20212025
Debt / equity
0.62×
AverageAround the average of companies in the same industry
20212025
Sector performance
23 of 28 ratios graded28 financial ratios from the latest filing, each graded against companies in the same industry.
Profitability
Return on equity (ROE)Average
Around the average of companies in the same industry
Net profit as a percentage of equity — the return the owners earned on their invested capital this year.
Return on assets (ROA)Average
Around the average of companies in the same industry
Net profit as a percentage of total assets — the return generated on the capital employed.
Return on net assets (RONA)Average
Around the average of companies in the same industry
Profit relative to net assets (total assets minus total debt) — the ability to generate earnings from the net asset base alone.
Basic earning power (BEP)Average
Around the average of companies in the same industry
EBIT relative to total assets — the company's earning power before the effects of tax and financial leverage.
Capacity ratioStrong
Among the 30% highest rated companies in the industry
Shows how strongly fixed costs weigh on the gross result — a high ratio means fixed costs take only a small bite out of the earnings from basic operations.
Gross marginNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
The gross result as a share of revenue — how much of the revenue is left after variable costs to cover the company's fixed costs.
Operating marginNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
EBIT as a share of revenue — the share of revenue remaining as earnings once all operating costs are covered. A key measure of earning power.
Net profit marginNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
The profit for the year as a share of revenue — the company's ability to turn revenue into profit.
Liquidity
Current ratioStrong
Among the 40% highest rated companies in the industry
Current assets relative to short-term debt — the ability to settle short-term obligations with current assets alone. Around 150% is considered satisfactory from a credit perspective.
Quick ratioStrong
Among the 30% highest rated companies in the industry
Current assets excluding inventory relative to short-term debt — whether the most liquid assets alone can cover the short-term obligations. A value of 1 or above signals a healthy liquidity position.
Cash ratioStrong
Among the 40% highest rated companies in the industry
Cash relative to short-term debt — the ability to repay short-term obligations with cash alone.
Current assets to equityStrong
Among the 30% highest rated companies in the industry
Current assets relative to equity — an indicator of the balance-sheet structure and of the company's short- and long-term financing. The healthy level is highly industry-dependent.
Fixed assets to long-term capitalWeak
Among the 40% lowest rated companies in the industry
Fixed assets relative to long-term capital (equity plus long-term liabilities). Below 100% means the long-term capital finances more than just the fixed assets — a healthier liquidity position.
Cash conversion ratioStrong
Among the 40% highest rated companies in the industry
Cash flow relative to profit — the ability to convert reported profits into accessible cash.
Debt & solvency
Solidity ratioStrong
Among the 40% highest rated companies in the industry
Equity as a share of total assets — the ability to absorb losses. Around 40% is considered satisfactory from a credit perspective.
Debt ratioStrong
Among the 40% highest rated companies in the industry
Total debt relative to the balance-sheet total — the share of the assets financed by debt rather than equity.
Debt to equityAverage
Around the average of companies in the same industry
Debt relative to equity — the company's leverage. A higher value means heavier reliance on debt financing.
Liabilities to equityAverage
Around the average of companies in the same industry
Total liabilities relative to equity — whether the company operates primarily on borrowed capital or on its own.
Income to debtAverage
Around the average of companies in the same industry
Profit relative to debt — the ability to create earnings while operating with debt.
EBITDA to debtAverage
Around the average of companies in the same industry
EBITDA relative to debt — how much operating earnings are available to service the debt.
Interest coverageStrong
Among the 40% highest rated companies in the industry
The ability to pay the interest on the company's debt out of its earnings.
Interest rate on debtAverage
Around the average of companies in the same industry
Financial expenses relative to total liabilities — the effective interest rate the company pays on its debt.
Interest marginAverage
Around the average of companies in the same industry
The return on assets minus the interest rate on debt. Positive means the company benefits from operating with debt; negative means the debt makes it worse off.
Efficiency & development
Equity to contributed capitalVery strong
Among the 20% highest rated companies in the industry
Total equity relative to the capital the owners contributed — how the equity has developed from its starting point.
One-year change in equityStrong
Among the 40% highest rated companies in the industry
The size of this year's increase or decrease in the company's equity.
One-year change in debtAverage
Around the average of companies in the same industry
The size of this year's increase or decrease in the company's debt.
Asset turnoverNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Revenue relative to total assets — the ability to generate revenue from the asset base.
Inventory turnoverNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Revenue relative to inventory — how many times a year the inventory is sold and replaced. A low value can indicate weak sales or excess inventory.
Annual reports & filings
- Annual report 2025Filed via CVR / Virk · Period 2024-07-01 – 2025-06-30
- Annual report 2024Filed via CVR / Virk · Period 2023-07-01 – 2024-06-30
- Annual report 2023Filed via CVR / Virk · Period 2022-07-01 – 2023-06-30
- Annual report 2022Filed via CVR / Virk · Period 2021-07-01 – 2022-06-30
- Annual report 2021Filed via CVR / Virk · Period 2020-07-01 – 2021-06-30
People & ownership
Management
Actively employed in the business| Name | Role | Member since |
|---|---|---|
| Current (1) | ||
FW Management | Management | 2013 |
Board of directors
Non-executive oversight| Name | Role | Member since |
|---|---|---|
| Current (1) | ||
AP Chairman | Chairman | 2024 |
Shareholders
Active legal owners| Shareholder | Type | Ownership | Votes | Registered |
|---|---|---|---|---|
| Company | 100% | 100% | 2013 |
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Company hierarchy
WILLIAMS ApS
WILLIAMS REJSER ApS Board network connections
Board members of WILLIAMS REJSER ApS also hold positions in 2 other companies.
| Person | Role here | Other companies |
|---|---|---|
| Finn Williams | Management | 1 company |
| Anita Palm Laursen | Chairman | 1 company |
Frequently asked questions
What is the CVR number of WILLIAMS REJSER ApS?
WILLIAMS REJSER ApS is registered with CVR / Virk under CVR 35522492.
What is the gross profit of WILLIAMS REJSER ApS?
WILLIAMS REJSER ApS reported a gross profit of DKK 733.5k in 2025.
How many employees does WILLIAMS REJSER ApS have?
WILLIAMS REJSER ApS employs 4 people as of the latest annual report.
Who is the chairman of WILLIAMS REJSER ApS?
Anita Palm Laursen chairs the board of WILLIAMS REJSER ApS, in role since 2024.
Where is WILLIAMS REJSER ApS headquartered?
WILLIAMS REJSER ApS's registered address is Klostermosevej 140.