Happy Now ApS
APSActiveAdvertising protectionCVR 43738933Vestkraftgade 1, 6700 EsbjergActivities of holding companies· NACE 6421Est. 2022 · 3 years old1 employees
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Overview
Happy Now ApS is a Danish APS based in Esbjerg, operating in the Activities of holding companies sector. Incorporated in 2022, the company has 1 employee and reported a gross profit of DKK 851.0k in its latest annual filing.
Gross profit 2025
0.9M DKK
−27% vs 2024
EBITDA margin (of gross profit)
−27.2 %
−261% vs 2024
Net profit 2025
-3.1M DKK
-129% vs 2024
Key ratios
See full ratios →Solidity ratioEquity ÷ Total assets × 100
85.0 %
AverageAround the average of companies in the same industry
20222025
Liquidity ratioCurrent assets ÷ Short-term debt
1.2×
AverageAround the average of companies in the same industry
20222025
Return on assets (ROA)Net profit ÷ Total assets × 100
-13.3 %
Very weakAmong the 20% lowest rated companies in the industry
20222025
EBITDA — year on year
DKK thousandsKey figures
Annual report 2025| Gross profit | 0.9M DKK | -27% |
| EBITDA | -0.2M DKK | -261% |
| Net profit | -3.1M DKK | -129% |
| Total assets | 23M DKK | -14% |
| Equity | 19.6M DKK | -24% |
| Employees | 1 | — |
Company information
Legal name
Happy Now ApS
CVR number
43738933
Legal form
Anpartsselskab
NACE code
Founded
29 December 2022 · 3 years
Share capital
DKK 40,000
Employees
1 (FTE)
VAT registered
Yes
Audit selected
Yes
Last report
2025-12-31
Financial year
January – December
Signatory rights
Selskabet tegnes af direktøren, bestyrelsesformanden og et andet bestyrelsesmedlem i forening, eller af den samlede bestyrelse.
Company purpose
Selskabets formål er at eje kapitalandele i andre selskaber samt at foretage øvrige investeringsaktiviteter.
(no translation available)
Contact
Address
Vestkraftgade 1, 6700 Esbjerg
Phone
+45 2179 5753
Advertising protection
Active — opted out of marketing use
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Financial development
In its most recent annual report (2025), Happy Now ApS reported a gross profit of DKK 851.0k, a decrease of 27% on the year before. The figures on this page draw on 4 annual filings covering 2022 to 2025. The bottom line showed a net loss of DKK 3.1m, and the EBITDA margin stood at -27.2%.
At the end of 2025, equity financed 85% of the balance sheet, and current assets covered short-term debt 1.2 times.
Financials
Gross profit
DKK thousandsEBITDA
DKK thousandsIncome statement
DKK thousands| Item | 2025 | 2024 | 2023 | 2022 |
|---|---|---|---|---|
| Gross profit | 851 | 1,164 | 322 | -18 |
| Staff expenses | -1,082 | -1,228 | -381 | -0 |
| EBITDA | -231 | -64 | -59 | -18 |
| Depreciation & amort. | -0 | -0 | -0 | -0 |
| EBIT | -231 | -64 | -59 | -18 |
| Net financials | -2,858 | 10,552 | 9,192 | 12,948 |
| Profit before tax | -3,090 | 10,488 | 9,132 | 12,930 |
| Tax | -38 | -12 | -11 | -2 |
| Net profit | -3,052 | 10,500 | 9,143 | 12,932 |
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Balance sheet
DKK thousands| Item | 2025 | 2024 | 2023 | 2022 |
|---|---|---|---|---|
| Total assets | 23,010 | 26,676 | 19,459 | 13,565 |
| Equity | 19,563 | 25,715 | 18,965 | 12,972 |
| Long-term debt | 0 | 0 | 0 | 0 |
| Short-term debt | 3,447 | 961 | 494 | 593 |
| Total debt | 3,447 | 961 | 494 | 593 |
Financial ratios
5-year trendEBITDA margin (of gross profit)
-27.2 %
20222025
Equity ratio
85.0 %
AverageAround the average of companies in the same industry
20222025
Return on equity
-15.6 %
Very weakAmong the 20% lowest rated companies in the industry
20222025
Net profit margin (of gross profit)
-358.6 %
20222025
Asset turnover (of gross profit)
0.04×
20222025
Debt / equity
0.18×
AverageAround the average of companies in the same industry
20222025
Sector performance
23 of 28 ratios graded28 financial ratios from the latest filing, each graded against companies in the same industry.
