WebPuls ApS
APSBankruptAdvertising protectionCVR 39778653Fabrikvej 11C, 8260 Viby JActivities of advertising agencies· NACE 7311Est. 2018 · 8 years old7 employees
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Overview
WebPuls ApS is a Danish APS based in Viby J, operating in the Activities of advertising agencies sector. Incorporated in 2018, the company has 7 employees and reported a gross profit of DKK 2.1m in its latest annual filing.
Gross profit 2022
2.1M DKK
+16% vs 2021
EBITDA margin (of gross profit)
−24.1 %
−113% vs 2021
Net profit 2022
-0.5M DKK
-81% vs 2021
Key ratios
See full ratios →Solidity ratioEquity ÷ Total assets × 100
14.1 %
WeakAmong the 30% lowest rated companies in the industry
20192022
Liquidity ratioCurrent assets ÷ Short-term debt
1.0×
AverageAround the average of companies in the same industry
20192022
Return on assets (ROA)Net profit ÷ Total assets × 100
-40.2 %
Very weakAmong the 10% lowest rated companies in the industry
20192022
EBITDA — year on year
DKK thousandsKey figures
Annual report 2022| Gross profit | 2.1M DKK | +16% |
| EBITDA | -0.5M DKK | -113% |
| Net profit | -0.5M DKK | -81% |
| Total assets | 1.2M DKK | +27% |
| Equity | 0.2M DKK | +203% |
| Employees | 7 | — |
Company information
Legal name
WebPuls ApS
CVR number
39778653
Legal form
Anpartsselskab
NACE code
Founded
1 August 2018 · 8 years
Share capital
DKK 66,667
Employees
7 (FTE)
VAT registered
No
Audit selected
No
Last report
2022-12-31
Financial year
January – December
Signatory rights
Selskabet tegnes af formanden for bestyrelsen i forening med en direktør eller af den samlede bestyrelse
Contact
Address
Fabrikvej 11C, 8260 Viby J
Advertising protection
Active — opted out of marketing use
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Financial development
In its most recent annual report (2022), WebPuls ApS reported a gross profit of DKK 2.1m, an increase of 16% on the year before. The figures on this page draw on 4 annual filings covering 2019 to 2022. The bottom line showed a net loss of DKK 473.9k, and the EBITDA margin stood at -24.1%.
At the end of 2022, equity financed 14.1% of the balance sheet, and current assets covered short-term debt 1 times.
Financials
Gross profit
DKK thousandsEBITDA
DKK thousandsIncome statement
DKK thousands| Item | 2022 | 2021 | 2020 | 2019 |
|---|---|---|---|---|
| Gross profit | 2,138 | 1,840 | 1,703 | 2,585 |
| Staff expenses | -2,654 | -2,082 | -1,541 | -2,525 |
| EBITDA | -516 | -242 | 162 | 61 |
| Depreciation & amort. | -81 | -84 | -69 | -44 |
| EBIT | -597 | -326 | 93 | 17 |
| Net financials | -0 | -5 | -1 | -9 |
| Profit before tax | -597 | -331 | 92 | 8 |
| Tax | -123 | -69 | 28 | 21 |
| Net profit | -474 | -262 | 64 | -13 |
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Balance sheet
DKK thousands| Item | 2022 | 2021 | 2020 | 2019 |
|---|---|---|---|---|
| Total assets | 1,178 | 925 | 975 | 613 |
| Equity | 165 | -161 | 102 | 37 |
| Long-term debt | 46 | 0 | 0 | 0 |
| Short-term debt | 966 | 1,085 | 872 | 572 |
| Total debt | 1,012 | 1,085 | 872 | 572 |
Financial ratios
5-year trendEBITDA margin (of gross profit)
-24.1 %
20192022
Equity ratio
14.1 %
WeakAmong the 30% lowest rated companies in the industry
20192022
Return on equity
-286.3 %
Very weakAmong the 10% lowest rated companies in the industry
20192022
Net profit margin (of gross profit)
-22.2 %
20192022
Asset turnover (of gross profit)
1.82×
20192022
Debt / equity
6.12×
Very weakAmong the 20% lowest rated companies in the industry
20192022
Sector performance
22 of 28 ratios graded28 financial ratios from the latest filing, each graded against companies in the same industry.
Profitability
Return on equity (ROE)Very weak
Among the 10% lowest rated companies in the industry
Net profit as a percentage of equity — the return the owners earned on their invested capital this year.
Return on assets (ROA)Very weak
Among the 10% lowest rated companies in the industry
Net profit as a percentage of total assets — the return generated on the capital employed.
Return on net assets (RONA)Very weak
Among the 10% lowest rated companies in the industry
Profit relative to net assets (total assets minus total debt) — the ability to generate earnings from the net asset base alone.
Basic earning power (BEP)Very weak
Among the 10% lowest rated companies in the industry
EBIT relative to total assets — the company's earning power before the effects of tax and financial leverage.
Capacity ratioWeak
Among the 30% lowest rated companies in the industry
Shows how strongly fixed costs weigh on the gross result — a high ratio means fixed costs take only a small bite out of the earnings from basic operations.
Gross marginNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
The gross result as a share of revenue — how much of the revenue is left after variable costs to cover the company's fixed costs.
Operating marginNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
EBIT as a share of revenue — the share of revenue remaining as earnings once all operating costs are covered. A key measure of earning power.
Net profit marginNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
The profit for the year as a share of revenue — the company's ability to turn revenue into profit.
