Hooglz ApS

APSBankruptAdvertising protection

CVR 39776286Gl. Skovvej 97, 4300 HolbækActivities of advertising agencies· NACE 7311Est. 2018 · 8 years old1 employees

Overview

Hooglz ApS is a Danish APS based in Holbæk, operating in the Activities of advertising agencies sector. Incorporated in 2018, the company has 1 employee and reported a gross profit of DKK 902.6k in its latest annual filing.

Gross profit 2023

902.6K DKK

−14% vs 2022

EBITDA margin (of gross profit)

5.6 %

−46% vs 2022

Net profit 2023

44.3K DKK

-39% vs 2022

Key ratios

See full ratios →

42.6 %

Weak

Among the 40% lowest rated companies in the industry

20192023

1.7×

Average

Around the average of companies in the same industry

20192023

15.3 %

Strong

Among the 40% highest rated companies in the industry

20192023

EBITDA — year on year

DKK thousands

Key figures

Annual report 2023

Gross profit	902.6K DKK	-14%
EBITDA	50.7K DKK	-46%
Net profit	44.3K DKK	-39%
Total assets	289.9K DKK	-24%
Equity	123.5K DKK	-9%
Employees	1	—

Contact

Address

Gl. Skovvej 97, 4300 Holbæk

Advertising protection

Active — opted out of marketing use

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Financial development

In its most recent annual report (2023), Hooglz ApS reported a gross profit of DKK 902.6k, a decrease of 14% on the year before. The figures on this page draw on 5 annual filings covering 2019 to 2023. The bottom line showed a net profit of DKK 44.3k, and the EBITDA margin stood at 5.6%.

At the end of 2023, equity financed 42.6% of the balance sheet, and current assets covered short-term debt 1.7 times.

Financials

Revenue

DKK thousands

EBITDA

DKK thousands

Income statement

DKK thousands

Item	2023	2022	2021	2020	2019
Revenue	903	1,047	875	8	73
Staff expenses	-852	-953	-731	-2	-35
EBITDA	51	94	144	-12	33
Depreciation & amort.	-0	-0	-0	-0	-8
EBIT	51	94	144	-12	25
Net financials	-0	-1	-1	-0	-0
Profit before tax	51	93	143	-12	25
Tax	6	21	29	16	-0
Net profit	44	72	114	-28	25

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Balance sheet

DKK thousands

Item	2023	2022	2021	2020	2019
Total assets	290	383	307	19	26
Equity	124	136	116	-2	26
Long-term debt	0	0	0	0	0
Short-term debt	166	247	191	21	-0
Total debt	166	247	191	21	-0

Financial ratios

5-year trend

EBITDA margin

5.6 %

20192023

Equity ratio

42.6 %

Weak

Among the 40% lowest rated companies in the industry

20192023

Return on equity

35.9 %

Strong

Among the 40% highest rated companies in the industry

20192023

Net profit margin

4.9 %

20192023

Asset turnover

3.11×

20192023

Debt / equity

1.35×

Weak

Among the 30% lowest rated companies in the industry

20192023

Sector performance

23 of 28 ratios graded

28 financial ratios from the latest filing, each graded against companies in the same industry.

Profitability

Return on equity (ROE)Strong

Among the 40% highest rated companies in the industry

Net profit as a percentage of equity — the return the owners earned on their invested capital this year.

Return on assets (ROA)Strong

Among the 40% highest rated companies in the industry

Net profit as a percentage of total assets — the return generated on the capital employed.

Return on net assets (RONA)Strong

Among the 40% highest rated companies in the industry

Profit relative to net assets (total assets minus total debt) — the ability to generate earnings from the net asset base alone.

Basic earning power (BEP)Strong

Among the 40% highest rated companies in the industry

EBIT relative to total assets — the company's earning power before the effects of tax and financial leverage.

Capacity ratioAverage

Around the average of companies in the same industry

Shows how strongly fixed costs weigh on the gross result — a high ratio means fixed costs take only a small bite out of the earnings from basic operations.

Gross marginNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

The gross result as a share of revenue — how much of the revenue is left after variable costs to cover the company's fixed costs.

Operating marginNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

EBIT as a share of revenue — the share of revenue remaining as earnings once all operating costs are covered. A key measure of earning power.

Net profit marginNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

The profit for the year as a share of revenue — the company's ability to turn revenue into profit.

Liquidity

Current ratioAverage

Around the average of companies in the same industry

Current assets relative to short-term debt — the ability to settle short-term obligations with current assets alone. Around 150% is considered satisfactory from a credit perspective.

Quick ratioAverage

Around the average of companies in the same industry

Current assets excluding inventory relative to short-term debt — whether the most liquid assets alone can cover the short-term obligations. A value of 1 or above signals a healthy liquidity position.

