Simply Shop ApS
APSBankruptCVR 42630292Langelinie Allé 17, 2100 København ØRetail sale of other new goods· NACE 4778Est. 2021 · 5 years old— employees
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Overview
Simply Shop ApS is a Danish APS based in København Ø, operating in the Retail sale of other new goods sector. Incorporated in 2021, the company reported revenue of DKK 293.2k in its latest annual filing.
Revenue 2022
293.2K DKK
EBITDA margin
79.0 %
Net profit 2022
-83.7K DKK
Key ratios
See full ratios →Solidity ratioEquity ÷ Total assets × 100
100.0 %
Very strongAmong the 10% highest rated companies in the industry
20222022
Liquidity ratioCurrent assets ÷ Short-term debt
0.0×
20222022
Return on assets (ROA)Net profit ÷ Total assets × 100
<−999 %
Very weakAmong the 10% lowest rated companies in the industry
20222022
EBITDA — year on year
DKK thousandsKey figures
Annual report 2022| Revenue | 293.2K DKK | — |
| EBITDA | 231.6K DKK | — |
| Net profit | -83.7K DKK | — |
| Total assets | 4.4K DKK | — |
| Equity | 4.4K DKK | — |
| Employees | — | — |
Company information
Legal name
Simply Shop ApS
CVR number
42630292
Legal form
Anpartsselskab
NACE code
Founded
24 August 2021 · 5 years
Share capital
DKK 40,000
Employees
—
VAT registered
No
Audit selected
No
Last report
2022-12-31
Financial year
January – December
Signatory rights
Virksomheden tegnes af en likvidator
Address
Langelinie Allé 17, 2100 København Ø
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Financial development
In its most recent annual report (2022), Simply Shop ApS reported revenue of DKK 293.2k. The bottom line showed a net loss of DKK 83.7k, and the EBITDA margin stood at 79%.
At the end of 2022, equity financed 100% of the balance sheet.
Financials
Revenue
DKK thousandsEBITDA
DKK thousandsIncome statement
DKK thousands| Item | 2022 |
|---|---|
| Revenue | 293 |
| Staff expenses | -62 |
| EBITDA | 232 |
| Depreciation & amort. | -315 |
| EBIT | -84 |
| Net financials | 0 |
| Profit before tax | -84 |
| Tax | -0 |
| Net profit | -84 |
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Balance sheet
DKK thousands| Item | 2022 |
|---|---|
| Total assets | 4 |
| Equity | 4 |
| Long-term debt | 0 |
| Short-term debt | 0 |
| Total debt | 0 |
Financial ratios
5-year trendEBITDA margin
79.0 %
20222022
Equity ratio
100.0 %
Very strongAmong the 10% highest rated companies in the industry
20222022
Return on equity
<−999 %
Very weakAmong the 10% lowest rated companies in the industry
20222022
Net profit margin
-28.6 %
Very weakAmong the 20% lowest rated companies in the industry
20222022
Asset turnover
66.26×
Very strongAmong the 10% highest rated companies in the industry
20222022
Debt / equity
0.00×
20222022
Sector performance
15 of 28 ratios graded28 financial ratios from the latest filing, each graded against companies in the same industry.
Profitability
Gross marginVery strong
Among the 10% highest rated companies in the industry
The gross result as a share of revenue — how much of the revenue is left after variable costs to cover the company's fixed costs.
Operating marginVery weak
Among the 20% lowest rated companies in the industry
EBIT as a share of revenue — the share of revenue remaining as earnings once all operating costs are covered. A key measure of earning power.
Net profit marginVery weak
Among the 20% lowest rated companies in the industry
The profit for the year as a share of revenue — the company's ability to turn revenue into profit.
Return on equity (ROE)Very weak
Among the 10% lowest rated companies in the industry
Net profit as a percentage of equity — the return the owners earned on their invested capital this year.
Return on assets (ROA)Very weak
Among the 10% lowest rated companies in the industry
Net profit as a percentage of total assets — the return generated on the capital employed.
Return on net assets (RONA)Very weak
Among the 10% lowest rated companies in the industry
Profit relative to net assets (total assets minus total debt) — the ability to generate earnings from the net asset base alone.
Basic earning power (BEP)Very weak
Among the 10% lowest rated companies in the industry
EBIT relative to total assets — the company's earning power before the effects of tax and financial leverage.
