Backwheel Advertising ApS

APSActiveAdvertising protection

CVR 40133704Bredgade 45, 7400 HerningActivities of advertising agencies· NACE 7311Est. 2019 · 7 years old1 employeeshttps://www.backwheel.dk

Overview

Backwheel Advertising ApS is a Danish APS based in Herning, operating in the Activities of advertising agencies sector. Incorporated in 2019, the company has 1 employee and reported a gross profit of DKK 1.4m in its latest annual filing.

Gross profit 2025

1.4M DKK

−20% vs 2024

EBITDA margin (of gross profit)

33.1 %

−25% vs 2024

Net profit 2025

0.3M DKK

-30% vs 2024

Key ratios

See full ratios →

58.1 %

Average

Around the average of companies in the same industry

20212025

2.4×

Average

Around the average of companies in the same industry

20212025

18.3 %

Strong

Among the 30% highest rated companies in the industry

20212025

EBITDA — year on year

DKK thousands

Key figures

Annual report 2025

Gross profit	1.4M DKK	-20%
EBITDA	0.4M DKK	-25%
Net profit	0.3M DKK	-30%
Total assets	1.7M DKK	-5%
Equity	1M DKK	+2%
Employees	1	—

Contact

Address

Bredgade 45, 7400 Herning

Phone

+45 2516 9666

steen@steengade.com

Website

https://www.backwheel.dk

Advertising protection

Active — opted out of marketing use

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Financial development

In its most recent annual report (2025), Backwheel Advertising ApS reported a gross profit of DKK 1.4m, a decrease of 20% on the year before. The figures on this page draw on 5 annual filings covering 2021 to 2025. The bottom line showed a net profit of DKK 318.8k, and the EBITDA margin stood at 33.1%.

At the end of 2025, equity financed 58.1% of the balance sheet, and current assets covered short-term debt 2.4 times.

Financials

Gross profit

DKK thousands

EBITDA

DKK thousands

Income statement

DKK thousands

Item	2025	2024	2023	2022	2021
Gross profit	1,352	1,689	1,416	1,369	1,442
Staff expenses	-905	-1,091	-1,272	-1,032	-1,277
EBITDA	447	598	144	337	165
Depreciation & amort.	-0	-0	-0	-0	-0
EBIT	447	598	144	337	165
Net financials	-21	-10	0	-5	-2
Profit before tax	426	588	144	332	163
Tax	108	136	36	80	39
Net profit	319	453	108	252	123

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Balance sheet

DKK thousands

Item	2025	2024	2023	2022	2021
Total assets	1,737	1,825	1,679	1,380	1,054
Equity	1,010	991	538	430	178
Long-term debt	0	0	0	0	0
Short-term debt	728	834	1,140	950	877
Total debt	728	834	1,140	950	877

Financial ratios

5-year trend

EBITDA margin (of gross profit)

33.1 %

20212025

Equity ratio

58.1 %

Average

Around the average of companies in the same industry

20212025

Return on equity

31.6 %

Strong

Among the 40% highest rated companies in the industry

20212025

Net profit margin (of gross profit)

23.6 %

20212025

Asset turnover (of gross profit)

0.78×

20212025

Debt / equity

0.72×

Average

Around the average of companies in the same industry

20212025

Sector performance

23 of 28 ratios graded

28 financial ratios from the latest filing, each graded against companies in the same industry.

Profitability

Return on equity (ROE)Strong

Among the 40% highest rated companies in the industry

Net profit as a percentage of equity — the return the owners earned on their invested capital this year.

Return on assets (ROA)Strong

Among the 30% highest rated companies in the industry

Net profit as a percentage of total assets — the return generated on the capital employed.

Return on net assets (RONA)Strong

Among the 40% highest rated companies in the industry

Profit relative to net assets (total assets minus total debt) — the ability to generate earnings from the net asset base alone.

Basic earning power (BEP)Strong

Among the 30% highest rated companies in the industry

EBIT relative to total assets — the company's earning power before the effects of tax and financial leverage.

Capacity ratioStrong

Among the 30% highest rated companies in the industry

Shows how strongly fixed costs weigh on the gross result — a high ratio means fixed costs take only a small bite out of the earnings from basic operations.

Gross marginNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

The gross result as a share of revenue — how much of the revenue is left after variable costs to cover the company's fixed costs.

Operating marginNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

EBIT as a share of revenue — the share of revenue remaining as earnings once all operating costs are covered. A key measure of earning power.

Net profit marginNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

The profit for the year as a share of revenue — the company's ability to turn revenue into profit.

Liquidity

Current ratioAverage

Around the average of companies in the same industry

Current assets relative to short-term debt — the ability to settle short-term obligations with current assets alone. Around 150% is considered satisfactory from a credit perspective.

