Hoop ApS
APSDissolvedAdvertising protectionCVR 38700731Lyneborggade 14B, 2300 København SWebportaler· NACE 631200Est. 2017 · 9 years old— employees
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Overview
Hoop ApS is a Danish APS based in København S, operating in the Webportaler sector. Incorporated in 2017, the company reported a gross profit of DKK 89.4k in its latest annual filing.
Gross profit 2020
89.4K DKK
−3789% vs 2019
EBITDA margin (of gross profit)
84.4 %
+960% vs 2019
Net profit 2020
65.1K DKK
+839% vs 2019
Key ratios
See full ratios →Solidity ratioEquity ÷ Total assets × 100
38.8 %
AverageAround the average of companies in the same industry
20172020
Liquidity ratioCurrent assets ÷ Short-term debt
1.6×
AverageAround the average of companies in the same industry
20172020
Return on assets (ROA)Net profit ÷ Total assets × 100
74.2 %
Very strongAmong the 10% highest rated companies in the industry
20172020
EBITDA — year on year
DKK thousandsKey figures
Annual report 2020| Gross profit | 89.4K DKK | -3789% |
| EBITDA | 75.4K DKK | +960% |
| Net profit | 65.1K DKK | +839% |
| Total assets | 87.7K DKK | — |
| Equity | 34.1K DKK | +210% |
| Employees | — | — |
Company information
Legal name
Hoop ApS
CVR number
38700731
Legal form
Anpartsselskab
NACE code
631200 · Webportaler
Founded
30 May 2017 · 9 years
Share capital
DKK 40,000
Employees
—
VAT registered
No
Audit selected
No
Last report
2020-12-31
Financial year
January – December
Signatory rights
Virksomheden tegnes af direktionen
Contact
Address
Lyneborggade 14B, 2300 København S
Advertising protection
Active — opted out of marketing use
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Financial development
In its most recent annual report (2020), Hoop ApS reported a gross profit of DKK 89.4k. The figures on this page draw on 4 annual filings covering 2017 to 2020. The bottom line showed a net profit of DKK 65.1k, and the EBITDA margin stood at 84.4%.
At the end of 2020, equity financed 38.8% of the balance sheet, and current assets covered short-term debt 1.6 times.
Financials
Gross profit
DKK thousandsEBITDA
DKK thousandsIncome statement
DKK thousands| Item | 2020 | 2019 | 2018 | 2017 |
|---|---|---|---|---|
| Gross profit | 89 | -2 | -9 | — |
| Staff expenses | -0 | -0 | -0 | -0 |
| EBITDA | 75 | -9 | -16 | -6 |
| Depreciation & amort. | -0 | -0 | -0 | -0 |
| EBIT | 75 | -9 | -16 | -6 |
| Net financials | -0 | -0 | -0 | 0 |
| Profit before tax | 75 | -9 | -16 | -6 |
| Tax | 10 | -0 | -0 | -0 |
| Net profit | 65 | -9 | -16 | -6 |
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Balance sheet
DKK thousands| Item | 2020 | 2019 | 2018 | 2017 |
|---|---|---|---|---|
| Total assets | 88 | 0 | 0 | 0 |
| Equity | 34 | -31 | -22 | -6 |
| Long-term debt | 0 | 0 | 0 | 0 |
| Short-term debt | 54 | 31 | 22 | 6 |
| Total debt | 54 | 31 | 22 | 6 |
Financial ratios
5-year trendEBITDA margin (of gross profit)
84.4 %
20172020
Equity ratio
38.8 %
AverageAround the average of companies in the same industry
20172020
Return on equity
191.0 %
Very strongAmong the 10% highest rated companies in the industry
20172020
Net profit margin (of gross profit)
72.8 %
20172020
Asset turnover (of gross profit)
1.02×
20172020
Debt / equity
1.58×
WeakAmong the 40% lowest rated companies in the industry
20172020
Sector performance
22 of 28 ratios graded28 financial ratios from the latest filing, each graded against companies in the same industry.
Profitability
Return on equity (ROE)Very strong
Among the 10% highest rated companies in the industry
Net profit as a percentage of equity — the return the owners earned on their invested capital this year.
Return on assets (ROA)Very strong
Among the 10% highest rated companies in the industry
Net profit as a percentage of total assets — the return generated on the capital employed.
Return on net assets (RONA)Very strong
Among the 10% highest rated companies in the industry
Profit relative to net assets (total assets minus total debt) — the ability to generate earnings from the net asset base alone.
Basic earning power (BEP)Very strong
Among the 10% highest rated companies in the industry
EBIT relative to total assets — the company's earning power before the effects of tax and financial leverage.
Capacity ratioVery strong
Among the 10% highest rated companies in the industry
Shows how strongly fixed costs weigh on the gross result — a high ratio means fixed costs take only a small bite out of the earnings from basic operations.
Gross marginNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
The gross result as a share of revenue — how much of the revenue is left after variable costs to cover the company's fixed costs.
Operating marginNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
EBIT as a share of revenue — the share of revenue remaining as earnings once all operating costs are covered. A key measure of earning power.
