buy simple ApS

APSBankruptAdvertising protection

CVR 37489352Vestermosevej 13, 6070 ChristiansfeldDetailhandel via Internettet med digitale produkter· NACE 479120Est. 2016 · 10 years old1 employees

Overview

buy simple ApS is a Danish APS based in Christiansfeld, operating in the Detailhandel via Internettet med digitale produkter sector. Incorporated in 2016, the company has 1 employee and reported revenue of DKK 8.0m in its latest annual filing.

Revenue 2019

8M DKK

+449% vs 2018

EBITDA margin

1.2 %

−68% vs 2018

Net profit 2019

-0.1M DKK

-188% vs 2018

Key ratios

See full ratios →

11.7 %

Weak

Among the 30% lowest rated companies in the industry

20172019

1.6×

Average

Around the average of companies in the same industry

20172019

-2.2 %

Weak

Among the 40% lowest rated companies in the industry

20172019

EBITDA — year on year

DKK thousands

Key figures

Annual report 2019

Revenue	8M DKK	+449%
EBITDA	0.1M DKK	-68%
Net profit	-0.1M DKK	-188%
Total assets	3.4M DKK	+48%
Equity	0.4M DKK	-16%
Employees	1	—

Contact

Address

Vestermosevej 13, 6070 Christiansfeld

Advertising protection

Active — opted out of marketing use

Risika for professionals

Risika provides regulated workflow tools for finance, procurement and compliance teams that need monitoring, alerts and an API.

Visit risika.com

Financial development

In its most recent annual report (2019), buy simple ApS reported revenue of DKK 8.0m, an increase of 449% on the year before. The figures on this page draw on 3 annual filings covering 2017 to 2019. The bottom line showed a net loss of DKK 75.9k, and the EBITDA margin stood at 1.2%.

At the end of 2019, equity financed 11.7% of the balance sheet, and current assets covered short-term debt 1.6 times.

Financials

Revenue

DKK thousands

EBITDA

DKK thousands

Income statement

DKK thousands

Item	2019	2018	2017
Revenue	7,974	1,453	1,962
Staff expenses	-857	-1,155	-1,299
EBITDA	96	298	663
Depreciation & amort.	-138	-138	-210
EBIT	-42	161	453
Net financials	-5	-29	-8
Profit before tax	-47	132	444
Tax	29	45	103
Net profit	-76	87	341

Get a credit rating – not just the numbers

Financial statements show the past. Risika gives you a score and a recommended credit limit, so you know what the numbers mean for your risk.

See the credit rating

Balance sheet

DKK thousands

Item	2019	2018	2017
Total assets	3,427	2,322	1,906
Equity	402	478	391
Long-term debt	1,112	37	0
Short-term debt	1,912	1,807	1,515
Total debt	3,025	1,844	1,515

Financial ratios

5-year trend

EBITDA margin

1.2 %

20172019

Equity ratio

11.7 %

Weak

Among the 30% lowest rated companies in the industry

20172019

Return on equity

-18.9 %

Very weak

Among the 20% lowest rated companies in the industry

20172019

Net profit margin

-1.0 %

Weak

Among the 30% lowest rated companies in the industry

20172019

Asset turnover

2.33×

Strong

Among the 40% highest rated companies in the industry

20172019

Debt / equity

7.53×

Very weak

Among the 10% lowest rated companies in the industry

20172019

Sector performance

28 of 28 ratios graded

28 financial ratios from the latest filing, each graded against companies in the same industry.

Profitability

Gross marginAverage

Around the average of companies in the same industry

The gross result as a share of revenue — how much of the revenue is left after variable costs to cover the company's fixed costs.

Operating marginWeak

Among the 30% lowest rated companies in the industry

EBIT as a share of revenue — the share of revenue remaining as earnings once all operating costs are covered. A key measure of earning power.

Net profit marginWeak

Among the 30% lowest rated companies in the industry

The profit for the year as a share of revenue — the company's ability to turn revenue into profit.

Return on equity (ROE)Very weak

Among the 20% lowest rated companies in the industry

Net profit as a percentage of equity — the return the owners earned on their invested capital this year.

Return on assets (ROA)Weak

Among the 40% lowest rated companies in the industry

Net profit as a percentage of total assets — the return generated on the capital employed.

Return on net assets (RONA)Very weak

Among the 20% lowest rated companies in the industry

Profit relative to net assets (total assets minus total debt) — the ability to generate earnings from the net asset base alone.

Basic earning power (BEP)Weak

Among the 40% lowest rated companies in the industry

EBIT relative to total assets — the company's earning power before the effects of tax and financial leverage.

Capacity ratioWeak

Among the 30% lowest rated companies in the industry

Shows how strongly fixed costs weigh on the gross result — a high ratio means fixed costs take only a small bite out of the earnings from basic operations.

Liquidity

Current ratioAverage

Around the average of companies in the same industry

Current assets relative to short-term debt — the ability to settle short-term obligations with current assets alone. Around 150% is considered satisfactory from a credit perspective.