Quick ratioAverage

Around the average of companies in the same industry

Current assets excluding inventory relative to short-term debt — whether the most liquid assets alone can cover the short-term obligations. A value of 1 or above signals a healthy liquidity position.

Cash ratioStrong

Among the 30% highest rated companies in the industry

Cash relative to short-term debt — the ability to repay short-term obligations with cash alone.

Current assets to equityWeak

Among the 40% lowest rated companies in the industry

Current assets relative to equity — an indicator of the balance-sheet structure and of the company's short- and long-term financing. The healthy level is highly industry-dependent.

Fixed assets to long-term capitalAverage

Around the average of companies in the same industry

Fixed assets relative to long-term capital (equity plus long-term liabilities). Below 100% means the long-term capital finances more than just the fixed assets — a healthier liquidity position.

Cash conversion ratioVery strong

Among the 20% highest rated companies in the industry

Cash flow relative to profit — the ability to convert reported profits into accessible cash.

Debt & solvency

Solidity ratioAverage

Around the average of companies in the same industry

Equity as a share of total assets — the ability to absorb losses. Around 40% is considered satisfactory from a credit perspective.

Debt ratioAverage

Around the average of companies in the same industry

Total debt relative to the balance-sheet total — the share of the assets financed by debt rather than equity.

Debt to equityAverage

Around the average of companies in the same industry

Debt relative to equity — the company's leverage. A higher value means heavier reliance on debt financing.

Liabilities to equityAverage

Around the average of companies in the same industry

Total liabilities relative to equity — whether the company operates primarily on borrowed capital or on its own.

Income to debtStrong

Among the 40% highest rated companies in the industry

Profit relative to debt — the ability to create earnings while operating with debt.

EBITDA to debtStrong

Among the 30% highest rated companies in the industry

EBITDA relative to debt — how much operating earnings are available to service the debt.

Interest coverageStrong

Among the 40% highest rated companies in the industry

The ability to pay the interest on the company's debt out of its earnings.

Interest rate on debtWeak

Among the 40% lowest rated companies in the industry

Financial expenses relative to total liabilities — the effective interest rate the company pays on its debt.

Interest marginStrong

Among the 30% highest rated companies in the industry

The return on assets minus the interest rate on debt. Positive means the company benefits from operating with debt; negative means the debt makes it worse off.

Efficiency & development

Equity to contributed capitalStrong

Among the 30% highest rated companies in the industry

Total equity relative to the capital the owners contributed — how the equity has developed from its starting point.

One-year change in equityAverage

Around the average of companies in the same industry

The size of this year's increase or decrease in the company's equity.

One-year change in debtStrong

Among the 40% highest rated companies in the industry

The size of this year's increase or decrease in the company's debt.

Asset turnoverNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

Revenue relative to total assets — the ability to generate revenue from the asset base.

Inventory turnoverNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

Revenue relative to inventory — how many times a year the inventory is sold and replaced. A low value can indicate weak sales or excess inventory.

Annual reports & filings

Annual report 2025
Filed via CVR / Virk · Period 2025-01-01 – 2025-12-31
View PDF
Annual report 2024
Filed via CVR / Virk · Period 2024-01-01 – 2024-12-31
View PDF
Annual report 2023
Filed via CVR / Virk · Period 2023-01-01 – 2023-12-31
View PDF
Annual report 2022
Filed via CVR / Virk · Period 2022-01-01 – 2022-12-31
View PDF
Annual report 2021
Filed via CVR / Virk · Period 2021-01-01 – 2021-12-31
View PDF

People & ownership

Management

Actively employed in the business

Name	Role	Member since
Current (2)
SS Steen Steensgaard Gade Management	Management	2019
HJ Henrik Jensen Founder	Founder	2019

Board of directors

Non-executive oversight

No data on file.

Shareholders

Active legal owners

Shareholder	Type	Ownership	Votes	Registered
Steen Steensgaard Gade	Individual	100%	100%	2024
Henrik Jensen	Individual	25–33.32%	25–33.32%	2019

Beneficial ownership (UBO) data access is restricted in Denmark as of September 2025 per the EU 6th AML Directive. Learn more.

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Related companies

Company hierarchy

No registered parent or subsidiaries

Board network connections

Board members of Backwheel Advertising ApS also hold positions in 3 other companies.

Person	Role here	Other companies
Henrik Jensen	Founder	3 companies

Frequently asked questions

What is the CVR number of Backwheel Advertising ApS?

Backwheel Advertising ApS is registered with CVR / Virk under CVR 40133704.

What is the gross profit of Backwheel Advertising ApS?

Backwheel Advertising ApS reported a gross profit of DKK 1.4m in 2025.

How many employees does Backwheel Advertising ApS have?

Backwheel Advertising ApS employs 1 people as of the latest annual report.

Where is Backwheel Advertising ApS headquartered?

Backwheel Advertising ApS's registered address is Bredgade 45.