HowToRobot.com ApS is a Danish APS based in Roskilde, operating in the Business and other management consultancy activities sector. Incorporated in 2019, the company has 10 employees and reported a gross profit of DKK 894.7k in its latest annual filing.
| Gross profit | 0.9M DKK | -136% |
| EBITDA | -5.1M DKK | +37% |
| Net profit | -39.1M DKK | -187% |
| Total assets | 8.9M DKK | -73% |
| Equity | -23M DKK | -292% |
| Employees | 10 | — |
In its most recent annual report (2025), HowToRobot.com ApS reported a gross profit of DKK 894.7k. The figures on this page draw on 5 annual filings covering 2021 to 2025. The bottom line showed a net loss of DKK 39.1m, and the EBITDA margin stood at -567.8%.
At the end of 2025, current assets covered short-term debt 0.1 times.
| Item | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
| Gross profit | 895 | -2,480 | -1,214 | -2,108 | -5,136 |
| Staff expenses | -5,975 | -5,558 | -6,624 | -6,336 | -2,576 |
| EBITDA | -5,080 | -8,038 | -7,838 | -8,445 | -7,713 |
| Depreciation & amort. | -2,761 | -2,437 | -2,117 | -1,728 | -183 |
| EBIT | -7,841 | -10,476 | -9,956 | -10,173 | -7,896 |
| Net financials | -31,233 | -3,384 | -927 | -9,115 | -694 |
| Profit before tax | -39,074 | -13,860 | -10,882 | -19,287 | -8,590 |
| Tax | -0 | -256 | -2,384 | 2,713 | -1,898 |
| Net profit | -39,074 | -13,604 | -8,498 | -22,001 | -6,692 |
| Item | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
| Total assets | 8,913 | 33,365 | 21,997 | 11,438 | 11,316 |
| Equity | -22,957 | -5,861 | -7,227 | 1,271 | -6,247 |
| Long-term debt | 10,456 | 23,406 | 3,840 | 3,958 | 1,994 |
| Short-term debt | 21,413 | 15,820 | 25,384 | 4,374 | 15,569 |
| Total debt | 31,869 | 39,226 | 29,225 | 8,332 | 17,564 |
28 financial ratios from the latest filing, each graded against companies in the same industry.
Net profit as a percentage of total assets — the return generated on the capital employed.
EBIT relative to total assets — the company's earning power before the effects of tax and financial leverage.
Shows how strongly fixed costs weigh on the gross result — a high ratio means fixed costs take only a small bite out of the earnings from basic operations.
The gross result as a share of revenue — how much of the revenue is left after variable costs to cover the company's fixed costs.
EBIT as a share of revenue — the share of revenue remaining as earnings once all operating costs are covered. A key measure of earning power.
The profit for the year as a share of revenue — the company's ability to turn revenue into profit.
Net profit as a percentage of equity — the return the owners earned on their invested capital this year.
Profit relative to net assets (total assets minus total debt) — the ability to generate earnings from the net asset base alone.
Current assets relative to short-term debt — the ability to settle short-term obligations with current assets alone. Around 150% is considered satisfactory from a credit perspective.
Current assets excluding inventory relative to short-term debt — whether the most liquid assets alone can cover the short-term obligations. A value of 1 or above signals a healthy liquidity position.
Cash relative to short-term debt — the ability to repay short-term obligations with cash alone.
Cash flow relative to profit — the ability to convert reported profits into accessible cash.
Current assets relative to equity — an indicator of the balance-sheet structure and of the company's short- and long-term financing. The healthy level is highly industry-dependent.
Fixed assets relative to long-term capital (equity plus long-term liabilities). Below 100% means the long-term capital finances more than just the fixed assets — a healthier liquidity position.
Equity as a share of total assets — the ability to absorb losses. Around 40% is considered satisfactory from a credit perspective.
Total debt relative to the balance-sheet total — the share of the assets financed by debt rather than equity.
Profit relative to debt — the ability to create earnings while operating with debt.
EBITDA relative to debt — how much operating earnings are available to service the debt.
The ability to pay the interest on the company's debt out of its earnings.
Financial expenses relative to total liabilities — the effective interest rate the company pays on its debt.
The return on assets minus the interest rate on debt. Positive means the company benefits from operating with debt; negative means the debt makes it worse off.
Debt relative to equity — the company's leverage. A higher value means heavier reliance on debt financing.
Total liabilities relative to equity — whether the company operates primarily on borrowed capital or on its own.
Total equity relative to the capital the owners contributed — how the equity has developed from its starting point.
The size of this year's increase or decrease in the company's debt.
Revenue relative to total assets — the ability to generate revenue from the asset base.
Revenue relative to inventory — how many times a year the inventory is sold and replaced. A low value can indicate weak sales or excess inventory.
The size of this year's increase or decrease in the company's equity.
| Name | Role | Member since |
|---|---|---|
| Current (1) | ||
SH Chief Executive Officer | Chief Executive Officer | 2025 |
SP Management | Management | 2024 – 2025 |
| Name | Role | Member since |
|---|
LA Deputy Chairman | Deputy Chairman | 2022 – 2023 |
SP Chairman | Chairman | 2022 – 2023 |
MS Chairman | Chairman | 2020 – 2021 |
SL Board of Directors | Board of Directors | 2022 – 2023 |
| Shareholder | Type | Ownership | Votes | Registered |
|---|---|---|---|---|
HowToRobot Holding Inc. | Company | 100% | 100% | 2025 |
| Company | 100% | 100% | 2019 |
| Person | Role here | Other companies |
|---|---|---|
| Marianne Søgaard | Chairman | 16 companiesMany roles |
| Simon Pleidrup Lagrelius | Chairman | 9 companiesMany roles |
| Lars Aage Staal Wegner | Deputy Chairman | 6 companiesMany roles |
| Søren Lykke | Board of Directors | 4 companies |
| Søren Hagensen Peters | Chief Executive Officer | 3 companies |
| Søren Pap-Tolstrup | Management | 1 company |