SetSales ApS
APSDissolvedAdvertising protectionCVR 40952144Sølvgade 10, 1307 København KOther business support service activities n.e.c.· NACE 8299Est. 2019 · 6 years old— employees
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Overview
SetSales ApS is a Danish APS based in København K, operating in the Other business support service activities n.e.c. sector. Incorporated in 2019, the company reported a gross profit of DKK 17.5k in its latest annual filing.
Gross profit 2022
17.5K DKK
EBITDA margin (of gross profit)
100.0 %
Net profit 2022
12.8K DKK
Key ratios
See full ratios →Solidity ratioEquity ÷ Total assets × 100
11.3 %
Very weakAmong the 20% lowest rated companies in the industry
20202022
Liquidity ratioCurrent assets ÷ Short-term debt
1.1×
WeakAmong the 30% lowest rated companies in the industry
20202022
Return on assets (ROA)Net profit ÷ Total assets × 100
7.6 %
AverageAround the average of companies in the same industry
20202022
EBITDA — year on year
DKK thousandsKey figures
Annual report 2022| Gross profit | 17.5K DKK | — |
| EBITDA | 17.5K DKK | — |
| Net profit | 12.8K DKK | — |
| Total assets | 168.8K DKK | +85% |
| Equity | 19.1K DKK | -79% |
| Employees | — | — |
Company information
Legal name
SetSales ApS
CVR number
40952144
Legal form
Anpartsselskab
NACE code
Founded
12 November 2019 · 6 years
Share capital
DKK 40,000
Employees
—
VAT registered
No
Audit selected
No
Last report
2022-07-31
Financial year
January – December
Signatory rights
Selskabet tegnes af en direktør.
Contact
Address
Sølvgade 10, 1307 København K
Advertising protection
Active — opted out of marketing use
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Financial development
In its most recent annual report (2022), SetSales ApS reported a gross profit of DKK 17.5k. The figures on this page draw on 3 annual filings covering 2020 to 2022. The bottom line showed a net profit of DKK 12.8k, and the EBITDA margin stood at 100%.
At the end of 2022, equity financed 11.3% of the balance sheet, and current assets covered short-term debt 1.1 times.
Financials
Revenue
DKK thousandsEBITDA
DKK thousandsIncome statement
DKK thousands| Item | 2022 | 2021 | 2020 |
|---|---|---|---|
| Revenue | 18 | 0 | 180 |
| Staff expenses | -0 | -0 | -11 |
| EBITDA | 18 | 0 | -28 |
| Depreciation & amort. | -0 | -0 | -2 |
| EBIT | 18 | 0 | -31 |
| Net financials | -1 | 0 | -0 |
| Profit before tax | 16 | 0 | -31 |
| Tax | 4 | -0 | -0 |
| Net profit | 13 | 0 | -31 |
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Balance sheet
DKK thousands| Item | 2022 | 2021 | 2020 |
|---|---|---|---|
| Total assets | 169 | 91 | 91 |
| Equity | 19 | 91 | 40 |
| Long-term debt | 0 | 0 | 0 |
| Short-term debt | 150 | 0 | 51 |
| Total debt | 150 | 0 | 51 |
Financial ratios
5-year trendEBITDA margin
100.0 %
20202022
Equity ratio
11.3 %
Very weakAmong the 20% lowest rated companies in the industry
20202022
Return on equity
67.0 %
Very strongAmong the 20% highest rated companies in the industry
20202022
Net profit margin
73.2 %
20202022
Asset turnover
0.10×
20202022
Debt / equity
7.83×
Very weakAmong the 10% lowest rated companies in the industry
20202022
Sector performance
21 of 28 ratios graded28 financial ratios from the latest filing, each graded against companies in the same industry.
Profitability
Return on equity (ROE)Very strong
Among the 20% highest rated companies in the industry
Net profit as a percentage of equity — the return the owners earned on their invested capital this year.
Return on assets (ROA)Average
Around the average of companies in the same industry
Net profit as a percentage of total assets — the return generated on the capital employed.
Return on net assets (RONA)Very strong
Among the 20% highest rated companies in the industry
Profit relative to net assets (total assets minus total debt) — the ability to generate earnings from the net asset base alone.
Basic earning power (BEP)Strong
Among the 40% highest rated companies in the industry
EBIT relative to total assets — the company's earning power before the effects of tax and financial leverage.
Gross marginNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
The gross result as a share of revenue — how much of the revenue is left after variable costs to cover the company's fixed costs.
Operating marginNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
EBIT as a share of revenue — the share of revenue remaining as earnings once all operating costs are covered. A key measure of earning power.
Net profit marginNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
The profit for the year as a share of revenue — the company's ability to turn revenue into profit.
Capacity ratioNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Shows how strongly fixed costs weigh on the gross result — a high ratio means fixed costs take only a small bite out of the earnings from basic operations.
