MC Money ApS
APSActiveCVR 43471848Paradisæblevej 4, 2500 ValbyActivities of advertising agencies· NACE 7311Est. 2022 · 4 years old1 employeeshttps://mcmarketing.dk
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Overview
MC Money ApS is a Danish APS based in Valby, operating in the Activities of advertising agencies sector. Incorporated in 2022, the company has 1 employee and reported a gross profit of DKK 0 in its latest annual filing.
Gross profit 2026
0K DKK
EBITDA margin
—
Net profit 2026
-146.3K DKK
-101% vs 2025
Key ratios
See full ratios →Solidity ratioEquity ÷ Total assets × 100
<−999 %
20242026
Liquidity ratioCurrent assets ÷ Short-term debt
0.0×
Very weakAmong the 10% lowest rated companies in the industry
20242026
Return on assets (ROA)Net profit ÷ Total assets × 100
<−999 %
20242026
EBITDA — year on year
DKK thousandsKey figures
Annual report 2026| Gross profit | 0K DKK | — |
| EBITDA | 0K DKK | — |
| Net profit | -146.3K DKK | -101% |
| Total assets | 0K DKK | -100% |
| Equity | -184.9K DKK | -379% |
| Employees | 1 | — |
Company information
Legal name
MC Money ApS
CVR number
43471848
Legal form
Anpartsselskab
NACE code
Founded
26 August 2022 · 4 years
Share capital
DKK 40,000
Employees
1 (FTE)
VAT registered
No
Audit selected
No
Last report
2026-01-31
Financial year
January – December
Signatory rights
Selskabet tegnes af én direktør
Company purpose
Selskabets formål er at eje kapitalandele i andre selskaber, foretage investeringer og hermed beslægtet virksomhed
(no translation available)
Contact
Address
Paradisæblevej 4, 2500 Valby
Phone
+45 2825 2184
Email
sammy@mcmarketing.dk
Website
https://mcmarketing.dk
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Financial development
In its most recent annual report (2026), MC Money ApS reported a gross profit of DKK 0, a decrease of 100% on the year before. The figures on this page draw on 3 annual filings covering 2024 to 2026. The bottom line showed a net loss of DKK 146.3k.
At the end of 2026, current assets covered short-term debt 0 times.
Financials
Revenue
DKK thousandsEBITDA
DKK thousandsIncome statement
DKK thousands| Item | 2026 | 2025 | 2024 |
|---|---|---|---|
| Revenue | 0 | 781 | 1,594 |
| Staff expenses | -0 | -363 | -422 |
| EBITDA | 0 | -73 | 405 |
| Depreciation & amort. | -0 | -0 | -0 |
| EBIT | 0 | -73 | 405 |
| Net financials | -146 | 0 | -357 |
| Profit before tax | -146 | -73 | 49 |
| Tax | -0 | -0 | 11 |
| Net profit | -146 | -73 | 38 |
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Balance sheet
DKK thousands| Item | 2026 | 2025 | 2024 |
|---|---|---|---|
| Total assets | 0 | 198 | 293 |
| Equity | -185 | -39 | 89 |
| Long-term debt | 0 | 0 | 0 |
| Short-term debt | 185 | 236 | 205 |
| Total debt | 185 | 236 | 205 |
Financial ratios
5-year trendEBITDA margin
0.0 %
20242026
Equity ratio
<−999 %
20242026
Return on equity
—
20242026
Net profit margin
<−999 %
20242026
Asset turnover
0.00×
20242026
Debt / equity
—
20242026
Sector performance
10 of 28 ratios graded28 financial ratios from the latest filing, each graded against companies in the same industry.
Profitability
Gross marginNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
The gross result as a share of revenue — how much of the revenue is left after variable costs to cover the company's fixed costs.
Operating marginNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
EBIT as a share of revenue — the share of revenue remaining as earnings once all operating costs are covered. A key measure of earning power.
Net profit marginNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
The profit for the year as a share of revenue — the company's ability to turn revenue into profit.
Return on equity (ROE)Not rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Net profit as a percentage of equity — the return the owners earned on their invested capital this year.
Return on assets (ROA)Not rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Net profit as a percentage of total assets — the return generated on the capital employed.
Return on net assets (RONA)Not rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Profit relative to net assets (total assets minus total debt) — the ability to generate earnings from the net asset base alone.
Basic earning power (BEP)Not rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
EBIT relative to total assets — the company's earning power before the effects of tax and financial leverage.