Cash ratioVery weak

Among the 20% lowest rated companies in the industry

Cash relative to short-term debt — the ability to repay short-term obligations with cash alone.

Current assets to equityVery weak

Among the 20% lowest rated companies in the industry

Current assets relative to equity — an indicator of the balance-sheet structure and of the company's short- and long-term financing. The healthy level is highly industry-dependent.

Fixed assets to long-term capitalVery strong

Among the 10% highest rated companies in the industry

Fixed assets relative to long-term capital (equity plus long-term liabilities). Below 100% means the long-term capital finances more than just the fixed assets — a healthier liquidity position.

Cash conversion ratioAverage

Around the average of companies in the same industry

Cash flow relative to profit — the ability to convert reported profits into accessible cash.

Debt & solvency

Solidity ratioWeak

Among the 40% lowest rated companies in the industry

Equity as a share of total assets — the ability to absorb losses. Around 40% is considered satisfactory from a credit perspective.

Debt ratioWeak

Among the 40% lowest rated companies in the industry

Total debt relative to the balance-sheet total — the share of the assets financed by debt rather than equity.

Debt to equityWeak

Among the 30% lowest rated companies in the industry

Debt relative to equity — the company's leverage. A higher value means heavier reliance on debt financing.

Liabilities to equityWeak

Among the 30% lowest rated companies in the industry

Total liabilities relative to equity — whether the company operates primarily on borrowed capital or on its own.

Income to debtAverage

Around the average of companies in the same industry

Profit relative to debt — the ability to create earnings while operating with debt.

EBITDA to debtStrong

Among the 40% highest rated companies in the industry

EBITDA relative to debt — how much operating earnings are available to service the debt.

Interest coverageVery strong

Among the 10% highest rated companies in the industry

The ability to pay the interest on the company's debt out of its earnings.

Interest rate on debtVery strong

Among the 20% highest rated companies in the industry

Financial expenses relative to total liabilities — the effective interest rate the company pays on its debt.

Interest marginStrong

Among the 40% highest rated companies in the industry

The return on assets minus the interest rate on debt. Positive means the company benefits from operating with debt; negative means the debt makes it worse off.

Efficiency & development

Equity to contributed capitalAverage

Around the average of companies in the same industry

Total equity relative to the capital the owners contributed — how the equity has developed from its starting point.

One-year change in equityWeak

Among the 40% lowest rated companies in the industry

The size of this year's increase or decrease in the company's equity.

One-year change in debtVery strong

Among the 20% highest rated companies in the industry

The size of this year's increase or decrease in the company's debt.

Asset turnoverNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

Revenue relative to total assets — the ability to generate revenue from the asset base.

Inventory turnoverNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

Revenue relative to inventory — how many times a year the inventory is sold and replaced. A low value can indicate weak sales or excess inventory.

Annual reports & filings

Annual report 2023
Filed via CVR / Virk · Period 2023-01-01 – 2023-12-31
View PDF
Annual report 2022
Filed via CVR / Virk · Period 2022-01-01 – 2022-12-31
View PDF
Annual report 2021
Filed via CVR / Virk · Period 2021-01-01 – 2021-12-31
View PDF
Annual report 2020
Filed via CVR / Virk · Period 2020-01-01 – 2020-12-31
View PDF
Annual report 2019
Filed via CVR / Virk · Period 2019-01-01 – 2019-12-31
View PDF

People & ownership

Management

Actively employed in the business

Name	Role	Member since

Former (2)


FM Finn Machenhauer Liquidator	Liquidator	2025 – 2025
LB Linda Bøg Ottesen Chief Executive Officer	Chief Executive Officer	2018 – 2025

Board of directors

Non-executive oversight

Name	Role	Member since

Former (1)


LB Linda Bøg Ottesen Chairman	Chairman	2018 – 2025

Shareholders

Active legal owners

Shareholder	Type	Ownership	Votes	Registered
Linda Bøg Ottesen	Individual	100%	100%	2018

Beneficial ownership (UBO) data access is restricted in Denmark as of September 2025 per the EU 6th AML Directive. Learn more.

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Related companies

Company hierarchy

No registered parent or subsidiaries

Board network connections

Board members of Hooglz ApS also hold positions in 16 other companies.

Person	Role here	Other companies
Finn Machenhauer	Liquidator	16 companiesMany roles

Frequently asked questions

What is the CVR number of Hooglz ApS?

Hooglz ApS is registered with CVR / Virk under CVR 39776286.

What is the gross profit of Hooglz ApS?

Hooglz ApS reported a gross profit of DKK 902.6k in 2023.

How many employees does Hooglz ApS have?

Hooglz ApS employs 1 people as of the latest annual report.

Where is Hooglz ApS headquartered?

Hooglz ApS's registered address is Gl. Skovvej 97.