GreenGoods ApS

Q: What is the CVR number of GreenGoods ApS?

GreenGoods ApS is registered with CVR / Virk under CVR 39537877.

Q: What is the gross profit of GreenGoods ApS?

GreenGoods ApS reported a gross profit of -DKK 69.8k in 2021.

Q: Where is GreenGoods ApS headquartered?

GreenGoods ApS's registered address is Solbrinken 46.

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CVR 39537877Solbrinken 46, 2750 BallerupDetailhandel med husholdnings- eller boligudstyr, bortset fra elektriske apparater, via internet· NACE 479113Est. 2018 · 8 years old— employees

Overview

GreenGoods ApS is a Danish APS based in Ballerup, operating in the Detailhandel med husholdnings- eller boligudstyr, bortset fra elektriske apparater, via internet sector. Incorporated in 2018, the company reported a gross profit of -DKK 69.8k in its latest annual filing.

Gross profit 2021

-69.8K DKK

+79% vs 2020

EBITDA margin (of gross profit)

100.0 %

−79% vs 2020

Net profit 2021

-54.6K DKK

-75% vs 2020

Key ratios

See full ratios →

26.7 %

Weak

Among the 40% lowest rated companies in the industry

20182021

1.4×

Average

Around the average of companies in the same industry

20182021

-40.7 %

Very weak

Among the 20% lowest rated companies in the industry

20182021

EBITDA — year on year

DKK thousands

Key figures

Annual report 2021

Gross profit	-69.8K DKK	+79%
EBITDA	-69.8K DKK	-79%
Net profit	-54.6K DKK	-75%
Total assets	134.1K DKK	+171%
Equity	35.7K DKK	-11%
Employees	—	—

Contact

Address

Solbrinken 46, 2750 Ballerup

Advertising protection

Active — opted out of marketing use

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Financial development

In its most recent annual report (2021), GreenGoods ApS reported a gross profit of -DKK 69.8k. The figures on this page draw on 4 annual filings covering 2018 to 2021. The bottom line showed a net loss of DKK 54.6k.

At the end of 2021, equity financed 26.7% of the balance sheet, and current assets covered short-term debt 1.4 times.

Financials

Gross profit

DKK thousands

EBITDA

DKK thousands

Income statement

DKK thousands

Item	2021	2020	2019	2018
Gross profit	-70	-39	82	-3
Staff expenses	-0	-0	-0	-0
EBITDA	-70	-39	82	-3
Depreciation & amort.	-0	-0	-0	-0
EBIT	-70	-39	82	-3
Net financials	-0	-1	0	0
Profit before tax	-70	-40	82	-3
Tax	-15	-9	18	-0
Net profit	-55	-31	65	-3

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Balance sheet

DKK thousands

Item	2021	2020	2019	2018
Total assets	134	49	140	56
Equity	36	40	112	47
Long-term debt	0	0	0	0
Short-term debt	98	9	28	9
Total debt	98	9	28	9

Financial ratios

5-year trend

EBITDA margin (of gross profit)

<−999 %

20182021

Equity ratio

26.7 %

Weak

Among the 40% lowest rated companies in the industry

20182021

Return on equity

-152.9 %

Very weak

Among the 10% lowest rated companies in the industry

20182021

Net profit margin (of gross profit)

<−999 %

20182021

Asset turnover (of gross profit)

-0.52×

20182021

Debt / equity

2.75×

Weak

Among the 30% lowest rated companies in the industry

20182021

Sector performance

22 of 28 ratios graded

28 financial ratios from the latest filing, each graded against companies in the same industry.

Profitability

Return on equity (ROE)Very weak

Among the 10% lowest rated companies in the industry

Net profit as a percentage of equity — the return the owners earned on their invested capital this year.

Return on assets (ROA)Very weak

Among the 20% lowest rated companies in the industry

Net profit as a percentage of total assets — the return generated on the capital employed.

Return on net assets (RONA)Very weak

Among the 10% lowest rated companies in the industry

Profit relative to net assets (total assets minus total debt) — the ability to generate earnings from the net asset base alone.

Basic earning power (BEP)Very weak

Among the 10% lowest rated companies in the industry

EBIT relative to total assets — the company's earning power before the effects of tax and financial leverage.

Gross marginNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

The gross result as a share of revenue — how much of the revenue is left after variable costs to cover the company's fixed costs.

Operating marginNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

EBIT as a share of revenue — the share of revenue remaining as earnings once all operating costs are covered. A key measure of earning power.

Net profit marginNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

The profit for the year as a share of revenue — the company's ability to turn revenue into profit.

Capacity ratioNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

Shows how strongly fixed costs weigh on the gross result — a high ratio means fixed costs take only a small bite out of the earnings from basic operations.

Liquidity

Current ratioAverage

Around the average of companies in the same industry

Current assets relative to short-term debt — the ability to settle short-term obligations with current assets alone. Around 150% is considered satisfactory from a credit perspective.

