MediaBrands Denmark ApS

APSDissolved

CVR 41561165Sankt Petri Passage 5, 1165 København KActivities of advertising agencies· NACE 7311Est. 2020 · 6 years old1 employees

Overview

MediaBrands Denmark ApS is a Danish APS based in København K, operating in the Activities of advertising agencies sector. Incorporated in 2020, the company has 1 employee and reported revenue of DKK 50.7m in its latest annual filing.

Revenue 2024

50.7M DKK

−33% vs 2023

EBITDA margin

−2.2 %

−128% vs 2023

Net profit 2024

-16.7M DKK

-258% vs 2023

Key ratios

See full ratios →

15.5 %

Weak

Among the 30% lowest rated companies in the industry

20202024

0.2×

Very weak

Among the 10% lowest rated companies in the industry

20202024

-17.9 %

Very weak

Among the 20% lowest rated companies in the industry

20202024

EBITDA — year on year

DKK millions

Key figures

Annual report 2024

Revenue	50.7M DKK	-33%
EBITDA	-1.1M DKK	-128%
Net profit	-16.7M DKK	-258%
Total assets	93M DKK	-65%
Equity	14.4M DKK	-54%
Employees	1	—

Financial development

In its most recent annual report (2024), MediaBrands Denmark ApS reported revenue of DKK 50.7m, a decrease of 33% on the year before. The figures on this page draw on 5 annual filings covering 2020 to 2024. The bottom line showed a net loss of DKK 16.7m, and the EBITDA margin stood at -2.2%.

At the end of 2024, equity financed 15.5% of the balance sheet, and current assets covered short-term debt 0.2 times.

Financials

Revenue

DKK millions

EBITDA

DKK millions

Income statement

DKK thousands

Item	2024	2023	2022	2021	2020
Revenue	50,691	75,375	67,502	57,321	50,355
Staff expenses	-38,633	-41,424	-33,480	-34,821	-31,987
EBITDA	-1,140	4,128	8,819	-9,696	-18,180
Depreciation & amort.	-1,283	-1,948	-1,855	-1,910	-1,807
EBIT	-2,422	2,179	6,964	-11,605	-19,987
Net financials	-11,752	-8,293	-4,711	2,882	-7,219
Profit before tax	-14,174	-6,113	2,253	-8,723	-27,206
Tax	2,495	-1,462	974	-2,789	-1,471
Net profit	-16,669	-4,651	1,279	-5,934	-25,735

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Balance sheet

DKK thousands

Item	2024	2023	2022	2021	2020
Total assets	93,034	268,581	223,508	198,121	171,959
Equity	14,434	31,104	35,755	34,476	40,410
Long-term debt	202	0	0	0	0
Short-term debt	78,397	237,477	187,753	163,644	131,549
Total debt	78,600	237,477	187,753	163,644	131,549

Financial ratios

5-year trend

EBITDA margin

-2.2 %

20202024

Equity ratio

15.5 %

Weak

Among the 30% lowest rated companies in the industry

20202024

Return on equity

-115.5 %

Very weak

Among the 10% lowest rated companies in the industry

20202024

Net profit margin

-32.9 %

Very weak

Among the 20% lowest rated companies in the industry

20202024

Asset turnover

0.54×

Average

Around the average of companies in the same industry

20202024

Debt / equity

5.45×

Very weak

Among the 10% lowest rated companies in the industry

20202024

Sector performance

27 of 28 ratios graded

28 financial ratios from the latest filing, each graded against companies in the same industry.

Profitability

Gross marginStrong

Among the 40% highest rated companies in the industry

The gross result as a share of revenue — how much of the revenue is left after variable costs to cover the company's fixed costs.

Operating marginWeak

Among the 30% lowest rated companies in the industry

EBIT as a share of revenue — the share of revenue remaining as earnings once all operating costs are covered. A key measure of earning power.

Net profit marginVery weak

Among the 20% lowest rated companies in the industry

The profit for the year as a share of revenue — the company's ability to turn revenue into profit.

Return on equity (ROE)Very weak

Among the 10% lowest rated companies in the industry

Net profit as a percentage of equity — the return the owners earned on their invested capital this year.

Return on assets (ROA)Very weak

Among the 20% lowest rated companies in the industry

Net profit as a percentage of total assets — the return generated on the capital employed.

Return on net assets (RONA)Very weak

Among the 10% lowest rated companies in the industry

Profit relative to net assets (total assets minus total debt) — the ability to generate earnings from the net asset base alone.

Basic earning power (BEP)Weak

Among the 30% lowest rated companies in the industry

EBIT relative to total assets — the company's earning power before the effects of tax and financial leverage.

Capacity ratioWeak

Among the 40% lowest rated companies in the industry

Shows how strongly fixed costs weigh on the gross result — a high ratio means fixed costs take only a small bite out of the earnings from basic operations.

Liquidity

Current ratioVery weak

Among the 10% lowest rated companies in the industry

Current assets relative to short-term debt — the ability to settle short-term obligations with current assets alone. Around 150% is considered satisfactory from a credit perspective.

Quick ratioVery weak

Among the 10% lowest rated companies in the industry

Current assets excluding inventory relative to short-term debt — whether the most liquid assets alone can cover the short-term obligations. A value of 1 or above signals a healthy liquidity position.

Cash ratioWeak

Among the 30% lowest rated companies in the industry

Cash relative to short-term debt — the ability to repay short-term obligations with cash alone.

