Advice Pension ApS
APSActiveAdvertising protectionCVR 44029456Søren Frichs Vej 40A, 8230 ÅbyhøjActivities auxiliary to insurance and pension funding n.e.c.· NACE 6629Est. 2023 · 3 years old5 employees
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Overview
Advice Pension ApS is a Danish APS based in Åbyhøj, operating in the Activities auxiliary to insurance and pension funding n.e.c. sector. Incorporated in 2023, the company has 5 employees and reported a gross profit of DKK 18.0m in its latest annual filing.
Gross profit 2025
18M DKK
+289% vs 2024
EBITDA margin (of gross profit)
77.8 %
+598% vs 2024
Net profit 2025
10.9M DKK
+612% vs 2024
Key ratios
See full ratios →Solidity ratioEquity ÷ Total assets × 100
91.9 %
AverageAround the average of companies in the same industry
20232025
Liquidity ratioCurrent assets ÷ Short-term debt
12.3×
AverageAround the average of companies in the same industry
20232025
Return on assets (ROA)Net profit ÷ Total assets × 100
126.6 %
Very strongAmong the 10% highest rated companies in the industry
20232025
EBITDA — year on year
DKK millionsKey figures
Annual report 2025| Gross profit | 18M DKK | +289% |
| EBITDA | 14M DKK | +598% |
| Net profit | 10.9M DKK | +612% |
| Total assets | 8.6M DKK | +402% |
| Equity | 7.9M DKK | +457% |
| Employees | 5 | — |
Company information
Legal name
Advice Pension ApS
CVR number
44029456
Legal form
Anpartsselskab
NACE code
Founded
3 February 2023 · 3 years
Share capital
DKK 40,000
Employees
5 (FTE)
VAT registered
No
Audit selected
Yes
Last report
2025-12-31
Financial year
January – December
Signatory rights
Selskabet tegnes af en direktør i forening med et bestyrelsesmedlem eller den samlede bestyrelse.
Company purpose
Selskabets formål er at drive virksomhed med pensionsrådgivning samt anden dermed beslægtet virksomhed.
(no translation available)
Contact
Address
Søren Frichs Vej 40A, 8230 Åbyhøj
Phone
+45 5196 0056
Advertising protection
Active — opted out of marketing use
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Financial development
In its most recent annual report (2025), Advice Pension ApS reported a gross profit of DKK 18.0m, an increase of 289% on the year before. The figures on this page draw on 3 annual filings covering 2023 to 2025. The bottom line showed a net profit of DKK 10.9m, and the EBITDA margin stood at 77.8%.
At the end of 2025, equity financed 91.9% of the balance sheet, and current assets covered short-term debt 12.3 times.
Financials
Gross profit
DKK millionsEBITDA
DKK millionsIncome statement
DKK thousands| Item | 2025 | 2024 | 2023 |
|---|---|---|---|
| Gross profit | 17,979 | 4,621 | 1,884 |
| Staff expenses | -3,986 | -2,616 | -539 |
| EBITDA | 13,993 | 2,006 | 1,345 |
| Depreciation & amort. | -17 | -0 | -0 |
| EBIT | 13,976 | 2,006 | 1,345 |
| Net financials | 2 | -15 | 0 |
| Profit before tax | 13,977 | 1,991 | 1,346 |
| Tax | 3,096 | 464 | 296 |
| Net profit | 10,882 | 1,528 | 1,049 |
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Balance sheet
DKK thousands| Item | 2025 | 2024 | 2023 |
|---|---|---|---|
| Total assets | 8,596 | 1,714 | 1,801 |
| Equity | 7,899 | 1,417 | 1,089 |
| Long-term debt | 22 | 0 | 0 |
| Short-term debt | 676 | 297 | 712 |
| Total debt | 698 | 297 | 712 |
Financial ratios
5-year trendEBITDA margin (of gross profit)
77.8 %
20232025
Equity ratio
91.9 %
AverageAround the average of companies in the same industry
20232025
Return on equity
137.8 %
Very strongAmong the 10% highest rated companies in the industry
20232025
Net profit margin (of gross profit)
60.5 %
20232025
Asset turnover (of gross profit)
2.09×
20232025
Debt / equity
0.09×
AverageAround the average of companies in the same industry
20232025
Sector performance
23 of 28 ratios graded28 financial ratios from the latest filing, each graded against companies in the same industry.
Profitability
Return on equity (ROE)Very strong
Among the 10% highest rated companies in the industry
Net profit as a percentage of equity — the return the owners earned on their invested capital this year.
Return on assets (ROA)Very strong
Among the 10% highest rated companies in the industry
Net profit as a percentage of total assets — the return generated on the capital employed.
Return on net assets (RONA)Very strong
Among the 10% highest rated companies in the industry
Profit relative to net assets (total assets minus total debt) — the ability to generate earnings from the net asset base alone.
Basic earning power (BEP)Very strong
Among the 10% highest rated companies in the industry
EBIT relative to total assets — the company's earning power before the effects of tax and financial leverage.
Capacity ratioVery strong
Among the 20% highest rated companies in the industry
Shows how strongly fixed costs weigh on the gross result — a high ratio means fixed costs take only a small bite out of the earnings from basic operations.
Gross marginNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
The gross result as a share of revenue — how much of the revenue is left after variable costs to cover the company's fixed costs.
Operating marginNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
EBIT as a share of revenue — the share of revenue remaining as earnings once all operating costs are covered. A key measure of earning power.
Net profit marginNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
The profit for the year as a share of revenue — the company's ability to turn revenue into profit.