Liquidity
Current ratioWeak
Among the 30% lowest rated companies in the industry
Current assets relative to short-term debt — the ability to settle short-term obligations with current assets alone. Around 150% is considered satisfactory from a credit perspective.
Quick ratioWeak
Among the 30% lowest rated companies in the industry
Current assets excluding inventory relative to short-term debt — whether the most liquid assets alone can cover the short-term obligations. A value of 1 or above signals a healthy liquidity position.
Cash ratioAverage
Around the average of companies in the same industry
Cash relative to short-term debt — the ability to repay short-term obligations with cash alone.
Current assets to equityVery weak
Among the 10% lowest rated companies in the industry
Current assets relative to equity — an indicator of the balance-sheet structure and of the company's short- and long-term financing. The healthy level is highly industry-dependent.
Fixed assets to long-term capitalVery strong
Among the 10% highest rated companies in the industry
Fixed assets relative to long-term capital (equity plus long-term liabilities). Below 100% means the long-term capital finances more than just the fixed assets — a healthier liquidity position.
Cash conversion ratioStrong
Among the 30% highest rated companies in the industry
Cash flow relative to profit — the ability to convert reported profits into accessible cash.
Debt & solvency
Solidity ratioVery weak
Among the 20% lowest rated companies in the industry
Equity as a share of total assets — the ability to absorb losses. Around 40% is considered satisfactory from a credit perspective.
Debt ratioVery weak
Among the 20% lowest rated companies in the industry
Total debt relative to the balance-sheet total — the share of the assets financed by debt rather than equity.
Debt to equityVery weak
Among the 10% lowest rated companies in the industry
Debt relative to equity — the company's leverage. A higher value means heavier reliance on debt financing.
Liabilities to equityVery weak
Among the 10% lowest rated companies in the industry
Total liabilities relative to equity — whether the company operates primarily on borrowed capital or on its own.
Income to debtAverage
Around the average of companies in the same industry
Profit relative to debt — the ability to create earnings while operating with debt.
EBITDA to debtAverage
Around the average of companies in the same industry
EBITDA relative to debt — how much operating earnings are available to service the debt.
Interest coverageStrong
Among the 40% highest rated companies in the industry
The ability to pay the interest on the company's debt out of its earnings.
Interest rate on debtAverage
Around the average of companies in the same industry
Financial expenses relative to total liabilities — the effective interest rate the company pays on its debt.
Interest marginStrong
Among the 40% highest rated companies in the industry
The return on assets minus the interest rate on debt. Positive means the company benefits from operating with debt; negative means the debt makes it worse off.
Efficiency & development
Equity to contributed capitalVery weak
Among the 20% lowest rated companies in the industry
Total equity relative to the capital the owners contributed — how the equity has developed from its starting point.
One-year change in equityVery weak
Among the 10% lowest rated companies in the industry
The size of this year's increase or decrease in the company's equity.
Asset turnoverNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Revenue relative to total assets — the ability to generate revenue from the asset base.
Inventory turnoverNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Revenue relative to inventory — how many times a year the inventory is sold and replaced. A low value can indicate weak sales or excess inventory.
One-year change in debtNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
The size of this year's increase or decrease in the company's debt.
Annual reports & filings
People & ownership
Management
Actively employed in the business| Name | Role | Member since |
|---|
Former (7)
JD Management | Management | 2023 – 2023 |
JK Chief Executive Officer | Chief Executive Officer | 2019 – 2021 |
JP Management | Management | 2022 – 2023 |
CS Management | Management | 2022 – 2023 |
AT Management | Management | 2019 – 2020 |
PD Management | Management | 2021 – 2022 |
SS Management | Management | 2021 – 2022 |
Board of directors
Non-executive oversight| Name | Role | Member since |
|---|
Former (2)
MJ Chairman | Chairman | 2022 – 2023 |
AG Chairman | Chairman | 2019 – 2022 |
Shareholders
Active legal owners| Shareholder | Type | Ownership | Votes | Registered |
|---|---|---|---|---|
| Company | 100% | 100% | 2019 |
Beneficial ownership (UBO) data access is restricted in Denmark as of September 2025 per the EU 6th AML Directive. Learn more.
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Company hierarchy
United Media Danmark ApS
SetSales ApS Board network connections
Board members of SetSales ApS also hold positions in 6 other companies.
| Person | Role here | Other companies |
|---|---|---|
| Anton Gram Herborg | Chairman | 3 companies |
| Jonas Dimidov | Management | 2 companies |
| Mikkel Jacobsen Jensen | Chairman | 1 company |
Frequently asked questions
What is the CVR number of SetSales ApS?
SetSales ApS is registered with CVR / Virk under CVR 40952144.
What is the gross profit of SetSales ApS?
SetSales ApS reported a gross profit of DKK 17.5k in 2022.
Where is SetSales ApS headquartered?
SetSales ApS's registered address is Sølvgade 10, 1..