Profitability
Return on equity (ROE)Very weak
Among the 20% lowest rated companies in the industry
Net profit as a percentage of equity — the return the owners earned on their invested capital this year.
Return on assets (ROA)Very weak
Among the 20% lowest rated companies in the industry
Net profit as a percentage of total assets — the return generated on the capital employed.
Return on net assets (RONA)Very weak
Among the 20% lowest rated companies in the industry
Profit relative to net assets (total assets minus total debt) — the ability to generate earnings from the net asset base alone.
Basic earning power (BEP)Weak
Among the 40% lowest rated companies in the industry
EBIT relative to total assets — the company's earning power before the effects of tax and financial leverage.
Capacity ratioStrong
Among the 40% highest rated companies in the industry
Shows how strongly fixed costs weigh on the gross result — a high ratio means fixed costs take only a small bite out of the earnings from basic operations.
Gross marginNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
The gross result as a share of revenue — how much of the revenue is left after variable costs to cover the company's fixed costs.
Operating marginNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
EBIT as a share of revenue — the share of revenue remaining as earnings once all operating costs are covered. A key measure of earning power.
Net profit marginNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
The profit for the year as a share of revenue — the company's ability to turn revenue into profit.
Liquidity
Current ratioAverage
Around the average of companies in the same industry
Current assets relative to short-term debt — the ability to settle short-term obligations with current assets alone. Around 150% is considered satisfactory from a credit perspective.
Quick ratioAverage
Around the average of companies in the same industry
Current assets excluding inventory relative to short-term debt — whether the most liquid assets alone can cover the short-term obligations. A value of 1 or above signals a healthy liquidity position.
Cash ratioVery weak
Among the 10% lowest rated companies in the industry
Cash relative to short-term debt — the ability to repay short-term obligations with cash alone.
Current assets to equityStrong
Among the 40% highest rated companies in the industry
Current assets relative to equity — an indicator of the balance-sheet structure and of the company's short- and long-term financing. The healthy level is highly industry-dependent.
Fixed assets to long-term capitalAverage
Around the average of companies in the same industry
Fixed assets relative to long-term capital (equity plus long-term liabilities). Below 100% means the long-term capital finances more than just the fixed assets — a healthier liquidity position.
Cash conversion ratioStrong
Among the 40% highest rated companies in the industry
Cash flow relative to profit — the ability to convert reported profits into accessible cash.
Debt & solvency
Solidity ratioAverage
Around the average of companies in the same industry
Equity as a share of total assets — the ability to absorb losses. Around 40% is considered satisfactory from a credit perspective.
Debt ratioAverage
Around the average of companies in the same industry
Total debt relative to the balance-sheet total — the share of the assets financed by debt rather than equity.
Debt to equityAverage
Around the average of companies in the same industry
Debt relative to equity — the company's leverage. A higher value means heavier reliance on debt financing.
Liabilities to equityWeak
Among the 40% lowest rated companies in the industry
Total liabilities relative to equity — whether the company operates primarily on borrowed capital or on its own.
Income to debtVery weak
Among the 20% lowest rated companies in the industry
Profit relative to debt — the ability to create earnings while operating with debt.
EBITDA to debtAverage
Around the average of companies in the same industry
EBITDA relative to debt — how much operating earnings are available to service the debt.