Capacity ratioWeak
Among the 30% lowest rated companies in the industry
Shows how strongly fixed costs weigh on the gross result — a high ratio means fixed costs take only a small bite out of the earnings from basic operations.
Liquidity
Current assets to equityVery strong
Among the 20% highest rated companies in the industry
Current assets relative to equity — an indicator of the balance-sheet structure and of the company's short- and long-term financing. The healthy level is highly industry-dependent.
Fixed assets to long-term capitalVery strong
Among the 10% highest rated companies in the industry
Fixed assets relative to long-term capital (equity plus long-term liabilities). Below 100% means the long-term capital finances more than just the fixed assets — a healthier liquidity position.
Cash conversion ratioVery weak
Among the 10% lowest rated companies in the industry
Cash flow relative to profit — the ability to convert reported profits into accessible cash.
Current ratioNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Current assets relative to short-term debt — the ability to settle short-term obligations with current assets alone. Around 150% is considered satisfactory from a credit perspective.
Quick ratioNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Current assets excluding inventory relative to short-term debt — whether the most liquid assets alone can cover the short-term obligations. A value of 1 or above signals a healthy liquidity position.
Cash ratioNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Cash relative to short-term debt — the ability to repay short-term obligations with cash alone.
Debt & solvency
Solidity ratioVery strong
Among the 10% highest rated companies in the industry
Equity as a share of total assets — the ability to absorb losses. Around 40% is considered satisfactory from a credit perspective.
Liabilities to equityVery strong
Among the 10% highest rated companies in the industry
Total liabilities relative to equity — whether the company operates primarily on borrowed capital or on its own.
Debt ratioNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Total debt relative to the balance-sheet total — the share of the assets financed by debt rather than equity.
Debt to equityNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Debt relative to equity — the company's leverage. A higher value means heavier reliance on debt financing.
Income to debtNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Profit relative to debt — the ability to create earnings while operating with debt.
EBITDA to debtNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
EBITDA relative to debt — how much operating earnings are available to service the debt.
Interest coverageNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
The ability to pay the interest on the company's debt out of its earnings.
Interest rate on debtNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Financial expenses relative to total liabilities — the effective interest rate the company pays on its debt.
Interest marginNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
The return on assets minus the interest rate on debt. Positive means the company benefits from operating with debt; negative means the debt makes it worse off.
Efficiency & development
Asset turnoverVery strong
Among the 10% highest rated companies in the industry
Revenue relative to total assets — the ability to generate revenue from the asset base.
Equity to contributed capitalWeak
Among the 30% lowest rated companies in the industry
Total equity relative to the capital the owners contributed — how the equity has developed from its starting point.
Inventory turnoverNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Revenue relative to inventory — how many times a year the inventory is sold and replaced. A low value can indicate weak sales or excess inventory.
One-year change in equityNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
The size of this year's increase or decrease in the company's equity.
One-year change in debtNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
The size of this year's increase or decrease in the company's debt.
Annual reports & filings
People & ownership
Management
Actively employed in the business| Name | Role | Member since |
|---|
Former (3)
HM Chief Executive Officer | Chief Executive Officer | 2023 – 2024 |
SF Management | Management | 2021 – 2023 |
LS Management | Management | 2021 – 2023 |
Board of directors
Non-executive oversightNo data on file.
Shareholders
Active legal owners| Shareholder | Type | Ownership | Votes | Registered |
|---|---|---|---|---|
| Company | 50–66.65% | 50–66.65% | 2021 | |
| Company | 100% | 100% | 2021 | |
| Individual | 100% | 100% | 2023 | |
| Individual | 50–66.65% | 50–66.65% | 2021 |
Beneficial ownership (UBO) data access is restricted in Denmark as of September 2025 per the EU 6th AML Directive. Learn more.
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Related companies
Company hierarchy
Søren Mørch Holding ApS
Simply Shop ApS Board network connections
Board members of Simply Shop ApS also hold positions in 3 other companies.
| Person | Role here | Other companies |
|---|---|---|
| Las Sabir | Management | 3 companies |
Frequently asked questions
What is the CVR number of Simply Shop ApS?
Simply Shop ApS is registered with CVR / Virk under CVR 42630292.
What is the revenue of Simply Shop ApS?
Simply Shop ApS reported revenue of DKK 293.2k in 2022.
Where is Simply Shop ApS headquartered?
Simply Shop ApS's registered address is Langelinie Allé 17.