Pretty Clear ApS

APSActiveAdvertising protection

CVR 44067323Dybbølsgade 38, 1721 København VPublic relations and communication activities· NACE 7330Est. 2023 · 3 years old1 employees

Overview

Pretty Clear ApS is a Danish APS based in København V, operating in the Public relations and communication activities sector. Incorporated in 2023, the company has 1 employee and reported a gross profit of DKK 563.7k in its latest annual filing.

Gross profit 2025

563.7K DKK

+46% vs 2024

EBITDA margin (of gross profit)

−48.9 %

−196% vs 2024

Net profit 2025

-223.8K DKK

-200% vs 2024

Key ratios

See full ratios →

14.4 %

Weak

Among the 30% lowest rated companies in the industry

20232025

1.2×

Weak

Among the 30% lowest rated companies in the industry

20232025

-108.6 %

Very weak

Among the 10% lowest rated companies in the industry

20232025

EBITDA — year on year

DKK thousands

Key figures

Annual report 2025

Gross profit	563.7K DKK	+46%
EBITDA	-275.7K DKK	-196%
Net profit	-223.8K DKK	-200%
Total assets	206.1K DKK	-56%
Equity	29.6K DKK	-88%
Employees	1	—

Contact

Address

Dybbølsgade 38, 1721 København V

hello@metteholbaek.com

Advertising protection

Active — opted out of marketing use

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Financial development

In its most recent annual report (2025), Pretty Clear ApS reported a gross profit of DKK 563.7k, an increase of 46% on the year before. The figures on this page draw on 3 annual filings covering 2023 to 2025. The bottom line showed a net loss of DKK 223.8k, and the EBITDA margin stood at -48.9%.

At the end of 2025, equity financed 14.4% of the balance sheet, and current assets covered short-term debt 1.2 times.

Financials

Gross profit

DKK thousands

EBITDA

DKK thousands

Income statement

DKK thousands

Item	2025	2024	2023
Gross profit	564	386	-13
Staff expenses	-839	-100	-0
EBITDA	-276	286	-13
Depreciation & amort.	-0	-0	-0
EBIT	-276	286	-13
Net financials	-6	0	0
Profit before tax	-281	286	-13
Tax	-57	63	-3
Net profit	-224	223	-10

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Balance sheet

DKK thousands

Item	2025	2024	2023
Total assets	206	470	30
Equity	30	253	30
Long-term debt	0	0	0
Short-term debt	177	217	0
Total debt	177	217	0

Financial ratios

5-year trend

EBITDA margin (of gross profit)

-48.9 %

20232025

Equity ratio

14.4 %

Weak

Among the 30% lowest rated companies in the industry

20232025

Return on equity

-755.7 %

Very weak

Among the 10% lowest rated companies in the industry

20232025

Net profit margin (of gross profit)

-39.7 %

20232025

Asset turnover (of gross profit)

2.73×

20232025

Debt / equity

5.96×

Very weak

Among the 10% lowest rated companies in the industry

20232025

Sector performance

23 of 28 ratios graded

28 financial ratios from the latest filing, each graded against companies in the same industry.

Profitability

Return on equity (ROE)Very weak

Among the 10% lowest rated companies in the industry

Net profit as a percentage of equity — the return the owners earned on their invested capital this year.

Return on assets (ROA)Very weak

Among the 10% lowest rated companies in the industry

Net profit as a percentage of total assets — the return generated on the capital employed.

Return on net assets (RONA)Very weak

Among the 10% lowest rated companies in the industry

Profit relative to net assets (total assets minus total debt) — the ability to generate earnings from the net asset base alone.

Basic earning power (BEP)Very weak

Among the 10% lowest rated companies in the industry

EBIT relative to total assets — the company's earning power before the effects of tax and financial leverage.

Capacity ratioWeak

Among the 30% lowest rated companies in the industry

Shows how strongly fixed costs weigh on the gross result — a high ratio means fixed costs take only a small bite out of the earnings from basic operations.

Gross marginNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

The gross result as a share of revenue — how much of the revenue is left after variable costs to cover the company's fixed costs.

Operating marginNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

EBIT as a share of revenue — the share of revenue remaining as earnings once all operating costs are covered. A key measure of earning power.

Net profit marginNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

The profit for the year as a share of revenue — the company's ability to turn revenue into profit.

Liquidity

Current ratioWeak

Among the 30% lowest rated companies in the industry

Current assets relative to short-term debt — the ability to settle short-term obligations with current assets alone. Around 150% is considered satisfactory from a credit perspective.