Liquidity
Current ratioAverage
Around the average of companies in the same industry
Current assets relative to short-term debt — the ability to settle short-term obligations with current assets alone. Around 150% is considered satisfactory from a credit perspective.
Quick ratioAverage
Around the average of companies in the same industry
Current assets excluding inventory relative to short-term debt — whether the most liquid assets alone can cover the short-term obligations. A value of 1 or above signals a healthy liquidity position.
Cash ratioVery strong
Among the 20% highest rated companies in the industry
Cash relative to short-term debt — the ability to repay short-term obligations with cash alone.
Current assets to equityWeak
Among the 30% lowest rated companies in the industry
Current assets relative to equity — an indicator of the balance-sheet structure and of the company's short- and long-term financing. The healthy level is highly industry-dependent.
Fixed assets to long-term capitalStrong
Among the 40% highest rated companies in the industry
Fixed assets relative to long-term capital (equity plus long-term liabilities). Below 100% means the long-term capital finances more than just the fixed assets — a healthier liquidity position.
Cash conversion ratioVery strong
Among the 20% highest rated companies in the industry
Cash flow relative to profit — the ability to convert reported profits into accessible cash.
Debt & solvency
Solidity ratioAverage
Around the average of companies in the same industry
Equity as a share of total assets — the ability to absorb losses. Around 40% is considered satisfactory from a credit perspective.
Debt ratioAverage
Around the average of companies in the same industry
Total debt relative to the balance-sheet total — the share of the assets financed by debt rather than equity.
Debt to equityAverage
Around the average of companies in the same industry
Debt relative to equity — the company's leverage. A higher value means heavier reliance on debt financing.
Liabilities to equityAverage
Around the average of companies in the same industry
Total liabilities relative to equity — whether the company operates primarily on borrowed capital or on its own.
Income to debtVery strong
Among the 20% highest rated companies in the industry
Profit relative to debt — the ability to create earnings while operating with debt.
EBITDA to debtVery strong
Among the 10% highest rated companies in the industry
EBITDA relative to debt — how much operating earnings are available to service the debt.
Interest coverageVery strong
Among the 10% highest rated companies in the industry
The ability to pay the interest on the company's debt out of its earnings.
Interest rate on debtStrong
Among the 40% highest rated companies in the industry
Financial expenses relative to total liabilities — the effective interest rate the company pays on its debt.
Interest marginVery strong
Among the 10% highest rated companies in the industry
The return on assets minus the interest rate on debt. Positive means the company benefits from operating with debt; negative means the debt makes it worse off.
Efficiency & development
Equity to contributed capitalVery strong
Among the 20% highest rated companies in the industry
Total equity relative to the capital the owners contributed — how the equity has developed from its starting point.
One-year change in equityVery strong
Among the 10% highest rated companies in the industry
The size of this year's increase or decrease in the company's equity.
One-year change in debtVery weak
Among the 20% lowest rated companies in the industry
The size of this year's increase or decrease in the company's debt.
Asset turnoverNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Revenue relative to total assets — the ability to generate revenue from the asset base.
Inventory turnoverNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Revenue relative to inventory — how many times a year the inventory is sold and replaced. A low value can indicate weak sales or excess inventory.
Annual reports & filings
People & ownership
Management
Actively employed in the business| Name | Role | Member since |
|---|---|---|
| Current (1) | ||
AH Chief Executive Officer | Chief Executive Officer | 2023 |
Former (1)
AH Management | Management | 2023 – 2025 |
Board of directors
Non-executive oversight| Name | Role | Member since |
|---|---|---|
| Current (3) | ||
AH Board of Directors | Board of Directors | 2025 |
JI Chairman | Chairman | 2025 |
HH Board of Directors | Board of Directors | 2025 |
Former (1)
AH Chairman | Chairman | 2025 – 2025 |
Shareholders
Active legal owners| Shareholder | Type | Ownership | Votes | Registered |
|---|---|---|---|---|
| Company | 33.33–49.99% | 33.33–49.99% | 2024 | |
| Company | 15–19.99% | 15–19.99% | 2026 | |
| Company | 15–19.99% | 15–19.99% | 2026 | |
| Company | 10–14.99% | 10–14.99% | 2026 |
Beneficial ownership (UBO) data access is restricted in Denmark as of September 2025 per the EU 6th AML Directive. Learn more.
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Company hierarchy
TimeRisk A/S Forsikringsmægler
Advice Pension ApS (this company)Board network connections
Board members of Advice Pension ApS also hold positions in 8 other companies.
| Person | Role here | Other companies |
|---|---|---|
| Andreas Heyn Fallesen | Management | 2 companies |
| Asger Høgfeldt Hallas Kjems | Chief Executive Officer | 2 companies |
| Jonas Ibæk Kofod | Chairman | 2 companies |
| Heine Hedengran Olsen | Board of Directors | 2 companies |
Frequently asked questions
What is the CVR number of Advice Pension ApS?
Advice Pension ApS is registered with CVR / Virk under CVR 44029456.
What is the gross profit of Advice Pension ApS?
Advice Pension ApS reported a gross profit of DKK 18.0m in 2025.
How many employees does Advice Pension ApS have?
Advice Pension ApS employs 5 people as of the latest annual report.
Who is the CEO of Advice Pension ApS?
Asger Høgfeldt Hallas Kjems is the CEO of Advice Pension ApS.
Who is the chairman of Advice Pension ApS?
Jonas Ibæk Kofod chairs the board of Advice Pension ApS, in role since 2025.
Where is Advice Pension ApS headquartered?
Advice Pension ApS's registered address is Søren Frichs Vej 40A, 1. mf.