Quick ratioWeak

Among the 30% lowest rated companies in the industry

Current assets excluding inventory relative to short-term debt — whether the most liquid assets alone can cover the short-term obligations. A value of 1 or above signals a healthy liquidity position.

Cash ratioWeak

Among the 40% lowest rated companies in the industry

Cash relative to short-term debt — the ability to repay short-term obligations with cash alone.

Current assets to equityVery weak

Among the 20% lowest rated companies in the industry

Current assets relative to equity — an indicator of the balance-sheet structure and of the company's short- and long-term financing. The healthy level is highly industry-dependent.

Fixed assets to long-term capitalVery strong

Among the 10% highest rated companies in the industry

Fixed assets relative to long-term capital (equity plus long-term liabilities). Below 100% means the long-term capital finances more than just the fixed assets — a healthier liquidity position.

Cash conversion ratioAverage

Around the average of companies in the same industry

Cash flow relative to profit — the ability to convert reported profits into accessible cash.

Debt & solvency

Solidity ratioWeak

Among the 40% lowest rated companies in the industry

Equity as a share of total assets — the ability to absorb losses. Around 40% is considered satisfactory from a credit perspective.

Debt ratioWeak

Among the 40% lowest rated companies in the industry

Total debt relative to the balance-sheet total — the share of the assets financed by debt rather than equity.

Debt to equityWeak

Among the 30% lowest rated companies in the industry

Debt relative to equity — the company's leverage. A higher value means heavier reliance on debt financing.

Liabilities to equityWeak

Among the 30% lowest rated companies in the industry

Total liabilities relative to equity — whether the company operates primarily on borrowed capital or on its own.

Income to debtVery weak

Among the 10% lowest rated companies in the industry

Profit relative to debt — the ability to create earnings while operating with debt.

EBITDA to debtVery weak

Among the 10% lowest rated companies in the industry

EBITDA relative to debt — how much operating earnings are available to service the debt.

Interest coverageVery weak

Among the 10% lowest rated companies in the industry

The ability to pay the interest on the company's debt out of its earnings.

Interest rate on debtStrong

Among the 30% highest rated companies in the industry

Financial expenses relative to total liabilities — the effective interest rate the company pays on its debt.

Interest marginVery weak

Among the 10% lowest rated companies in the industry

The return on assets minus the interest rate on debt. Positive means the company benefits from operating with debt; negative means the debt makes it worse off.

Efficiency & development

Equity to contributed capitalWeak

Among the 30% lowest rated companies in the industry

Total equity relative to the capital the owners contributed — how the equity has developed from its starting point.

One-year change in equityWeak

Among the 30% lowest rated companies in the industry

The size of this year's increase or decrease in the company's equity.

One-year change in debtVery weak

Among the 10% lowest rated companies in the industry

The size of this year's increase or decrease in the company's debt.

Asset turnoverNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

Revenue relative to total assets — the ability to generate revenue from the asset base.

Inventory turnoverNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

Revenue relative to inventory — how many times a year the inventory is sold and replaced. A low value can indicate weak sales or excess inventory.

Annual reports & filings

Annual report 2021
Filed via CVR / Virk · Period 2021-01-01 – 2021-12-31
View PDF
Annual report 2020
Filed via CVR / Virk · Period 2020-01-01 – 2020-12-31
View PDF
Annual report 2019
Filed via CVR / Virk · Period 2019-01-01 – 2019-12-31
View PDF
Annual report 2018
Filed via CVR / Virk · Period 2018-05-01 – 2018-12-31
View PDF

People & ownership

Management

Actively employed in the business

Name	Role	Member since

Former (1)


PM Pernille Madsen Chief Executive Officer	Chief Executive Officer	2018 – 2023

Board of directors

Non-executive oversight

Name	Role	Member since

Former (2)


RA Robert Anders Hjernberg Chairman	Chairman	2021 – 2023
PM Pernille Madsen Board of Directors	Board of Directors	2021 – 2023

Shareholders

Active legal owners

Shareholder	Type	Ownership	Votes	Registered
Pernille Madsen	Individual	50–66.65%	50–66.65%	2021
RETAP HOLDING ApS	Company	33.33–49.99%	33.33–49.99%	2021

Beneficial ownership (UBO) data access is restricted in Denmark as of September 2025 per the EU 6th AML Directive. Learn more.

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Related companies

Company hierarchy

RETAP HOLDING ApS33.33%

GreenGoods ApS (this company)

Board network connections

Board members of GreenGoods ApS also hold positions in 5 other companies.

Person	Role here	Other companies
Robert Anders Hjernberg	Chairman	4 companies
Pernille Madsen	Chief Executive Officer	1 company

Frequently asked questions

What is the CVR number of GreenGoods ApS?

GreenGoods ApS is registered with CVR / Virk under CVR 39537877.

What is the gross profit of GreenGoods ApS?

GreenGoods ApS reported a gross profit of -DKK 69.8k in 2021.

Where is GreenGoods ApS headquartered?

GreenGoods ApS's registered address is Solbrinken 46.