Capacity ratioNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Shows how strongly fixed costs weigh on the gross result — a high ratio means fixed costs take only a small bite out of the earnings from basic operations.
Liquidity
Current ratioVery weak
Among the 10% lowest rated companies in the industry
Current assets relative to short-term debt — the ability to settle short-term obligations with current assets alone. Around 150% is considered satisfactory from a credit perspective.
Quick ratioVery weak
Among the 10% lowest rated companies in the industry
Current assets excluding inventory relative to short-term debt — whether the most liquid assets alone can cover the short-term obligations. A value of 1 or above signals a healthy liquidity position.
Cash ratioVery weak
Among the 10% lowest rated companies in the industry
Cash relative to short-term debt — the ability to repay short-term obligations with cash alone.
Cash conversion ratioVery weak
Among the 20% lowest rated companies in the industry
Cash flow relative to profit — the ability to convert reported profits into accessible cash.
Current assets to equityNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Current assets relative to equity — an indicator of the balance-sheet structure and of the company's short- and long-term financing. The healthy level is highly industry-dependent.
Fixed assets to long-term capitalNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Fixed assets relative to long-term capital (equity plus long-term liabilities). Below 100% means the long-term capital finances more than just the fixed assets — a healthier liquidity position.
Debt & solvency
Income to debtVery weak
Among the 20% lowest rated companies in the industry
Profit relative to debt — the ability to create earnings while operating with debt.
EBITDA to debtAverage
Around the average of companies in the same industry
EBITDA relative to debt — how much operating earnings are available to service the debt.
Interest rate on debtVery strong
Among the 10% highest rated companies in the industry
Financial expenses relative to total liabilities — the effective interest rate the company pays on its debt.
Interest marginVery weak
Among the 10% lowest rated companies in the industry
The return on assets minus the interest rate on debt. Positive means the company benefits from operating with debt; negative means the debt makes it worse off.
Solidity ratioNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Equity as a share of total assets — the ability to absorb losses. Around 40% is considered satisfactory from a credit perspective.
Debt ratioNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Total debt relative to the balance-sheet total — the share of the assets financed by debt rather than equity.
Debt to equityNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Debt relative to equity — the company's leverage. A higher value means heavier reliance on debt financing.
Liabilities to equityNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Total liabilities relative to equity — whether the company operates primarily on borrowed capital or on its own.
Interest coverageNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
The ability to pay the interest on the company's debt out of its earnings.
Efficiency & development
Equity to contributed capitalVery weak
Among the 10% lowest rated companies in the industry
Total equity relative to the capital the owners contributed — how the equity has developed from its starting point.
One-year change in debtStrong
Among the 30% highest rated companies in the industry
The size of this year's increase or decrease in the company's debt.
Asset turnoverNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Revenue relative to total assets — the ability to generate revenue from the asset base.
Inventory turnoverNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Revenue relative to inventory — how many times a year the inventory is sold and replaced. A low value can indicate weak sales or excess inventory.
One-year change in equityNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
The size of this year's increase or decrease in the company's equity.
Annual reports & filings
People & ownership
Management
Actively employed in the business| Name | Role | Member since |
|---|---|---|
| Current (1) | ||
SN Chief Executive Officer | Chief Executive Officer | 2022 |
Board of directors
Non-executive oversightNo data on file.
Shareholders
Active legal owners| Shareholder | Type | Ownership | Votes | Registered |
|---|---|---|---|---|
| Individual | 100% | 100% | 2022 |
Beneficial ownership (UBO) data access is restricted in Denmark as of September 2025 per the EU 6th AML Directive. Learn more.
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Related companies
Company hierarchy
MC Money ApS (this company)
MC Performance ApSBoard network connections
Board members of MC Money ApS also hold positions in 2 other companies.
| Person | Role here | Other companies |
|---|---|---|
| Sammy Neil Stanley McKenna | Chief Executive Officer | 2 companies |
Frequently asked questions
What is the CVR number of MC Money ApS?
MC Money ApS is registered with CVR / Virk under CVR 43471848.
How many employees does MC Money ApS have?
MC Money ApS employs 1 people as of the latest annual report.
Who is the CEO of MC Money ApS?
Sammy Neil Stanley McKenna is the CEO of MC Money ApS.
Where is MC Money ApS headquartered?
MC Money ApS's registered address is Paradisæblevej 4.