Quick ratioWeak

Among the 40% lowest rated companies in the industry

Current assets excluding inventory relative to short-term debt — whether the most liquid assets alone can cover the short-term obligations. A value of 1 or above signals a healthy liquidity position.

Cash ratioAverage

Around the average of companies in the same industry

Cash relative to short-term debt — the ability to repay short-term obligations with cash alone.

Current assets to equityVery weak

Among the 10% lowest rated companies in the industry

Current assets relative to equity — an indicator of the balance-sheet structure and of the company's short- and long-term financing. The healthy level is highly industry-dependent.

Fixed assets to long-term capitalVery strong

Among the 10% highest rated companies in the industry

Fixed assets relative to long-term capital (equity plus long-term liabilities). Below 100% means the long-term capital finances more than just the fixed assets — a healthier liquidity position.

Cash conversion ratioAverage

Around the average of companies in the same industry

Cash flow relative to profit — the ability to convert reported profits into accessible cash.

Debt & solvency

Solidity ratioWeak

Among the 30% lowest rated companies in the industry

Equity as a share of total assets — the ability to absorb losses. Around 40% is considered satisfactory from a credit perspective.

Debt ratioWeak

Among the 30% lowest rated companies in the industry

Total debt relative to the balance-sheet total — the share of the assets financed by debt rather than equity.

Debt to equityVery weak

Among the 10% lowest rated companies in the industry

Debt relative to equity — the company's leverage. A higher value means heavier reliance on debt financing.

Liabilities to equityVery weak

Among the 10% lowest rated companies in the industry

Total liabilities relative to equity — whether the company operates primarily on borrowed capital or on its own.

Income to debtVery weak

Among the 10% lowest rated companies in the industry

Profit relative to debt — the ability to create earnings while operating with debt.

EBITDA to debtVery weak

Among the 10% lowest rated companies in the industry

EBITDA relative to debt — how much operating earnings are available to service the debt.

Interest coverageVery weak

Among the 20% lowest rated companies in the industry

The ability to pay the interest on the company's debt out of its earnings.

Interest rate on debtWeak

Among the 40% lowest rated companies in the industry

Financial expenses relative to total liabilities — the effective interest rate the company pays on its debt.

Interest marginVery weak

Among the 10% lowest rated companies in the industry

The return on assets minus the interest rate on debt. Positive means the company benefits from operating with debt; negative means the debt makes it worse off.

Efficiency & development

Equity to contributed capitalWeak

Among the 30% lowest rated companies in the industry

Total equity relative to the capital the owners contributed — how the equity has developed from its starting point.

One-year change in equityVery weak

Among the 10% lowest rated companies in the industry

The size of this year's increase or decrease in the company's equity.

One-year change in debtStrong

Among the 30% highest rated companies in the industry

The size of this year's increase or decrease in the company's debt.

Asset turnoverNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

Revenue relative to total assets — the ability to generate revenue from the asset base.

Inventory turnoverNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

Revenue relative to inventory — how many times a year the inventory is sold and replaced. A low value can indicate weak sales or excess inventory.

Annual reports & filings

Annual report 2025
Filed via CVR / Virk · Period 2025-01-01 – 2025-12-31
View PDF
Annual report 2024
Filed via CVR / Virk · Period 2024-01-01 – 2024-12-31
View PDF
Annual report 2023
Filed via CVR / Virk · Period 2023-05-19 – 2023-12-31
View PDF

People & ownership

Management

Actively employed in the business

Name	Role	Member since
Current (1)
MR Mette Rathje Management	Management	2023

Board of directors

Non-executive oversight

No data on file.

Shareholders

Active legal owners

Shareholder	Type	Ownership	Votes	Registered
Mette Rathje	Individual	100%	100%	2023

Beneficial ownership (UBO) data access is restricted in Denmark as of September 2025 per the EU 6th AML Directive. Learn more.

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Related companies

Company hierarchy

No registered parent or subsidiaries

Board network connections

Board members of Pretty Clear ApS also hold positions in 1 other company.

Person	Role here	Other companies
Mette Rathje	Management	1 company

Frequently asked questions

What is the CVR number of Pretty Clear ApS?

Pretty Clear ApS is registered with CVR / Virk under CVR 44067323.

What is the gross profit of Pretty Clear ApS?

Pretty Clear ApS reported a gross profit of DKK 563.7k in 2025.

How many employees does Pretty Clear ApS have?

Pretty Clear ApS employs 1 people as of the latest annual report.

Where is Pretty Clear ApS headquartered?

Pretty Clear ApS's registered address is Dybbølsgade 38, 4. th.