Liquidity
Current ratioAverage
Around the average of companies in the same industry
Current assets relative to short-term debt — the ability to settle short-term obligations with current assets alone. Around 150% is considered satisfactory from a credit perspective.
Quick ratioStrong
Among the 40% highest rated companies in the industry
Current assets excluding inventory relative to short-term debt — whether the most liquid assets alone can cover the short-term obligations. A value of 1 or above signals a healthy liquidity position.
Cash ratioStrong
Among the 30% highest rated companies in the industry
Cash relative to short-term debt — the ability to repay short-term obligations with cash alone.
Current assets to equityVery weak
Among the 10% lowest rated companies in the industry
Current assets relative to equity — an indicator of the balance-sheet structure and of the company's short- and long-term financing. The healthy level is highly industry-dependent.
Fixed assets to long-term capitalWeak
Among the 40% lowest rated companies in the industry
Fixed assets relative to long-term capital (equity plus long-term liabilities). Below 100% means the long-term capital finances more than just the fixed assets — a healthier liquidity position.
Cash conversion ratioAverage
Around the average of companies in the same industry
Cash flow relative to profit — the ability to convert reported profits into accessible cash.
Debt & solvency
Solidity ratioWeak
Among the 30% lowest rated companies in the industry
Equity as a share of total assets — the ability to absorb losses. Around 40% is considered satisfactory from a credit perspective.
Debt ratioWeak
Among the 30% lowest rated companies in the industry
Total debt relative to the balance-sheet total — the share of the assets financed by debt rather than equity.
Debt to equityVery weak
Among the 20% lowest rated companies in the industry
Debt relative to equity — the company's leverage. A higher value means heavier reliance on debt financing.
Liabilities to equityVery weak
Among the 20% lowest rated companies in the industry
Total liabilities relative to equity — whether the company operates primarily on borrowed capital or on its own.
Income to debtVery weak
Among the 10% lowest rated companies in the industry
Profit relative to debt — the ability to create earnings while operating with debt.
EBITDA to debtVery weak
Among the 10% lowest rated companies in the industry
EBITDA relative to debt — how much operating earnings are available to service the debt.
Interest coverageVery weak
Among the 10% lowest rated companies in the industry
The ability to pay the interest on the company's debt out of its earnings.
Interest rate on debtVery strong
Among the 20% highest rated companies in the industry
Financial expenses relative to total liabilities — the effective interest rate the company pays on its debt.
Interest marginVery weak
Among the 10% lowest rated companies in the industry
The return on assets minus the interest rate on debt. Positive means the company benefits from operating with debt; negative means the debt makes it worse off.
Efficiency & development
Equity to contributed capitalWeak
Among the 30% lowest rated companies in the industry
Total equity relative to the capital the owners contributed — how the equity has developed from its starting point.
One-year change in debtStrong
Among the 30% highest rated companies in the industry
The size of this year's increase or decrease in the company's debt.
Asset turnoverNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Revenue relative to total assets — the ability to generate revenue from the asset base.
Inventory turnoverNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Revenue relative to inventory — how many times a year the inventory is sold and replaced. A low value can indicate weak sales or excess inventory.
One-year change in equityNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
The size of this year's increase or decrease in the company's equity.
Annual reports & filings
- Annual report 2022Filed via CVR / Virk · Period 2022-01-01 – 2022-12-31
- Annual report 2021Filed via CVR / Virk · Period 2021-01-01 – 2021-12-31
- Annual report 2020Filed via CVR / Virk · Period 2020-01-01 – 2020-12-31
- Annual report 2019Filed via CVR / Virk · Period 2018-08-01 – 2019-12-31
People & ownership
Management
Actively employed in the business| Name | Role | Member since |
|---|
Former (2)
SL Chief Executive Officer | Chief Executive Officer | 2023 – 2023 |
HS Chief Executive Officer | Chief Executive Officer | 2022 – 2023 |
Board of directors
Non-executive oversight| Name | Role | Member since |
|---|
Former (3)
JL Chairman | Chairman | 2022 – 2023 |
SL Board of Directors | Board of Directors | 2022 – 2023 |
HS Board of Directors | Board of Directors | 2022 – 2023 |
Shareholders
Active legal owners| Shareholder | Type | Ownership | Votes | Registered |
|---|---|---|---|---|
| Company | 25–33.32% | 25–33.32% | 2022 | |
| Company | 33.33–49.99% | 33.33–49.99% | 2022 | |
| Company | 33.33–49.99% | 33.33–49.99% | 2022 |
Beneficial ownership (UBO) data access is restricted in Denmark as of September 2025 per the EU 6th AML Directive. Learn more.
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Related companies
Company hierarchy
MH3 ApS
WebPuls ApS Board network connections
Board members of WebPuls ApS also hold positions in 5 other companies.
| Person | Role here | Other companies |
|---|---|---|
| Henrik Sejer Gelineck Berg | Chief Executive Officer | 2 companies |
| Jørgen Lindskov Knudsen | Chairman | 2 companies |
| Sonny Leach | Chief Executive Officer | 1 company |
Frequently asked questions
What is the CVR number of WebPuls ApS?
WebPuls ApS is registered with CVR / Virk under CVR 39778653.
What is the gross profit of WebPuls ApS?
WebPuls ApS reported a gross profit of DKK 2.1m in 2022.
How many employees does WebPuls ApS have?
WebPuls ApS employs 7 people as of the latest annual report.
Where is WebPuls ApS headquartered?
WebPuls ApS's registered address is Fabrikvej 11C.