Net profit marginNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
The profit for the year as a share of revenue — the company's ability to turn revenue into profit.
Liquidity
Current ratioAverage
Around the average of companies in the same industry
Current assets relative to short-term debt — the ability to settle short-term obligations with current assets alone. Around 150% is considered satisfactory from a credit perspective.
Quick ratioAverage
Around the average of companies in the same industry
Current assets excluding inventory relative to short-term debt — whether the most liquid assets alone can cover the short-term obligations. A value of 1 or above signals a healthy liquidity position.
Cash ratioStrong
Among the 40% highest rated companies in the industry
Cash relative to short-term debt — the ability to repay short-term obligations with cash alone.
Current assets to equityWeak
Among the 30% lowest rated companies in the industry
Current assets relative to equity — an indicator of the balance-sheet structure and of the company's short- and long-term financing. The healthy level is highly industry-dependent.
Fixed assets to long-term capitalVery strong
Among the 10% highest rated companies in the industry
Fixed assets relative to long-term capital (equity plus long-term liabilities). Below 100% means the long-term capital finances more than just the fixed assets — a healthier liquidity position.
Cash conversion ratioAverage
Around the average of companies in the same industry
Cash flow relative to profit — the ability to convert reported profits into accessible cash.
Debt & solvency
Solidity ratioAverage
Around the average of companies in the same industry
Equity as a share of total assets — the ability to absorb losses. Around 40% is considered satisfactory from a credit perspective.
Debt ratioAverage
Around the average of companies in the same industry
Total debt relative to the balance-sheet total — the share of the assets financed by debt rather than equity.
Debt to equityWeak
Among the 40% lowest rated companies in the industry
Debt relative to equity — the company's leverage. A higher value means heavier reliance on debt financing.
Liabilities to equityWeak
Among the 30% lowest rated companies in the industry
Total liabilities relative to equity — whether the company operates primarily on borrowed capital or on its own.
Income to debtVery strong
Among the 20% highest rated companies in the industry
Profit relative to debt — the ability to create earnings while operating with debt.
EBITDA to debtVery strong
Among the 20% highest rated companies in the industry
EBITDA relative to debt — how much operating earnings are available to service the debt.
Interest coverageVery strong
Among the 10% highest rated companies in the industry
The ability to pay the interest on the company's debt out of its earnings.
Interest rate on debtAverage
Around the average of companies in the same industry
Financial expenses relative to total liabilities — the effective interest rate the company pays on its debt.
Interest marginVery strong
Among the 10% highest rated companies in the industry
The return on assets minus the interest rate on debt. Positive means the company benefits from operating with debt; negative means the debt makes it worse off.
Efficiency & development
Equity to contributed capitalWeak
Among the 40% lowest rated companies in the industry
Total equity relative to the capital the owners contributed — how the equity has developed from its starting point.
One-year change in debtVery weak
Among the 20% lowest rated companies in the industry
The size of this year's increase or decrease in the company's debt.
Asset turnoverNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Revenue relative to total assets — the ability to generate revenue from the asset base.
Inventory turnoverNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Revenue relative to inventory — how many times a year the inventory is sold and replaced. A low value can indicate weak sales or excess inventory.
One-year change in equityNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
The size of this year's increase or decrease in the company's equity.
Annual reports & filings
- Annual report 2020Filed via CVR / Virk · Period 2020-01-01 – 2020-12-31
- Annual report 2019Filed via CVR / Virk · Period 2019-01-01 – 2019-12-31
- Annual report 2018Filed via CVR / Virk · Period 2018-01-01 – 2018-12-31
- Annual report 2017Filed via CVR / Virk · Period 2017-05-30 – 2017-12-31
People & ownership
Management
Actively employed in the business| Name | Role | Member since |
|---|
Former (2)
KM Management | Management | 2017 – 2022 |
AR Management | Management | 2017 – 2022 |
Board of directors
Non-executive oversightNo data on file.
Shareholders
Active legal owners| Shareholder | Type | Ownership | Votes | Registered |
|---|---|---|---|---|
| Company | 33.33–49.99% | 33.33–49.99% | 2020 | |
| Company | 33.33–49.99% | 33.33–49.99% | 2017 | |
| Company | 33.33–49.99% | 33.33–49.99% | 2017 |
Beneficial ownership (UBO) data access is restricted in Denmark as of September 2025 per the EU 6th AML Directive. Learn more.
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Company hierarchy
DönerSec ApS
Hoop ApS Board network connections
Board members of Hoop ApS also hold positions in 3 other companies.
| Person | Role here | Other companies |
|---|---|---|
| Kevin Michael Joensen | Management | 2 companies |
| Alex Reimer Hansen | Management | 1 company |
Frequently asked questions
What is the CVR number of Hoop ApS?
Hoop ApS is registered with CVR / Virk under CVR 38700731.
What is the gross profit of Hoop ApS?
Hoop ApS reported a gross profit of DKK 89.4k in 2020.
Where is Hoop ApS headquartered?
Hoop ApS's registered address is Lyneborggade 14B, 2. th.