Quick ratioVery weak

Among the 10% lowest rated companies in the industry

Current assets excluding inventory relative to short-term debt — whether the most liquid assets alone can cover the short-term obligations. A value of 1 or above signals a healthy liquidity position.

Cash ratioVery weak

Among the 10% lowest rated companies in the industry

Cash relative to short-term debt — the ability to repay short-term obligations with cash alone.

Current assets to equityVery weak

Among the 10% lowest rated companies in the industry

Current assets relative to equity — an indicator of the balance-sheet structure and of the company's short- and long-term financing. The healthy level is highly industry-dependent.

Fixed assets to long-term capitalWeak

Among the 40% lowest rated companies in the industry

Fixed assets relative to long-term capital (equity plus long-term liabilities). Below 100% means the long-term capital finances more than just the fixed assets — a healthier liquidity position.

Cash conversion ratioVery weak

Among the 10% lowest rated companies in the industry

Cash flow relative to profit — the ability to convert reported profits into accessible cash.

Debt & solvency

Solidity ratioWeak

Among the 30% lowest rated companies in the industry

Equity as a share of total assets — the ability to absorb losses. Around 40% is considered satisfactory from a credit perspective.

Debt ratioWeak

Among the 30% lowest rated companies in the industry

Total debt relative to the balance-sheet total — the share of the assets financed by debt rather than equity.

Debt to equityVery weak

Among the 10% lowest rated companies in the industry

Debt relative to equity — the company's leverage. A higher value means heavier reliance on debt financing.

Liabilities to equityVery weak

Among the 10% lowest rated companies in the industry

Total liabilities relative to equity — whether the company operates primarily on borrowed capital or on its own.

Income to debtWeak

Among the 40% lowest rated companies in the industry

Profit relative to debt — the ability to create earnings while operating with debt.

EBITDA to debtAverage

Around the average of companies in the same industry

EBITDA relative to debt — how much operating earnings are available to service the debt.

Interest coverageVery weak

Among the 20% lowest rated companies in the industry

The ability to pay the interest on the company's debt out of its earnings.

Interest rate on debtStrong

Among the 30% highest rated companies in the industry

Financial expenses relative to total liabilities — the effective interest rate the company pays on its debt.

Interest marginWeak

Among the 40% lowest rated companies in the industry

The return on assets minus the interest rate on debt. Positive means the company benefits from operating with debt; negative means the debt makes it worse off.

Efficiency & development

Asset turnoverStrong

Among the 40% highest rated companies in the industry

Revenue relative to total assets — the ability to generate revenue from the asset base.

Inventory turnoverStrong

Among the 30% highest rated companies in the industry

Revenue relative to inventory — how many times a year the inventory is sold and replaced. A low value can indicate weak sales or excess inventory.

Equity to contributed capitalAverage

Around the average of companies in the same industry

Total equity relative to the capital the owners contributed — how the equity has developed from its starting point.

One-year change in equityWeak

Among the 30% lowest rated companies in the industry

The size of this year's increase or decrease in the company's equity.

One-year change in debtVery weak

Among the 20% lowest rated companies in the industry

The size of this year's increase or decrease in the company's debt.

Annual reports & filings

Annual report 2019
Filed via CVR / Virk · Period 2018-09-01 – 2019-08-31
View PDF
Annual report 2018
Filed via CVR / Virk · Period 2017-09-01 – 2018-08-31
View PDF
Annual report 2017
Filed via CVR / Virk · Period 2016-03-01 – 2017-08-31
View PDF

People & ownership

Management

Actively employed in the business

Name	Role	Member since

Former (2)


CB Claus Bruun Poulsen Chief Executive Officer	Chief Executive Officer	2019 – 2021
JB Jette Bruun Poulsen Chief Executive Officer	Chief Executive Officer	2016 – 2019

Board of directors

Non-executive oversight

No data on file.

Shareholders

Active legal owners

Shareholder	Type	Ownership	Votes	Registered
Jette Bruun Poulsen	Individual	100%	100%	2016

Beneficial ownership (UBO) data access is restricted in Denmark as of September 2025 per the EU 6th AML Directive. Learn more.

One in three Danish companies experiences fraud

Sound familiar? See how to strengthen your defences and catch suspicious changes in ownership and management in time.

See the fraud module

Related companies

Company hierarchy

No registered parent or subsidiaries

Board network connections

Board members of buy simple ApS also hold positions in 5 other companies.

Person	Role here	Other companies
Claus Bruun Poulsen	Chief Executive Officer	5 companies

Frequently asked questions

What is the CVR number of buy simple ApS?

buy simple ApS is registered with CVR / Virk under CVR 37489352.

What is the revenue of buy simple ApS?

buy simple ApS reported revenue of DKK 8.0m in 2019.

How many employees does buy simple ApS have?

buy simple ApS employs 1 people as of the latest annual report.

Where is buy simple ApS headquartered?

buy simple ApS's registered address is Vestermosevej 13.