Interest coverageWeak
Among the 30% lowest rated companies in the industry
The ability to pay the interest on the company's debt out of its earnings.
Interest rate on debtAverage
Around the average of companies in the same industry
Financial expenses relative to total liabilities — the effective interest rate the company pays on its debt.
Interest marginWeak
Among the 30% lowest rated companies in the industry
The return on assets minus the interest rate on debt. Positive means the company benefits from operating with debt; negative means the debt makes it worse off.
Efficiency & development
Equity to contributed capitalVery strong
Among the 10% highest rated companies in the industry
Total equity relative to the capital the owners contributed — how the equity has developed from its starting point.
One-year change in equityVery weak
Among the 20% lowest rated companies in the industry
The size of this year's increase or decrease in the company's equity.
One-year change in debtVery weak
Among the 10% lowest rated companies in the industry
The size of this year's increase or decrease in the company's debt.
Asset turnoverNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Revenue relative to total assets — the ability to generate revenue from the asset base.
Inventory turnoverNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Revenue relative to inventory — how many times a year the inventory is sold and replaced. A low value can indicate weak sales or excess inventory.
Annual reports & filings
- Annual report 2025Filed via CVR / Virk · Period 2025-01-01 – 2025-12-31
- Annual report 2024Filed via CVR / Virk · Period 2024-01-01 – 2024-12-31
- Annual report 2023Filed via CVR / Virk · Period 2023-01-01 – 2023-12-31
- Annual report 2022Filed via CVR / Virk · Period 2022-12-29 – 2022-12-31
People & ownership
Management
Actively employed in the business| Name | Role | Member since |
|---|---|---|
| Current (1) | ||
JK Management | Management | 2022 |
Board of directors
Non-executive oversight| Name | Role | Member since |
|---|---|---|
| Current (5) | ||
HN Chairman | Chairman | 2022 |
JM Board of Directors | Board of Directors | 2022 |
JK Board of Directors | Board of Directors | 2022 |
JR Board of Directors | Board of Directors | 2022 |
LC Board of Directors | Board of Directors | 2022 |
Shareholders
Active legal owners| Shareholder | Type | Ownership | Votes | Registered |
|---|---|---|---|---|
| Company | 20–24.99% | 20–24.99% | 2022 | |
| Company | 20–24.99% | 20–24.99% | 2022 | |
| Company | 20–24.99% | 20–24.99% | 2022 | |
| Company | 20–24.99% | 20–24.99% | 2022 | |
| Company | 20–24.99% | 20–24.99% | 2022 |
Beneficial ownership (UBO) data access is restricted in Denmark as of September 2025 per the EU 6th AML Directive. Learn more.
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Related companies
Company hierarchy
Jesper Mortensen Holding ApS
Happy Now ApS (this company)Board network connections
Board members of Happy Now ApS also hold positions in 29 other companies.
| Person | Role here | Other companies |
|---|---|---|
| Lars Christian Zøhner | Board of Directors | 8 companiesMany roles |
| Jakob Krøjgaard Heskjær | Management | 6 companiesMany roles |
| John Mejer | Board of Directors | 6 companiesMany roles |
| Jesper Rerup List Mortensen | Board of Directors | 5 companies |
| Helle Nielsen | Chairman | 4 companies |
Frequently asked questions
What is the CVR number of Happy Now ApS?
Happy Now ApS is registered with CVR / Virk under CVR 43738933.
What is the gross profit of Happy Now ApS?
Happy Now ApS reported a gross profit of DKK 851.0k in 2025.
How many employees does Happy Now ApS have?
Happy Now ApS employs 1 people as of the latest annual report.
Who is the chairman of Happy Now ApS?
Helle Nielsen chairs the board of Happy Now ApS.
Where is Happy Now ApS headquartered?
Happy Now ApS's registered address is Vestkraftgade 1.