Current assets to equityAverage

Around the average of companies in the same industry

Current assets relative to equity — an indicator of the balance-sheet structure and of the company's short- and long-term financing. The healthy level is highly industry-dependent.

Fixed assets to long-term capitalVery weak

Among the 10% lowest rated companies in the industry

Fixed assets relative to long-term capital (equity plus long-term liabilities). Below 100% means the long-term capital finances more than just the fixed assets — a healthier liquidity position.

Cash conversion ratioVery weak

Among the 20% lowest rated companies in the industry

Cash flow relative to profit — the ability to convert reported profits into accessible cash.

Debt & solvency

Solidity ratioWeak

Among the 30% lowest rated companies in the industry

Equity as a share of total assets — the ability to absorb losses. Around 40% is considered satisfactory from a credit perspective.

Debt ratioWeak

Among the 30% lowest rated companies in the industry

Total debt relative to the balance-sheet total — the share of the assets financed by debt rather than equity.

Debt to equityVery weak

Among the 10% lowest rated companies in the industry

Debt relative to equity — the company's leverage. A higher value means heavier reliance on debt financing.

Liabilities to equityVery weak

Among the 10% lowest rated companies in the industry

Total liabilities relative to equity — whether the company operates primarily on borrowed capital or on its own.

Income to debtWeak

Among the 30% lowest rated companies in the industry

Profit relative to debt — the ability to create earnings while operating with debt.

EBITDA to debtWeak

Among the 40% lowest rated companies in the industry

EBITDA relative to debt — how much operating earnings are available to service the debt.

Interest coverageWeak

Among the 40% lowest rated companies in the industry

The ability to pay the interest on the company's debt out of its earnings.

Interest rate on debtWeak

Among the 30% lowest rated companies in the industry

Financial expenses relative to total liabilities — the effective interest rate the company pays on its debt.

Interest marginWeak

Among the 30% lowest rated companies in the industry

The return on assets minus the interest rate on debt. Positive means the company benefits from operating with debt; negative means the debt makes it worse off.

Efficiency & development

Asset turnoverAverage

Around the average of companies in the same industry

Revenue relative to total assets — the ability to generate revenue from the asset base.

Equity to contributed capitalVery strong

Among the 10% highest rated companies in the industry

Total equity relative to the capital the owners contributed — how the equity has developed from its starting point.

One-year change in equityVery weak

Among the 20% lowest rated companies in the industry

The size of this year's increase or decrease in the company's equity.

One-year change in debtVery strong

Among the 10% highest rated companies in the industry

The size of this year's increase or decrease in the company's debt.

Inventory turnoverNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

Revenue relative to inventory — how many times a year the inventory is sold and replaced. A low value can indicate weak sales or excess inventory.

Annual reports & filings

Annual report 2024
Filed via CVR / Virk · Period 2024-01-01 – 2024-12-31
View PDF
Annual report 2023
Filed via CVR / Virk · Period 2023-01-01 – 2023-12-31
View PDF
Annual report 2022
Filed via CVR / Virk · Period 2022-01-01 – 2022-12-31
View PDF
Annual report 2021
Filed via CVR / Virk · Period 2021-01-01 – 2021-12-31
View PDF
Annual report 2020
Filed via CVR / Virk · Period 2020-01-01 – 2020-12-31
View PDF

People & ownership

Management

Actively employed in the business

Name	Role	Member since

Former (4)


MT Michael Thimm Management	Management	2020 – 2021
AP Allan Petersen Management	Management	2025 – 2025
JU Jes Uffe Durup Henriksen Management	Management	2021 – 2025
AM Adrian Michael Terry Management	Management	2021 – 2021

Board of directors

Non-executive oversight

Name	Role	Member since

Former (6)


HJ Heine Jørgensen Board of Directors	Board of Directors	2020 – 2021
MT Michael Thimm Board of Directors	Board of Directors	2020 – 2021
AF Alessandro Francesco Nisita Board of Directors	Board of Directors	2020 – 2025
AP Allan Petersen Board of Directors	Board of Directors	2021 – 2025
JU Jes Uffe Durup Henriksen Board of Directors	Board of Directors	2021 – 2025
AM Adrian Michael Terry Board of Directors	Board of Directors	2025 – 2025

Shareholders

Active legal owners

Shareholder	Type	Ownership	Votes	Registered
Interpublic Group (Luxembourg) S.à.r.l.	Individual	100%	100%	2020
Interpublic Group (Luxembourg) S.à.r.l.	Individual	100%	100%	2020

Beneficial ownership (UBO) data access is restricted in Denmark as of September 2025 per the EU 6th AML Directive. Learn more.

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Related companies

Company hierarchy

No registered parent or subsidiaries

Board network connections

Board members of MediaBrands Denmark ApS also hold positions in 1 other company.

Person	Role here	Other companies
Heine Jørgensen	Board of Directors	1 company

Frequently asked questions

What is the CVR number of MediaBrands Denmark ApS?

MediaBrands Denmark ApS is registered with CVR / Virk under CVR 41561165.

What is the revenue of MediaBrands Denmark ApS?

MediaBrands Denmark ApS reported revenue of DKK 50.7m in 2024.

How many employees does MediaBrands Denmark ApS have?

MediaBrands Denmark ApS employs 1 people as of the latest annual report.

Where is MediaBrands Denmark ApS headquartered?

MediaBrands Denmark ApS's registered address is Sankt Petri Passage 5.