Dansk Salgsoptimering ApS

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CVR 42421308Axel Gruhns Vej 10S, 8270 HøjbjergBusiness and other management consultancy activities· NACE 7020Est. 2021 · 5 years old7 employees

Overview

Dansk Salgsoptimering ApS is a Danish APS based in Højbjerg, operating in the Business and other management consultancy activities sector. Incorporated in 2021, the company has 7 employees and reported a gross profit of DKK 4.0m in its latest annual filing.

Gross profit 2024

4M DKK

−5% vs 2023

EBITDA margin (of gross profit)

7.4 %

+59% vs 2023

Net profit 2024

0.2M DKK

+49% vs 2023

Key ratios

See full ratios →

25.1 %

Weak

Among the 30% lowest rated companies in the industry

20222024

2.8×

Strong

Among the 40% highest rated companies in the industry

20222024

13.2 %

Strong

Among the 40% highest rated companies in the industry

20222024

EBITDA — year on year

DKK thousands

Key figures

Annual report 2024

Gross profit	4M DKK	-5%
EBITDA	0.3M DKK	+59%
Net profit	0.2M DKK	+49%
Total assets	1.5M DKK	-7%
Equity	0.4M DKK	0%
Employees	7	—

Contact

Address

Axel Gruhns Vej 10S, 8270 Højbjerg

Advertising protection

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Financial development

In its most recent annual report (2024), Dansk Salgsoptimering ApS reported a gross profit of DKK 4.0m, a decrease of 5% on the year before. The figures on this page draw on 3 annual filings covering 2022 to 2024. The bottom line showed a net profit of DKK 201.4k, and the EBITDA margin stood at 7.4%.

At the end of 2024, equity financed 25.1% of the balance sheet, and current assets covered short-term debt 2.8 times.

Financials

Gross profit

DKK thousands

EBITDA

DKK thousands

Income statement

DKK thousands

Item	2024	2023	2022
Gross profit	3,998	4,224	3,452
Staff expenses	-3,703	-4,029	-3,181
EBITDA	295	186	270
Depreciation & amort.	-3	-0	-0
EBIT	292	186	270
Net financials	-15	-4	-1
Profit before tax	276	182	269
Tax	75	47	63
Net profit	201	135	206

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Balance sheet

DKK thousands

Item	2024	2023	2022
Total assets	1,524	1,638	1,051
Equity	383	381	246
Long-term debt	629	0	0
Short-term debt	512	1,257	805
Total debt	1,141	1,257	805

Financial ratios

5-year trend

EBITDA margin (of gross profit)

7.4 %

20222024

Equity ratio

25.1 %

Weak

Among the 30% lowest rated companies in the industry

20222024

Return on equity

52.6 %

Strong

Among the 30% highest rated companies in the industry

20222024

Net profit margin (of gross profit)

5.0 %

20222024

Asset turnover (of gross profit)

2.62×

20222024

Debt / equity

2.98×

Very weak

Among the 20% lowest rated companies in the industry

20222024

Sector performance

23 of 28 ratios graded

28 financial ratios from the latest filing, each graded against companies in the same industry.

Profitability

Return on equity (ROE)Strong

Among the 30% highest rated companies in the industry

Net profit as a percentage of equity — the return the owners earned on their invested capital this year.

Return on assets (ROA)Strong

Among the 40% highest rated companies in the industry

Net profit as a percentage of total assets — the return generated on the capital employed.

Return on net assets (RONA)Strong

Among the 30% highest rated companies in the industry

Profit relative to net assets (total assets minus total debt) — the ability to generate earnings from the net asset base alone.

Basic earning power (BEP)Strong

Among the 30% highest rated companies in the industry

EBIT relative to total assets — the company's earning power before the effects of tax and financial leverage.

Capacity ratioAverage

Around the average of companies in the same industry

Shows how strongly fixed costs weigh on the gross result — a high ratio means fixed costs take only a small bite out of the earnings from basic operations.

Gross marginNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

The gross result as a share of revenue — how much of the revenue is left after variable costs to cover the company's fixed costs.

Operating marginNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

EBIT as a share of revenue — the share of revenue remaining as earnings once all operating costs are covered. A key measure of earning power.

Net profit marginNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

The profit for the year as a share of revenue — the company's ability to turn revenue into profit.

Liquidity

Current ratioStrong

Among the 40% highest rated companies in the industry

Current assets relative to short-term debt — the ability to settle short-term obligations with current assets alone. Around 150% is considered satisfactory from a credit perspective.

Quick ratioStrong

Among the 40% highest rated companies in the industry

Current assets excluding inventory relative to short-term debt — whether the most liquid assets alone can cover the short-term obligations. A value of 1 or above signals a healthy liquidity position.

Cash ratioAverage

Around the average of companies in the same industry

Cash relative to short-term debt — the ability to repay short-term obligations with cash alone.

Current assets to equityVery weak

Among the 20% lowest rated companies in the industry

Current assets relative to equity — an indicator of the balance-sheet structure and of the company's short- and long-term financing. The healthy level is highly industry-dependent.

Fixed assets to long-term capitalAverage

Around the average of companies in the same industry

Fixed assets relative to long-term capital (equity plus long-term liabilities). Below 100% means the long-term capital finances more than just the fixed assets — a healthier liquidity position.

Cash conversion ratioVery strong

Among the 20% highest rated companies in the industry

Cash flow relative to profit — the ability to convert reported profits into accessible cash.

Debt & solvency

Solidity ratioWeak

Among the 30% lowest rated companies in the industry

Equity as a share of total assets — the ability to absorb losses. Around 40% is considered satisfactory from a credit perspective.

Debt ratioWeak

Among the 30% lowest rated companies in the industry

Total debt relative to the balance-sheet total — the share of the assets financed by debt rather than equity.

Debt to equityVery weak

Among the 20% lowest rated companies in the industry

Debt relative to equity — the company's leverage. A higher value means heavier reliance on debt financing.

Liabilities to equityVery weak

Among the 20% lowest rated companies in the industry

Total liabilities relative to equity — whether the company operates primarily on borrowed capital or on its own.

Income to debtAverage

Around the average of companies in the same industry

Profit relative to debt — the ability to create earnings while operating with debt.

EBITDA to debtStrong

Among the 40% highest rated companies in the industry

EBITDA relative to debt — how much operating earnings are available to service the debt.

Interest coverageStrong

Among the 40% highest rated companies in the industry

The ability to pay the interest on the company's debt out of its earnings.

Interest rate on debtAverage

Around the average of companies in the same industry

Financial expenses relative to total liabilities — the effective interest rate the company pays on its debt.

Interest marginStrong

Among the 40% highest rated companies in the industry

The return on assets minus the interest rate on debt. Positive means the company benefits from operating with debt; negative means the debt makes it worse off.

Efficiency & development

Equity to contributed capitalStrong

Among the 40% highest rated companies in the industry

Total equity relative to the capital the owners contributed — how the equity has developed from its starting point.

One-year change in equityAverage

Around the average of companies in the same industry

The size of this year's increase or decrease in the company's equity.

One-year change in debtStrong

Among the 40% highest rated companies in the industry

The size of this year's increase or decrease in the company's debt.

Asset turnoverNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

Revenue relative to total assets — the ability to generate revenue from the asset base.

Inventory turnoverNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

Revenue relative to inventory — how many times a year the inventory is sold and replaced. A low value can indicate weak sales or excess inventory.

Annual reports & filings

Annual report 2024
Filed via CVR / Virk · Period 2023-11-01 – 2024-10-31
View PDF
Annual report 2023
Filed via CVR / Virk · Period 2022-11-01 – 2023-10-31
View PDF
Annual report 2022
Filed via CVR / Virk · Period 2021-05-25 – 2022-10-31
View PDF

People & ownership

Management

Actively employed in the business

Name	Role	Member since

Former (2)


PH Pehr Horsbøl Management	Management	2021 – 2025
SS Søren Søndergaard Olsen Chief Executive Officer	Chief Executive Officer	2025 – 2026

Board of directors

Non-executive oversight

No data on file.

Shareholders

Active legal owners

Shareholder	Type	Ownership	Votes	Registered
P. Horsbøl ApS	Company	100%	100%	2021
SSOlsen Holding ApS	Company	100%	100%	2025

Beneficial ownership (UBO) data access is restricted in Denmark as of September 2025 per the EU 6th AML Directive. Learn more.

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Related companies

Company hierarchy

P. Horsbøl ApS100%

SSOlsen Holding ApS100%

Dansk Salgsoptimering ApS (this company)

Board network connections

Board members of Dansk Salgsoptimering ApS also hold positions in 10 other companies.

Person	Role here	Other companies
Pehr Horsbøl	Management	6 companiesMany roles
Søren Søndergaard Olsen	Chief Executive Officer	4 companies

Frequently asked questions

What is the CVR number of Dansk Salgsoptimering ApS?

Dansk Salgsoptimering ApS is registered with CVR / Virk under CVR 42421308.

What is the gross profit of Dansk Salgsoptimering ApS?

Dansk Salgsoptimering ApS reported a gross profit of DKK 4.0m in 2024.

How many employees does Dansk Salgsoptimering ApS have?

Dansk Salgsoptimering ApS employs 7 people as of the latest annual report.

Where is Dansk Salgsoptimering ApS headquartered?

Dansk Salgsoptimering ApS's registered address is Axel Gruhns Vej 10S, 1. th.